Вы можете использовать Google Рекламу API, чтобы импортировать офлайн-конверсии звонков в Google Рекламу и отслеживать, когда объявления приводят к звонкам и когда эти звонки приводят к ценным действиям клиентов.
В интерфейсе Google Рекламы это соответствует выбору источника конверсий Загрузки, а затем Конверсии звонков.
Требования
При импорте CallConversion должны соблюдаться следующие требования:
Чтобы избежать ошибки ConversionUploadError.INVALID_CONVERSION_ACTION, атрибут conversion_action должен ссылаться на ConversionAction, где:
ConversionActionType:UPLOAD_CALLS.statusобъекта "ConversionAction" –ENABLED. В противном случае операция завершится с ошибкойNO_CONVERSION_ACTION_FOUND.ConversionActionсуществует в аккаунте конверсий Google Рекламы, связанном с аккаунтом Google Рекламы, в котором был зарегистрирован клик.
Мы также рекомендуем задать для свойства ConversionAction.category категорию, которая лучше всего описывает ваши конверсии.
Также должны выполняться следующие условия:
Во время звонка в клиентском аккаунте Google Рекламы, связанном с конверсиями, было включено отслеживание конверсий.
Значение
customer_idэлементаUploadCallConversionsRequestдолжно быть идентификатором клиента аккаунта Google Рекламы, в котором отслеживаются конверсии, связанного с этим звонком. В противном случае при импорте конверсий возникнет ошибкаConversionUploadError.INVALID_CUSTOMER_FOR_CALL.Значение
conversion_valueдолжно быть больше или равно нулю.В значении свойства
conversion_date_timeдолжен быть указан часовой пояс, а формат должен быть следующим:yyyy-mm-dd HH:mm:ss+|-HH:mm, например2022-01-01 19:32:45-05:00(без учета летнего времени). Часовой пояс может быть любым допустимым значением. Он не обязательно должен совпадать с часовым поясом аккаунта. Однако если вы планируете сравнивать импортированные данные о конверсиях с данными в интерфейсе Google Рекламы, рекомендуем использовать тот же часовой пояс, что и в аккаунте Google Рекламы, чтобы количество конверсий совпадало.
На что обратить внимание
При создании CallConversion учитывайте следующие факторы:
Вам необходимо заполнить поле
consentобъектаCallConversion.Атрибут
partial_failureэлементаUploadCallConversionsRequestвсегда должен иметь значениеtrue. При одновременной обработке действительных и неудачных операций следуйте рекомендациям по частичным сбоям.Если при импорте конверсий вы получили сообщение об ошибке
TOO_RECENT_CONVERSION_ACTIONилиTOO_RECENT_CALL, подождите 6 или 12 часов соответственно, прежде чем повторить попытку импорта строк, которые не удалось импортировать.После импорта данных может пройти до 3 часов, прежде чем статистика появится в аккаунте Google Реклама.
Если в одном запросе содержится несколько операций для одной и той же конверсии, возвращается ошибка
DUPLICATE_CALL_CONVERSION_IN_REQUEST.Если пользователь вручную скопирует номер Google для переадресации и позвонит по нему, конверсия не будет зарегистрирована.
Как импортировать звонки-конверсии
Чтобы связать офлайн-конверсии-звонки с действием-конверсией, передайте идентификатор звонящего (номер телефона), дату и время конверсии, название ресурса действия-конверсии, а также, при необходимости, ценность конверсии и код валюты в ConversionUploadService. Подробнее о разных типах входных данных можно узнать в статье Как импортировать звонки-конверсии.
В примере кода также описаны форматы для разных входных данных.
