Mit dem Kundenabgleich können Sie Ihre Online- und Offlinedaten nutzen, um potenzielle Kunden in der Google Suche, auf dem Shopping-Tab, in Gmail, auf YouTube und im Displaynetzwerk zu erreichen und Bestandskunden noch einmal anzusprechen. Dabei werden die von Ihren Kunden für Sie freigegebenen Daten verwendet, um Anzeigen auf diese und ähnliche Personen auszurichten. Sie können CRM-Daten (Customer-Relationship-Management) im Bulk hochladen, Daten anhängen oder entfernen oder diese Nutzerlisten verwenden, um eine logical_user_list
zu erstellen.
In der Übersicht zur Zielgruppenverwaltung finden Sie eine Liste verschiedener Arten von Zielgruppensegmenten, mit denen Sie den Kundenabgleich mit anderen Optionen für Nutzerlisten vergleichen können.
Weitere Informationen zum Kundenabgleich und zur Ausrichtung auf Zielgruppen
Vorbereitung
Der Kundenabgleich ist nicht für jedes Konto verfügbar. Sie können sie nur nutzen, wenn Ihr Konto die folgenden Anforderungen erfüllt:
- Es gab keine Verstöße gegen unsere Richtlinien.
- Es gab keine Probleme mit Zahlungen.
Je nachdem, welche Anforderungen Ihr Konto erfüllt, sind verschiedene Funktionen verfügbar. Weitere Informationen zu den Voraussetzungen und Einschränkungen finden Sie in der Richtlinie zum Kundenabgleich.
Integration entwerfen
Sie können die Integration entwerfen.
Nutzungsablauf
So erstellen und verwenden Sie eine Kundenliste:
Erstellen Sie eine leere Kundenliste.
Erstellen Sie eine
OfflineUserDataJob
. Es ist viel effizienter, einen einzelnen großen Job zu erstellen als mehrere kleinere Jobs.Das Feld
consent
voncustomer_match_user_list_metadata
muss in deinenOfflineUserDataJob
create
-Anfragen ausgefüllt sein. Bei Anfragen vom Typ „remove
“ ist keine Einwilligung erforderlich. Die API gibtOfflineUserDataJobError.CUSTOMER_NOT_ACCEPTED_CUSTOMER_DATA_TERMS
zurück, wennconsent.ad_user_data
oderconsent.ad_personalization
des Jobs aufDENIED
festgelegt ist.Wenn ein Nutzer die Einwilligung verweigert hat, können Sie einen Job mit einem
remove
-Vorgang erstellen, um die Kennungen des Nutzers aus der Nutzerliste zu entfernen.Wenn Sie für bestimmte Nutzer keine Einwilligung haben, erstellen Sie einen separaten Job, in dem Sie das Feld
consent
dercustomer_match_user_list_metadata
des Jobs nicht festlegen. Fügen Sie dann mithilfe voncreate
-Vorgängen für diesen separaten Job IDs für diese Nutzer hinzu.Fügen Sie Vorgänge mit der Methode
OfflineUserDataJobService.AddOfflineUserDataJobOperations
hinzu. Für eine optimale Verarbeitung empfehlen wir,insgesamt bis zu 10.000 Kennungen in einem einzigen Aufruf hinzuzufügen. Eine einzelneAddOfflineUserDataJobOperations
-Anfrage kann maximal 100.000 IDs für alleUserData
-Objekte in der Vorgangsliste enthalten.Wenn jedes Ihrer
UserData
-Objekte beispielsweise eineUserIdentifier
fürhashed_email
und eine weitereUserIdentifier
fürhashed_phone_number
hat, ist es optimal, 5.000UserData
-Objekte pro Anfrage zu senden, da jede Anfrage insgesamt 10.000 Nutzer-IDs enthält.Wiederholen Sie den vorherigen Schritt, bis alle Vorgänge hinzugefügt wurden oder der Job ausgelastet ist. Es gibt keine Beschränkungen für die Anzahl der Vorgänge, die Sie einem einzelnen Job hinzufügen können. Wir empfehlen jedoch für eine optimale Verarbeitung nicht mehr als 1.000.000 Vorgänge pro Job.
Führen Sie den Job aus.
Prüfen, ob der Upload erfolgreich war.
Überprüfen Sie die Übereinstimmungsrate.
Legen Sie das Targeting auf die Liste fest.
OfflineUserDataJobService und UserDataService
Es gibt zwei Dienste, um Daten zum Kundenabgleich hochzuladen. Wählen Sie den Dienst entsprechend Ihrem Anwendungsfall aus, da er Einschränkungen unterliegen kann.
Dienste für den Kundenabgleich-Upload | |
---|---|
OfflineUserDataJobService (bevorzugt)
|
Die meisten Entwickler verwenden diesen Dienst. Sie ist für große Uploads mit hohem Durchsatz optimiert und gibt nach Abschluss Erfolgsmesswerte zurück. In diesem Leitfaden geht es hauptsächlich um diesen Dienst. |
UserDataService
|
Dieser Dienst ist für den gleichzeitigen Upload einer kleinen Anzahl von Kennungen mit sporadischen Aktualisierungen optimiert und nicht für die kontinuierliche Ausführung optimiert. Pro Anfrage sind maximal 10 Vorgänge zulässig. Außerdem darf eine einzelne Anfrage insgesamt nicht mehr als 100 Elemente für alle user_identifiers enthalten.
Eine Anleitung für Uploads mit diesem Dienst finden Sie im Leitfaden zum Verwalten der Customer Match-Integration. Ab Version 15 der Google Ads API müssen Sie das Feld |
Best Practices
Beachten Sie beim Entwerfen der Einbindung für den Kundenabgleich die folgenden Best Practices:
Versuchen Sie nicht, eine einzelne Nutzerliste mit mehreren Konten zu ändern. Eine Nutzerliste kann nur von dem Google Ads-Konto oder dem Datenpartnerkonto geändert werden, über das sie erstellt wurde.
Maximieren Sie die Anzahl der Vorgänge pro
AddOfflineUserDataJobOperationsRequest
auf bis zu 100.000 IDs, umRESOURCE_EXHAUSTED
-Fehler zu vermeiden.create
- undremove
-Operationen dürfen nicht im selbenOfflineUserDataJob
-Vorgang kombiniert werden. Andernfalls kann der FehlerCONFLICTING_OPERATION
auftreten.Aktivieren Sie
partial_failure
in einerAddOfflineUserDataJobOperationsRequest
, um problematische Vorgänge vor dem Ausführen des Jobs zu erkennen. Vorgänge werden validiert, wenn sie in eineOfflineUserDataJob
hochgeladen werden.Vermeiden Sie es, gleichzeitig mehrere
OfflineUserDataJob
-Prozesse auszuführen, die dieselbe Nutzerliste ändern, also mehrere Jobs, derenCustomerMatchUserListMetadata.user_list
auf denselben Ressourcennamen verweisen. Dies kann zum FehlerCONCURRENT_MODIFICATION
führen, da mehrere Jobs nicht gleichzeitig für dieselbe Liste ausgeführt werden dürfen. Dieser Fehler kann auch auftreten, wenn versucht wird, eine Liste gleichzeitig über die Google Ads-Benutzeroberfläche und die Google Ads API zu ändern. Dies gilt nicht für das Hinzufügen von Vorgängen zu einemPENDING
-Job. Dies kann jederzeit vor dem Start des Jobs erfolgen.Wenn Sie Tausende von Vorgängen anwenden möchten, erstellen Sie eine
OfflineUserDataJob
mit allen Vorgängen. Erstellen Sie nicht mehrere Jobs mit jeweils nur wenigen hundert Vorgängen und führen Sie sie nacheinander oder gleichzeitig aus. Ein einzelner großer Job mit allen Vorgängen ist wesentlich effizienter als mehrere kleine Jobs. Außerdem ist die Wahrscheinlichkeit geringer, dass Fehler in Ihrem Workflow auftreten.
Ideen zur Nutzung Ihrer Kundenlisten für eine optimale Ausrichtung finden Sie in der Hilfe.
