Page Summary
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Google Ads provides various bidding options based on your business goals.
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This guide explains how to use bidding strategies in the Google Ads API.
Google Ads gives you several ways to bid for your ads, depending on what matters most to you and your business. The guides in this section describe how to configure and manage bidding strategies in the Google Ads API:
- Bidding strategy types: Explore supported manual and automated bidding strategy types, compatibility with campaign channel types, and required fields.
- Portfolio and standard bidding strategies: Create and assign campaign-level (standard) and account-level (portfolio) bidding strategies, and align shared budgets with portfolio strategies.
- Cross-account bidding strategies: Share portfolio Smart Bidding strategies across client accounts from a manager account.
- Set bids: Configure ad group and criterion-level bids.
- Manage bid modifiers: Adjust bids for specific criteria at the campaign and ad group levels.
- Ad group level target overrides: Override campaign-level Target CPA, Target ROAS, and Target CPC targets for specific ad groups.
- Bidding strategy status: Understand campaign and portfolio bidding strategy system statuses and reasons.
- Create seasonality adjustments: Inform Smart Bidding of expected conversion rate changes for upcoming events.
- Create data exclusions: Exclude conversion data from Smart Bidding during tracking outages.