欢迎在 10 月 15 日上午 10:00（美国东部时间）通过 Google 广告和衡量社区服务器上的 Discord 频道和 YouTube 频道观看我们的直播！我们将讨论 Google Ads API v26 中新增的功能。

Google 会使用 AI 技术将内容翻译成您偏好的语言。AI 翻译可能包含错误。

上传视频

借助 YouTubeVideoUploadService ，您可以通过 Google Ads API 将视频直接上传到 YouTube。然后，您可以使用这些视频在各种广告类型（例如效果最大化广告系列或需求开发广告系列）中创建视频素材资源。

此服务通过处理 YouTube 上传流程，确保视频与您的账号正确关联，从而简化了创建视频广告的工作流程。

主要概念

在开始之前，请务必了解如何管理视频上传以及视频可能经历的不同状态。

频道所有权

上传视频时，您可以使用 channel_id字段YouTubeVideoUpload 指定目标 YouTube 频道：

广告客户拥有的（品牌）频道 ：提供广告客户拥有的现有 YouTube 频道的 channel_id。此方法仅支持与用户身份验证流程搭配使用，不能与服务账号搭配使用。
Google 管理的频道 ：如果省略 channel_id，视频将上传到与 Google Ads 账号关联的 Google 管理的 YouTube 频道。

上传状态

state 字段用于跟踪 YouTube 视频上传的生命周期。The YouTubeVideoUploadState 枚举定义了以下状态：

状态	说明
`PENDING`	正在上传视频。
`UPLOADED`	视频已成功上传，YouTube 正在处理该视频。
`PROCESSED`	视频已成功处理，可以使用。
`FAILED`	上传或处理失败，无法完成。
`REJECTED`	由于验证或政策原因，视频被拒绝。
`UNAVAILABLE`	视频状态不可用；视频可能已从 YouTube 中移除。

隐私设置

video_privacy 字段用于控制谁可以查看上传的视频。 YouTubeVideoPrivacy 枚举支持：

PUBLIC：YouTube 上的任何人都可以观看该视频。（仅允许品牌频道使用）。
UNLISTED：该视频无法搜索，但拥有链接的任何人都可以观看。这是 Google 管理的频道的默认选项，也是唯一选项。

生成式内容披露

自 v26 起，根据《欧盟 AI 法案》等法规，广告客户可以披露上传的视频内容是否包含 AI 生成的内容或合成媒体。

YouTubeVideoUpload 中的 video_content_metadata 字段包含 VideoContentMetadata。使用 YouTubeVideoUploadGenerativeContentDisclosure 枚举设置其嵌套 generative_content_disclosure 字段：

值	说明
`NON_GENERATIVE_CONTENT`	广告客户披露该视频并非由 AI 生成。
`GENERATIVE_CONTENT`	广告客户披露该视频由 AI 生成。

上传视频

如需上传视频，您必须使用多部分请求向 CreateYouTubeVideoUpload 方法发送请求。该请求包含上传的元数据和视频文件本身。

1. 开始上传

构建 CreateYouTubeVideoUploadRequest ，指定以下内容：

customer_id：您的 Google Ads 客户 ID。
you_tube_video_upload：一个 YouTubeVideoUpload 对象，其中包含 video_title、video_description，还可以选择包含 channel_id、video_privacy，以及自 v26 起包含 video_content_metadata。

如果您使用的是客户端库，请调用 CreateYouTubeVideoUpload 方法，传入您的视频文件，视频上传将由内部处理。

Java

This example is not yet available in Java; you can take a look at the other languages.

C#

YouTubeVideoUploadServiceClient ytService = client.GetService(
    Services.V25.YouTubeVideoUploadService);

CreateYouTubeVideoUploadRequest createUploadRequest =
    new CreateYouTubeVideoUploadRequest()
    {
        CustomerId = customerId.ToString(),
        YouTubeVideoUpload = new YouTubeVideoUpload()
        {
            VideoTitle = "Test Video",
            VideoDescription = "Test Video Description",
            VideoPrivacy = YouTubeVideoPrivacy.Unlisted
        }
    };

string videoUploadResourceName;
using (FileStream stream = File.OpenRead(videoFilePath))
{
    ResumableUploadSession<CreateYouTubeVideoUploadRequest, CreateYouTubeVideoUploadResponse> session =
        ytService.CreateYouTubeVideoUpload();
    CreateYouTubeVideoUploadResponse response =
        session.BeginUploadAsync(createUploadRequest, stream).Result;

    videoUploadResourceName = response.ResourceName;
    Console.WriteLine($"Created YouTube video upload: {videoUploadResourceName}");
}UploadVideo.cs

PHP

$youTubeVideoUploadServiceClient = $googleAdsClient->getYouTubeVideoUploadServiceClient();

$youTubeVideoUpload = new YouTubeVideoUpload([
    'video_title' => 'Test Video',
    'video_description' => 'Test Video Description',
    'video_privacy' => YouTubeVideoPrivacy::UNLISTED
]);

$createYouTubeVideoUploadRequest = CreateYouTubeVideoUploadRequest::build(
    $customerId,
    $youTubeVideoUpload
);