Kundenliste erstellen
Erstellen Sie zuerst eine Kundenliste mit der UserListService
. Kundenlisten werden erstellt, indem Sie das Feld crm_based_user_list
für das user_list
-Objekt festlegen. Das Feld crm_based_user_list
kann für Kampagnentypen festgelegt werden, die die Ausrichtung auf Kundenlisten unterstützen:
Kundenabgleich bei verschiedenen Kampagnentypen | |
---|---|
Suchnetzwerk | Anzeigen werden im Suchnetzwerk ausgeliefert. |
Displaynetzwerk | Anzeigen werden nur im Displaynetzwerk und in Gmail ausgeliefert, wenn GSP-Creatives vorhanden sind. |
Displaynetzwerk-Aktivierung in Suchkampagnen | Anzeigen werden nur im Suchnetzwerk und in Gmail ausgeliefert, wenn GSP-Creatives vorhanden sind. |
Videokampagnen | Anzeigen werden auf YouTube nur ausgeliefert, wenn es In-Stream-TrueView-Anzeigen gibt. |
Shopping-Kampagnen | Anzeigen werden auf dem Shopping-Tab ausgeliefert. |
crm_based_user_list
enthält drei Felder:
app_id
: Ein String, der die mobile App, aus der die Daten erfasst wurden, eindeutig identifiziert. Dies ist erforderlich, wenn SieCrmBasedUserList
zum Hochladen von IDs für mobile Werbung erstellen.upload_key_type
: Ein übereinstimmender Schlüsseltyp der Liste, entwederCONTACT_INFO
,CRM_ID
oderMOBILE_ADVERTISING_ID
. Gemischte Datentypen sind in derselben Liste nicht zulässig. Dieses Feld ist für alle Kundenlisten erforderlich.data_source_type
: Die Datenquelle der Liste. Der Standardwert istFIRST_PARTY
. Kunden auf der Zulassungsliste können Kundenlisten von Drittanbietern erstellen.
Mit dem Attribut membership_life_span
der Nutzerliste kannst du den Zeitraum in Tagen definieren, für den ein Nutzer in der Liste enthalten sein soll. Bei Kundenlistentypen können Sie membership_life_span
auf 10.000 festlegen, um anzugeben, dass die Gültigkeit nicht abläuft.
Mit dem Attribut membership_status
wird festgelegt, ob neue Nutzer in die Liste aufgenommen werden.
Codebeispiel zum Erstellen einer Kundenliste
Java
private String createCustomerMatchUserList(GoogleAdsClient googleAdsClient, long customerId) { // Creates the new user list. UserList userList = UserList.newBuilder() .setName("Customer Match list #" + getPrintableDateTime()) .setDescription("A list of customers that originated from email addresses") // Customer Match user lists can use a membership life span of 10,000 to indicate // unlimited; otherwise normal values apply. // Sets the membership life span to 30 days. .setMembershipLifeSpan(30) // Sets the upload key type to indicate the type of identifier that will be used to // add users to the list. This field is immutable and required for a CREATE operation. .setCrmBasedUserList( CrmBasedUserListInfo.newBuilder() .setUploadKeyType(CustomerMatchUploadKeyType.CONTACT_INFO)) .build(); // Creates the operation. UserListOperation operation = UserListOperation.newBuilder().setCreate(userList).build(); // Creates the service client. try (UserListServiceClient userListServiceClient = googleAdsClient.getLatestVersion().createUserListServiceClient()) { // Adds the user list. MutateUserListsResponse response = userListServiceClient.mutateUserLists( Long.toString(customerId), ImmutableList.of(operation)); // Prints the response. System.out.printf( "Created Customer Match user list with resource name: %s.%n", response.getResults(0).getResourceName()); return response.getResults(0).getResourceName(); } }
C#
private string CreateCustomerMatchUserList(GoogleAdsClient client, long customerId) { // Get the UserListService. UserListServiceClient service = client.GetService(Services.V18.UserListService); // Creates the user list. UserList userList = new UserList() { Name = $"Customer Match list# {ExampleUtilities.GetShortRandomString()}", Description = "A list of customers that originated from email and physical" + " addresses", // Customer Match user lists can use a membership life span of 10000 to // indicate unlimited; otherwise normal values apply. // Sets the membership life span to 30 days. MembershipLifeSpan = 30, CrmBasedUserList = new CrmBasedUserListInfo() { UploadKeyType = CustomerMatchUploadKeyType.ContactInfo } }; // Creates the user list operation. UserListOperation operation = new UserListOperation() { Create = userList }; // Issues a mutate request to add the user list and prints some information. MutateUserListsResponse response = service.MutateUserLists( customerId.ToString(), new[] { operation }); string userListResourceName = response.Results[0].ResourceName; Console.WriteLine($"User list with resource name '{userListResourceName}' " + $"was created."); return userListResourceName; }
PHP
private static function createCustomerMatchUserList( GoogleAdsClient $googleAdsClient, int $customerId ): string { // Creates the user list. $userList = new UserList([ 'name' => 'Customer Match list #' . Helper::getPrintableDatetime(), 'description' => 'A list of customers that originated from email ' . 'and physical addresses', // Customer Match user lists can use a membership life span of 10000 to // indicate unlimited; otherwise normal values apply. // Sets the membership life span to 30 days. 'membership_life_span' => 30, 'crm_based_user_list' => new CrmBasedUserListInfo([ // Sets the upload key type to indicate the type of identifier that will be used to // add users to the list. This field is immutable and required for a CREATE // operation. 'upload_key_type' => CustomerMatchUploadKeyType::CONTACT_INFO ]) ]); // Creates the user list operation. $operation = new UserListOperation(); $operation->setCreate($userList); // Issues a mutate request to add the user list and prints some information. $userListServiceClient = $googleAdsClient->getUserListServiceClient(); $response = $userListServiceClient->mutateUserLists( MutateUserListsRequest::build($customerId, [$operation]) ); $userListResourceName = $response->getResults()[0]->getResourceName(); printf("User list with resource name '%s' was created.%s", $userListResourceName, PHP_EOL); return $userListResourceName; }
Python
def create_customer_match_user_list(client, customer_id): """Creates a Customer Match user list. Args: client: The Google Ads client. customer_id: The ID for the customer that owns the user list. Returns: The string resource name of the newly created user list. """ # Creates the UserListService client. user_list_service_client = client.get_service("UserListService") # Creates the user list operation. user_list_operation = client.get_type("UserListOperation") # Creates the new user list. user_list = user_list_operation.create user_list.name = f"Customer Match list #{uuid.uuid4()}" user_list.description = ( "A list of customers that originated from email and physical addresses" ) # Sets the upload key type to indicate the type of identifier that is used # to add users to the list. This field is immutable and required for a # CREATE operation. user_list.crm_based_user_list.upload_key_type = ( client.enums.CustomerMatchUploadKeyTypeEnum.CONTACT_INFO ) # Customer Match user lists can set an unlimited membership life span; # to do so, use the special life span value 10000. Otherwise, membership # life span must be between 0 and 540 days inclusive. See: # https://developers.devsite.corp.google.com/google-ads/api/reference/rpc/latest/UserList#membership_life_span # Sets the membership life span to 30 days. user_list.membership_life_span = 30 response = user_list_service_client.mutate_user_lists( customer_id=customer_id, operations=[user_list_operation] ) user_list_resource_name = response.results[0].resource_name print( f"User list with resource name '{user_list_resource_name}' was created." ) return user_list_resource_name
Ruby
def create_customer_match_user_list(client, customer_id) # Creates the user list. operation = client.operation.create_resource.user_list do |ul| ul.name = "Customer Match List #{(Time.new.to_f * 1000).to_i}" ul.description = "A list of customers that originated from email and " \ "physical addresses" # Customer Match user lists can use a membership life span of 10000 to # indicate unlimited; otherwise normal values apply. # Sets the membership life span to 30 days. ul.membership_life_span = 30 ul.crm_based_user_list = client.resource.crm_based_user_list_info do |crm| crm.upload_key_type = :CONTACT_INFO end end # Issues a mutate request to add the user list and prints some information. response = client.service.user_list.mutate_user_lists( customer_id: customer_id, operations: [operation], ) # Prints out some information about the newly created user list. resource_name = response.results.first.resource_name puts "User list with resource name #{resource_name} was created." resource_name end
Perl
sub create_customer_match_user_list { my ($api_client, $customer_id) = @_; # Create the user list. my $user_list = Google::Ads::GoogleAds::V18::Resources::UserList->new({ name => "Customer Match list #" . uniqid(), description => "A list of customers that originated from email and physical addresses", # Customer Match user lists can use a membership life span of 10000 to # indicate unlimited; otherwise normal values apply. # Set the membership life span to 30 days. membershipLifeSpan => 30, # Set the upload key type to indicate the type of identifier that will be # used to add users to the list. This field is immutable and required for # a CREATE operation. crmBasedUserList => Google::Ads::GoogleAds::V18::Common::CrmBasedUserListInfo->new({ uploadKeyType => CONTACT_INFO })}); # Create the user list operation. my $user_list_operation = Google::Ads::GoogleAds::V18::Services::UserListService::UserListOperation-> new({ create => $user_list }); # Issue a mutate request to add the user list and print some information. my $user_lists_response = $api_client->UserListService()->mutate({ customerId => $customer_id, operations => [$user_list_operation]}); my $user_list_resource_name = $user_lists_response->{results}[0]{resourceName}; printf "User list with resource name '%s' was created.\n", $user_list_resource_name; return $user_list_resource_name; }
Kundendaten hinzufügen
Die drei primären Abgleichsschlüssel sind E-Mail-Adresse, Postanschrift und Telefonnummer. Sie können die Nutzer-ID und die Mobilgeräte-ID als Abgleichsschlüssel verwenden. Diese Lösungen sind jedoch weniger zukunftssicher, da sie auf Cookies und Geräte-IDs basieren. Wir empfehlen, nach Möglichkeit Kontaktdaten der Nutzer wie E-Mail-Adresse, Postanschrift und Telefonnummer hochzuladen, anstatt CRM- oder Mobilgeräte-IDs.
