আপনি Google Ads এপিআই ব্যবহার করে অফলাইন কল কনভার্সন আপলোড করতে পারেন যাতে বিজ্ঞাপনগুলি কখন ফোন কলের দিকে নিয়ে যায় এবং কখন সেই ফোন কলগুলি মূল্যবান গ্রাহক অ্যাকশনের দিকে নিয়ে যায় তা ট্র্যাক করতে।
Google Ads UI-তে ম্যাপিং করা আপলোড রূপান্তর উত্স ব্যবহার করার পরে কল থেকে রূপান্তরগুলি বেছে নেওয়ার মতো।
একটি কল রূপান্তর তৈরি করুন
একটি CallConversion
তৈরি করার সময় কয়েকটি বিষয় মাথায় রাখতে হবে:
আপনাকে অবশ্যই
CallConversion
অবজেক্টেরconsent
ক্ষেত্রটি পূরণ করতে হবে।UploadCallConversionsRequest
এরpartial_failure
বৈশিষ্ট্যটি সর্বদাtrue
সেট করা উচিত। একই সাথে বৈধ এবং ব্যর্থ অপারেশন পরিচালনা করার সময় আংশিক ব্যর্থতার নির্দেশিকা অনুসরণ করুন।আপনি যদি একটি আপলোড রূপান্তর অনুরোধে একটি
TOO_RECENT_CONVERSION_ACTION
বাTOO_RECENT_CALL
প্রতিক্রিয়া বার্তার সম্মুখীন হন, তাহলে ব্যর্থ সারিগুলি পুনরায় চেষ্টা করার আগে যথাক্রমে 6 ঘন্টা বা 12 ঘন্টা অপেক্ষা করুন৷আপনার Google বিজ্ঞাপন অ্যাকাউন্টে আমদানি করা রূপান্তর পরিসংখ্যান প্রদর্শিত হতে 3 ঘন্টা পর্যন্ত সময় লাগে।
আপনি যদি ডুপ্লিকেট রূপান্তরগুলি আপলোড করেন (অর্থাৎ, একটি
caller_id
,conversion_date_time
, এবংconversion_action
যা পূর্বে আপলোড করা হয়েছিল) সহ একটিCallConversion
, একটিCALL_CONVERSION_ALREADY_EXISTS
ত্রুটি ফেরত দেওয়া হয়৷- যদি একটি অনুরোধে একই রূপান্তরের জন্য একাধিক ক্রিয়াকলাপ থাকে তবে একটি
DUPLICATE_CALL_CONVERSION_IN_REQUEST
ত্রুটি ফেরত দেওয়া হয়৷
- যদি একটি অনুরোধে একই রূপান্তরের জন্য একাধিক ক্রিয়াকলাপ থাকে তবে একটি
একটি কল রূপান্তর আপলোড করুন
আপনার অফলাইন কল কনভার্সনগুলিকে কনভার্সন অ্যাকশনের সাথে যুক্ত করার জন্য আপনার নিম্নলিখিত তথ্যের প্রয়োজন: কলার আইডি (ফোন নম্বর), কনভার্সন ডেট টাইম, কনভার্সন অ্যাকশন রিসোর্স নাম এবং ঐচ্ছিকভাবে ConversionUploadService
কনভার্সন ভ্যালু এবং কারেন্সি। বিভিন্ন ইনপুট সম্পর্কে আরও বিশদ বিবরণের জন্য আমাদের সহায়তা কেন্দ্র নিবন্ধটি দেখুন৷ কোড উদাহরণ এছাড়াও বিভিন্ন ইনপুট জন্য বিন্যাস বর্ণনা করে.
