تتيح لك "حملات زيادة الطلب" مشاركة قصة علامتك التجارية مع المستخدمين على مساحات العرض المرئية من Google: YouTube (بما في ذلك فيديوهات Shorts) و"اقتراحات" و Gmail و"خرائط Google" و"شبكة Google الإعلانية". تصل "حملات زيادة الطلب" إلى العملاء من خلال نقاط اتصال متعدّدة وتستخدِم ذكاء Google الاصطناعي لعرض تصاميم إعلانات للجمهور ذي الصلة وتحسين عروض الأسعار على مستوى جميع مراحل مسار الإحالة الناجحة، مع منحك تحكّمًا كاملاً في مواد عرض حملتك ومواضع ظهورها.
مصادر واجهة برمجة التطبيقات الرئيسية
عند إدارة "حملات زيادة الطلب" في Google Ads API، يمكنك العمل على المصادر والإعدادات التالية:
| المصدر الأساسي | الحقول والإعدادات الرئيسية في "حملات زيادة الطلب" |
|---|---|
CampaignBudget
|
explicitly_shared = false؛ تتيح استخدام الميزانيات اليومية
(amount_micros) أو الميزانيات الإجمالية المخصّصة
(total_amount_micros مع
period = CUSTOM_PERIOD).
|
Campaign |
advertising_channel_type = DEMAND_GEN؛ استراتيجية عروض الأسعار
(maximize_conversions،
maximize_conversion_value، target_cpa،
target_roas، target_spend، أو
target_cpc)؛ shopping_setting اختيارية لـ
خلاصات المنتجات.
|
AdGroup |
audience_setting.use_audience_grouped؛
demand_gen_ad_group_settings.channel_controls (YouTube و"اقتراحات" وGmail و"خرائط Google" و"الشبكة الإعلانية").
|
AdGroupCriterion
|
audience
(AudienceInfo)،
location، language، و
listing_group
(
ListingGroupInfo).
|
AdGroupAd و
Asset
|
ad.demand_gen_multi_asset_ad, أو ad.demand_gen_carousel_ad, أو ad.demand_gen_video_responsive_ad, أو ad.demand_gen_product_ad.
|
إنشاء "حملة لزيادة الطلب"
ننصحكم بإنشاء الميزانية والحملة والمجموعة الإعلانية ومواد العرض والإعلان لزيادة الطلب بشكلٍ متزامن في طلب GoogleAdsService.Mutate واحد باستخدام معرّفات الموارد المؤقتة السلبية حتى تتمكّن الموارد التابعة من الإشارة إلى بعضها بعضًا:
جافا
// The below methods create and return MutateOperations that we later provide to // the GoogleAdsService.Mutate method in order to create the entities in a single // request. Since the entities for a Demand Gen campaign are closely tied to one-another // it's considered a best practice to create them in a single Mutate request; the // entities will either all complete successfully or fail entirely, leaving no // orphaned entities. See: // https://developers.google.com/google-ads/api/docs/mutating/overview List<MutateOperation> operations = new ArrayList<>(); // A utility to create temporary IDs for the resources. AtomicLong tempId = new AtomicLong(-1); // Creates a new campaign budget operation and adds it to the list of operations. String budgetResourceName = ResourceNames.campaignBudget(customerId, tempId.getAndDecrement()); operations.add( MutateOperation.newBuilder() .setCampaignBudgetOperation(createCampaignBudgetOperation(budgetResourceName)) .build()); // Creates a new campaign operation and adds it to the list of operations. String campaignResourceName = ResourceNames.campaign(customerId, tempId.getAndDecrement()); operations.add( MutateOperation.newBuilder() .setCampaignOperation( createDemandGenCampaignOperation(campaignResourceName, budgetResourceName)) .build()); // Creates a new ad group operation and adds it to the list of operations. String adGroupResourceName = ResourceNames.adGroup(customerId, tempId.getAndDecrement()); operations.add( MutateOperation.newBuilder() .setAdGroupOperation( createDemandGenAdGroupOperation(adGroupResourceName, campaignResourceName)) .build()); // Creates the asset operations for the ad. Map<String, String> assetResourceNames = new HashMap<>(); operations.addAll( createAssetOperations(customerId, youTubeVideoId, tempId, assetResourceNames)); // Creates a new ad group ad operation and adds it to the list of operations. operations.add( MutateOperation.newBuilder() .setAdGroupAdOperation( createDemandGenAdGroupAdOperation(adGroupResourceName, assetResourceNames)) .build()); // Creates the service client. try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { // Sends the mutate request. MutateGoogleAdsResponse response = googleAdsServiceClient.mutate(String.valueOf(customerId), operations); // Prints the results. System.out.printf( "Created campaign with resource name: %s%n", response .getMutateOperationResponses(1) .getCampaignResult() .getResourceName()); System.out.printf( "Created ad group with resource name: %s%n", response .getMutateOperationResponses(2) .getAdGroupResult() .getResourceName()); for (Map.Entry<String, String> entry : assetResourceNames.entrySet()) { System.out.printf( "Created asset with temporary resource name '%s' and final resource name '%s'.%n", entry.getValue(), response .getMutateOperationResponses( operations.indexOf(getOperationForAsset(operations, entry.getValue()))) .getAssetResult() .getResourceName()); } System.out.printf( "Created ad group ad with resource name: %s%n", response .getMutateOperationResponses(operations.size() - 1) .getAdGroupAdResult() .getResourceName()); }
#C