Jede Nutzerliste kann nur einen einzigen Kundendatentyp enthalten, wie im Feld CrmBasedUserListInfo.upload_key_type
angegeben. Außerdem kann ein UserData
-Objekt, das einen einzelnen Nutzer repräsentiert, bis zu 20 Nutzerkennungen enthalten, von denen jede ein eigenes UserIdentifier
-Objekt hat. Mehr als 20 IDs führen zu einem TOO_MANY_USER_IDENTIFIERS
-Fehler.
In Google Ads wird eine Kundenabgleich-Nutzerliste nur dann für das Targeting verwendet, wenn zum Zeitpunkt der Anzeigenauslieferung eine Mindestanzahl an aktiven Nutzern erreicht wird. Aktive Nutzer sind die Nutzer in Ihrer Liste, die in Gmail, in der Suche, auf YouTube oder im Displaynetzwerk aktiv sind. Laden Sie mindestens 5.000 Mitglieder hoch, um die Wahrscheinlichkeit zu erhöhen, dass genügend übereinstimmende, aktive Nutzer für das Targeting vorhanden sind.
Kontaktdaten von Nutzern hochladen
Wenn Sie E-Mail-Adressen, Postanschriften oder Telefonnummern von Nutzern hochladen möchten, setzen Sie upload_key_type
auf CONTACT_INFO
. Hinweis: Kontaktdaten müssen mit einem Google-Konto verknüpft sein, damit sie abgeglichen werden können. Auf Unternehmenskonten wie Google Workspace kann nicht ausgerichtet werden.
Aus Datenschutzgründen müssen E-Mail-Adressen, Vornamen, Nachnamen und Telefonnummern mit dem SHA-256-Algorithmus gehasht werden, bevor sie hochgeladen werden. Um die Hash-Ergebnisse zu standardisieren, müssen Sie vor dem Hashen eines dieser Werte die folgenden Schritte ausführen:
- Entfernen Sie Leerzeichen am Anfang und Ende.
- Namen, E-Mail-Adressen und Postadressen: Verwenden Sie nur Kleinbuchstaben im Text.
- Telefonnummern: Wandeln Sie jede Telefonnummer vor dem Hashing in das E.164-Format um. Dieses Format repräsentiert eine Telefonnummer als bis zu 15 Ziffern lange Zahl, die mit einem
+
-Zeichen beginnt, z. B.+12125650000
oder+442070313000
. Das vorangestellte+
-Zeichen kann optional weggelassen werden.
Bei E-Mail-Adressen müssen Sie nicht alle Punkte (.
) vor dem Domainnamen in den E-Mail-Adressen gmail.com
und googlemail.com
entfernen, da diese weiterhin akzeptiert werden.
Wenn die Kontaktdaten vor dem Hashen nicht korrekt formatiert sind, akzeptiert die API die gehashten Informationen weiterhin. Sie können jedoch keinem Kunden zugeordnet werden.
Wenn Sie Daten zu Postadressen hochladen möchten, müssen Sie mindestens Folgendes angeben:
- Ländercode
- Postleitzahl
- Gehashter Vorname
- Gehashter Nachname
Wenn eines dieser Felder fehlt, kann die Adresse nicht abgeglichen werden.
Kundenlisten können nur eine upload_key_type
enthalten, für eine upload_key_type
vom Typ CONTACT_INFO
können jedoch mehrere Arten von Kontaktdaten hochgeladen werden.
Dies wird empfohlen, um höhere Abgleichsraten zu erzielen.
CRM-IDs hochladen
Wenn Sie die Kundenliste mit CRM-IDs füllen möchten, setzen Sie upload_key_type
auf CRM_ID
.
CRM-IDs werden anhand einer vom Werbetreibenden generierten und zugewiesenen Nutzer-ID abgeglichen.
Das ist ähnlich wie beim Hochladen von MOBILE_ADVERTISING_ID
-Instanzen, aber Sie füllen stattdessen das Feld third_party_user_id
des UserIdentifier
-Objekts aus.
IDs für Mobilgeräte hochladen
Ähnlich wie beim Kundenabgleich mit E-Mail-Adressen können Sie den Kundenabgleich mit den Mobilgeräte-IDs von Identifier for Advertising (IDFA) oder der Google-Werbe-ID (AAID) durchführen. Geben Sie dazu die Property app_id
an und legen Sie upload_key_type
auf MOBILE_ADVERTISING_ID
fest, bevor Sie eine Nutzerliste für den Kundenabgleich mit Mobilgeräte-IDs verwenden.
Codebeispiel
Im folgenden Beispiel werden mithilfe eines OfflineUserDataJobOperation
Kundenkontaktinformationen an eine Kundenliste angehängt.
Java
// Creates a raw input list of unhashed user information, where each element of the list // represents a single user and is a map containing a separate entry for the keys "email", // "phone", "firstName", "lastName", "countryCode", and "postalCode". In your application, this // data might come from a file or a database. List<Map<String, String>> rawRecords = new ArrayList<>(); // The first user data has an email address and a phone number. Map<String, String> rawRecord1 = ImmutableMap.<String, String>builder() .put("email", "dana@example.com") // Phone number to be converted to E.164 format, with a leading '+' as required. This // includes whitespace that will be removed later. .put("phone", "+1 800 5550101") .build(); // The second user data has an email address, a mailing address, and a phone number. Map<String, String> rawRecord2 = ImmutableMap.<String, String>builder() // Email address that includes a period (.) before the domain. .put("email", "alex.2@example.com") // Address that includes all four required elements: first name, last name, country // code, and postal code. .put("firstName", "Alex") .put("lastName", "Quinn") .put("countryCode", "US") .put("postalCode", "94045") // Phone number to be converted to E.164 format, with a leading '+' as required. .put("phone", "+1 800 5550102") .build(); // The third user data only has an email address. Map<String, String> rawRecord3 = ImmutableMap.<String, String>builder().put("email", "charlie@example.com").build(); // Adds the raw records to the raw input list. rawRecords.add(rawRecord1); rawRecords.add(rawRecord2); rawRecords.add(rawRecord3); // Iterates over the raw input list and creates a UserData object for each record. List<UserData> userDataList = new ArrayList<>(); for (Map<String, String> rawRecord : rawRecords) { // Creates a builder for the UserData object that represents a member of the user list. UserData.Builder userDataBuilder = UserData.newBuilder(); // Checks if the record has email, phone, or address information, and adds a SEPARATE // UserIdentifier object for each one found. For example, a record with an email address and a // phone number will result in a UserData with two UserIdentifiers. // IMPORTANT: Since the identifier attribute of UserIdentifier // (https://developers.google.com/google-ads/api/reference/rpc/latest/UserIdentifier) is a // oneof // (https://protobuf.dev/programming-guides/proto3/#oneof-features), you must set only ONE of // hashedEmail, hashedPhoneNumber, mobileId, thirdPartyUserId, or addressInfo. Setting more // than one of these attributes on the same UserIdentifier will clear all the other members // of the oneof. For example, the following code is INCORRECT and will result in a // UserIdentifier with ONLY a hashedPhoneNumber. // // UserIdentifier incorrectlyPopulatedUserIdentifier = // UserIdentifier.newBuilder() // .setHashedEmail("...") // .setHashedPhoneNumber("...") // .build(); // // The separate 'if' statements below demonstrate the correct approach for creating a UserData // for a member with multiple UserIdentifiers. // Checks if the record has an email address, and if so, adds a UserIdentifier for it. if (rawRecord.containsKey("email")) { UserIdentifier hashedEmailIdentifier = UserIdentifier.newBuilder() .setHashedEmail(normalizeAndHash(sha256Digest, rawRecord.get("email"), true)) .build(); // Adds the hashed email identifier to the UserData object's list. userDataBuilder.addUserIdentifiers(hashedEmailIdentifier); } // Checks if the record has a phone number, and if so, adds a UserIdentifier for it. if (rawRecord.containsKey("phone")) { UserIdentifier hashedPhoneNumberIdentifier = UserIdentifier.newBuilder() .setHashedPhoneNumber(normalizeAndHash(sha256Digest, rawRecord.get("phone"), true)) .build(); // Adds the hashed phone number identifier to the UserData object's list. userDataBuilder.addUserIdentifiers(hashedPhoneNumberIdentifier); } // Checks if the record has all the required mailing address elements, and if so, adds a // UserIdentifier for the mailing address. if (rawRecord.containsKey("firstName")) { // Checks if the record contains all the other required elements of a mailing address. Set<String> missingAddressKeys = new HashSet<>(); for (String addressKey : new String[] {"lastName", "countryCode", "postalCode"}) { if (!rawRecord.containsKey(addressKey)) { missingAddressKeys.add(addressKey); } } if (!missingAddressKeys.isEmpty()) { System.out.printf( "Skipping addition of mailing address information because the following required keys" + " are missing: %s%n", missingAddressKeys); } else { // Creates an OfflineUserAddressInfo object that contains all the required elements of a // mailing address. OfflineUserAddressInfo addressInfo = OfflineUserAddressInfo.newBuilder() .setHashedFirstName( normalizeAndHash(sha256Digest, rawRecord.get("firstName"), false)) .setHashedLastName( normalizeAndHash(sha256Digest, rawRecord.get("lastName"), false)) .setCountryCode(rawRecord.get("countryCode")) .setPostalCode(rawRecord.get("postalCode")) .build(); UserIdentifier addressIdentifier = UserIdentifier.newBuilder().setAddressInfo(addressInfo).build(); // Adds the address identifier to the UserData object's list. userDataBuilder.addUserIdentifiers(addressIdentifier); } } if (!userDataBuilder.getUserIdentifiersList().isEmpty()) { // Builds the UserData and adds it to the list. userDataList.add(userDataBuilder.build()); } } // Creates the operations to add users. List<OfflineUserDataJobOperation> operations = new ArrayList<>(); for (UserData userData : userDataList) { operations.add(OfflineUserDataJobOperation.newBuilder().setCreate(userData).build()); }