/** @var ResumableUpload $resumableUpload */
$resumableUpload = $youTubeVideoUploadServiceClient->createYouTubeVideoUpload(
    $createYouTubeVideoUploadRequest
);

$stream = Utils::streamFor(fopen($videoFilePath, 'rb'));
/** @var CreateYouTubeVideoUploadResponse $response */
$response = $resumableUpload->startUpload($stream);

$videoUploadResourceName = $response->getResourceName();
printf("Created YouTube video upload: '%s'%s", $videoUploadResourceName, PHP_EOL);UploadVideo.php

Python

yt_service: YouTubeVideoUploadServiceClient = client.get_service(
    "YouTubeVideoUploadService"
)

create_upload_request: CreateYouTubeVideoUploadRequest = (
    youtube_video_upload_service.CreateYouTubeVideoUploadRequest()
)
create_upload_request.customer_id = customer_id
create_upload_request.you_tube_video_upload.video_title = "Test Video"
create_upload_request.you_tube_video_upload.video_description = (
    "Test Video Description"
)
create_upload_request.you_tube_video_upload.video_privacy = (
    client.enums.YouTubeVideoPrivacyEnum.UNLISTED
)

video_upload_resource_name: str
with open(video_file_path, "rb") as stream:
    response: CreateYouTubeVideoUploadResponse = (
        yt_service.create_you_tube_video_upload(
            stream=stream,
            request=create_upload_request,
            retry=None,
        )
    )
    video_upload_resource_name = response.resource_name
    print(f"Created YouTube video upload: {video_upload_resource_name}")upload_video.py

Ruby

This example is not yet available in Ruby; you can take a look at the other languages.

Perl

This example is not yet available in Perl; you can take a look at the other languages.

curl

# 
# Use the --i curl parameter to capture response headers in the $RESPONSE
# variable.
FILE_SIZE=$(wc -c < "${VIDEO_FILE_NAME}" | tr -d '\r')
RESPONSE=$(curl -i -f -v -s --request POST \
"https://googleads.googleapis.com/resumable/upload/v${API_VERSION}/customers/${CUSTOMER_ID}/youTubeVideoUploads:create" \
--header "Content-Type: application/json" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--header "X-Goog-Upload-Protocol: resumable" \
--header "X-Goog-Upload-Command: start" \
--header "X-Goog-Upload-Header-Content-Length: ${FILE_SIZE}" \
--data @- <<EOF
{
  "customer_id": "${CUSTOMER_ID}",
  "you_tube_video_upload": {
    "video_title": "${VIDEO_TITLE}",
    "video_description": "${VIDEO_DESCRIPTION}",
    "video_privacy": "UNLISTED"
  }
}
EOF
)

# Extract the value of the "x-goog-upload-url" header from the HTTP response.
UPLOAD_URL=$(echo "${RESPONSE}" \
  | grep -i '^x-goog-upload-url' \
  | awk '{print $2}' \
  | tr -d '\r')
CHUNK_SIZE=$(echo "${RESPONSE}" \
  | grep -i '^x-goog-upload-chunk-granularity' \
  | awk '{print $2}' \
  | tr -d '\r')upload_video.sh

如果您使用的是 REST，请参阅以下部分，了解如何管理视频上传。

2. 上传视频

当您向 CreateYouTubeVideoUpload 方法发送 REST 请求时，响应会包含用于上传视频字节的网址在 x-goog-upload-url HTTP 响应标头中，以及其他元数据，例如分块上传的每个分块的预期大小，遵循 Google 的标准可续传上传协议。

您还可以在开始该过程时，使用 x-goog-upload-header-content-length HTTP 请求标头声明您要上传的视频的初始大小。

如需详细了解视频上传协议中使用的 HTTP 标头，请参阅以下代码示例：

# Take the first ${CHUNK_SIZE} bytes of the video file and upload them.
head -c ${CHUNK_SIZE} ${VIDEO_FILE_NAME} | curl -i -v -X PUT "${UPLOAD_URL}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--header "X-Goog-Upload-Offset: 0" \
--header "X-Goog-Upload-Command: upload" \
--header "Content-Length: ${CHUNK_SIZE}" \
--data-binary @-

# Query the status of the upload.
QUERY_RESPONSE=$(curl -i -s -X POST "${UPLOAD_URL}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--header "X-Goog-Upload-Command: query")

# Extract the value of the "x-goog-upload-size-received" header from the HTTP
# response.
UPLOADED_BYTES=$(echo "${QUERY_RESPONSE}" \
  | grep -i '^x-goog-upload-size-received' \
  | awk '{print $2}' \
  | tr -d '\r')

echo "Uploaded ${UPLOADED_BYTES} bytes."

REMAINING_BYTES=$((FILE_SIZE - UPLOADED_BYTES))
echo "${REMAINING_BYTES} bytes remaining to upload."

