Stawki można ustalać na różnych poziomach hierarchii kampanii: kampanii, grupy reklam lub kryterium grupy reklam. Stawka ustawiona na niższym poziomie zastępuje stawkę ustawioną na wyższych poziomach. Na przykład stawka ustalona dla pojedynczej grupy reklam w kampanii zastąpiłaby stawkę ze strategii ustalania stawek na poziomie kampanii.
Aktualizuj stawki
Jednocześnie można ustawić wiele stawek różnych typów, np. cpc_bid_micros
i cpm_bid_micros
, ale użyta zostanie tylko stawka odpowiednia dla wybranego typu strategii ustalania stawek.
Aktualizując stawki, możesz podać tylko te, które chcesz zmienić. Google Ads zaktualizuje te stawki, ale nie zmieni, nie doda ani nie usunie innych stawek.
Poniższy przykładowy kod służy do aktualizowania stawki CPC istniejącej grupy reklam.
Java
public static void main(String[] args) { UpdateAdGroupParams params = new UpdateAdGroupParams(); if (!params.parseArguments(args)) { // Either pass the required parameters for this example on the command line, or insert them // into the code here. See the parameter class definition above for descriptions. params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE"); params.adGroupId = Long.parseLong("INSERT_AD_GROUP_ID_HERE"); params.cpcBidMicroAmount = Long.parseLong("INSERT_CPC_BID_MICRO_AMOUNT_HERE"); } GoogleAdsClient googleAdsClient = null; try { googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build(); } catch (FileNotFoundException fnfe) { System.err.printf( "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe); System.exit(1); } catch (IOException ioe) { System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe); System.exit(1); } try { new UpdateAdGroup() .runExample( googleAdsClient, params.customerId, params.adGroupId, params.cpcBidMicroAmount); } catch (GoogleAdsException gae) { // GoogleAdsException is the base class for most exceptions thrown by an API request. // Instances of this exception have a message and a GoogleAdsFailure that contains a // collection of GoogleAdsErrors that indicate the underlying causes of the // GoogleAdsException. System.err.printf( "Request ID %s failed due to GoogleAdsException. Underlying errors:%n", gae.getRequestId()); int i = 0; for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) { System.err.printf(" Error %d: %s%n", i++, googleAdsError); } System.exit(1); } }
C#
public void Run(GoogleAdsClient client, long customerId, long adGroupId, long? cpcBidMicroAmount) { AdGroupServiceClient adGroupService = client.GetService(Services.V17.AdGroupService); // Create an ad group with the specified ID. AdGroup adGroup = new AdGroup(); adGroup.ResourceName = ResourceNames.AdGroup(customerId, adGroupId); // Pause the ad group. adGroup.Status = AdGroupStatusEnum.Types.AdGroupStatus.Paused; // Update the CPC bid if specified. if (cpcBidMicroAmount != null) { adGroup.CpcBidMicros = cpcBidMicroAmount.Value; } // Create the operation. AdGroupOperation operation = new AdGroupOperation() { Update = adGroup, UpdateMask = FieldMasks.AllSetFieldsOf(adGroup) }; try { // Update the ad group. MutateAdGroupsResponse retVal = adGroupService.MutateAdGroups( customerId.ToString(), new AdGroupOperation[] { operation }); // Display the results. MutateAdGroupResult adGroupResult = retVal.Results[0]; Console.WriteLine($"Ad group with resource name '{adGroupResult.ResourceName}' " + "was updated."); } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId, $bidMicroAmount ) { // Creates an ad group object with the specified resource name and other changes. $adGroup = new AdGroup([ 'resource_name' => ResourceNames::forAdGroup($customerId, $adGroupId), 'cpc_bid_micros' => $bidMicroAmount, 'status' => AdGroupStatus::PAUSED ]); // Constructs an operation that will