Пример кода
Java
private void runExample( GoogleAdsClient googleAdsClient, long customerId, String conversionActionId, String callerId, String callStartDateTime, double conversionValue, Long conversionCustomVariableId, String conversionCustomVariableValue, ConsentStatus adUserDataConsent) { // Create a call conversion by specifying currency as USD. CallConversion.Builder conversionBuilder = CallConversion.newBuilder() .setConversionAction(conversionActionId) .setCallerId(callerId) .setCallStartDateTime(callStartDateTime) .setConversionValue(conversionValue) .setCurrencyCode("USD"); if (conversionCustomVariableId != null && conversionCustomVariableValue != null) { conversionBuilder.addCustomVariables( CustomVariable.newBuilder() .setConversionCustomVariable( ResourceNames.conversionCustomVariable(customerId, conversionCustomVariableId)) .setValue(conversionCustomVariableValue)); } // Sets the consent information, if provided. if (adUserDataConsent != null) { // Specifies whether user consent was obtained for the data you are uploading. See // https://www.google.com/about/company/user-consent-policy for details. conversionBuilder.setConsent(Consent.newBuilder().setAdUserData(adUserDataConsent)); } CallConversion conversion = conversionBuilder.build(); // Uploads the call conversion to the API. try (ConversionUploadServiceClient conversionUploadServiceClient = googleAdsClient.getLatestVersion().createConversionUploadServiceClient()) { // Partial failure MUST be enabled for this request. // NOTE: This request contains a single conversion as a demonstration. However, if you have // multiple conversions to upload, it's best to upload multiple conversions per request // instead of sending a separate request per conversion. See the following for per-request // limits: // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service UploadCallConversionsResponse response = conversionUploadServiceClient.uploadCallConversions( UploadCallConversionsRequest.newBuilder() .setCustomerId(String.valueOf(customerId)) .setCustomerId(Long.toString(customerId)) .addConversions(conversion) .setPartialFailure(true) .build()); // Prints any partial failure errors returned. if (response.hasPartialFailureError()) { GoogleAdsFailure googleAdsFailure = ErrorUtils.getInstance().getGoogleAdsFailure(response.getPartialFailureError()); googleAdsFailure .getErrorsList() .forEach(e -> System.out.println("Partial failure occurred: " + e.getMessage())); throw new RuntimeException( "Partial failure occurred " + response.getPartialFailureError().getMessage()); } // Prints the result if valid. CallConversionResult result = response.getResults(0); System.out.printf( "Uploaded call conversion that occurred at '%' for caller ID '%' to the conversion" + " action with resource name '%'.%n", result.getCallStartDateTime(), result.getCallerId(), result.getConversionAction()); } }
C#
public void Run(GoogleAdsClient client, long customerId, long conversionActionId, string callerId, string callStartTime, string conversionTime, double conversionValue, long? conversionCustomVariableId, string conversionCustomVariableValue, ConsentStatus? adUserDataConsent) { // Get the ConversionUploadService. ConversionUploadServiceClient conversionUploadService = client.GetService(Services.V25.ConversionUploadService); // Create a call conversion by specifying currency as USD. CallConversion callConversion = new CallConversion() { ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId), CallerId = callerId, CallStartDateTime = callStartTime, ConversionDateTime = conversionTime, ConversionValue = conversionValue, CurrencyCode = "USD", }; if (adUserDataConsent != null) { // Specifies whether user consent was obtained for the data you are uploading. See // https://www.google.com/about/company/user-consent-policy // for details. callConversion.Consent = new Consent() { AdUserData = (ConsentStatus)adUserDataConsent }; } if (conversionCustomVariableId != null && !string.IsNullOrEmpty(conversionCustomVariableValue)) { callConversion.CustomVariables.Add(new CustomVariable() { ConversionCustomVariable = ResourceNames.ConversionCustomVariable( customerId, conversionCustomVariableId.Value), Value = conversionCustomVariableValue }); } UploadCallConversionsRequest request = new UploadCallConversionsRequest() { CustomerId = customerId.ToString(), Conversions = { callConversion }, PartialFailure = true }; try { // Issues a request to upload the call conversion. The partialFailure parameter // is set to true, and validateOnly parameter to false as required by this method // call. // NOTE: This request contains a single conversion as a demonstration. However, if // you have multiple conversions to upload, it's best to upload multiple conversions // per request instead of sending a separate request per conversion. See the // following for per-request limits: // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service UploadCallConversionsResponse response = conversionUploadService.UploadCallConversions(request); // Since