C#
// Creates a raw input list of unhashed user information, where each element of the list // represents a single user and is a map containing a separate entry for the keys // "email", "phone", "firstName", "lastName", "countryCode", and "postalCode". // In your application, this data might come from a file or a database. List<Dictionary<string, string>> rawRecords = new List<Dictionary<string, string>>(); // The first user data has an email address and a phone number. Dictionary<string, string> rawRecord1 = new Dictionary<string, string>(); rawRecord1.Add("email", "dana@example.com"); // Phone number to be converted to E.164 format, with a leading '+' as required. // This includes whitespace that will be removed later. rawRecord1.Add("phone", "+1 800 5550101"); // The second user data has an email address, a mailing address, and a phone number. Dictionary<string, string> rawRecord2 = new Dictionary<string, string>(); // Email address that includes a period (.) before the Gmail domain. rawRecord2.Add("email", "alex.2@example.com"); // Address that includes all four required elements: first name, last name, country // code, and postal code. rawRecord2.Add("firstName", "Alex"); rawRecord2.Add("lastName", "Quinn"); rawRecord2.Add("countryCode", "US"); rawRecord2.Add("postalCode", "94045"); // Phone number to be converted to E.164 format, with a leading '+' as required. // This includes whitespace that will be removed later. rawRecord2.Add("phone", "+1 800 5550102"); // The third user data only has an email address. Dictionary<string, string> rawRecord3 = new Dictionary<string, string>(); rawRecord3.Add("email", "charlie@example.com"); // Adds the raw records to the raw input list. rawRecords.Add(rawRecord1); rawRecords.Add(rawRecord2); rawRecords.Add(rawRecord3); // Iterates over the raw input list and creates a UserData object for each record. List<UserData> userDataList = new List<UserData>(); foreach (Dictionary<string, string> rawRecord in rawRecords) { // Creates a UserData object that represents a member of the user list. UserData userData = new UserData(); // Checks if the record has email, phone, or address information, and adds a // SEPARATE UserIdentifier object for each one found. // For example, a record with an email address and a phone number will result in a // UserData with two UserIdentifiers. // IMPORTANT: Since the identifier attribute of UserIdentifier // (https://developers.google.com/google-ads/api/reference/rpc/latest/UserIdentifier) // is a oneof // (https://protobuf.dev/programming-guides/proto3/#oneof-features), you must set // only ONE of hashedEmail, hashedPhoneNumber, mobileId, thirdPartyUserId, // or addressInfo. // Setting more than one of these attributes on the same UserIdentifier will clear // all the other members of the oneof. // For example, the following code is INCORRECT and will result in a UserIdentifier // with ONLY a hashedPhoneNumber. // // UserIdentifier incorrectlyPopulatedUserIdentifier = new UserIdentifier() // { // HashedEmail = "...", // HashedPhoneNumber = "..." // }; // // The separate 'if' statements below demonstrate the correct approach for creating // a UserData for a member with multiple UserIdentifiers. // Checks if the record has an email address, and if so, adds a UserIdentifier // for it. if (rawRecord.ContainsKey("email")) { UserIdentifier hashedEmailIdentifier = new UserIdentifier() { HashedEmail = NormalizeAndHash(rawRecord["email"], true) }; userData.UserIdentifiers.Add(hashedEmailIdentifier); } // Checks if the record has a phone number, and if so, adds a UserIdentifier for it. if (rawRecord.ContainsKey("phone")) { UserIdentifier hashedPhoneNumberIdentifier = new UserIdentifier() { HashedPhoneNumber = NormalizeAndHash(rawRecord["phone"], true) }; // Adds the hashed phone number identifier to the UserData object's list. userData.UserIdentifiers.Add(hashedPhoneNumberIdentifier); } // Checks if the record has all the required mailing address elements, and if so, // adds a UserIdentifier for the mailing address. if (rawRecord.ContainsKey("firstName")) { // Checks if the record contains all the other required elements of a mailing // address. HashSet<string> missingAddressKeys = new HashSet<string>(); foreach (string addressKey in new string[] {"lastName", "countryCode", "postalCode"}) { if (!rawRecord.ContainsKey(addressKey)) { missingAddressKeys.Add(addressKey); } } if (!missingAddressKeys.Any()) { Console.WriteLine( $"Skipping addition of mailing address information because the following " + "required keys are missing: {missingAddressKeys}"); } else { // Creates an OfflineUserAddressInfo object that contains all the required // elements of a mailing address. OfflineUserAddressInfo addressInfo = new OfflineUserAddressInfo() { HashedFirstName = NormalizeAndHash(rawRecord["firstName"]), HashedLastName = NormalizeAndHash(rawRecord["lastName"]), CountryCode = rawRecord["countryCode"], PostalCode = rawRecord["postalCode"] }; UserIdentifier addressIdentifier = new UserIdentifier() { AddressInfo = addressInfo }; // Adds the address identifier to the UserData object's list. userData.UserIdentifiers.Add(addressIdentifier); } } if (userData.UserIdentifiers.Any()) { userDataList.Add(userData); } } // Creates the operations to add the users. List<OfflineUserDataJobOperation> operations = new List<OfflineUserDataJobOperation>(); foreach(UserData userData in userDataList) { operations.Add(new OfflineUserDataJobOperation() { Create = userData }); }
PHP
// Creates a raw input list of unhashed user information, where each element of the list // represents a single user and is a map containing a separate entry for the keys 'email', // 'phone', 'firstName', 'lastName', 'countryCode', and 'postalCode'. In your application, // this data might come from a file or a database. $rawRecords = []; // The first user data has an email address and a phone number. $rawRecord1 = [ // The first user data has an email address and a phone number. 'email' => 'dana@example.com', // Phone number to be converted to E.164 format, with a leading '+' as required. This // includes whitespace that will be removed later. 'phone' => '+1 800 5550101' ]; $rawRecords[] = $rawRecord1; // The second user data has an email address, a mailing address, and a phone number. $rawRecord2 = [ // Email address that includes a period (.) before the Gmail domain. 'email' => 'alex.2@example.com', // Address that includes all four required elements: first name, last name, country // code, and postal code. 'firstName' => 'Alex', 'lastName' => 'Quinn', 'countryCode' => 'US', 'postalCode' => '94045', // Phone number to be converted to E.164 format, with a leading '+' as required. 'phone' => '+1 800 5550102', ]; $rawRecords[] = $rawRecord2; // The third user data only has an email address. $rawRecord3 = ['email' => 'charlie@example.com']; $rawRecords[] = $rawRecord3; // Iterates over the raw input list and creates a UserData object for each record. $userDataList = []; foreach ($rawRecords as $rawRecord) { // Checks if the record has email, phone, or address information, and adds a SEPARATE // UserIdentifier object for each one found. For example, a record with an email address // and a phone number will result in a UserData with two UserIdentifiers. // IMPORTANT: Since the identifier attribute of UserIdentifier // (https://developers.google.com/google-ads/api/reference/rpc/latest/UserIdentifier) is // a oneof // (https://protobuf.dev/programming-guides/proto3/#oneof-features), you must set only // ONE of 'hashed_email, 'hashed_phone_number', 'mobile_id', 'third_party_user_id', or // 'address_info'. // Setting more than one of these attributes on the same UserIdentifier will clear all // the other members of the oneof. For example, the following code is INCORRECT and will // result in a UserIdentifier with ONLY a 'hashed_phone_number'. // // $incorrectlyPopulatedUserIdentifier = new UserIdentifier(); // $incorrectlyPopulatedUserIdentifier->setHashedEmail('...'); // $incorrectlyPopulatedUserIdentifier->setHashedPhoneNumber('...'); // // The separate 'if' statements below demonstrate the correct approach for creating a // UserData for a member with multiple UserIdentifiers. $userIdentifiers = []; // Checks if the record has an email address, and if so, adds a UserIdentifier for it. if (array_key_exists('email', $rawRecord)) { $hashedEmailIdentifier = new UserIdentifier([ 'hashed_email' => self::normalizeAndHash($rawRecord['email'], true) ]); // Adds the hashed email identifier to the user identifiers list. $userIdentifiers[] = $hashedEmailIdentifier; } // Checks if the record has a phone number, and if so, adds a UserIdentifier for it. if (array_key_exists('phone', $rawRecord)) { $hashedPhoneNumberIdentifier = new UserIdentifier([ 