FINALIZE_RESPONSE=$(tail -c ${REMAINING_BYTES} ${VIDEO_FILE_NAME} | curl -v -X PUT "${UPLOAD_URL}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--header "X-Goog-Upload-Offset: ${UPLOADED_BYTES}" \
--header "X-Goog-Upload-Command: upload, finalize" \
--data-binary @-)
UPLOADED_VIDEO_RESOURCE_NAME=$(echo $FINALIZE_RESPONSE | jq -r '.resourceName')upload_video.sh

3. 检索视频上传状态

开始上传视频后，您可以使用 GAQL 查询 you_tube_video_upload资源来检索其状态：

Java

This example is not yet available in Java; you can take a look at the other languages.

C#

// Retrieve the metadata of the newly uploaded video.
string query = $@"
    SELECT
      you_tube_video_upload.resource_name,
      you_tube_video_upload.video_id,
      you_tube_video_upload.state
    FROM you_tube_video_upload
    WHERE you_tube_video_upload.resource_name = '{videoUploadResourceName}'";

GoogleAdsServiceClient gaService = client.GetService(
    Services.V25.GoogleAdsService);

gaService.SearchStream(customerId.ToString(), query,
    delegate (SearchGoogleAdsStreamResponse resp)
    {
        foreach (GoogleAdsRow row in resp.Results)
        {
            Console.WriteLine(
                $"Video with ID {row.YouTubeVideoUpload.VideoId} was found in " +
                $"state {row.YouTubeVideoUpload.State}.");
        }
    }
);UploadVideo.cs

PHP

// Retrieve the metadata of the newly uploaded video.
$query = sprintf(
    "SELECT you_tube_video_upload.resource_name, "
    . "you_tube_video_upload.video_id, "
    . "you_tube_video_upload.state "
    . "FROM you_tube_video_upload "
    . "WHERE you_tube_video_upload.resource_name = '%s'",
    $videoUploadResourceName
);

$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
$stream = $googleAdsServiceClient->searchStream(
    SearchGoogleAdsStreamRequest::build($customerId, $query)
);

foreach ($stream->iterateAllElements() as $googleAdsRow) {
    /** @var GoogleAdsRow $googleAdsRow */
    printf(
        "Video with ID '%s' was found in state '%s'.%s",
        $googleAdsRow->getYouTubeVideoUpload()->getVideoId(),
        YouTubeVideoUploadState::name($googleAdsRow->getYouTubeVideoUpload()->getState()),
        PHP_EOL
    );
}UploadVideo.php

Python

# Retrieve the metadata of the newly uploaded video.
query: str = f"""
    SELECT
      you_tube_video_upload.resource_name,
      you_tube_video_upload.video_id,
      you_tube_video_upload.state
    FROM you_tube_video_upload
    WHERE you_tube_video_upload.resource_name = '{video_upload_resource_name}'"""

ga_service: GoogleAdsServiceClient = client.get_service("GoogleAdsService")
stream: Iterator[SearchGoogleAdsStreamResponse] = ga_service.search_stream(
    customer_id=customer_id, query=query
)

for row in itertools.chain.from_iterable(batch.results for batch in stream):
    video = row.you_tube_video_upload
    print(
        f"Video with ID {row.you_tube_video_upload.video_id} was found in state {row.you_tube_video_upload.state}."
    )upload_video.py

Ruby

This example is not yet available in Ruby; you can take a look at the other languages.

Perl

This example is not yet available in Perl; you can take a look at the other languages.

curl

curl -i -v -X POST \
"https://qa-prod-googleads.sandbox.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:search" \
--header "Content-Type: application/json" \
  --header "Developer-Token: ${DEVELOPER_TOKEN}" \
  --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
  --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
  --data @- <<EOF
{
  "query": "SELECT you_tube_video_upload.resource_name, you_tube_video_upload.video_id, you_tube_video_upload.state FROM you_tube_video_upload WHERE you_tube_video_upload.resource_name = '$UPLOADED_VIDEO_RESOURCE_NAME'"
}
EOFupload_video.sh

管理上传

视频上传完成后，您可以将其用作视频素材资源。

使用上传的视频

视频达到 PROCESSED 状态后，您可以在 YouTubeVideoUpload 资源的 video_id 字段中找到其 YouTube 视频 ID。

使用此 video_id 通过 with MutateAssets 创建 YoutubeVideoAsset，或通过引用视频 ID 将其直接关联到支持 YouTube 视频的广告类型。

更新元数据

您可以使用 UpdateYouTubeVideoUpload 方法更新通过此 API 上传的视频的元数据。只有 video_title、video_description 和 video_privacy 字段可以更新。

移除上传

如果您需要删除使用 Google Ads API 上传的视频，请使用 RemoveYouTubeVideoUpload 方法。这会将视频从 Google Ads 广告素材资源库和 YouTube 中移除。

商家私信素材资源

报告

上传视频 使用集合让一切井井有条 根据您的偏好保存内容并对其进行分类。

主要概念

频道所有权

上传状态

隐私设置

生成式内容披露

上传视频

1. 开始上传

Java

C#

PHP

Python

Ruby

Perl

curl

2. 上传视频

3. 检索视频上传状态

Java

C#

PHP

Python

Ruby

Perl

curl

管理上传

使用上传的视频

更新元数据

移除上传

上传视频