Com as campanhas Performance Max para metas de turismo, você pode criar anúncios para propriedades de hotéis veiculados nos canais do Google, como Pesquisa, Display, vídeos e Discover. Os benefícios também incluem alocação automática de orçamento nos canais, expansão de URL final, maior cobertura de anúncios na Pesquisa e sugestões de recursos para criação como um grupo de recursos para cada propriedade do hotel.
Ao contrário dos anúncios de hotéis, não é necessário ter acesso a uma conta da Central para Hotéis se quiser usar as campanhas Performance Max para metas de turismo.
Criar uma campanha Performance Max para metas de turismo
As etapas para criar uma campanha Performance Max para metas de turismo são as seguintes:
- Crie um conjunto de recursos, recursos para todas as propriedades do hotel e recursos para vincular o conjunto e os recursos criados.
- (Recomendado) Confira os recursos sugeridos que podem ser usados para criar um grupo de recursos.
- Crie uma campanha Performance Max usando o conjunto de recursos e os recursos sugeridos.
Criar entidades de recurso para as propriedades do seu hotel
Crie um conjunto de recursos de propriedade do hotel do tipo
HOTEL_PROPERTYdefinindoAssetSet.typecomoAssetSetType.HOTEL_PROPERTY. Você vai usar o nome do recurso do conjunto de recursos criado nas próximas etapas.Java
private String createHotelAssetSet(GoogleAdsClient googleAdsClient, long customerId) { // Creates an asset set operation for a hotel property asset set. AssetSetOperation assetSetOperation = AssetSetOperation.newBuilder() .setCreate( AssetSet.newBuilder() .setName( "My Hotel propery asset set #" + CodeSampleHelper.getPrintableDateTime()) .setType(AssetSetType.HOTEL_PROPERTY)) .build(); try (AssetSetServiceClient assetSetServiceClient = googleAdsClient.getLatestVersion().createAssetSetServiceClient()) { MutateAssetSetsResponse mutateAssetSetsResponse = assetSetServiceClient.mutateAssetSets( Long.toString(customerId), ImmutableList.of(assetSetOperation)); String assetSetResourceName = mutateAssetSetsResponse.getResults(0).getResourceName(); System.out.printf("Created an asset set with resource name: '%s'%n", assetSetResourceName); return assetSetResourceName; } }C#
private string CreateHotelAssetSet(GoogleAdsClient client, long customerId) { AssetSetOperation operation = new AssetSetOperation() { Create = new AssetSet { Name = "My Hotel property asset set #" + ExampleUtilities.GetRandomString(), Type = AssetSetType.HotelProperty } }; AssetSetServiceClient assetSetService = client.GetService(Services.V16.AssetSetService); MutateAssetSetsResponse response = assetSetService.MutateAssetSets( customerId.ToString(), new List<AssetSetOperation> { operation } ); string assetResourceName = response.Results[0].ResourceName; Console.WriteLine($"Created an asset set with resource name: {assetResourceName}"); return assetResourceName; }PHP
private static function createHotelAssetSet( GoogleAdsClient $googleAdsClient, int $customerId ): string { // Creates an asset set operation for a hotel property asset set. $assetSetOperation = new AssetSetOperation([ // Creates a hotel property asset set. 'create' => new AssetSet([ 'name' => 'My Hotel propery asset set #' . Helper::getPrintableDatetime(), 'type' => AssetSetType::HOTEL_PROPERTY ]) ]); // Issues a mutate request to add a hotel asset set and prints its information. $assetSetServiceClient = $googleAdsClient->getAssetSetServiceClient(); $response = $assetSetServiceClient->mutateAssetSets( MutateAssetSetsRequest::build($customerId, [$assetSetOperation]) ); $assetSetResourceName = $response->getResults()[0]->getResourceName(); printf("Created an asset set with resource name: '%s'.%s", $assetSetResourceName, PHP_EOL); return $assetSetResourceName; }Python
def create_hotel_asset_set(client, customer_id): """Creates a hotel property asset set. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. Returns: the created hotel property asset set's resource name. """ # Creates an asset set operation for a hotel property asset set. operation = client.get_type("AssetSetOperation") # Creates a hotel property asset set. asset_set = operation.create asset_set.name = f"My hotel property asset set #{get_printable_datetime()}" asset_set.type_ = client.enums.AssetSetTypeEnum.HOTEL_PROPERTY # Issues a mutate request to add a hotel asset set. asset_set_service = client.get_service("AssetSetService") response = asset_set_service.mutate_asset_sets( customer_id=customer_id, operations=[operation] ) resource_name = response.results[0].resource_name print(f"Created an asset set with resource name: '{resource_name}'") return resource_nameRuby
