报告

与其他广告系列类型一样,您可以使用 GoogleAdsService.SearchStream 检索应用广告系列的属性和 / 或效果指标。

应用广告系列在过去 30 天内的展示次数和点击次数

以下查询会检索所有应用广告系列在过去 30 天内按日期细分的展示次数和点击次数。

SELECT
  campaign.id,
  campaign.name,
  campaign.advertising_channel_type,
  campaign.advertising_channel_sub_type,
  campaign.app_campaign_setting.app_id,
  campaign.app_campaign_setting.app_store,
  campaign.app_campaign_setting.bidding_strategy_goal_type,
  segments.date,
  metrics.impressions,
  metrics.clicks
FROM campaign
WHERE
  campaign.advertising_channel_type = 'MULTI_CHANNEL'
  AND campaign.advertising_channel_sub_type IN
      ('APP_CAMPAIGN', 'APP_CAMPAIGN_FOR_ENGAGEMENT')
  AND segments.date DURING LAST_30_DAYS

按广告组名称排序的应用广告系列列表

以下查询将检索前 100 个应用广告系列(即使尚无任何指标可用),并按广告组名称排序。

SELECT
  ad_group.name,
  campaign.app_campaign_setting.app_id,
  campaign.app_campaign_setting.bidding_strategy_goal_type,
  campaign.app_campaign_setting.app_store
FROM ad_group
WHERE
  campaign.advertising_channel_type = 'MULTI_CHANNEL'
  AND campaign.advertising_channel_sub_type = 'APP_CAMPAIGN'
ORDER BY ad_group.name ASC
LIMIT 100

按转化次数排序的前 10 个应用

如果多个应用的发布商想要了解转化次数排名前十的应用,可以使用以下查询:

SELECT
  campaign.app_campaign_setting.app_id,
  metrics.all_conversions,
  metrics.view_through_conversions
FROM campaign
WHERE campaign.app_campaign_setting.app_id LIKE 'com.google.android.apps.%'
ORDER BY metrics.all_conversions DESC
LIMIT 10

查询应用安装情况

在应用广告系列中,“安装”通常会记录为转化。您可以通过查询 metrics.conversionsmetrics.all_conversions 来检索安装数据。如需将安装与其他转化类型区分开来,请按 segments.conversion_action 对报告进行细分,以确定与安装关联的具体转化操作。

SELECT
  campaign.id,
  campaign.name,
  metrics.conversions,
  segments.conversion_action
FROM campaign
WHERE campaign.advertising_channel_type = 'MULTI_CHANNEL'
  AND campaign.advertising_channel_sub_type = 'APP_CAMPAIGN'

查询广告素材资源名称和效果

如需检索应用广告系列中特定素材资源(广告素材)的效果指标,您可以查询 ad_group_ad_asset_view 资源。此视图可提供素材资源级的效果数据。您也可以直接在查询中选择 asset.name,因为 asset 是归因资源。

SELECT
  ad_group.name,
  ad_group_ad_asset_view.asset,
  asset.name,
  metrics.clicks,
  metrics.impressions
FROM ad_group_ad_asset_view

详细了解应用转化和浏览型转化转化跟踪数据