Ads overview

Page Summary

outlined_flag

• The Google Ads Ad resource represents an ad being served on Google networks.

• This guide provides an overview of ad types and features available in the Google Ads API.

The Google Ads Ad resource represents an actual advertisement served across Google networks.

This guide provides an overview of the supported ad types, key components, and API operations for managing ads.

Supported ad types

The Google Ads API supports several ad formats through specialized fields on the Ad resource. Common ad formats include:

• Responsive search ads: Defined using the responsive_search_ad field.
• App ads: Defined using the app_ad field.
• Demand Gen ads: Defined using the demand_gen_multi_asset_ad field.
• Responsive display ads: Defined using the responsive_display_ad field.

For the full list and per-network compatibility, see Ad types.

Key concepts

• AdGroupAd: Links an Ad to an AdGroup and tracks its status (e.g., ENABLED, PAUSED).
• Policy validation: Ads undergo automated review. Refer to the Policy Exemption Requests Guide for handling review status and policy violations.