# Creates a hotel property asset set. def create_hotel_asset_set(client, customer_id) operation = client.operation.create_resource.asset_set do |asset_set| asset_set.name = "My Hotel propery asset set #{Time.now}" asset_set.type = :HOTEL_PROPERTY end # Sends the mutate request. response = client.service.asset_set.mutate_asset_sets( customer_id: customer_id, operations: [operation] ) # Prints some information about the response. response.results.first.resource_name endPerl
sub create_hotel_asset_set { my ($api_client, $customer_id) = @_; my $asset_set_operation = Google::Ads::GoogleAds::V16::Services::AssetSetService::AssetSetOperation-> new({ # Creates a hotel property asset set. create => Google::Ads::GoogleAds::V16::Resources::AssetSet->new({ name => 'My Hotel propery asset set #' . uniqid(), type => HOTEL_PROPERTY })}); # Issues a mutate request to add a hotel asset set and prints its information. my $response = $api_client->AssetSetService()->mutate({ customerId => $customer_id, operations => [$asset_set_operation]}); my $asset_set_resource_name = $response->{results}[0]{resourceName}; printf "Created an asset set with resource name: '%s'.\n", $asset_set_resource_name; return $asset_set_resource_name; }Para cada uma das propriedades do hotel, faça o seguinte:
Crie um recurso definindo
Asset.hotel_property_assetcomo um objeto deHotelPropertyAsset.Para simplificar, nosso exemplo de código cria apenas um recurso de propriedade de hotel.
Defina
place_iddo objetoHotelPropertyAssetcriado como o ID de lugar da propriedade do hotel. O ID de lugar é exclusivo e identifica um lugar no Google Maps. Você pode procurar sua propriedade com o localizador de IDs de lugares.Crie um recurso de conjunto de recursos para vincular o conjunto acima ao recurso criando um novo
AssetSetAssete definindoasset_setcomo o nome do recurso do conjunto criado eassetcomo o nome do recurso do recurso de propriedade do hotel criado.
Java
private String createHotelAsset( GoogleAdsClient googleAdsClient, long customerId, String placeId, String hotelPropertyAssetSetResourceName) { // Uses the GoogleAdService to create an asset and asset set asset in a single request. List<MutateOperation> mutateOperations = new ArrayList<>(); String assetResourceName = ResourceNames.asset(customerId, ASSET_TEMPORARY_ID); // Creates a mutate operation for a hotel property asset. Asset hotelPropertyAsset = Asset.newBuilder() .setResourceName(assetResourceName) .setHotelPropertyAsset(HotelPropertyAsset.newBuilder().setPlaceId(placeId)) .build(); mutateOperations.add( MutateOperation.newBuilder() .setAssetOperation(AssetOperation.newBuilder().setCreate(hotelPropertyAsset)) .build()); // Creates a mutate operation for an asset set asset. AssetSetAsset assetSetAsset = AssetSetAsset.newBuilder() .setAsset(assetResourceName) .setAssetSet(hotelPropertyAssetSetResourceName) .build(); mutateOperations.add( MutateOperation.newBuilder() .setAssetSetAssetOperation(AssetSetAssetOperation.newBuilder().setCreate(assetSetAsset)) .build()); // Issues a mutate request to create all entities. try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { MutateGoogleAdsResponse mutateGoogleAdsResponse = googleAdsServiceClient.mutate(Long.toString(customerId), mutateOperations); System.out.println("Created the following entities for the hotel asset:"); printResponseDetails(mutateGoogleAdsResponse); // Returns the created asset resource name, which will be used later to create an asset // group. Other resource names are not used later. return mutateGoogleAdsResponse .getMutateOperationResponses(0) .getAssetResult() .getResourceName(); } }C#
private string CreateHotelAsset( GoogleAdsClient client, long customerId, string placeId, string hotelPropertyAssetSetResourceName) { // Uses the GoogleAdService to create an asset and asset set asset in a single request. List<MutateOperation> mutateOperations = new List<MutateOperation>(); string assetResourceName = ResourceNames.Asset(customerId, ASSET_TEMPORARY_ID); // Creates a mutate operation for a hotel property asset. Asset hotelPropertyAsset = new Asset() { ResourceName = assetResourceName, HotelPropertyAsset = new HotelPropertyAsset { PlaceId = placeId } }; mutateOperations.Add(new MutateOperation { AssetOperation = new AssetOperation { Create = hotelPropertyAsset } }); // Creates a mutate operation for an asset set asset. AssetSetAsset assetSetAsset = new AssetSetAsset { Asset = assetResourceName, AssetSet = hotelPropertyAssetSetResourceName }; mutateOperations.Add(new MutateOperation { AssetSetAssetOperation = new AssetSetAssetOperation { Create = assetSetAsset } }); // Issues a mutate request to create all entities. GoogleAdsServiceClient googleAdsServiceClient = client.GetService(Services.V16.GoogleAdsService); MutateGoogleAdsResponse response = googleAdsServiceClient.Mutate(customerId.ToString(), mutateOperations); Console.WriteLine("Created the following entities for the hotel asset:"); PrintResponseDetails(response); return response.MutateOperationResponses[0].AssetResult.ResourceName; }PHP
