/resources/goal.proto

--- v24/resources/goal.proto    2026-04-22 18:40:52.000000000 +0000
+++ v25/resources/goal.proto    2026-07-21 21:17:26.000000000 +0000
@@ -1,75 +1,83 @@
 // Copyright 2026 Google LLC
 //
 // Licensed under the Apache License, Version 2.0 (the "License");
 // you may not use this file except in compliance with the License.
 // You may obtain a copy of the License at
 //
 //     http://www.apache.org/licenses/LICENSE-2.0
 //
 // Unless required by applicable law or agreed to in writing, software
 // distributed under the License is distributed on an "AS IS" BASIS,
 // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 // See the License for the specific language governing permissions and
 // limitations under the License.

 syntax = "proto3";

-package google.ads.googleads.v24.resources;
+package google.ads.googleads.v25.resources;

-import "google/ads/googleads/v24/common/goal_setting.proto";
-import "google/ads/googleads/v24/enums/goal_optimization_eligibility.proto";
-import "google/ads/googleads/v24/enums/goal_type.proto";
+import "google/ads/googleads/v25/common/goal_setting.proto";
+import "google/ads/googleads/v25/enums/goal_optimization_eligibility.proto";
+import "google/ads/googleads/v25/enums/goal_type.proto";
 import "google/api/field_behavior.proto";
 import "google/api/resource.proto";

-option csharp_namespace = "Google.Ads.GoogleAds.V24.Resources";
-option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v24/resources;resources";
+option csharp_namespace = "Google.Ads.GoogleAds.V25.Resources";
+option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v25/resources;resources";
 option java_multiple_files = true;
 option java_outer_classname = "GoalProto";
-option java_package = "com.google.ads.googleads.v24.resources";
+option java_package = "com.google.ads.googleads.v25.resources";
 option objc_class_prefix = "GAA";
-option php_namespace = "Google\\Ads\\GoogleAds\\V24\\Resources";
-option ruby_package = "Google::Ads::GoogleAds::V24::Resources";
+option php_namespace = "Google\\Ads\\GoogleAds\\V25\\Resources";
+option ruby_package = "Google::Ads::GoogleAds::V25::Resources";

 // Representation of goals.
 message Goal {
   option (google.api.resource) = {
     type: "googleads.googleapis.com/Goal"
     pattern: "customers/{customer_id}/goals/{unified_goal_id}"
   };

   // Immutable. The resource name of the goal.
   // Goal resource names have the form:
   // `customers/{customer_id}/goals/{goal_id}`
   string resource_name = 1 [
     (google.api.field_behavior) = IMMUTABLE,
     (google.api.resource_reference) = { type: "googleads.googleapis.com/Goal" }
   ];

   // Output only. The ID of this goal.
   optional int64 goal_id = 2 [(google.api.field_behavior) = OUTPUT_ONLY];

   // Output only. The type of this goal.
-  google.ads.googleads.v24.enums.GoalTypeEnum.GoalType goal_type = 3
+  google.ads.googleads.v25.enums.GoalTypeEnum.GoalType goal_type = 3
       [(google.api.field_behavior) = OUTPUT_ONLY];

   // Output only. The resource name of the goal owner customer.
   optional string owner_customer = 4 [
     (google.api.field_behavior) = OUTPUT_ONLY,
     (google.api.resource_reference) = {
       type: "googleads.googleapis.com/Customer"
     }
   ];

   // Output only. Indicates if this goal is eligible for campaign optimization.
-  google.ads.googleads.v24.enums.GoalOptimizationEligibilityEnum
+  google.ads.googleads.v25.enums.GoalOptimizationEligibilityEnum
       .GoalOptimizationEligibility optimization_eligibility = 6
       [(google.api.field_behavior) = OUTPUT_ONLY];

   // The settings specific to this goal.
   oneof goal_settings {
     // Retention goal settings.
-    google.ads.googleads.v24.common.GoalSetting.RetentionGoal
+    google.ads.googleads.v25.common.GoalSetting.RetentionGoal
         retention_goal_settings = 7;
+
+    // New customer acquisition goal settings.
+    google.ads.googleads.v25.common.GoalSetting.NewCustomerAcquisitionGoal
+        new_customer_acquisition_goal_settings = 8;
+
+    // Loyalty retention goal settings.
+    google.ads.googleads.v25.common.GoalSetting.LoyaltyRetentionGoal
+        loyalty_retention_goal_settings = 9;
   }
 }