update the ad group with the specified resource name, // using the FieldMasks utility to derive the update mask. This mask tells the Google Ads // API which attributes of the ad group you want to change. $adGroupOperation = new AdGroupOperation(); $adGroupOperation->setUpdate($adGroup); $adGroupOperation->setUpdateMask(FieldMasks::allSetFieldsOf($adGroup)); // Issues a mutate request to update the ad group. $adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient(); $response = $adGroupServiceClient->mutateAdGroups(MutateAdGroupsRequest::build( $customerId, [$adGroupOperation] )); // Prints the resource name of the updated ad group. /** @var AdGroup $updatedAdGroup */ $updatedAdGroup = $response->getResults()[0]; printf( "Updated ad group with resource name: '%s'%s", $updatedAdGroup->getResourceName(), PHP_EOL ); }
Python
def main(client, customer_id, ad_group_id, cpc_bid_micro_amount): ad_group_service = client.get_service("AdGroupService") # Create ad group operation. ad_group_operation = client.get_type("AdGroupOperation") ad_group = ad_group_operation.update ad_group.resource_name = ad_group_service.ad_group_path( customer_id, ad_group_id ) ad_group.status = client.enums.AdGroupStatusEnum.PAUSED ad_group.cpc_bid_micros = cpc_bid_micro_amount client.copy_from( ad_group_operation.update_mask, protobuf_helpers.field_mask(None, ad_group._pb), ) # Update the ad group. ad_group_response = ad_group_service.mutate_ad_groups( customer_id=customer_id, operations=[ad_group_operation] ) print(f"Updated ad group {ad_group_response.results[0].resource_name}.")
Ruby
def update_ad_group(customer_id, ad_group_id, bid_micro_amount) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new resource_name = client.path.ad_group(customer_id, ad_group_id) operation = client.operation.update_resource.ad_group(resource_name) do |ag| ag.status = :PAUSED ag.cpc_bid_micros = bid_micro_amount end response = client.service.ad_group.mutate_ad_groups( customer_id: customer_id, operations: [operation], ) puts "Ad group with resource name = '#{response.results.first.resource_name}' was updated." end
Perl
sub update_ad_group { my ($api_client, $customer_id, $ad_group_id, $cpc_bid_micro_amount) = @_; # Create an ad group with the proper resource name and any other changes. my $ad_group = Google::Ads::GoogleAds::V17::Resources::AdGroup->new({ resourceName => Google::Ads::GoogleAds::V17::Utils::ResourceNames::ad_group( $customer_id, $ad_group_id ), status => PAUSED, cpcBidMicros => $cpc_bid_micro_amount }); # Create an ad group operation for update, using the FieldMasks utility to # derive the update mask. my $ad_group_operation = Google::Ads::GoogleAds::V17::Services::AdGroupService::AdGroupOperation-> new({ update => $ad_group, updateMask => all_set_fields_of($ad_group)}); # Update the ad group. my $ad_groups_response = $api_client->AdGroupService()->mutate({ customerId => $customer_id, operations => [$ad_group_operation]}); printf "Updated ad group with resource name: '%s'.\n", $ad_groups_response->{results}[0]{resourceName}; return 1; }
Usuń stawki
Aby usunąć stawkę, zaktualizuj jej pole na null
.
Wymiary kryteriów sieci reklamowej
W przypadku reklam wyświetlanych w sieci reklamowej istnieje wiele różnych wymiarów, dla których można ustawić stawkę grupy reklam. Jeśli ustawiono wiele stawek w różnych wymiarach, za pomocą pola display_custom_bid_dimension
można określić wymiar, który ma być używany w przypadku stawek bezwzględnych. Reklamy w sieci wyszukiwania zawsze mają stawki za słowa kluczowe.
Możesz też ustawić dostosowanie stawek, które będzie używane, gdy kryterium nie będzie w wymiarze określania stawek bezwzględnych. Aby go wyświetlić, użyj pola bid_modifier
w polu kryterium grupy reklam.