private static function createHotelAsset( GoogleAdsClient $googleAdsClient, int $customerId, string $placeId, string $assetSetResourceName ): string { // We use the GoogleAdService to create an asset and asset set asset in a single // request. $operations = []; $assetResourceName = ResourceNames::forAsset($customerId, self::ASSET_TEMPORARY_ID); // Creates a mutate operation for a hotel property asset. $operations[] = new MutateOperation([ 'asset_operation' => new AssetOperation([ // Creates a hotel property asset. 'create' => new Asset([ 'resource_name' => $assetResourceName, // Creates a hotel property asset for the place ID. 'hotel_property_asset' => new HotelPropertyAsset(['place_id' => $placeId]), ]) ]) ]); // Creates a mutate operation for an asset set asset. $operations[] = new MutateOperation([ 'asset_set_asset_operation' => new AssetSetAssetOperation([ // Creates an asset set asset. 'create' => new AssetSetAsset([ 'asset' => $assetResourceName, 'asset_set' => $assetSetResourceName ]) ]) ]); // Issues a mutate request to create all entities. $googleAdsService = $googleAdsClient->getGoogleAdsServiceClient(); /** @var MutateGoogleAdsResponse $mutateGoogleAdsResponse */ $mutateGoogleAdsResponse = $googleAdsService->mutate(MutateGoogleAdsRequest::build($customerId, $operations)); print "Created the following entities for the hotel asset:" . PHP_EOL; self::printResponseDetails($mutateGoogleAdsResponse); // Returns the created asset resource name, which will be used later to create an asset // group. Other resource names are not used later. return $mutateGoogleAdsResponse->getMutateOperationResponses()[0]->getAssetResult() ->getResourceName(); }Python
def create_hotel_asset(client, customer_id, place_id, asset_set_resource_name): """Creates a hotel property asset using the specified place ID. The place ID must belong to a hotel property. Then, links it to the specified asset set. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. place_id: a place ID identifying a place in the Google Places database. asset_set_resource_name: an asset set resource name Returns: the created hotel property asset's resource name. """ # We use the GoogleAdService to create an asset and asset set asset in a # single request. googleads_service = client.get_service("GoogleAdsService") asset_resource_name = googleads_service.asset_path( customer_id, ASSET_TEMPORARY_ID ) # Creates a mutate operation for a hotel property asset. asset_mutate_operation = client.get_type("MutateOperation") # Creates a hotel property asset. asset = asset_mutate_operation.asset_operation.create asset.resource_name = asset_resource_name # Creates a hotel property asset for the place ID. asset.hotel_property_asset.place_id = place_id # Creates a mutate operation for an asset set asset. asset_set_asset_mutate_operation = client.get_type("MutateOperation") # Creates an asset set asset. asset_set_asset = ( asset_set_asset_mutate_operation.asset_set_asset_operation.create ) asset_set_asset.asset = asset_resource_name asset_set_asset.asset_set = asset_set_resource_name # Issues a mutate request to create all entities. response = googleads_service.mutate( customer_id=customer_id, mutate_operations=[ asset_mutate_operation, asset_set_asset_mutate_operation, ], ) print("Created the following entities for the hotel asset:") print_response_details(response) return response.mutate_operation_responses[0].asset_result.resource_nameRuby