we set partialFailure = true, we can retrieve error messages (if any) from // the operation response. if (response.PartialFailureError != null) { Console.WriteLine("Call conversion upload failed."); // Retrieves the errors from the partial failure and prints them. List<GoogleAdsError> errors = response.PartialFailure.GetErrorsByOperationIndex(0); foreach (GoogleAdsError error in errors) { Console.WriteLine($"Operation failed with error: {error}."); } } else { // Prints the result. CallConversionResult uploadedCallConversion = response.Results[0]; Console.WriteLine($"Uploaded call conversion that occurred at " + $"'{uploadedCallConversion.CallStartDateTime}' for caller ID " + $"'{uploadedCallConversion.CallerId}' to the conversion action with " + $"resource name '{uploadedCallConversion.ConversionAction}'."); } } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, int $conversionActionId, string $callerId, string $callStartDateTime, string $conversionDateTime, float $conversionValue, ?string $conversionCustomVariableId, ?string $conversionCustomVariableValue, ?int $adUserDataConsent ) { // Creates a call conversion by specifying currency as USD. $callConversion = new CallConversion( [ 'conversion_action' => ResourceNames::forConversionAction($customerId, $conversionActionId), 'caller_id' => $callerId, 'call_start_date_time' => $callStartDateTime, 'conversion_date_time' => $conversionDateTime, 'conversion_value' => $conversionValue, 'currency_code' => 'USD' ] ); if (!is_null($conversionCustomVariableId) && !is_null($conversionCustomVariableValue)) { $callConversion->setCustomVariables( [new CustomVariable( [ 'conversion_custom_variable' => ResourceNames::forConversionCustomVariable( $customerId, $conversionCustomVariableId ), 'value' => $conversionCustomVariableValue ] )] ); } // Sets the consent information, if provided. if (!empty($adUserDataConsent)) { // Specifies whether user consent was obtained for the data you are uploading. See // https://www.google.com/about/company/user-consent-policy for details. $callConversion->setConsent(new Consent(['ad_user_data' => $adUserDataConsent])); } // Issues a request to upload the call conversion. $conversionUploadServiceClient = $googleAdsClient->getConversionUploadServiceClient(); // NOTE: This request contains a single conversion as a demonstration. However, if you have // multiple conversions to upload, it's best to upload multiple conversions per request // instead of sending a separate request per conversion. See the following for per-request // limits: // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service $response = $conversionUploadServiceClient->uploadCallConversions( // Partial failure MUST be enabled for this request. UploadCallConversionsRequest::build($customerId, [$callConversion], true) ); // Prints the status message if any partial failure error is returned. // Note: The details of each partial failure error are not printed here, you can refer to // the example HandlePartialFailure.php to learn more. if ($response->hasPartialFailureError()) { printf( "Partial failures occurred: '%s'.%s", $response->getPartialFailureError()->getMessage(), PHP_EOL ); } else { // Prints the result if exists. /** * @var CallConversionResult $uploadedCallConversion */ $uploadedCallConversion = $response->getResults()[0]; printf( "Uploaded call conversion that occurred at '%s' for caller ID '%s' to the " . "conversion action with resource name '%s'.%s", $uploadedCallConversion->getCallStartDateTime(), $uploadedCallConversion->getCallerId(), $uploadedCallConversion->getConversionAction(), PHP_EOL ); } }
Python
def main( client: GoogleAdsClient, customer_id: str, conversion_action_id: str, caller_id: str, call_start_date_time: str, conversion_date_time: str, conversion_value: float, conversion_custom_variable_id: Optional[str], conversion_custom_variable_value: Optional[str], ad_user_data_consent: Optional[str], ): """Imports offline call conversion values for calls related to your ads. Args: client: An initialized GoogleAdsClient instance. customer_id: The client customer ID string. conversion_action_id: The ID of the conversion action to upload to. caller_id: The caller ID from which this call was placed. Caller ID is expected to be in E.164 format with preceding '+' sign, e.g. '+18005550100'. call_start_date_time: The date and time at which the call occurred. The format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm', e.g. '2021-01-01 12:32:45-08:00'. conversion_date_time: The the date and time of the conversion (should be after the click time). The format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm', e.g. '2021-01-01 12:32:45-08:00'. conversion_value: The conversion value in the desired currency. conversion_custom_variable_id: The ID of the conversion custom variable to associate with the upload. conversion_custom_variable_value: The str value of the conversion custom variable to associate with the upload. ad_user_data_consent: The consent status for ad user data for all