প্রয়োজনীয়তা
একটি CallConversion
আপলোড করার সময় বেশ কিছু প্রয়োজনীয়তা পূরণ করতে হবে।
একটি ConversionUploadError.INVALID_CONVERSION_ACTION
ত্রুটি এড়াতে, conversion_action
বৈশিষ্ট্যটি অবশ্যই একটি ConversionAction
উল্লেখ করতে হবে যেখানে:
ConversionActionType
হলUPLOAD_CALLS
।ConversionAction
এরstatus
ENABLED
। অন্যথায়, অপারেশনটিNO_CONVERSION_ACTION_FOUND
ত্রুটির সাথে ব্যর্থ হয়৷ConversionAction
ক্লিকের Google Ads অ্যাকাউন্টের Google Ads রূপান্তর গ্রাহকের মধ্যে বিদ্যমান।
আমরা ConversionAction.category
সেই বিভাগে সেট করারও সুপারিশ করি যা আপনার রূপান্তরগুলিকে সবচেয়ে ভালোভাবে বর্ণনা করে।
উপরন্তু, নিম্নলিখিত শর্ত পূরণ করা আবশ্যক:
কলের সময় , কলের Google বিজ্ঞাপন অ্যাকাউন্টের Google বিজ্ঞাপন রূপান্তর গ্রাহকে রূপান্তর ট্র্যাকিং সক্ষম করা হয়েছিল৷
UploadCallConversionsRequest
এরcustomer_id
অবশ্যই কলের Google Ads অ্যাকাউন্টের Google Ads রূপান্তর গ্রাহকের গ্রাহক আইডি হতে হবে। অন্যথায়, রূপান্তর আপলোডের ফলে একটিConversionUploadError.INVALID_CUSTOMER_FOR_CALL
হবে৷INVALID_CUSTOMER_FOR_CALL ত্রুটি৷conversion_value
অবশ্যই শূন্যের বেশি বা সমান হতে হবে।conversion_date_time
অবশ্যই একটি টাইমজোন নির্দিষ্ট করা থাকতে হবে এবং বিন্যাসটিyyyy-mm-dd HH:mm:ss+|-HH:mm
, উদাহরণস্বরূপ:2022-01-01 19:32:45-05:00
(দিবালোক সংরক্ষণ উপেক্ষা করে) সময়)। টাইমজোন যেকোনো বৈধ মানের জন্য হতে পারে: এটি অ্যাকাউন্টের টাইমজোনের সাথে মেলে না । যাইহোক, আপনি যদি আপনার আপলোড করা রূপান্তর ডেটা Google Ads UI-এর সাথে তুলনা করার পরিকল্পনা করেন, তাহলে আমরা আপনার Google Ads অ্যাকাউন্টের মতো একই টাইমজোন ব্যবহার করার পরামর্শ দিই যাতে রূপান্তর গণনা মিলে যায়।
কোড উদাহরণ
জাভা
private void runExample( GoogleAdsClient googleAdsClient, long customerId, String conversionActionId, String callerId, String callStartDateTime, double conversionValue, Long conversionCustomVariableId, String conversionCustomVariableValue, ConsentStatus adUserDataConsent) { // Create a call conversion by specifying currency as USD. CallConversion.Builder conversionBuilder = CallConversion.newBuilder() .setConversionAction(conversionActionId) .setCallerId(callerId) .setCallStartDateTime(callStartDateTime) .setConversionValue(conversionValue) .setCurrencyCode("USD"); if (conversionCustomVariableId != null && conversionCustomVariableValue != null) { conversionBuilder.addCustomVariables( CustomVariable.newBuilder() .setConversionCustomVariable( ResourceNames.conversionCustomVariable(customerId, conversionCustomVariableId)) .setValue(conversionCustomVariableValue)); } // Sets the consent information, if provided. if (adUserDataConsent != null) { // Specifies whether user consent was obtained for the data you are uploading. See // https://www.google.com/about/company/user-consent-policy for details. conversionBuilder.setConsent(Consent.newBuilder().setAdUserData(adUserDataConsent)); } CallConversion conversion = conversionBuilder.build(); // Uploads the call conversion to the API. try (ConversionUploadServiceClient conversionUploadServiceClient = googleAdsClient.getLatestVersion().createConversionUploadServiceClient()) { // Partial failure MUST be enabled for this request. // NOTE: This request contains a single conversion as a demonstration. However, if you have // multiple conversions to upload, it's best to upload multiple conversions per request // instead of sending a separate request per conversion. See the following for per-request // limits: // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service UploadCallConversionsResponse response = conversionUploadServiceClient.uploadCallConversions( UploadCallConversionsRequest.newBuilder() .setCustomerId(String.valueOf(customerId)) .setCustomerId(Long.toString(customerId)) .addConversions(conversion) .setPartialFailure(true) .build()); // Prints any partial failure errors returned. if (response.hasPartialFailureError()) { GoogleAdsFailure googleAdsFailure = ErrorUtils.getInstance().getGoogleAdsFailure(response.getPartialFailureError()); googleAdsFailure .getErrorsList() .forEach(e -> System.out.println("Partial failure occurred: " + e.getMessage())); throw new RuntimeException( "Partial failure occurred " + response.getPartialFailureError().getMessage()); } // Prints the result if valid. CallConversionResult result = response.getResults(0); System.out.printf( "Uploaded call conversion that occurred at '%' for caller ID '%' to the conversion" + " action with resource name '%'.%n", result.getCallStartDateTime(), result.getCallerId(), result.getConversionAction()); } }
সি#
