AdsApp.​AdGroupBidding

AI-generated Key Takeaways

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• This provides access to an AdGroup's bidding fields.

• You can retrieve and set the Target CPA, max CPC, and CPM bids for an ad group.

• You can get information about the ad group's bidding strategy, including its type and source.

Provides access to an AdGroup's bidding fields.

Methods:

Member	Type	Description
getCpa()	double	Returns the Target CPA bid for this ad group.
getCpc()	double	Returns the max CPC bid for this ad group.
getCpm()	double	Returns the CPM bid for this ad group.
getStrategy()	AdsApp.BiddingStrategy	Returns the flexible bidding strategy of the ad group.
getStrategySource()	String	Returns the bidding strategy source of this ad group.
getStrategyType()	String	Returns the bidding strategy type of this ad group.
setCpa(cpa)	void	Sets the Target CPA bid for this ad group.
setCpc(cpc)	void	Sets the max CPC bid for this ad group.
setCpm(cpm)	void	Sets the CPM bid for this ad group.

getCpa()

Returns the Target CPA bid for this ad group.

Return values:

Type	Description
double	The Target CPA bid for this ad group.

getCpc()

Returns the max CPC bid for this ad group.

Return values:

Type	Description
double	The max CPC bid for this ad group.

getCpm()

Returns the CPM bid for this ad group.

See Cost-per-thousand impressions (CPM) for more information.

Return values:

Type	Description
double	The CPM bid for this ad group.

getStrategy()

Returns the flexible bidding strategy of the ad group. If this ad group has an anonymous bidding strategy, or no bidding strategy, null is returned.

Return values:

Type	Description
AdsApp.BiddingStrategy	The flexible bidding strategy associated with this ad group.

getStrategySource()

Returns the bidding strategy source of this ad group. Always returns 'CAMPAIGN'.

Return values:

Type	Description
String	The bidding strategy source of this ad group.

getStrategyType()

Returns the bidding strategy type of this ad group. This may either be an anonymous bidding strategy, or the type of a flexible bidding strategy.

Return values:

Type	Description
String	The strategy type of this ad group.

setCpa(cpa)

Sets the Target CPA bid for this ad group.

Please note that although this method will effectively set the Target CPA bid for this ad group, the change may have no effect on actual bidding if this ad group has a BiddingStrategy which does not involve Target CPA bids.

Returns nothing.

Arguments:

Name	Type	Description
cpa	double	The Target CPA bid for this ad group.

setCpc(cpc)

Sets the max CPC bid for this ad group.

Please note that although this method will effectively set the max CPC bid for this ad group, the change may have no effect on actual bidding if this ad group has a BiddingStrategy which does not involve max CPC bids.

Returns nothing.

Arguments:

Name	Type	Description
cpc	double	The max CPC bid for this ad group.

setCpm(cpm)

Sets the CPM bid for this ad group.

Please note that although this method will effectively set the CPM bid for this ad group, the change may have no effect on actual bidding if this ad group has a BiddingStrategy which does not involve CPM bids.

See Cost-per-thousand impressions (CPM) for more information.

Returns nothing.

Arguments:

Name	Type	Description
cpm	double	The CPM bid for this ad group.