members in the job. """ # Get the ConversionUploadService client. conversion_upload_service: ConversionUploadServiceClient = ( client.get_service("ConversionUploadService") ) # Create a call conversion in USD currency. call_conversion: CallConversion = client.get_type("CallConversion") call_conversion.conversion_action = client.get_service( "ConversionActionService" ).conversion_action_path(customer_id, conversion_action_id) call_conversion.caller_id = caller_id call_conversion.call_start_date_time = call_start_date_time call_conversion.conversion_date_time = conversion_date_time call_conversion.conversion_value = conversion_value call_conversion.currency_code = "USD" if conversion_custom_variable_id and conversion_custom_variable_value: conversion_custom_variable: CustomVariable = client.get_type( "CustomVariable" ) conversion_custom_variable.conversion_custom_variable = ( conversion_custom_variable_id ) conversion_custom_variable.value = conversion_custom_variable_value call_conversion.custom_variables.append(conversion_custom_variable) # Specifies whether user consent was obtained for the data you are # uploading. For more details. see: # https://www.google.com/about/company/user-consent-policy if ad_user_data_consent: call_conversion.consent.ad_user_data = client.enums.ConsentStatusEnum[ ad_user_data_consent ] # Issue a request to upload the call conversion. # Partial failure MUST be enabled for this request. request: UploadCallConversionsRequest = client.get_type( "UploadCallConversionsRequest" ) request.customer_id = customer_id request.conversions = [call_conversion] request.partial_failure = True # NOTE: This request only uploads a single conversion, but if you have # multiple conversions to upload, it's most efficient to upload them in a # single request. See the following for per-request limits for reference: # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service upload_call_conversions_response: UploadCallConversionsResponse = ( conversion_upload_service.upload_call_conversions(request=request) ) # Print any partial errors returned. if upload_call_conversions_response.partial_failure_error: print( "Partial error occurred: " f"'{upload_call_conversions_response.partial_failure_error.message}'" ) # Print the result if valid. uploaded_call_conversion: CallConversionResult = ( upload_call_conversions_response.results[0] ) if uploaded_call_conversion.call_start_date_time: print( "Uploaded call conversion that occurred at " f"'{uploaded_call_conversion.call_start_date_time}' " f"for caller ID '{uploaded_call_conversion.caller_id}' " "to the conversion action with resource name " f"'{uploaded_call_conversion.conversion_action}'." )
Ruby
def upload_call_conversion( customer_id, conversion_action_id, caller_id, call_start_date_time, conversion_date_time, conversion_value, conversion_custom_variable_id, conversion_custom_variable_value, ad_user_data_consent) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # Create a call conversion by specifying currency as USD. call_conversion = client.resource.call_conversion do |c| c.conversion_action = client.path.conversion_action( customer_id, conversion_action_id) c.caller_id = caller_id c.call_start_date_time = call_start_date_time c.conversion_date_time = conversion_date_time c.conversion_value = conversion_value c.currency_code = "USD" if conversion_custom_variable_id && conversion_custom_variable_value c.custom_variables << client.resource.custom_variable do |cv| cv.conversion_custom_variable = client.path.conversion_custom_variable( customer_id, conversion_custom_variable_id) cv.value = conversion_custom_variable_value end end unless ad_user_data_consent.nil? c.consent = client.resource.consent do |c| # Specifies whether user consent was obtained for the data you are # uploading. For more details, see: # https://www.google.com/about/company/user-consent-policy c.ad_user_data = ad_user_data_consent end end end # Issues a request to upload the call conversion. response = client.service.conversion_upload.upload_call_conversions( customer_id: customer_id, # NOTE: This request only uploads a single conversion, but if you have # multiple conversions to upload, it's most efficient to upload them in a # single request. See the following for per-request limits for reference: # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service conversions: [call_conversion], partial_failure: true ) # Prints errors if any partial failure error is returned. if response.partial_failure_error failures = client.decode_partial_failure_error(response.partial_failure_error) failures.each do |failure| failure.errors.each do |error| human_readable_error_path = error .location .field_path_elements .map { |location_info| if location_info.index "#{location_info.field_name}[#{location_info.index}]" else "#{location_info.field_name}" end }.join(" > ") errmsg = "error occured while adding operations " \ "#{human_readable_error_path}" \ " with value: #{error.trigger.string_value}" \ " because #{error.message.downcase}" puts errmsg end end else # Print the result if valid. uploaded_call_conversion = response.results.first puts "Uploaded call conversion that occurred at " \ "#{uploaded_call_conversion.call_start_date_time} " \ "for caller ID " \ "#{uploaded_call_conversion.caller_id} " \ "to the conversion action with resource name " \ "#{uploaded_call_conversion.conversion_action}" end end