public void Run(GoogleAdsClient client, long customerId, long conversionActionId, string callerId, string callStartTime, string conversionTime, double conversionValue, long? conversionCustomVariableId, string conversionCustomVariableValue, ConsentStatus? adUserDataConsent) { // Get the ConversionUploadService. ConversionUploadServiceClient conversionUploadService = client.GetService(Services.V18.ConversionUploadService); // Create a call conversion by specifying currency as USD. CallConversion callConversion = new CallConversion() { ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId), CallerId = callerId, CallStartDateTime = callStartTime, ConversionDateTime = conversionTime, ConversionValue = conversionValue, CurrencyCode = "USD", }; if (adUserDataConsent != null) { // Specifies whether user consent was obtained for the data you are uploading. See // https://www.google.com/about/company/user-consent-policy // for details. callConversion.Consent = new Consent() { AdUserData = (ConsentStatus)adUserDataConsent }; } if (conversionCustomVariableId != null && !string.IsNullOrEmpty(conversionCustomVariableValue)) { callConversion.CustomVariables.Add(new CustomVariable() { ConversionCustomVariable = ResourceNames.ConversionCustomVariable( customerId, conversionCustomVariableId.Value), Value = conversionCustomVariableValue }); } UploadCallConversionsRequest request = new UploadCallConversionsRequest() { CustomerId = customerId.ToString(), Conversions = { callConversion }, PartialFailure = true }; try { // Issues a request to upload the call conversion. The partialFailure parameter // is set to true, and validateOnly parameter to false as required by this method // call. // NOTE: This request contains a single conversion as a demonstration. However, if // you have multiple conversions to upload, it's best to upload multiple conversions // per request instead of sending a separate request per conversion. See the // following for per-request limits: // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service UploadCallConversionsResponse response = conversionUploadService.UploadCallConversions(request); // Since we set partialFailure = true, we can retrieve error messages (if any) from // the operation response. if (response.PartialFailureError != null) { Console.WriteLine("Call conversion upload failed."); // Retrieves the errors from the partial failure and prints them. List<GoogleAdsError> errors = response.PartialFailure.GetErrorsByOperationIndex(0); foreach (GoogleAdsError error in errors) { Console.WriteLine($"Operation failed with error: {error}."); } } else { // Prints the result. CallConversionResult uploadedCallConversion = response.Results[0]; Console.WriteLine($"Uploaded call conversion that occurred at " + $"'{uploadedCallConversion.CallStartDateTime}' for caller ID " + $"'{uploadedCallConversion.CallerId}' to the conversion action with " + $"resource name '{uploadedCallConversion.ConversionAction}'."); } } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
পিএইচপি
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, int $conversionActionId, string $callerId, string $callStartDateTime, string $conversionDateTime, float $conversionValue, ?string $conversionCustomVariableId, ?string $conversionCustomVariableValue, ?int $adUserDataConsent ) { // Creates a call conversion by specifying currency as USD. $callConversion = new CallConversion([ 'conversion_action' => ResourceNames::forConversionAction($customerId, $conversionActionId), 'caller_id' => $callerId, 'call_start_date_time' => $callStartDateTime, 'conversion_date_time' => $conversionDateTime, 'conversion_value' => $conversionValue, 'currency_code' => 'USD' ]); if (!is_null($conversionCustomVariableId) && !is_null($conversionCustomVariableValue)) { $callConversion->setCustomVariables([new CustomVariable([ 'conversion_custom_variable' => ResourceNames::forConversionCustomVariable( $customerId, $conversionCustomVariableId ), 'value' => $conversionCustomVariableValue ])]); } // Sets the consent information, if provided. if (!empty($adUserDataConsent)) { // Specifies whether user consent was obtained for the data you are uploading. See // https://www.google.com/about/company/user-consent-policy for details. $callConversion->setConsent(new Consent(['ad_user_data' => $adUserDataConsent])); } // Issues a request to upload the call conversion. $conversionUploadServiceClient = $googleAdsClient->getConversionUploadServiceClient(); // NOTE: This request contains a single conversion as a demonstration. However, if you have // multiple conversions to upload, it's best to upload multiple conversions per request // instead of sending a separate request per conversion. See the following for per-request // limits: // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service $response = $conversionUploadServiceClient->uploadCallConversions( // Partial failure MUST be enabled for this request. UploadCallConversionsRequest::build($customerId, [$callConversion], true) ); // Prints the status message if any partial failure error is returned. // Note: The details of each partial failure error are not printed here, you can refer to // the example HandlePartialFailure.php to learn more. if ($response->hasPartialFailureError()) { printf( "Partial failures occurred: '%s'.%s", $response->getPartialFailureError()->getMessage(), PHP_EOL ); } else { // Prints the result if exists. /** @var CallConversionResult $uploadedCallConversion */ $uploadedCallConversion = $response->getResults()[0]; printf( "Uploaded call conversion that occurred at '%s' for caller ID '%s' to the " . "conversion action with resource name '%s'.%s", $uploadedCallConversion->getCallStartDateTime(), $uploadedCallConversion->getCallerId(), $uploadedCallConversion->getConversionAction(), PHP_EOL ); } }