'hashed_phone_number' => self::normalizeAndHash($rawRecord['phone'], true) ]); // Adds the hashed email identifier to the user identifiers list. $userIdentifiers[] = $hashedPhoneNumberIdentifier; } // Checks if the record has all the required mailing address elements, and if so, adds a // UserIdentifier for the mailing address. if (array_key_exists('firstName', $rawRecord)) { // Checks if the record contains all the other required elements of a mailing // address. $missingAddressKeys = []; foreach (['lastName', 'countryCode', 'postalCode'] as $addressKey) { if (!array_key_exists($addressKey, $rawRecord)) { $missingAddressKeys[] = $addressKey; } } if (!empty($missingAddressKeys)) { printf( "Skipping addition of mailing address information because the " . "following required keys are missing: %s%s", json_encode($missingAddressKeys), PHP_EOL ); } else { // Creates an OfflineUserAddressInfo object that contains all the required // elements of a mailing address. $addressIdentifier = new UserIdentifier([ 'address_info' => new OfflineUserAddressInfo([ 'hashed_first_name' => self::normalizeAndHash( $rawRecord['firstName'], false ), 'hashed_last_name' => self::normalizeAndHash( $rawRecord['lastName'], false ), 'country_code' => $rawRecord['countryCode'], 'postal_code' => $rawRecord['postalCode'] ]) ]); // Adds the address identifier to the user identifiers list. $userIdentifiers[] = $addressIdentifier; } } if (!empty($userIdentifiers)) { // Builds the UserData and adds it to the list. $userDataList[] = new UserData(['user_identifiers' => $userIdentifiers]); } } // Creates the operations to add users. $operations = array_map( function (UserData $userData) { return new OfflineUserDataJobOperation(['create' => $userData]); }, $userDataList );
Python
def build_offline_user_data_job_operations(client): """Creates a raw input list of unhashed user information. Each element of the list represents a single user and is a dict containing a separate entry for the keys "email", "phone", "first_name", "last_name", "country_code", and "postal_code". In your application, this data might come from a file or a database. Args: client: The Google Ads client. Returns: A list containing the operations. """ # The first user data has an email address and a phone number. raw_record_1 = { "email": "dana@example.com", # Phone number to be converted to E.164 format, with a leading '+' as # required. This includes whitespace that will be removed later. "phone": "+1 800 5550101", } # The second user data has an email address, a mailing address, and a phone # number. raw_record_2 = { # Email address that includes a period (.) before the email domain. "email": "alex.2@example.com", # Address that includes all four required elements: first name, last # name, country code, and postal code. "first_name": "Alex", "last_name": "Quinn", "country_code": "US", "postal_code": "94045", # Phone number to be converted to E.164 format, with a leading '+' as # required. "phone": "+1 800 5550102", } # The third user data only has an email address. raw_record_3 = {"email": "charlie@example.com"} # Adds the raw records to a raw input list. raw_records = [raw_record_1, raw_record_2, raw_record_3] operations = [] # Iterates over the raw input list and creates a UserData object for each # record. for record in raw_records: # Creates a UserData object that represents a member of the user list. user_data = client.get_type("UserData") # Checks if the record has email, phone, or address information, and # adds a SEPARATE UserIdentifier object for each one found. For example, # a record with an email address and a phone number will result in a # UserData with two UserIdentifiers. # IMPORTANT: Since the identifier attribute of UserIdentifier # (https://developers.google.com/google-ads/api/reference/rpc/latest/UserIdentifier) # is a oneof # (https://protobuf.dev/programming-guides/proto3/#oneof-features), you # must set only ONE of hashed_email, hashed_phone_number, mobile_id, # third_party_user_id, or address-info. Setting more than one of these # attributes on the same UserIdentifier will clear all the other members # of the oneof. For example, the following code is INCORRECT and will # result in a UserIdentifier with ONLY a hashed_phone_number: # incorrect_user_identifier = client.get_type("UserIdentifier") # incorrect_user_identifier.hashed_email = "..." # incorrect_user_identifier.hashed_phone_number = "..." # The separate 'if' statements below demonstrate the correct approach # for creating a UserData object for a member with multiple # UserIdentifiers. # Checks if the record has an email address, and if so, adds a # UserIdentifier for it. if "email" in record: user_identifier = client.get_type("UserIdentifier") user_identifier.hashed_email = normalize_and_hash( record["email"], True ) # Adds the hashed email identifier to the UserData object's list. user_data.user_identifiers.append(user_identifier) # Checks if the record has a phone number, and if so, adds a # UserIdentifier for it. if "phone" in record: user_identifier = client.get_type("UserIdentifier") user_identifier.hashed_phone_number = normalize_and_hash( record["phone"], True ) # Adds the hashed phone number identifier to the UserData object's # list. user_data.user_identifiers.append(user_identifier) # Checks if the record has all the required mailing address elements, # and if so, adds a UserIdentifier for the mailing address. if "first_name" in record: required_keys = ("last_name", "country_code", "postal_code") # Checks if the record contains all the other required elements of # a mailing address. if not all(key in record for key in required_keys): # Determines which required elements are missing from the # record. missing_keys = record.keys() - required_keys print( "Skipping addition of mailing address information " "because the following required keys are missing: " f"{missing_keys}" ) else: user_identifier = client.get_type("UserIdentifier") address_info = user_identifier.address_info address_info.hashed_first_name = normalize_and_hash( record["first_name"], False ) address_info.hashed_last_name = normalize_and_hash( record["last_name"], False ) address_info.country_code = record["country_code"] address_info.postal_code = record["postal_code"] user_data.user_identifiers.append(user_identifier) # If the user_identifiers repeated field is not empty, create a new # OfflineUserDataJobOperation and add the UserData to it. if user_data.user_identifiers: operation = client.get_type("OfflineUserDataJobOperation") operation.create = user_data operations.append(operation)
Ruby
# Create a list of unhashed user data records that we will format in the # following steps to prepare for the API. raw_records = [ # The first user data has an email address and a phone number. { email: 'dana@example.com', # Phone number to be converted to E.164 format, with a leading '+' as # required. This includes whitespace that will be removed later. phone: '+1 800 5550100', }, # The second user data has an email address, a phone number, and an address. { # Email address that includes a period (.) before the Gmail domain. email: 'alex.2@example.com', # Address that includes all four required elements: first name, last # name, country code, and postal code. first_name: 'Alex', last_name: 'Quinn', country_code: 'US', postal_code: '94045', # Phone number to be converted to E.164 format, with a leading '+' as # required. phone: '+1 800 5550102', }, # The third user data only has an email address. { email: 'charlie@example.com', }, ] # Create a UserData for each entry in the raw records. user_data_list = raw_records.map do |record| client.resource.user_data do |data| if record[:email] data.user_identifiers << client.resource.user_identifier do |ui| ui.hashed_email = normalize_and_hash(record[:email], true) end end if record[:phone] data.user_identifiers << client.resource.user_identifier do |ui| ui.hashed_phone_number = normalize_and_hash(record[:phone], true) end end if record[:first_name] # Check that we have all the required information. missing_keys = [:last_name, :country_code, :postal_code].reject {|key| record[key].nil? } if missing_keys.empty? # If nothing is missing, add the address. data.user_identifiers << client.resource.user_identifier do |ui| ui.address_identifier = client.resource.offline_user_address_info do |address| address.hashed_first_name = normalize_and_hash(record[:first_name]) address.hashed_last_name = normalize_and_hash(record[:last_name]) address.country_code = record[:country_code] address.postal_code = record[:postal_code] end end else # If some data is missing, skip this entry. puts "Skipping addition of mailing information because the following keys are missing:" \ "#{missing_keys}" end end end end operations = user_data_list.map do |user_data| client.operation.create_resource.offline_user_data_job(user_data) end
Perl
