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Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Penggantian berikut tersedia.
Mengganti strategi bidding
Strategi bidding hanya dapat ditetapkan di tingkat kampanye. Jadi, misalnya, jika kampanye telah diberi TARGET_ROASstrategi, menetapkan kolom TARGET_CPA
di salah satu grup iklannya tidak akan berpengaruh.
Demikian pula, menetapkan bid secara manual tidak akan berpengaruh jika Anda menggunakan strategi bidding tingkat kampanye yang tidak mendukungnya. Misalnya, jika kampanye Anda menggunakan TARGET_ROAS sebagai strategi bidding standar, dan Anda menetapkan nilai CPC maks. untuk setiap kata kunci dalam kampanye tersebut, bid tingkat kata kunci akan diabaikan tanpa error. Jika Anda beralih ke bidding manual, bid tingkat kata kunci akan berlaku. Baca selengkapnya di
Pusat Bantuan.
Untuk menghapus penggantian, hapus setelan target_roas
grup iklan dengan mengirim permintaan perubahan dengan nilai kolom kosong, tetapi tetap
memberikan jalur dalam mask kolom. Mencoba mengganti kolom target_roas dari skema
TargetRoas yang terkait dengan strategi
portofolio akan menghasilkan error.
Untuk menghapus penggantian, hapus setelan
target_cpa_micros grup iklan
dengan mengirim permintaan perubahan dengan nilai kolom kosong, tetapi tetap memberikan
jalur dalam mask kolom.
[[["Mudah dipahami","easyToUnderstand","thumb-up"],["Memecahkan masalah saya","solvedMyProblem","thumb-up"],["Lainnya","otherUp","thumb-up"]],[["Informasi yang saya butuhkan tidak ada","missingTheInformationINeed","thumb-down"],["Terlalu rumit/langkahnya terlalu banyak","tooComplicatedTooManySteps","thumb-down"],["Sudah usang","outOfDate","thumb-down"],["Masalah terjemahan","translationIssue","thumb-down"],["Masalah kode / contoh","samplesCodeIssue","thumb-down"],["Lainnya","otherDown","thumb-down"]],["Terakhir diperbarui pada 2025-09-05 UTC."],[[["\u003cp\u003eBidding strategies are set at the campaign level and override any conflicting ad group-level settings, such as manual bids with automated strategies.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eTarget ROAS\u003c/code\u003e and \u003ccode\u003eTarget CPA\u003c/code\u003e set at the campaign level can be overridden at the ad group level by specifying \u003ccode\u003etarget_roas\u003c/code\u003e and \u003ccode\u003etarget_cpa_micros\u003c/code\u003e for the ad group, respectively.\u003c/p\u003e\n"],["\u003cp\u003eOverriding \u003ccode\u003eTarget ROAS\u003c/code\u003e or \u003ccode\u003eTarget CPA\u003c/code\u003e associated with a portfolio strategy at the ad group level will result in an error.\u003c/p\u003e\n"],["\u003cp\u003eTo remove an override for \u003ccode\u003eTarget ROAS\u003c/code\u003e or \u003ccode\u003eTarget CPA\u003c/code\u003e at the ad group level, send a mutate request with an empty value for the respective field (\u003ccode\u003etarget_roas\u003c/code\u003e or \u003ccode\u003etarget_cpa_micros\u003c/code\u003e) while including the field path in the field mask.\u003c/p\u003e\n"],["\u003cp\u003eYou can retrieve the effective \u003ccode\u003eTarget ROAS\u003c/code\u003e and \u003ccode\u003eTarget CPA\u003c/code\u003e values for an ad group, along with their sources, using the \u003ccode\u003eeffective_target_roas\u003c/code\u003e, \u003ccode\u003eeffective_target_roas_source\u003c/code\u003e, \u003ccode\u003eeffective_target_cpa_micros\u003c/code\u003e, and \u003ccode\u003eeffective_target_cpa_source\u003c/code\u003e fields.\u003c/p\u003e\n"]]],[],null,["# Ad Group Level Target Overrides\n\nThe following overrides are available.