# Creates a hotel property asset using the specified place ID. # The place ID must belong to a hotel property. Then, links it to the # specified asset set. # See https://developers.google.com/places/web-service/place-id to search for a # hotel place ID. def create_hotel_asset( client, customer_id, place_id, hotel_property_asset_set_resource_name ) asset_operation = client.operation.create_resource.asset do |asset| asset.name = 'Ad Media Bundle' asset.hotel_property_asset = client.resource.hotel_property_asset do |hotel_asset| hotel_asset.place_id = place_id end end # Send the mutate request. response = client.service.asset.mutate_assets( customer_id: customer_id, operations: [asset_operation] ) asset_resource_name = response.results.first.resource_name # Creates a mutate operation for an asset set asset. asset_set_asset_operation = client.operation.create_resource.asset_set_asset do |asa| asa.asset = asset_resource_name asa.asset_set = hotel_property_asset_set_resource_name end # Sends the mutate request. response = client.service.asset_set_asset.mutate_asset_set_assets( customer_id: customer_id, operations: [asset_set_asset_operation] ) asset_resource_name endPerl
sub create_hotel_asset { my ($api_client, $customer_id, $place_id, $asset_set_resource_name) = @_; # We use the GoogleAdService to create an asset and asset set asset in a single request. my $operations = []; my $asset_resource_name = Google::Ads::GoogleAds::V16::Utils::ResourceNames::asset($customer_id, ASSET_TEMPORARY_ID); # Create a mutate operation for a hotel property asset. push @$operations, Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation-> new({ assetOperation => Google::Ads::GoogleAds::V16::Services::AssetService::AssetOperation-> new({ create => Google::Ads::GoogleAds::V16::Resources::Asset->new({ resourceName => $asset_resource_name, hotelPropertyAsset => Google::Ads::GoogleAds::V16::Common::HotelPropertyAsset->new({ placeId => $place_id })})})}); # Create a mutate operation for an asset set asset. push @$operations, Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation-> new({ assetSetAssetOperation => Google::Ads::GoogleAds::V16::Services::AssetSetAssetService::AssetSetAssetOperation ->new({ create => Google::Ads::GoogleAds::V16::Resources::AssetSetAsset->new({ asset => $asset_resource_name, assetSet => $asset_set_resource_name })})}); # Issue a mutate request to create all entities. my $mutate_google_ads_response = $api_client->GoogleAdsService()->mutate({ customerId => $customer_id, mutateOperations => $operations }); printf "Created the following entities for the hotel asset:\n"; print_response_details($mutate_google_ads_response); # Return the created asset resource name, which will be used later to create an asset # group. Other resource names are not used later. return $mutate_google_ads_response->{mutateOperationResponses}[0] {assetResult}{resourceName}; }
Receber sugestões de recursos que podem ser usados para criar um grupo de recursos
Você pode usar TravelAssetSugestionService.SuggestTravelAssets para receber sugestões de recursos para as propriedades do seu hotel. Depois de receber as sugestões,
você pode usá-las para criar recursos no grupo na próxima etapa.
Java
private HotelAssetSuggestion getHotelAssetSuggestion(
GoogleAdsClient googleAdsClient, long customerId, String placeId) {
try (TravelAssetSuggestionServiceClient travelAssetSuggestionServiceClient =
googleAdsClient.getLatestVersion().createTravelAssetSuggestionServiceClient()) {
// Sends a request to suggest assets to be created as an asset group for the Performance Max
// for travel goals campaign.
SuggestTravelAssetsResponse suggestTravelAssetsResponse =
travelAssetSuggestionServiceClient.suggestTravelAssets(
SuggestTravelAssetsRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
// Uses 'en-US' as an example. It can be any language specifications in BCP 47
// format.
.setLanguageOption("en-US")
// The service accepts several place IDs. We use only one here for demonstration.
.addPlaceIds(placeId)
.build());
System.out.printf("Fetched a hotel asset suggestion for the place ID '%s'.%n", placeId);
return suggestTravelAssetsResponse.getHotelAssetSuggestions(0);
}
}
C#
private HotelAssetSuggestion GetHotelAssetSuggestion(GoogleAdsClient client,
long customerId, string placeId)
{
// Get the TravelAssetSuggestionService client.
TravelAssetSuggestionServiceClient travelAssetSuggestionService =
client.GetService(Services.V16.TravelAssetSuggestionService);
SuggestTravelAssetsRequest request = new SuggestTravelAssetsRequest
{
CustomerId = customerId.ToString(),
LanguageOption = "en-US",
};
request.PlaceIds.Add(placeId);
SuggestTravelAssetsResponse response = travelAssetSuggestionService.SuggestTravelAssets(
request
);
Console.WriteLine($"Fetched a hotel asset suggestion for the place ID {placeId}");
return response.HotelAssetSuggestions[0];
}
PHP
private static function getHotelAssetSuggestion(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $placeId
): HotelAssetSuggestion {
// Send a request to suggest assets to be created as an asset group for the Performance Max
// for travel goals campaign.
