ایجاد تعدیل‌های فصلی

تعدیل‌های فصلی ابزاری پیشرفته است که می‌توان از آن برای اطلاع‌رسانی به «پیشنهاد قیمت هوشمند» درباره تغییرات موردانتظار در نرخ‌های تبدیل برای رویدادهای آتی استفاده کرد. برای جزئیات بیشتر درباره نحوه عملکرد تعدیل‌های فصلی، به صفحه راهنمای تعدیل‌های فصلی مراجعه کنید.

بااستفاده از منبع BiddingSeasonalityAdjustment ، تعدیل‌های فصلی را به‌صورت برنامه‌ریزی‌شده ایجاد کنید.

حوزه

BiddingSeasonalityAdjustment دارای scope الزامی است که می‌توان آن را روی مقادیر زیر تنظیم کرد. گزینه‌های پیکربندی اضافی مختص دامنه براساس اینکه از کدام دامنه استفاده می‌شود تنظیم می‌شوند.

  • ‫CAMPAIGN: تعدیل بر پویش‌های خاص اعمال می‌شود. فیلد campaigns را روی فهرست نام‌های منبع پویش تنظیم کنید تا این تعدیل روی آن اعمال شود.
    • حداکثر تعداد پویش‌ها برای هر BiddingSeasonalityAdjustment ۲٬۰۰۰ است.
  • CHANNEL: این اصلاح برای پویش‌هایی اعمال می‌شود که به انواع کانال خاصی تعلق دارند. فیلد advertising_channel_types را روی فهرستی از مقادیر AdvertisingChannelType تنظیم کنید که این تعدیل بر آن‌ها اعمال خواهد شد.

دستگاه‌ها

علاوه‌بر دامنه، اصلاحات فصلی را می‌توان با فهرست اختیاری از انواع دستگاه‌هایی که اصلاحات برای آن‌ها اعمال می‌شود پیکربندی کرد. اگر devices تنظیم شده باشد، تعدیل فصلی فقط برای ترافیک انواع دستگاه‌های مشخص‌شده اعمال خواهد شد. اگر مشخص نشده باشد، همه انواع دستگاه در این اصلاح لحاظ می‌شود.

تاریخ‌ها، زمان‌ها، و اصلاح‌کننده نرخ تبدیل

به‌غیراز محدوده و دستگاه‌های اختیاری، هر تعدیل فصلی دارای start_date_time، end_date_time، و conversion_rate_modifier است. تاریخ‌ها و زمان‌ها بازه زمانی آینده را که تعدیل بر آن اعمال می‌شود تعریف می‌کنند، و اصلاح‌کننده ضریب نرخ تبدیل موردانتظار برای اعمال است. مقادیر تاریخ و زمان در منطقه زمانی حساب است.

مثال

مثال زیر نحوه ایجاد تعدیل فصلی با CHANNEL دامنه را نشان می‌دهد. بخش‌های نظردهی‌شده نشان می‌دهند که چگونه پویش‌ها را مشخص کنید اگر بخواهید به‌جای آن یک محدوده CAMPAIGN تنظیم کنید:

جاوا

BiddingSeasonalityAdjustment seasonalityAdjustment =
    BiddingSeasonalityAdjustment.newBuilder()
        // A unique name is required for every seasonality adjustment.
        .setName("Seasonality adjustment #" + getPrintableDateTime())
        // The CHANNEL scope applies the conversionRateModifier to all campaigns of specific
        // advertising channel types. In this example, the conversionRateModifier will only
        // apply to Search campaigns. Use the CAMPAIGN scope to instead limit the scope to
        // specific campaigns.
        .setScope(SeasonalityEventScope.CHANNEL)
        .addAdvertisingChannelTypes(AdvertisingChannelType.SEARCH)
        // If setting scope CAMPAIGN, add individual campaign resource name(s) according to
        // the commented out line below.
        // .addCampaigns("INSERT_CAMPAIGN_RESOURCE_NAME_HERE")
        .setStartDateTime(startDateTime)
        .setEndDateTime(endDateTime)
        // The conversionRateModifier is the expected future conversion rate change. When this
        // field is unset or set to 1.0, no adjustment will be applied to traffic. The allowed
        // range is 0.1 to 10.0.
        .setConversionRateModifier(conversionRateModifier)
        .build();

BiddingSeasonalityAdjustmentOperation operation =
    BiddingSeasonalityAdjustmentOperation.newBuilder()
        .setCreate(seasonalityAdjustment)
        .build();

MutateBiddingSeasonalityAdjustmentsResponse response =
    seasonalityAdjustmentServiceClient.mutateBiddingSeasonalityAdjustments(
        customerId.toString(), ImmutableList.of(operation));
System.out.printf(
    "Added seasonality adjustment with resource name: %s%n",
    response.getResults(0).getResourceName());
      