# The first user data has an email address and a phone number. my $raw_record_1 = { email => 'dana@example.com', # Phone number to be converted to E.164 format, with a leading '+' as # required. This includes whitespace that will be removed later. phone => '+1 800 5550101', }; # The second user data has an email address, a mailing address, and a phone # number. my $raw_record_2 = { # Email address that includes a period (.) before the Gmail domain. email => 'alex.2@example.com', # Address that includes all four required elements: first name, last # name, country code, and postal code. firstName => 'Alex', lastName => 'Quinn', countryCode => 'US', postalCode => '94045', # Phone number to be converted to E.164 format, with a leading '+' as # required. phone => '+1 800 5550102', }; # The third user data only has an email address. my $raw_record_3 = {email => 'charlie@example.com',}; my $raw_records = [$raw_record_1, $raw_record_2, $raw_record_3]; my $operations = []; foreach my $record (@$raw_records) { # Check if the record has email, phone, or address information, and adds a # SEPARATE UserIdentifier object for each one found. For example, a record # with an email address and a phone number will result in a UserData with two # UserIdentifiers. # # IMPORTANT: Since the identifier attribute of UserIdentifier # (https://developers.google.com/google-ads/api/reference/rpc/latest/UserIdentifier) # is a oneof # (https://protobuf.dev/programming-guides/proto3/#oneof-features), you must set # only ONE of hashed_email, hashed_phone_number, mobile_id, third_party_user_id, # or address-info. Setting more than one of these attributes on the same UserIdentifier # will clear all the other members of the oneof. For example, the following code is # INCORRECT and will result in a UserIdentifier with ONLY a hashed_phone_number: # # my $incorrect_user_identifier = Google::Ads::GoogleAds::V18::Common::UserIdentifier->new({ # hashedEmail => '...', # hashedPhoneNumber => '...', # }); # # The separate 'if' statements below demonstrate the correct approach for creating a # UserData object for a member with multiple UserIdentifiers. my $user_identifiers = []; # Check if the record has an email address, and if so, add a UserIdentifier for it. if (defined $record->{email}) { # Add the hashed email identifier to the list of UserIdentifiers. push( @$user_identifiers, Google::Ads::GoogleAds::V18::Common::UserIdentifier->new({ hashedEmail => normalize_and_hash($record->{email}, 1)})); } # Check if the record has a phone number, and if so, add a UserIdentifier for it. if (defined $record->{phone}) { # Add the hashed phone number identifier to the list of UserIdentifiers. push( @$user_identifiers, Google::Ads::GoogleAds::V18::Common::UserIdentifier->new({ hashedPhoneNumber => normalize_and_hash($record->{phone}, 1)})); } # Check if the record has all the required mailing address elements, and if so, add # a UserIdentifier for the mailing address. if (defined $record->{firstName}) { my $required_keys = ["lastName", "countryCode", "postalCode"]; my $missing_keys = []; foreach my $key (@$required_keys) { if (!defined $record->{$key}) { push(@$missing_keys, $key); } } if (@$missing_keys) { print "Skipping addition of mailing address information because the following" . "keys are missing: " . join(",", @$missing_keys); } else { push( @$user_identifiers, Google::Ads::GoogleAds::V18::Common::UserIdentifier->new({ addressInfo => Google::Ads::GoogleAds::V18::Common::OfflineUserAddressInfo-> new({ # First and last name must be normalized and hashed. hashedFirstName => normalize_and_hash($record->{firstName}), hashedLastName => normalize_and_hash($record->{lastName}), # Country code and zip code are sent in plain text. countryCode => $record->{countryCode}, postalCode => $record->{postalCode}, })})); } } # If the user_identifiers array is not empty, create a new # OfflineUserDataJobOperation and add the UserData to it. if (@$user_identifiers) { my $user_data = Google::Ads::GoogleAds::V18::Common::UserData->new({ userIdentifiers => [$user_identifiers]}); push( @$operations, Google::Ads::GoogleAds::V18::Services::OfflineUserDataJobService::OfflineUserDataJobOperation ->new({ create => $user_data })); } }
Listenupload und Abgleichsrate überprüfen
Sobald die OfflineUserDataJob
einen SUCCESS
-Status hat, ist die geschätzte Abgleichsrate im Feld operation_metadata.match_rate_range
verfügbar. Wenn Sie dieses Feld abfragen, bevor der Job abgeschlossen ist, ist der Wert in diesem Feld möglicherweise null. Damit die Abgleichsrate überprüft und die Liste für das Targeting verwendet werden kann, empfehlen wir, den Job auf Abschluss zu prüfen. Die Ausführung des Jobs kann zwischen 10 Minuten und 24 Stunden dauern.
Codebeispiel zum Prüfen des Jobstatus
Java
private void checkJobStatus( GoogleAdsClient googleAdsClient, long customerId, String offlineUserDataJobResourceName) { try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { String query = String.format( "SELECT offline_user_data_job.resource_name, " + "offline_user_data_job.id, " + "offline_user_data_job.status, " + "offline_user_data_job.type, " + "offline_user_data_job.failure_reason, " + "offline_user_data_job.customer_match_user_list_metadata.user_list " + "FROM offline_user_data_job " + "WHERE offline_user_data_job.resource_name = '%s'", offlineUserDataJobResourceName); // Issues the query and gets the GoogleAdsRow containing the job from the response. GoogleAdsRow googleAdsRow = googleAdsServiceClient .search(Long.toString(customerId), query) .iterateAll() .iterator() .next(); OfflineUserDataJob offlineUserDataJob = googleAdsRow.getOfflineUserDataJob(); System.out.printf( "Offline user data job ID %d with type '%s' has status: %s%n", offlineUserDataJob.getId(), offlineUserDataJob.getType(), offlineUserDataJob.getStatus()); OfflineUserDataJobStatus jobStatus = offlineUserDataJob.getStatus(); if (OfflineUserDataJobStatus.SUCCESS == jobStatus) { // Prints information about the user list. printCustomerMatchUserListInfo( googleAdsClient, customerId, offlineUserDataJob.getCustomerMatchUserListMetadata().getUserList()); } else if (OfflineUserDataJobStatus.FAILED == jobStatus) { System.out.printf(" Failure reason: %s%n", offlineUserDataJob.getFailureReason()); } else if (OfflineUserDataJobStatus.PENDING == jobStatus || OfflineUserDataJobStatus.RUNNING == jobStatus) { System.out.println(); System.out.printf( "To check the status of the job periodically, use the following GAQL query with" + " GoogleAdsService.search:%n%s%n", query); } } }
C#
private static void CheckJobStatusAndPrintResults(GoogleAdsClient client, long customerId, string offlineUserDataJobResourceName) { // Get the GoogleAdsService. GoogleAdsServiceClient service = client.GetService(Services.V18.GoogleAdsService); string query = "SELECT offline_user_data_job.resource_name, " + "offline_user_data_job.id, offline_user_data_job.status, " + "offline_user_data_job.type, offline_user_data_job.failure_reason " + "offline_user_data_job.customer_match_user_list_metadata_user_list " + "FROM offline_user_data_job WHERE " + $"offline_user_data_job.resource_name = '{offlineUserDataJobResourceName}'"; // Issues the query and gets the GoogleAdsRow containing the job from the response. GoogleAdsRow googleAdsRow = service.Search(customerId.ToString(), query).First(); OfflineUserDataJob offlineUserDataJob = googleAdsRow.OfflineUserDataJob; Console.WriteLine($"Offline user data job ID {offlineUserDataJob.Id} with type " + $"'{offlineUserDataJob.Type}' has status: {offlineUserDataJob.Status}"); switch (offlineUserDataJob.Status) { case OfflineUserDataJobStatus.Success: // Prints information about the user list. PrintCustomerMatchUserListInfo(client, customerId, offlineUserDataJob.CustomerMatchUserListMetadata.UserList); break; case OfflineUserDataJobStatus.Failed: Console.WriteLine($" Failure reason: {offlineUserDataJob.FailureReason}"); break; case OfflineUserDataJobStatus.Pending: case OfflineUserDataJobStatus.Running: Console.WriteLine("To check the status of the job periodically, use the " + $"following GAQL query with GoogleAdsService.search:\n\n{query}"); break; } }
PHP
private static function checkJobStatus( GoogleAdsClient $googleAdsClient, int $customerId, string $offlineUserDataJobResourceName ) { $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient(); // Creates a query that retrieves the offline user data job. $query = "SELECT offline_user_data_job.resource_name, " . "offline_user_data_job.id, " . "offline_user_data_job.status, " . "offline_user_data_job.type, " . "offline_user_data_job.failure_reason, " . "offline_user_data_job.customer_match_user_list_metadata.user_list " . "FROM offline_user_data_job " . "WHERE offline_user_data_job.resource_name = '$offlineUserDataJobResourceName'"; // Issues a search request to get the GoogleAdsRow containing the job from the response. /** @var GoogleAdsRow $googleAdsRow */ $googleAdsRow = $googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query)) ->getIterator() ->current(); $offlineUserDataJob = $googleAdsRow->getOfflineUserDataJob(); // Prints out some information about the offline user data job. $offlineUserDataJobStatus = $offlineUserDataJob->getStatus(); printf( "Offline user data job ID %d with type '%s' has status: %s.%s", $offlineUserDataJob->getId(), OfflineUserDataJobType::name($offlineUserDataJob->getType()), OfflineUserDataJobStatus::name($offlineUserDataJobStatus), PHP_EOL ); if ($offlineUserDataJobStatus === OfflineUserDataJobStatus::SUCCESS) { // Prints information about the user list. self::printCustomerMatchUserListInfo( $googleAdsClient, $customerId, $offlineUserDataJob->getCustomerMatchUserListMetadata()->getUserList() ); } elseif ($offlineUserDataJobStatus === OfflineUserDataJobStatus::FAILED) { printf(" Failure reason: %s.%s", $offlineUserDataJob->getFailureReason(), PHP_EOL); } elseif ( $offlineUserDataJobStatus === OfflineUserDataJobStatus::PENDING || $offlineUserDataJobStatus === OfflineUserDataJobStatus::RUNNING ) { printf( '%1$sTo check the status of the job periodically, use the following GAQL query with' . ' GoogleAdsService.search:%1$s%2$s%1$s', PHP_EOL, $query ); } }