$travelAssetSuggestionServiceClient =
$googleAdsClient->getTravelAssetSuggestionServiceClient();
// Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
$request = SuggestTravelAssetsRequest::build($customerId, 'en-US');
// The service accepts several place IDs. We use only one here for demonstration.
$request->setPlaceIds([$placeId]);
$response = $travelAssetSuggestionServiceClient->suggestTravelAssets($request);
printf("Fetched a hotel asset suggestion for the place ID '%s'.%s", $placeId, PHP_EOL);
return $response->getHotelAssetSuggestions()[0];
}
Python
def get_hotel_asset_suggestion(client, customer_id, place_id):
"""Returns hotel asset suggestion from TravelAssetsSuggestionService.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
place_id: a place ID identifying a place in the Google Places database.
"""
request = client.get_type("SuggestTravelAssetsRequest")
request.customer_id = customer_id
# Uses 'en-US' as an example. It can be any language specifications in
# BCP 47 format.
request.language_option = "en-US"
# In this example we only use a single place ID for the purpose of
# demonstration, but it's possible to append more than one here if needed.
request.place_ids.append(place_id)
# Send a request to suggest assets to be created as an asset group for the
# Performance Max for travel goals campaign.
travel_asset_suggestion_service = client.get_service(
"TravelAssetSuggestionService"
)
response = travel_asset_suggestion_service.suggest_travel_assets(
request=request
)
print(f"Fetched a hotel asset suggestion for the place ID: '{place_id}'.")
# Since we sent a single operation in the request, it's guaranteed that
# there will only be a single item in the response.
return response.hotel_asset_suggestions[0]
Ruby
def get_hotel_asset_suggestion(client, customer_id, place_id)
response =
client.service.travel_asset_suggestion.suggest_travel_assets(
customer_id: customer_id,
language_option: 'en-US',
place_ids: [place_id]
)
response.hotel_asset_suggestions.first
end
Perl
sub get_hotel_asset_suggestion {
my ($api_client, $customer_id, $place_id) = @_;
# Send a request to suggest assets to be created as an asset group for the Performance Max
# for travel goals campaign.
my $suggest_travel_assets_response =
$api_client->TravelAssetSuggestionService()->suggest_travel_assets({
customerId => $customer_id,
# Uses 'en-US' as an example. It can be any language specifications in BCP 47 format.
languageOption => 'en-US',
# The service accepts several place IDs. We use only one here for demonstration.
placeIds => [$place_id],
});
printf "Fetched a hotel asset suggestion for the place ID '%s'.\n", $place_id;
return $suggest_travel_assets_response->{hotelAssetSuggestions}[0];
}
Advertências
- Esse método funciona da melhor forma possível, então é possível que você não receba nenhuma sugestão.
- O serviço pode não retornar todos os recursos necessários necessários para criar um grupo. Nesse caso, crie seus próprios recursos para atender aos requisitos.
Criar uma campanha Performance Max usando o conjunto de recursos e os recursos sugeridos
Como esse é um subtipo de campanha Performance Max, ele tem requisitos e restrições básicos, como requisitos mínimos de recursos e o orçamento da campanha não pode ser compartilhado.
Em geral, você pode seguir a maioria das etapas para criar uma campanha Performance Max. As diferenças importantes são as seguintes:
Ao criar uma campanha, você também precisa especificar
Campaign.hotel_property_asset_setcomo o nome do recurso do conjunto de recursos criado na primeira etapa.Java
private MutateOperation createCampaignOperation( long customerId, String hotelPropertyAssetSetResourceName) { Campaign performanceMaxCampaign = Campaign.newBuilder() .setName("Performance Max for travel goals campaign #" + getPrintableDateTime()) // Sets the campaign status as PAUSED. The campaign is the only entity in // the mutate request that should have its status set. .setStatus(CampaignStatus.PAUSED) // All Performance Max campaigns have an advertising_channel_type of // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. .setAdvertisingChannelType(AdvertisingChannelType.PERFORMANCE_MAX) // To create a Performance Max for travel goals campaign, you need to set // `hotel_property_asset_set`. .setHotelPropertyAssetSet(hotelPropertyAssetSetResourceName) // Bidding strategy must be set directly on the campaign. // Setting a portfolio bidding strategy by resource name is not supported. // Max Conversion and Maximize Conversion Value are the only strategies // supported for Performance Max campaigns. // An optional ROAS (Return on Advertising Spend) can be set for // maximize_conversion_value. The ROAS value must be specified as a ratio in // the API. It is calculated by dividing "total value" by "total spend". // For more information on Maximize Conversion Value, see the support // article: http://support.google.com/google-ads/answer/7684216. // A targetRoas of 3.5 corresponds to a 350% return on ad spend. .setMaximizeConversionValue( MaximizeConversionValue.newBuilder().setTargetRoas(3.5).build()) // Assigns the resource name with a temporary ID. .setResourceName(ResourceNames.campaign(customerId, CAMPAIGN_TEMPORARY_ID)) // Sets the budget using the given budget resource name. .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID)) // Optional fields. .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd")) .setEndDate(new DateTime().plusDays(365).toString("yyyyMMdd")) .build(); return MutateOperation.newBuilder() .setCampaignOperation( CampaignOperation.newBuilder().setCreate(performanceMaxCampaign).build()) .build(); }C#