// The below methods create and return MutateOperations that we later provide to // the GoogleAdsService.Mutate method in order to create the entities in a single // request. Since the entities for a Demand Gen campaign are closely tied to one-another // it's considered a best practice to create them in a single Mutate request; the // entities will either all complete successfully or fail entirely, leaving no // orphaned entities. See: // https://developers.google.com/google-ads/api/docs/mutating/overview MutateOperation campaignBudgetOperation = CreateCampaignBudgetOperation(budgetResourceName); MutateOperation campaignOperation = CreateDemandGenCampaignOperation(campaignResourceName, budgetResourceName); MutateOperation adGroupOperation = CreateAdGroupOperation(adGroupResourceName, campaignResourceName); // Send the operations in a single mutate request. MutateGoogleAdsRequest mutateGoogleAdsRequest = new MutateGoogleAdsRequest { CustomerId = customerId.ToString() }; // It's important to create these entities in this order because they depend on // each other, for example the ad group depends on the // campaign, and the ad group ad depends on the ad group. mutateGoogleAdsRequest.MutateOperations.Add(campaignBudgetOperation); mutateGoogleAdsRequest.MutateOperations.Add(campaignOperation); mutateGoogleAdsRequest.MutateOperations.Add(adGroupOperation); mutateGoogleAdsRequest.MutateOperations.AddRange( CreateAssetOperations( videoAssetResourceName, videoId, logoResourceName, client.Config ) ); mutateGoogleAdsRequest.MutateOperations.Add( CreateDemandGenAdOperation( adGroupResourceName, videoAssetResourceName, logoResourceName ) ); MutateGoogleAdsResponse response = googleAdsServiceClient.Mutate(mutateGoogleAdsRequest);
PHP
This example is not yet available in PHP; you can take a look at the other languages.
Python
# The below methods create and return MutateOperations that we later provide # to the GoogleAdsService.Mutate method in order to create the entities in a # single request. Since the entities for a Demand Gen campaign are closely # tied to one-another it's considered a best practice to create them in a # single Mutate request; the entities will either all complete successfully # or fail entirely, leaving no orphaned entities. See: # https://developers.google.com/google-ads/api/docs/mutating/overview mutate_operations: List[MutateOperation] = [ # It's important to create these entities in this order because they # depend on each other, for example the ad group depends on the # campaign, and the ad group ad depends on the ad group. create_campaign_budget_operation(client, budget_resource_name), create_demand_gen_campaign_operation( client, campaign_resource_name, budget_resource_name ), create_ad_group_operation( client, ad_group_resource_name, campaign_resource_name ), *create_asset_operations( # Use iterable unpacking client, video_asset_resource_name, video_id, logo_asset_resource_name, ), create_demand_gen_ad_operation( client, ad_group_resource_name, video_asset_resource_name, logo_asset_resource_name, ), ] # Send the operations in a single mutate request. googleads_service.mutate( customer_id=customer_id, mutate_operations=mutate_operations )
Ruby
operations = [] operations << client.operation.mutate do |m| m.campaign_budget_operation = create_campaign_budget_operation(client, budget_resource_name) end operations << client.operation.mutate do |m| m.campaign_operation = create_demand_gen_campaign_operation(client, campaign_resource_name, budget_resource_name) end operations << client.operation.mutate do |m| m.ad_group_operation = create_ad_group_operation(client, ad_group_resource_name, campaign_resource_name) end operations += create_asset_operations(client, video_asset_resource_name, video_id, logo_asset_resource_name).map do |asset_op| client.operation.mutate do |m| m.asset_operation = asset_op end end operations << client.operation.mutate do |m| m.ad_group_ad_operation = create_demand_gen_ad_operation(client, ad_group_resource_name, video_asset_resource_name, logo_asset_resource_name) end response = client.service.google_ads.mutate( customer_id: customer_id, mutate_operations: operations, )
Perl
This example is not yet available in Perl; you can take a look at the other languages.
curl
للحصول على تعليمات مفصّلة حول الميزانيات واستراتيجيات عروض الأسعار وأشكال الإعلانات، يُرجى الاطّلاع على مقالة إنشاء "حملة لزيادة الطلب".
الاستعلام عن "حملات زيادة الطلب"
استخدِم GoogleAdsService.SearchStream لاسترداد
سمات "حملات زيادة الطلب" ومقاييس الأداء مقسّمة حسب الشبكة و
مساحة عرض YouTube (segments.ad_network_type وsegments.ad_sub_network_type
يجب اختيارهما معًا):
SELECT
campaign.id,
campaign.name,
campaign.status,
campaign.bidding_strategy_type,
segments.ad_network_type,
segments.ad_sub_network_type,
metrics.impressions,
metrics.clicks,
metrics.conversions,
metrics.cost_micros
FROM campaign
WHERE campaign.advertising_channel_type = DEMAND_GEN
AND segments.date DURING LAST_30_DAYS
للاطّلاع على طلبات البحث على مستوى الإعلان ومواد العرض وتفاصيل الإحالات الناجحة، يُرجى الاطّلاع على مقالة إعداد تقارير "حملات زيادة الطلب".
الخطوات التالية
- إنشاء "حملة لزيادة الطلب"
- إعداد استهداف الجمهور
- استخدام خلاصات المنتجات مع "حملات زيادة الطلب"
- ضبط عناصر التحكّم بالقنوات
- استرداد تقارير "حملات زيادة الطلب"