Asignar un presupuesto a una campaña
Después de que tengas
creó un CampaignBudget
con
CampaignBudgetService
o
identificaste una existente
necesitas usar su
resource_name
valor de campo en una llamada posterior a
CampaignService. Ten en cuenta que puedes obtener
huérfano (un presupuesto asociado sin campaña) cuando la campaña
la operación de asignación falla, pero la operación de creación de presupuesto se realiza correctamente. Mié
te recomendamos que reutilices o quites
estos presupuestos.
Campaña nueva
En el caso de una campaña nueva,
CampaignOperation.create:
establece la
campaign_budget
campo de la
Campaign
a un nombre de recurso de presupuesto, como se demuestra en el siguiente ejemplo de código.
Java
// Creates the campaign.
Campaign campaign =
Campaign.newBuilder()
.setName("Interplanetary Cruise #" + getPrintableDateTime())
.setAdvertisingChannelType(AdvertisingChannelType.SEARCH)
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve
.setStatus(CampaignStatus.PAUSED)
// Sets the bidding strategy and budget.
.setManualCpc(ManualCpc.newBuilder().build())
.setCampaignBudget(budgetResourceName)
// Adds the networkSettings configured above.
.setNetworkSettings(networkSettings)
// Optional: Sets the start & end dates.
.setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
.setEndDate(new DateTime().plusDays(30).toString("yyyyMMdd"))
.build();
C#
// Create the campaign.
Campaign campaign = new Campaign()
{
Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),
AdvertisingChannelType = AdvertisingChannelType.Search,
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve
Status = CampaignStatus.Paused,
// Set the bidding strategy and budget.
ManualCpc = new ManualCpc(),
CampaignBudget = budget,
// Set the campaign network options.
NetworkSettings = new NetworkSettings
{
TargetGoogleSearch = true,
TargetSearchNetwork = true,
// Enable Display Expansion on Search campaigns. See
// https://support.google.com/google-ads/answer/7193800 to learn more.
TargetContentNetwork = true,
TargetPartnerSearchNetwork = false
},
// Optional: Set the start date.
StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),
// Optional: Set the end date.
EndDate = DateTime.Now.AddYears(1).ToString("yyyyMMdd"),
};
PHP
$campaign = new Campaign([
'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(),
'advertising_channel_type' => AdvertisingChannelType::SEARCH,
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve.
'status' => CampaignStatus::PAUSED,
// Sets the bidding strategy and budget.
'manual_cpc' => new ManualCpc(),
'campaign_budget' => $budgetResourceName,
// Adds the network settings configured above.
'network_settings' => $networkSettings,
// Optional: Sets the start and end dates.
'start_date' => date('Ymd', strtotime('+1 day')),
'end_date' => date('Ymd', strtotime('+1 month'))
]);
Python
# Create campaign.
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.create
campaign.name = f"Interplanetary Cruise {uuid.uuid4()}"
campaign.advertising_channel_type = (
client.enums.AdvertisingChannelTypeEnum.SEARCH
)
# Recommendation: Set the campaign to PAUSED when creating it to prevent
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED
# Set the bidding strategy and budget.
campaign.manual_cpc.enhanced_cpc_enabled = True
campaign.campaign_budget = campaign_budget_response.results[0].resource_name
# Set the campaign network options.
campaign.network_settings.target_google_search = True
campaign.network_settings.target_search_network = True
campaign.network_settings.target_partner_search_network = False
# Enable Display Expansion on Search campaigns. For more details see:
# https://support.google.com/google-ads/answer/7193800
campaign.network_settings.target_content_network = True
Rita
# Create campaign.
campaign = client.resource.campaign do |c|
c.name = "Interplanetary Cruise #{(Time.new.to_f * 1000).to_i}"
c.advertising_channel_type = :SEARCH
# Recommendation: Set the campaign to PAUSED when creating it to prevent
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
c.status = :PAUSED
# Set the bidding strategy and budget.
c.manual_cpc = client.resource.manual_cpc
c.campaign_budget = return_budget.results.first.resource_name
# Set the campaign network options.
c.network_settings = client.resource.network_settings do |ns|
ns.target_google_search = true
ns.target_search_network = true
# Enable Display Expansion on Search campaigns. See
# https://support.google.com/google-ads/answer/7193800 to learn more.
ns.target_content_network = true
ns.target_partner_search_network = false
end
# Optional: Set the start date.
c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')
# Optional: Set the end date.
c.end_date = DateTime.parse((Date.today.next_year).to_s).strftime('%Y%m%d')
end
Perl
# Create a campaign.
my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({
name => "Interplanetary Cruise #" . uniqid(),
advertisingChannelType => SEARCH,
# Recommendation: Set the campaign to PAUSED when creating it to stop
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
status => PAUSED,
# Set the bidding strategy and budget.
manualCpc => Google::Ads::GoogleAds::V17::Common::ManualCpc->new(
{enhancedCpcEnabled => "true"}
),
campaignBudget => $campaign_budgets_response->{results}[0]{resourceName},
# Set the campaign network options.
networkSettings =>
Google::Ads::GoogleAds::V17::Resources::NetworkSettings->new({
targetGoogleSearch => "true",
targetSearchNetwork => "true",
# Enable Display Expansion on Search campaigns. See
# https://support.google.com/google-ads/answer/7193800 to learn more.
targetContentNetwork => "true",
targetPartnerSearchNetwork => "false"
}
),
# Optional: Set the start date. The campaign starts tomorrow.
startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
# Optional: Set the end date. The campaign runs for 30 days.
endDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 30)),
});
Campaña existente
Para reemplazar el presupuesto de una campaña existente,
CampaignOperation.update:
establece el campo campaign_budget
del objeto Campaign
el nombre del recurso de un presupuesto existente (junto con cualquier otra campaña
en los campos que quieras configurar). Ten en cuenta que esto reemplazará el
El presupuesto asignado a la campaña con el especificado por el campaign_budget
ya que las campañas pueden asociarse con un solo presupuesto a la vez.
Cómo desvincular un presupuesto de una campaña
Una campaña siempre debe estar asociada a un presupuesto. Cómo quitar un presupuesto en una campaña cambiando el presupuesto asociado a ella. reemplazarlo por otro. Para identificar las campañas con un presupuesto en particular, continúa a la siguiente sección.
Recupera las campañas asignadas a un presupuesto.
Obtener la lista de campañas que utilizan el mismo presupuesto puede ser útil para y equilibrar el uso del presupuesto. La siguiente consulta de GAQL mostrará todas las campañas para el ID de presupuesto especificado:
SELECT campaign.id FROM campaign WHERE campaign_budget.id = campaign_budget_id