private MutateOperation CreateCampaignOperation(long customerId, string hotelPropertyAssetSetResourceName) { Campaign performanceMaxCampaign = new Campaign { Name = "Performance Max for travel goals campaign #" + ExampleUtilities.GetRandomString(), // Sets the campaign status as PAUSED. The campaign is the only entity in // the mutate request that should have its status set. Status = CampaignStatus.Paused, // All Performance Max campaigns have an advertising_channel_type of // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. AdvertisingChannelType = AdvertisingChannelType.PerformanceMax, // To create a Performance Max for travel goals campaign, you need to set // `hotel_property_asset_set`. HotelPropertyAssetSet = hotelPropertyAssetSetResourceName, // Bidding strategy must be set directly on the campaign. // Setting a portfolio bidding strategy by resource name is not supported. // Max Conversion and Maximize Conversion Value are the only strategies // supported for Performance Max campaigns. // An optional ROAS (Return on Advertising Spend) can be set for // maximize_conversion_value. The ROAS value must be specified as a ratio in // the API. It is calculated by dividing "total value" by "total spend". // For more information on Maximize Conversion Value, see the support // article: http://support.google.com/google-ads/answer/7684216. // A targetRoas of 3.5 corresponds to a 350% return on ad spend. MaximizeConversionValue = new MaximizeConversionValue { TargetRoas = 3.5 }, // Assigns the resource name with a temporary ID. ResourceName = ResourceNames.Campaign(customerId, CAMPAIGN_TEMPORARY_ID), // Sets the budget using the given budget resource name. CampaignBudget = ResourceNames.CampaignBudget(customerId, BUDGET_TEMPORARY_ID) }; return new MutateOperation { CampaignOperation = new CampaignOperation { Create = performanceMaxCampaign } }; }PHP
private static function createCampaignOperation( int $customerId, string $hotelPropertyAssetSetResourceName ): MutateOperation { // Creates a mutate operation that creates a campaign. return new MutateOperation([ 'campaign_operation' => new CampaignOperation([ 'create' => new Campaign([ 'name' => 'Performance Max for travel goals campaign #' . Helper::getPrintableDatetime(), // Assigns the resource name with a temporary ID. 'resource_name' => ResourceNames::forCampaign( $customerId, self::CAMPAIGN_TEMPORARY_ID ), // Sets the budget using the given budget resource name. 'campaign_budget' => ResourceNames::forCampaignBudget( $customerId, self::BUDGET_TEMPORARY_ID ), // The campaign is the only entity in the mutate request that should have its // status set. // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. 'status' => CampaignStatus::PAUSED, // Performance Max campaigns have an advertising_channel_type of // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. 'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX, // To create a Performance Max for travel goals campaign, you need to set // `hotel_property_asset_set`. 'hotel_property_asset_set' => $hotelPropertyAssetSetResourceName, // Bidding strategy must be set directly on the campaign. // Setting a portfolio bidding strategy by resource name is not supported. // Max Conversion and Maximize Conversion Value are the only strategies // supported for Performance Max campaigns. // An optional ROAS (Return on Advertising Spend) can be set for // maximize_conversion_value. The ROAS value must be specified as a ratio in // the API. It is calculated by dividing "total value" by "total spend". // For more information on Maximize Conversion Value, see the support // article: https://support.google.com/google-ads/answer/7684216. // A target_roas of 3.5 corresponds to a 350% return on ad spend. 'maximize_conversion_value' => new MaximizeConversionValue([ 'target_roas' => 3.5 ]) ]) ]) ]); }Python
def create_campaign_operation( client, customer_id, hotel_property_asset_set_resource_name ): """Creates a mutate operation that creates a new Performance Max campaign. Links the specified hotel property asset set to this campaign. A temporary ID will be assigned to this campaign budget so that it can be referenced by other objects being created in the same mutate request. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. hotel_property_asset_set_resource_name: the resource name for a hotel property asset set. Returns: a MutateOperation message that creates a new Performance Max campaign. """ googleads_service = client.get_service("GoogleAdsService") # Creates a mutate operation that creates a campaign. operation = client.get_type("MutateOperation") campaign = operation.campaign_operation.create campaign.name = ( f"Performance Max for travel goals campaign #{get_printable_datetime}" ) # Assigns the resource name with a temporary ID. campaign.resource_name = googleads_service.campaign_path( customer_id, CAMPAIGN_TEMPORARY_ID ) # Sets the budget using the given budget resource name. campaign.campaign_budget = googleads_service.campaign_budget_path( customer_id, BUDGET_TEMPORARY_ID ) # The campaign is the only entity in the mutate request that should have its # status set. # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. campaign.status = client.enums.CampaignStatusEnum.PAUSED # Performance Max campaigns have an advertising_channel_type of # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX ) # To create a Performance Max for travel goals campaign, you need to set # the `hotel_property_asset_set` field. campaign.hotel_property_asset_set = hotel_property_asset_set_resource_name # Bidding strategy must be set directly on the campaign. # Setting a portfolio bidding strategy by resource name is not supported. # Max Conversion and Maximize Conversion Value are the only strategies # supported for Performance Max campaigns. # An optional ROAS (Return on Advertising Spend) can be set for # maximize_conversion_value. The ROAS value must be specified as a ratio in # the API. It is calculated by dividing "total value" by "total spend". # For more information on Maximize Conversion Value, see the support # article: https://support.google.com/google-ads/answer/7684216. # A target_roas of 3.5 corresponds to a 350% return on ad spend. campaign.maximize_conversion_value.target_roas = 3.5 return operationRuby
# Creates a MutateOperation that creates a new Performance Max campaign. # # A temporary ID will be assigned to this campaign so that it can # be referenced by other objects being created in the same Mutate request. def create_performance_max_campaign_operation( client, customer_id, hotel_property_asset_set_resource_name ) client.operation.mutate do |m| m.campaign_operation = client.operation.create_resource.campaign do |c| c.name = "Performance Max for Travel Goals #{SecureRandom.uuid}" # Set the campaign status as PAUSED. The campaign is the only entity in # the mutate request that should have its status set. c.status = :PAUSED # All Performance Max campaigns have an advertising_channel_type of # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set. c.advertising_channel_type = :PERFORMANCE_MAX # To create a Performance Max for travel goals campaign, you need to set hotel_property_asset_set c.hotel_property_asset_set = hotel_property_asset_set_resource_name # Bidding strategy must be set directly on the campaign. # Setting a portfolio bidding strategy by resource name is not supported. # Max Conversion and Maximize Conversion Value are the only strategies # supported for Performance Max campaigns. # An optional ROAS (Return on Advertising Spend) can be set for # maximize_conversion_value. The ROAS value must be specified as a ratio # in the API. It is calculated by dividing "total value" by "total spend". # For more information on Maximize Conversion Value, see the support # article: http://support.google.com/google-ads/answer/7684216. # A target_roas of 3.5 corresponds to a 350% return on ad spend. c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE c.maximize_conversion_value = client.resource.maximize_conversion_value do |mcv| mcv.target_roas = 3.5 end # Assign the resource name with a temporary ID. c.resource_name = client.path.campaign( customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID ) # Set the budget using the given budget resource name. c.campaign_budget = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID) end end endPerl
sub create_campaign_operation { my ($customer_id, $hotel_property_asset_set_resource_name) = @_; # Create a mutate operation that creates a campaign operation. return Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation-> new({ campaignOperation => Google::Ads::GoogleAds::V16::Services::CampaignService::CampaignOperation ->new({ create => Google::Ads::GoogleAds::V16::Resources::Campaign->new({ # Assign the resource name with a temporary ID. resourceName => Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign( $customer_id, CAMPAIGN_TEMPORARY_ID ), name => "Performance Max for travel goals campaign #'" . uniqid(), # Set the budget using the given budget resource name. campaignBudget => Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign_budget( $customer_id, BUDGET_TEMPORARY_ID ), # Set the campaign status as PAUSED. The campaign is the only entity in # the mutate request that should have its status set. status => Google::Ads::GoogleAds::V16::Enums::CampaignStatusEnum::PAUSED, # All Performance Max campaigns have an advertisingChannelType of # PERFORMANCE_MAX. The advertisingChannelSubType should not be set. advertisingChannelType => PERFORMANCE_MAX, # To create a Performance Max for travel goals campaign, you need to set # `hotelPropertyAssetSet`. hotelPropertyAssetSet => $hotel_property_asset_set_resource_name, # Bidding strategy must be set directly on the campaign. # Setting a portfolio bidding strategy by resource name is not supported. # Max Conversion and Max Conversion Value are the only strategies # supported for Performance Max campaigns. # An optional ROAS (Return on Advertising Spend) can be set for # maximizeConversionValue. The ROAS value must be specified as a ratio in # the API. It is calculated by dividing "total value" by "total spend". # For more information on Max Conversion Value, see the support article: # http://support.google.com/google-ads/answer/7684216. # A targetRoas of 3.5 corresponds to a 350% return on ad spend. maximizeConversionValue => Google::Ads::GoogleAds::V16::Common::MaximizeConversionValue-> new({ targetRoas => 3.5 })})})}); }Agora, em vez de criar um grupo de recursos do zero, você pode usar a sugestão de
TravelAssetSugestionService.SuggestTravelAssetsao criar o grupo. Se os recursos sugeridos não forem suficientes, adicione mais recursos para atender aos requisitos mínimos de recursos das campanhas Performance Max.Você precisa vincular todos os recursos de propriedade do hotel ao grupo de recursos criado para usar as campanhas Performance Max para metas de turismo. Sem esses links, a campanha será Performance Max normal.