\n\nOverride bidding strategies\n---------------------------\n\nA bid strategy can only be set at the campaign level. So for example, if a\ncampaign has already been assigned a `TARGET_ROAS`\n[strategy](/google-ads/api/reference/rpc/v21/Campaign#bidding_strategy_type), setting `TARGET_CPA`\nfields in one of its ad groups will have no effect.\n\nSimilarly, setting bids manually will have no effect if you are using a\ncampaign-level bid strategy that doesn't support them. For example, if your\ncampaign uses `TARGET_ROAS` as a standard bidding strategy, and you set max CPC\nvalues for individual keywords in that campaign, the keyword-level bids will be\nignored without errors. If you were to switch to manual bidding, the\nkeyword-level bids would then take effect. Read more in the\n[Help Center](//support.google.com/google-ads/answer/2732132#:%7E:text=If%20you%20are,won%E2%80%99t%20be%20supported%2E).\n\nOverride Target ROAS at the ad group level\n------------------------------------------\n\nThe [`target_roas`](/google-ads/api/reference/rpc/v21/TargetRoas#target_roas) field of a\n[`TargetRoas`](/google-ads/api/reference/rpc/v21/TargetRoas) bidding scheme, or a\n[`MaximizeConversionValue`](/google-ads/api/reference/rpc/v21/MaximizeConversionValue) with its\n[`target_roas`](/google-ads/api/reference/rpc/v21/MaximizeConversionValue#target_roas) field set,\ncan be overridden at the ad group level by setting the ad group's\n[`target_roas`](/google-ads/api/reference/rpc/v21/AdGroup#target_roas) field. The other fields of\nthe bidding scheme cannot be overridden.\n\nTo remove an override, unset [`target_roas`](/google-ads/api/reference/rpc/v21/AdGroup#target_roas)\nof the ad group by sending a mutate request with an empty field value but still\nsupplying the path in a field mask. Attempting to override the [`target_roas`](/google-ads/api/reference/rpc/v21/TargetRoas#target_roas) field of a\n[`TargetRoas`](/google-ads/api/reference/rpc/v21/TargetRoas) scheme associated to a portfolio\nstrategy will result in an error.\n\nYou can retrieve the effective `target_roas` value of an ad group with the\n[`effective_target_roas`](/google-ads/api/reference/rpc/v21/AdGroup#effective_target_roas) field and\nits source with the\n[`effective_target_roas_source`](/google-ads/api/reference/rpc/v21/AdGroup#effective_target_roas_source)\nfield.\n\nOverride Target CPA at the ad group level\n-----------------------------------------\n\nThe [`target_cpa_micros`](/google-ads/api/reference/rpc/v21/TargetCpa#target_cpa_micros) field of a\n[`TargetCpa`](/google-ads/api/reference/rpc/v21/TargetCpa) bidding scheme, or a\n[`MaximizeConversions`](/google-ads/api/reference/rpc/v21/MaximizeConversions) with its\n[`target_cpa_micros`](/google-ads/api/reference/rpc/v21/MaximizeConversions#target_cpa_micros) field\nset, can be overridden at the ad group level by setting the ad group's\n[`target_cpa_micros`](/google-ads/api/reference/rpc/v21/AdGroup#target_cpa_micros) field. The other\nfields of the bidding scheme cannot be overridden.\n\nTo remove an override, unset\n[`target_cpa_micros`](/google-ads/api/reference/rpc/v21/AdGroup#target_cpa_micros) of the ad group\nby sending a mutate request with an empty field value but still supplying the\npath in a field mask.\n\nYou can retrieve the effective value of `target_cpa_micros` for an ad group from\nthe\n[`effective_target_cpa_micros`](/google-ads/api/reference/rpc/v21/AdGroup#effective_target_cpa_micros)\nfield and its source from the\n[`effective_target_cpa_source`](/google-ads/api/reference/rpc/v21/AdGroup#effective_target_cpa_source)\nfield."]]