C#‎

BiddingSeasonalityAdjustment seasonalityAdjustment =
    new BiddingSeasonalityAdjustment()
    {
        // A unique name is required for every seasonality adjustment.
        Name = "Seasonality adjustment #" + ExampleUtilities.GetRandomString(),
        // The CHANNEL scope applies the conversionRateModifier to all campaigns of
        // specific advertising channel types. In this example, the
        // conversionRateModifier will only apply to Search campaigns. Use the
        // CAMPAIGN scope to instead limit the scope to specific campaigns.
        Scope = SeasonalityEventScope.Channel,
        AdvertisingChannelTypes = { AdvertisingChannelType.Search },
        // If setting scope CAMPAIGN, add individual campaign resource name(s)
        // according to the commented out line below.
        // Campaigns = { "INSERT_CAMPAIGN_RESOURCE_NAME_HERE" },
        // The date range should be less than 14 days.
        StartDateTime = startDateTime,
        EndDateTime = endDateTime,
        // The conversionRateModifier is the expected future conversion rate change.
        // When this field is unset or set to 1.0, no adjustment will be applied to
        // traffic. The allowed range is 0.1 to 10.0.
        ConversionRateModifier = conversionRateModifier
    };

BiddingSeasonalityAdjustmentOperation operation =
    new BiddingSeasonalityAdjustmentOperation()
    {
        Create = seasonalityAdjustment
    };

try
{
    MutateBiddingSeasonalityAdjustmentsResponse response =
        biddingSeasonalityAdjustmentService.MutateBiddingSeasonalityAdjustments(
            customerId.ToString(), new[] { operation });
    Console.WriteLine($"Added seasonality adjustment with resource name: " +
        $"{response.Results[0].ResourceName}");
}
catch (GoogleAdsException e)
{
    Console.WriteLine("Failure:");
    Console.WriteLine($"Message: {e.Message}");
    Console.WriteLine($"Failure: {e.Failure}");
    Console.WriteLine($"Request ID: {e.RequestId}");
    throw;
}
      

PHP

// Creates a bidding seasonality adjustment.
$seasonalityAdjustment = new BiddingSeasonalityAdjustment(
    [
    // A unique name is required for every seasonality adjustment.
    'name' => 'Seasonality adjustment #' . Helper::getPrintableDatetime(),
    // The CHANNEL scope applies the conversionRateModifier to all campaigns of specific
    // advertising channel types. In this example, the conversionRateModifier will only
    // apply to Search campaigns. Use the CAMPAIGN scope to instead limit the scope to
    // specific campaigns.
    'scope' => SeasonalityEventScope::CHANNEL,
    'advertising_channel_types' => [AdvertisingChannelType::SEARCH],
    // If setting scope CAMPAIGN, add individual campaign resource name(s) according to
    // the commented out line below.
    // 'campaigns' => ['INSERT_CAMPAIGN_RESOURCE_NAME_HERE'],
    'start_date_time' => $startDateTime,
    'end_date_time' => $endDateTime,
    // The conversionRateModifier is the expected future conversion rate change. When this
    // field is unset or set to 1.0, no adjustment will be applied to traffic. The allowed
    // range is 0.1 to 10.0.
    'conversion_rate_modifier' => $conversionRateModifier
    ]
);

// Creates a bidding seasonality adjustment operation.
$biddingSeasonalityAdjustmentOperation = new BiddingSeasonalityAdjustmentOperation();
$biddingSeasonalityAdjustmentOperation->setCreate($seasonalityAdjustment);

// Submits the bidding seasonality adjustment operation to add the bidding seasonality
// adjustment.
$biddingSeasonalityAdjustmentServiceClient =
    $googleAdsClient->getBiddingSeasonalityAdjustmentServiceClient();
$response = $biddingSeasonalityAdjustmentServiceClient->mutateBiddingSeasonalityAdjustments(
    MutateBiddingSeasonalityAdjustmentsRequest::build(
        $customerId,
        [$biddingSeasonalityAdjustmentOperation]
    )
);

printf(
    "Added seasonality adjustment with resource name: '%s'.%s",
    $response->getResults()[0]->getResourceName(),
    PHP_EOL
);
      