Java
// Link the previously created hotel property asset to the asset group. In the real-world // scenario, you'd need to do this step several times for each hotel property asset. AssetGroupAsset hotelProperyAssetGroupAsset = AssetGroupAsset.newBuilder() .setAsset(hotelPropertyAssetResourceName) .setAssetGroup(assetGroupResourceName) .setFieldType(AssetFieldType.HOTEL_PROPERTY) .build(); // Adds an operation to link the hotel property asset to the asset group. mutateOperations.add( MutateOperation.newBuilder() .setAssetGroupAssetOperation( AssetGroupAssetOperation.newBuilder().setCreate(hotelProperyAssetGroupAsset)) .build());C#
// Link the previously created hotel property asset to the asset group. In the // real-world scenario, you'd need to do this step several times for each hotel property // asset. AssetGroupAsset hotelPropertyAssetGroupAsset = new AssetGroupAsset { Asset = hotelPropertyAssetResourceName, AssetGroup = assetGroupResourceName, FieldType = AssetFieldType.HotelProperty }; // Adds an operation to link the hotel property asset to the asset group. mutateOperations.Add(new MutateOperation { AssetGroupAssetOperation = new AssetGroupAssetOperation { Create = hotelPropertyAssetGroupAsset } });PHP
// Link the previously created hotel property asset to the asset group. In the real-world // scenario, you'd need to do this step several times for each hotel property asset. $operations[] = new MutateOperation([ 'asset_group_asset_operation' => new AssetGroupAssetOperation([ 'create' => new AssetGroupAsset([ 'asset' => $hotelPropertyAssetResourceName, 'asset_group' => $assetGroupResourceName, 'field_type' => AssetFieldType::HOTEL_PROPERTY ]) ]) ]);Python
# Link the previously created hotel property asset to the asset group. If # there are multiple assets, these steps to create a new operation need to # be performed for each asset. asset_group_asset_mutate_operation = client.get_type("MutateOperation") asset_group_asset = ( asset_group_asset_mutate_operation.asset_group_asset_operation.create ) asset_group_asset.asset = hotel_property_asset_resource_name asset_group_asset.asset_group = asset_group_resource_name asset_group_asset.field_type = ( client.enums.AssetFieldTypeEnum.HOTEL_PROPERTY ) operations.append(asset_group_asset_mutate_operation)Ruby
# Link the previously created hotel property asset to the asset group. # In the real-world scenario, you'd need to do this step several times for # each hotel property asset. operations << client.operation.mutate do |m| m.asset_group_asset_operation = client.operation.create_resource.asset_group_asset do |aga| aga.field_type = :HOTEL_PROPERTY aga.asset_group = client.path.asset_group(customer_id, ASSET_GROUP_TEMPORARY_ID) aga.asset = hotel_property_asset_resource_name end endPerl
# Link the previously created hotel property asset to the asset group. In the real-world # scenario, you'd need to do this step several times for each hotel property asset. push @$operations, Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation-> new({ assetGroupAssetOperation => Google::Ads::GoogleAds::V16::Services::AssetGroupAssetService::AssetGroupAssetOperation ->new({ create => Google::Ads::GoogleAds::V16::Resources::AssetGroupAsset->new({ asset => $hotel_property_asset_resource_name, assetGroup => $asset_group_resource_name, fieldType => HOTEL_PROPERTY })})});