পাইথন
def main( client, customer_id, conversion_action_id, caller_id, call_start_date_time, conversion_date_time, conversion_value, conversion_custom_variable_id, conversion_custom_variable_value, ad_user_data_consent, ): """Imports offline call conversion values for calls related to your ads. Args: client: An initialized GoogleAdsClient instance. customer_id: The client customer ID string. conversion_action_id: The ID of the conversion action to upload to. caller_id: The caller ID from which this call was placed. Caller ID is expected to be in E.164 format with preceding '+' sign, e.g. '+18005550100'. call_start_date_time: The date and time at which the call occurred. The format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm', e.g. '2021-01-01 12:32:45-08:00'. conversion_date_time: The the date and time of the conversion (should be after the click time). The format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm', e.g. '2021-01-01 12:32:45-08:00'. conversion_value: The conversion value in the desired currency. conversion_custom_variable_id: The ID of the conversion custom variable to associate with the upload. conversion_custom_variable_value: The str value of the conversion custom variable to associate with the upload. ad_user_data_consent: The consent status for ad user data for all members in the job. """ # Get the ConversionUploadService client. conversion_upload_service = client.get_service("ConversionUploadService") # Create a call conversion in USD currency. call_conversion = client.get_type("CallConversion") call_conversion.conversion_action = client.get_service( "ConversionActionService" ).conversion_action_path(customer_id, conversion_action_id) call_conversion.caller_id = caller_id call_conversion.call_start_date_time = call_start_date_time call_conversion.conversion_date_time = conversion_date_time call_conversion.conversion_value = conversion_value call_conversion.currency_code = "USD" if conversion_custom_variable_id and conversion_custom_variable_value: conversion_custom_variable = client.get_type("CustomVariable") conversion_custom_variable.conversion_custom_variable = ( conversion_custom_variable_id ) conversion_custom_variable.value = conversion_custom_variable_value call_conversion.custom_variables.append(conversion_custom_variable) # Specifies whether user consent was obtained for the data you are # uploading. For more details. see: # https://www.google.com/about/company/user-consent-policy if ad_user_data_consent: call_conversion.consent.ad_user_data = client.enums.ConsentStatusEnum[ ad_user_data_consent ] # Issue a request to upload the call conversion. # Partial failure MUST be enabled for this request. request = client.get_type("UploadCallConversionsRequest") request.customer_id = customer_id request.conversions = [call_conversion] request.partial_failure = True # NOTE: This request only uploads a single conversion, but if you have # multiple conversions to upload, it's most efficient to upload them in a # single request. See the following for per-request limits for reference: # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service upload_call_conversions_response = ( conversion_upload_service.upload_call_conversions(request=request) ) # Print any partial errors returned. if upload_call_conversions_response.partial_failure_error: print( "Partial error occurred: " f"'{upload_call_conversions_response.partial_failure_error.message}'" ) # Print the result if valid. uploaded_call_conversion = upload_call_conversions_response.results[0] if uploaded_call_conversion.call_start_date_time: print( "Uploaded call conversion that occurred at " f"'{uploaded_call_conversion.call_start_date_time}' " f"for caller ID '{uploaded_call_conversion.caller_id}' " "to the conversion action with resource name " f"'{uploaded_call_conversion.conversion_action}'." )
রুবি