Perl
sub upload_call_conversion { my ( $api_client, $customer_id, $conversion_action_id, $caller_id, $call_start_date_time, $conversion_date_time, $conversion_value, $conversion_custom_variable_id, $conversion_custom_variable_value, $ad_user_data_consent ) = @_; # Create a call conversion by specifying currency as USD. my $call_conversion = Google::Ads::GoogleAds::V25::Services::ConversionUploadService::CallConversion ->new({ conversionAction => Google::Ads::GoogleAds::V25::Utils::ResourceNames::conversion_action( $customer_id, $conversion_action_id ), callerId => $caller_id, callStartDateTime => $call_start_date_time, conversionDateTime => $conversion_date_time, conversionValue => $conversion_value, currencyCode => "USD" }); if ($conversion_custom_variable_id && $conversion_custom_variable_value) { $call_conversion->{customVariables} = [ Google::Ads::GoogleAds::V25::Services::ConversionUploadService::CustomVariable ->new({ conversionCustomVariable => Google::Ads::GoogleAds::V25::Utils::ResourceNames::conversion_custom_variable( $customer_id, $conversion_custom_variable_id ), value => $conversion_custom_variable_value })]; } # Set the consent information, if provided. if ($ad_user_data_consent) { # Specify whether user consent was obtained for the data you are uploading. # See https://www.google.com/about/company/user-consent-policy for details. $call_conversion->{consent} = Google::Ads::GoogleAds::V25::Common::Consent->new({ adUserData => $ad_user_data_consent }); } # Issue a request to upload the call conversion. # NOTE: This request contains a single conversion as a demonstration. # However, if you have multiple conversions to upload, it's best to # upload multiple conversions per request instead of sending a separate # request per conversion. See the following for per-request limits: # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service my $upload_call_conversions_response = $api_client->ConversionUploadService()->upload_call_conversions({ customerId => $customer_id, conversions => [$call_conversion], partialFailure => "true" }); # Print any partial errors returned. if ($upload_call_conversions_response->{partialFailureError}) { printf "Partial error encountered: '%s'.\n", $upload_call_conversions_response->{partialFailureError}{message}; } # Print the result if valid. my $uploaded_call_conversion = $upload_call_conversions_response->{results}[0]; if (%$uploaded_call_conversion) { printf "Uploaded call conversion that occurred at '%s' " . "for caller ID '%s' to the conversion action with resource name '%s'.\n", $uploaded_call_conversion->{callStartDateTime}, $uploaded_call_conversion->{callerId}, $uploaded_call_conversion->{conversionAction}; } return 1; }
curl
# This code example uploads a call conversion. # # Variables: # API_VERSION, # CUSTOMER_ID, # MANAGER_CUSTOMER_ID, # OAUTH2_ACCESS_TOKEN: # See https://developers.google.com/google-ads/api/rest/auth#request_headers # for details. # # CONVERSION_ACTION_RESOURCE_NAME: Resource name of the conversion action # associated with this conversion. # CALLER_ID: The caller id from which this call was placed. Caller id is # expected to be in E.164 format with preceding '+' sign, for example, # "+18005550100". # CALL_START_DATE_TIME: The date time at which the call occurred. The format # is "yyyy-mm-dd hh:mm:ss+|-hh:mm", for example, # "2019-01-01 12:32:45-08:00". # CONVERSION_DATE_TIME: The date time at which the conversion occurred. The # format is "yyyy-mm-dd hh:mm:ss+|-hh:mm", for example, # "2019-01-01 12:32:45-08:00". # CONVERSION_VALUE: The value of the conversion for the advertiser. # CURRENCY_CODE: The currency code of the conversion value. This is the # ISO 4217 3-character currency code. For example: USD, EUR. # CONVERSION_CUSTOM_VARIABLE: The name of the conversion custom variable. # CONVERSION_CUSTOM_VARIABLE_VALUE: The value of the conversion custom # variable. curl -f --request POST \ "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}:uploadCallConversions" \ --header "Content-Type: application/json" \ --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \ --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \ --data @- <<EOF { "conversions": [ { "conversionAction": "${CONVERSION_ACTION_RESOURCE_NAME}", "callerId": "${CALLER_ID}", "callStartDateTime": "${CALL_START_DATE_TIME}", "conversionDateTime": "${CONVERSION_DATE_TIME}", "conversionValue": ${CONVERSION_VALUE}, "currencyCode": "${CURRENCY_CODE}", "customVariables": [ { "conversionCustomVariable": "${CONVERSION_CUSTOM_VARIABLE}", "value": "${CONVERSION_CUSTOM_VARIABLE_VALUE}" } ], "consent": { "adUserData": "GRANTED" } } ] } EOF