Python

bidding_seasonality_adjustment_service: (
    BiddingSeasonalityAdjustmentServiceClient
) = client.get_service("BiddingSeasonalityAdjustmentService")
operation: BiddingSeasonalityAdjustmentOperation = client.get_type(
    "BiddingSeasonalityAdjustmentOperation"
)
bidding_seasonality_adjustment: BiddingSeasonalityAdjustment = (
    operation.create
)
# A unique name is required for every seasonality adjustment.
bidding_seasonality_adjustment.name = f"Seasonality adjustment #{uuid4()}"
# The CHANNEL scope applies the conversion_rate_modifier to all campaigns of
# specific advertising channel types. In this example, the
# conversion_rate_modifier will only apply to Search campaigns. Use the
# CAMPAIGN scope to instead limit the scope to specific campaigns.
bidding_seasonality_adjustment.scope = (
    client.enums.SeasonalityEventScopeEnum.CHANNEL
)
bidding_seasonality_adjustment.advertising_channel_types.append(
    client.enums.AdvertisingChannelTypeEnum.SEARCH
)
# If setting scope CAMPAIGN, add individual campaign resource name(s)
# according to the commented out line below.
#
# bidding_seasonality_adjustment.campaigns.append(
#     "INSERT_CAMPAIGN_RESOURCE_NAME_HERE"
# )

bidding_seasonality_adjustment.start_date_time = start_date_time
bidding_seasonality_adjustment.end_date_time = end_date_time
# The conversion_rate_modifier is the expected future conversion rate
# change. When this field is unset or set to 1.0, no adjustment will be
# applied to traffic. The allowed range is 0.1 to 10.0.
bidding_seasonality_adjustment.conversion_rate_modifier = (
    conversion_rate_modifier
)

response: MutateBiddingSeasonalityAdjustmentsResponse = (
    bidding_seasonality_adjustment_service.mutate_bidding_seasonality_adjustments(
        customer_id=customer_id, operations=[operation]
    )
)

resource_name: str = response.results[0].resource_name

print(f"Added seasonality adjustment with resource name: '{resource_name}'")
      

Ruby

client = Google::Ads::GoogleAds::GoogleAdsClient.new

operation = client.operation.create_resource.bidding_seasonality_adjustment do |bsa|
  # A unique name is required for every seasonality adjustment.
  bsa.name = "Seasonality Adjustment #{(Time.new.to_f * 1000).to_i}"

  # The CHANNEL scope applies the conversion_rate_modifier to all campaigns
  # of specific advertising channel types. In this example, the
  # conversion_rate_modifier will only apply to Search campaigns. Use the
  # CAMPAIGN scope to instead limit the scope to specific campaigns.
  bsa.scope = :CHANNEL
  bsa.advertising_channel_types << :SEARCH

  # If setting scope CAMPAIGN, add individual campaign resource name(s)
  # according to the commented out line below.
  #
  # bsa.campaigns << "INSERT_CAMPAIGN_RESOURCE_NAME_HERE"

  bsa.start_date_time = start_date_time
  bsa.end_date_time = end_date_time

  # The conversion_rate_modifier is the expected future conversion rate
  # change. When this field is unset or set to 1.0, no adjustment will be
  # applied to traffic. The allowed range is 0.1 to 10.0.
  bsa.conversion_rate_modifier = conversion_rate_modifier
end

response = client.service.bidding_seasonality_adjustment.mutate_bidding_seasonality_adjustments(
  customer_id: customer_id,
  operations: [operation],
)

puts "Added seasonality adjustment with resource name #{response.results.first.resource_name}"
      

پرل

my $seasonality_adjustment =
  Google::Ads::GoogleAds::V26::Resources::BiddingSeasonalityAdjustment->new({
    # A unique name is required for every seasonality adjustment.
    name => "Seasonality adjustment #" . uniqid(),
    # The CHANNEL scope applies the conversion_rate_modifier to all campaigns
    # of specific advertising channel types. In this example, the conversion_rate_modifier
    # will only apply to Search campaigns. Use the CAMPAIGN scope to instead
    # limit the scope to specific campaigns.
    scope                   => CHANNEL,
    advertisingChannelTypes => [SEARCH],
    # If setting scope CAMPAIGN, add individual campaign resource name(s)
    # according to the commented out line below.
    # campaigns     => ["INSERT_CAMPAIGN_RESOURCE_NAME_HERE"],
    startDateTime => $start_date_time,
    endDateTime   => $end_date_time,
    # The conversion_rate_modifier is the expected future conversion rate change.
    # When this field is unset or set to 1.0, no adjustment will be applied to traffic.
    # The allowed range is 0.1 to 10.0.
    conversionRateModifier => $conversion_rate_modifier
  });

my $operation =
  Google::Ads::GoogleAds::V26::Services::BiddingSeasonalityAdjustmentService::BiddingSeasonalityAdjustmentOperation
  ->new({
    create => $seasonality_adjustment
  });

my $response = $api_client->BiddingSeasonalityAdjustmentService()->mutate({
    customerId => $customer_id,
    operations => [$operation]});

printf "Added seasonality adjustment with resource name: '%s'.\n",
  $response->{results}[0]{resourceName};
      

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