Python
def check_job_status(client, customer_id, offline_user_data_job_resource_name): """Retrieves, checks, and prints the status of the offline user data job. If the job is completed successfully, information about the user list is printed. Otherwise, a GAQL query will be printed, which can be used to check the job status at a later date. Offline user data jobs may take 6 hours or more to complete, so checking the status periodically, instead of waiting, can be more efficient. Args: client: The Google Ads client. customer_id: The ID for the customer that owns the user list. offline_user_data_job_resource_name: The resource name of the offline user data job to get the status of. """ query = f""" SELECT offline_user_data_job.resource_name, offline_user_data_job.id, offline_user_data_job.status, offline_user_data_job.type, offline_user_data_job.failure_reason, offline_user_data_job.customer_match_user_list_metadata.user_list FROM offline_user_data_job WHERE offline_user_data_job.resource_name = '{offline_user_data_job_resource_name}' LIMIT 1""" # Issues a search request using streaming. google_ads_service = client.get_service("GoogleAdsService") results = google_ads_service.search(customer_id=customer_id, query=query) offline_user_data_job = next(iter(results)).offline_user_data_job status_name = offline_user_data_job.status.name user_list_resource_name = ( offline_user_data_job.customer_match_user_list_metadata.user_list ) print( f"Offline user data job ID '{offline_user_data_job.id}' with type " f"'{offline_user_data_job.type_.name}' has status: {status_name}" ) if status_name == "SUCCESS": print_customer_match_user_list_info( client, customer_id, user_list_resource_name ) elif status_name == "FAILED": print(f"\tFailure Reason: {offline_user_data_job.failure_reason}") elif status_name in ("PENDING", "RUNNING"): print( "To check the status of the job periodically, use the following " f"GAQL query with GoogleAdsService.Search: {query}" )
Ruby
def check_job_status(client, customer_id, offline_user_data_job) query = <<~QUERY SELECT offline_user_data_job.id, offline_user_data_job.status, offline_user_data_job.type, offline_user_data_job.failure_reason, offline_user_data_job.customer_match_user_list_metadata.user_list FROM offline_user_data_job WHERE offline_user_data_job.resource_name = '#{offline_user_data_job}' QUERY row = client.service.google_ads.search( customer_id: customer_id, query: query, ).first job = row.offline_user_data_job puts "Offline user data job ID #{job.id} with type '#{job.type}' has status: #{job.status}." case job.status when :SUCCESS print_customer_match_user_list(client, customer_id, job.customer_match_user_list_metadata.user_list) when :FAILED puts " Failure reason: #{job.failure_reason}" else puts " To check the status of the job periodically, use the following GAQL " \ "query with GoogleAdsService.search:" puts query end end
Perl
sub check_job_status() { my ($api_client, $customer_id, $offline_user_data_job_resource_name) = @_; my $search_query = "SELECT offline_user_data_job.resource_name, " . "offline_user_data_job.id, offline_user_data_job.status, " . "offline_user_data_job.type, offline_user_data_job.failure_reason, " . "offline_user_data_job.customer_match_user_list_metadata.user_list " . "FROM offline_user_data_job " . "WHERE offline_user_data_job.resource_name = " . "$offline_user_data_job_resource_name LIMIT 1"; my $search_request = Google::Ads::GoogleAds::V18::Services::GoogleAdsService::SearchGoogleAdsRequest ->new({ customerId => $customer_id, query => $search_query }); # Get the GoogleAdsService. my $google_ads_service = $api_client->GoogleAdsService(); my $iterator = Google::Ads::GoogleAds::Utils::SearchGoogleAdsIterator->new({ service => $google_ads_service, request => $search_request }); # The results have exactly one row. my $google_ads_row = $iterator->next; my $offline_user_data_job = $google_ads_row->{offlineUserDataJob}; my $status = $offline_user_data_job->{status}; printf "Offline user data job ID %d with type %s has status: %s.\n", $offline_user_data_job->{id}, $offline_user_data_job->{type}, $status; if ($status eq SUCCESS) { print_customer_match_user_list_info($api_client, $customer_id, $offline_user_data_job->{customerMatchUserListMetadata}{userList}); } elsif ($status eq FAILED) { print "Failure reason: $offline_user_data_job->{failure_reason}"; } elsif (grep /$status/, (PENDING, RUNNING)) { print "To check the status of the job periodically, use the following GAQL " . "query with the GoogleAdsService->search() method:\n$search_query\n"; } return 1; }
Um die Listengröße zu prüfen, können Sie die Ressource user_list
abfragen.
Codebeispiel für die Abfrage der user_list
-Ressource
Java
try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { // Creates a query that retrieves the user list. String query = String.format( "SELECT user_list.size_for_display, user_list.size_for_search " + "FROM user_list " + "WHERE user_list.resource_name = '%s'", userListResourceName); // Constructs the SearchGoogleAdsStreamRequest. SearchGoogleAdsStreamRequest request = SearchGoogleAdsStreamRequest.newBuilder() .setCustomerId(Long.toString(customerId)) .setQuery(query) .build(); // Issues the search stream request. ServerStream<SearchGoogleAdsStreamResponse> stream = googleAdsServiceClient.searchStreamCallable().call(request);
C#
// Get the GoogleAdsService. GoogleAdsServiceClient service = client.GetService(Services.V18.GoogleAdsService); // Creates a query that retrieves the user list. string query = "SELECT user_list.size_for_display, user_list.size_for_search " + "FROM user_list " + $"WHERE user_list.resource_name = '{userListResourceName}'"; // Issues a search stream request. service.SearchStream(customerId.ToString(), query, delegate (SearchGoogleAdsStreamResponse resp) { // Display the results. foreach (GoogleAdsRow userListRow in resp.Results) { UserList userList = userListRow.UserList; Console.WriteLine("The estimated number of users that the user list " + $"'{userList.ResourceName}' has is {userList.SizeForDisplay}" + $" for Display and {userList.SizeForSearch} for Search."); } } );
PHP
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient(); // Creates a query that retrieves the user list. $query = "SELECT user_list.size_for_display, user_list.size_for_search " . "FROM user_list " . "WHERE user_list.resource_name = '$userListResourceName'"; // Issues a search stream request. /** @var GoogleAdsServerStreamDecorator $stream */ $stream = $googleAdsServiceClient->searchStream( SearchGoogleAdsStreamRequest::build($customerId, $query) );
Python
googleads_service_client = client.get_service("GoogleAdsService") # Creates a query that retrieves the user list. query = f""" SELECT user_list.size_for_display, user_list.size_for_search FROM user_list WHERE user_list.resource_name = '{user_list_resource_name}'""" # Issues a search request. search_results = googleads_service_client.search( customer_id=customer_id, query=query )
Ruby
query = <<~EOQUERY SELECT user_list.size_for_display, user_list.size_for_search FROM user_list WHERE user_list.resource_name = #{user_list} EOQUERY response = client.service.google_ads.search_stream( customer_id: customer_id, query: query, )
Perl
# Create a query that retrieves the user list. my $search_query = "SELECT user_list.size_for_display, user_list.size_for_search " . "FROM user_list " . "WHERE user_list.resource_name = '$user_list_resource_name'"; # Create a search Google Ads stream request that will retrieve the user list. my $search_stream_request = Google::Ads::GoogleAds::V18::Services::GoogleAdsService::SearchGoogleAdsStreamRequest ->new({ customerId => $customer_id, query => $search_query, }); # Get the GoogleAdsService. my $google_ads_service = $api_client->GoogleAdsService(); my $search_stream_handler = Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({ service => $google_ads_service, request => $search_stream_request });
Aus Datenschutzgründen wird die Größe der Nutzerliste als „0“ angezeigt, bis die Liste mindestens 1.000 Mitglieder hat. Anschließend wird die Größe auf die beiden signifikantesten Ziffern gerundet.