def upload_call_conversion( customer_id, conversion_action_id, caller_id, call_start_date_time, conversion_date_time, conversion_value, conversion_custom_variable_id, conversion_custom_variable_value, ad_user_data_consent) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # Create a call conversion by specifying currency as USD. call_conversion = client.resource.call_conversion do |c| c.conversion_action = client.path.conversion_action( customer_id, conversion_action_id) c.caller_id = caller_id c.call_start_date_time = call_start_date_time c.conversion_date_time = conversion_date_time c.conversion_value = conversion_value c.currency_code = "USD" if conversion_custom_variable_id && conversion_custom_variable_value c.custom_variables << client.resource.custom_variable do |cv| cv.conversion_custom_variable = client.path.conversion_custom_variable( customer_id, conversion_custom_variable_id) cv.value = conversion_custom_variable_value end end unless ad_user_data_consent.nil? c.consent = client.resource.consent do |c| # Specifies whether user consent was obtained for the data you are # uploading. For more details, see: # https://www.google.com/about/company/user-consent-policy c.ad_user_data = ad_user_data_consent end end end # Issues a request to upload the call conversion. response = client.service.conversion_upload.upload_call_conversions( customer_id: customer_id, # NOTE: This request only uploads a single conversion, but if you have # multiple conversions to upload, it's most efficient to upload them in a # single request. See the following for per-request limits for reference: # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service conversions: [call_conversion], partial_failure: true ) # Prints errors if any partial failure error is returned. if response.partial_failure_error failures = client.decode_partial_failure_error(response.partial_failure_error) failures.each do |failure| failure.errors.each do |error| human_readable_error_path = error .location .field_path_elements .map { |location_info| if location_info.index "#{location_info.field_name}[#{location_info.index}]" else "#{location_info.field_name}" end }.join(" > ") errmsg = "error occured while adding operations " \ "#{human_readable_error_path}" \ " with value: #{error.trigger.string_value}" \ " because #{error.message.downcase}" puts errmsg end end else # Print the result if valid. uploaded_call_conversion = response.results.first puts "Uploaded call conversion that occurred at " \ "#{uploaded_call_conversion.call_start_date_time} " \ "for caller ID " \ "#{uploaded_call_conversion.caller_id} " \ "to the conversion action with resource name " \ "#{uploaded_call_conversion.conversion_action}" end end
পার্ল
sub upload_call_conversion { my ( $api_client, $customer_id, $conversion_action_id, $caller_id, $call_start_date_time, $conversion_date_time, $conversion_value, $conversion_custom_variable_id, $conversion_custom_variable_value, $ad_user_data_consent ) = @_; # Create a call conversion by specifying currency as USD. my $call_conversion = Google::Ads::GoogleAds::V18::Services::ConversionUploadService::CallConversion ->new({ conversionAction => Google::Ads::GoogleAds::V18::Utils::ResourceNames::conversion_action( $customer_id, $conversion_action_id ), callerId => $caller_id, callStartDateTime => $call_start_date_time, conversionDateTime => $conversion_date_time, conversionValue => $conversion_value, currencyCode => "USD" }); if ($conversion_custom_variable_id && $conversion_custom_variable_value) { $call_conversion->{customVariables} = [ Google::Ads::GoogleAds::V18::Services::ConversionUploadService::CustomVariable ->new({ conversionCustomVariable => Google::Ads::GoogleAds::V18::Utils::ResourceNames::conversion_custom_variable( $customer_id, $conversion_custom_variable_id ), value => $conversion_custom_variable_value })]; } # Set the consent information, if provided. if ($ad_user_data_consent) { # Specify whether user consent was obtained for the data you are uploading. # See https://www.google.com/about/company/user-consent-policy for details. $call_conversion->{consent} = Google::Ads::GoogleAds::V18::Common::Consent->new({ adUserData => $ad_user_data_consent }); } # Issue a request to upload the call conversion. # NOTE: This request contains a single conversion as a demonstration. # However, if you have multiple conversions to upload, it's best to # upload multiple conversions per request instead of sending a separate # request per conversion. See the following for per-request limits: # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service my $upload_call_conversions_response = $api_client->ConversionUploadService()->upload_call_conversions({ customerId => $customer_id, conversions => [$call_conversion], partialFailure => "true" }); # Print any partial errors returned. if ($upload_call_conversions_response->{partialFailureError}) { printf "Partial error encountered: '%s'.\n", $upload_call_conversions_response->{partialFailureError}{message}; } # Print the result if valid. my $uploaded_call_conversion = $upload_call_conversions_response->{results}[0]; if (%$uploaded_call_conversion) { printf "Uploaded call conversion that occurred at '%s' " . "for caller ID '%s' to the conversion action with resource name '%s'.\n", $uploaded_call_conversion->{callStartDateTime}, $uploaded_call_conversion->{callerId}, $uploaded_call_conversion->{conversionAction}; } return 1; }