Fehler während der Ausführung von OfflineUserDataJob
können mithilfe der Google Ads Query Language über die Ressource offline_user_data_job
abgerufen werden. Dieser Bericht enthält jedoch keine Informationen zu fehlgeschlagenen Übereinstimmungen, da bei der Suche nur Hash-Werte verglichen werden. Lesen Sie die Anleitung zur Fehlerbehebung, wenn Probleme mit Ihren Kundenlisten auftreten.
Mit der Google Ads-Benutzeroberfläche vergleichen
Eine Liste kann in der Zielgruppenverwaltung über die Google Ads-Benutzeroberfläche kleiner erscheinen als erwartet. In dieser Ansicht sehen Sie die Anzahl der aktiven Nutzer in der Liste. Weitere Informationen finden Sie in dieser Anleitung zur Fehlerbehebung.
Da es bis zu 24 Stunden dauern kann, bis Mitglieder in eine Liste aufgenommen werden, sehen Sie in der Google Ads-Benutzeroberfläche möglicherweise den Status In Progress
, wenn Sie häufiger als alle zwölf Stunden eine Zielgruppenliste hochladen.
Targeting auf meine Liste
Sie können Ihre Liste auf Anzeigengruppenebene oder auf Kampagnenebene ausrichten. Die Vorgehensweise ist ähnlich wie bei anderen Arten von Targeting-Kriterien in der API.
Codebeispiel für die Ausrichtung von Anzeigen in einer Anzeigengruppe auf eine Nutzerliste
Java
private String targetAdsInAdGroupToUserList( GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) { // Creates the ad group criterion targeting members of the user list. AdGroupCriterion adGroupCriterion = AdGroupCriterion.newBuilder() .setAdGroup(ResourceNames.adGroup(customerId, adGroupId)) .setUserList(UserListInfo.newBuilder().setUserList(userList).build()) .build(); // Creates the operation. AdGroupCriterionOperation operation = AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build(); // Creates the ad group criterion service. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { // Adds the ad group criterion. MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient.mutateAdGroupCriteria( Long.toString(customerId), ImmutableList.of(operation)); // Gets and prints the results. String adGroupCriterionResourceName = response.getResults(0).getResourceName(); System.out.printf( "Successfully created ad group criterion with resource name '%s' " + "targeting user list with resource name '%s' with ad group with ID %d.%n", adGroupCriterionResourceName, userList, adGroupId); return adGroupCriterionResourceName; } }
C#
private string TargetAdsInAdGroupToUserList( GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName) { // Get the AdGroupCriterionService client. AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService (Services.V18.AdGroupCriterionService); // Create the ad group criterion targeting members of the user list. AdGroupCriterion adGroupCriterion = new AdGroupCriterion { AdGroup = ResourceNames.AdGroup(customerId, adGroupId), UserList = new UserListInfo { UserList = userListResourceName } }; // Create the operation. AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation { Create = adGroupCriterion }; // Add the ad group criterion, then print and return the new criterion's resource name. MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse = adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(), new[] { adGroupCriterionOperation }); string adGroupCriterionResourceName = mutateAdGroupCriteriaResponse.Results.First().ResourceName; Console.WriteLine("Successfully created ad group criterion with resource name " + $"'{adGroupCriterionResourceName}' targeting user list with resource name " + $"'{userListResourceName}' with ad group with ID {adGroupId}."); return adGroupCriterionResourceName; }
PHP
private static function targetAdsInAdGroupToUserList( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId, string $userListResourceName ): string { // Creates the ad group criterion targeting members of the user list. $adGroupCriterion = new AdGroupCriterion([ 'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId), 'user_list' => new UserListInfo(['user_list' => $userListResourceName]) ]); // Creates the operation. $operation = new AdGroupCriterionOperation(); $operation->setCreate($adGroupCriterion); // Issues a mutate request to add an ad group criterion. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); /** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */ $adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, [$operation]) ); $adGroupCriterionResourceName = $adGroupCriterionResponse->getResults()[0]->getResourceName(); printf( "Successfully created ad group criterion with resource name '%s' " . "targeting user list with resource name '%s' with ad group with ID %d.%s", $adGroupCriterionResourceName, $userListResourceName, $adGroupId, PHP_EOL ); return $adGroupCriterionResourceName; }
Python
def target_ads_in_ad_group_to_user_list( client, customer_id, ad_group_id, user_list_resource_name ): """Creates an ad group criterion that targets a user list with an ad group. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID used to create an ad group criterion. ad_group_id: a str ID for an ad group used to create an ad group criterion that targets members of a user list. user_list_resource_name: a str resource name for a user list. Returns: a str resource name for an ad group criterion. """ ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation") # Creates the ad group criterion targeting members of the user list. ad_group_criterion = ad_group_criterion_operation.create ad_group_criterion.ad_group = client.get_service( "AdGroupService" ).ad_group_path(customer_id, ad_group_id) ad_group_criterion.user_list.user_list = user_list_resource_name ad_group_criterion_service = client.get_service("AdGroupCriterionService") response = ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=[ad_group_criterion_operation] ) resource_name = response.results[0].resource_name print( "Successfully created ad group criterion with resource name: " f"'{resource_name}' targeting user list with resource name: " f"'{user_list_resource_name}' and with ad group with ID " f"{ad_group_id}." ) return resource_name
Ruby
def target_ads_in_ad_group_to_user_list( client, customer_id, ad_group_id, user_list ) # Creates the ad group criterion targeting members of the user list. operation = client.operation.create_resource.ad_group_criterion do |agc| agc.ad_group = client.path.ad_group(customer_id, ad_group_id) agc.user_list = client.resource.user_list_info do |info| info.user_list = user_list end end # Issues a mutate request to create the ad group criterion. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: [operation], ) ad_group_criterion_resource_name = response.results.first.resource_name puts "Successfully created ad group criterion with resource name " \ "'#{ad_group_criterion_resource_name}' targeting user list with resource name " \ "'#{user_list}' with ad group with ID #{ad_group_id}" ad_group_criterion_resource_name end
Perl
sub target_ads_in_ad_group_to_user_list { my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_; # Create the ad group criterion targeting members of the user list. my $ad_group_criterion = Google::Ads::GoogleAds::V18::Resources::AdGroupCriterion->new({ adGroup => Google::Ads::GoogleAds::V18::Utils::ResourceNames::ad_group( $customer_id, $ad_group_id ), userList => Google::Ads::GoogleAds::V18::Common::UserListInfo->new({ userList => $user_list_resource_name })}); # Create the operation. my $ad_group_criterion_operation = Google::Ads::GoogleAds::V18::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion }); # Add the ad group criterion, then print and return the new criterion's resource name. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => [$ad_group_criterion_operation]}); my $ad_group_criterion_resource_name = $ad_group_criteria_response->{results}[0]{resourceName}; printf "Successfully created ad group criterion with resource name '%s' " . "targeting user list with resource name '%s' with ad group with ID %d.\n", $ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id; return $ad_group_criterion_resource_name; }
Ausrichtung auf mehrere Kundenlisten
Eine crm_based_user_list
kann nur mit einem anderen crm_based_user_list
kombiniert werden, wenn ein logical_user_list
verwendet wird.
Alle Richtlinien für crm_based_user_list
gelten auch für die resultierende Nutzerliste.