אחרי שההמרה כבר תדווח ל-Google Ads, תוכלו להתאים את ההמרה מאוחר יותר ב-Google Ads API.
כדי להתאים המרה, קודם צריך להגדיר פעולת המרה, וגם לתעד את ההמרות שאתם עומדים לשנות.
קוד לדוגמה
ב-Google Ads API יש תמיכה בשימוש בפונקציה order_id
, שנקרא גם מזהה עסקה, כדי לזהות את ההמרה שצריך להתאים באמצעות התג ConversionAdjustmentUploadService
.
על מנת לקבל את conversion_action_id
הנדרש לביצוע שינוי של ערך ההמרה, אפשר לבצע אחת מהפעולות הבאות:
על מנת לקבל את הערך מהפרמטר
ctId
הזמין בכתובת ה-URL, לוחצים על פרטי ההמרה בממשק המשתמש של Google Ads.שאילתה ל-Google Ads API עבור
conversion_action.id
בדוחconversion_action
.
Java
private void runExample( GoogleAdsClient googleAdsClient, long customerId, long conversionActionId, String orderId, String adjustmentType, String adjustmentDateTime, @Nullable Float restatementValue) throws InvalidProtocolBufferException { // Gets the conversion adjustment enum value from the adjustmentType String. ConversionAdjustmentType conversionAdjustmentType = ConversionAdjustmentType.valueOf(adjustmentType); // Applies the conversion adjustment to the existing conversion. ConversionAdjustment conversionAdjustment = ConversionAdjustment.newBuilder() .setConversionAction(ResourceNames.conversionAction(customerId, conversionActionId)) .setAdjustmentType(conversionAdjustmentType) // Sets the orderId to identify the conversion to adjust. .setOrderId(orderId) // As an alternative to setting orderId, you can provide a GclidDateTimePair, but // setting orderId instead is strongly recommended. // .setGclidDateTimePair( // GclidDateTimePair.newBuilder() // .setGclid(gclid) // .setConversionDateTime(conversionDateTime) // .build()) .setAdjustmentDateTime(adjustmentDateTime) .build(); // Sets adjusted value for adjustment type RESTATEMENT. if (restatementValue != null && conversionAdjustmentType == ConversionAdjustmentType.RESTATEMENT) { conversionAdjustment = conversionAdjustment.toBuilder() .setRestatementValue( RestatementValue.newBuilder().setAdjustedValue(restatementValue).build()) .build(); } // Creates the conversion upload service client. try (ConversionAdjustmentUploadServiceClient conversionUploadServiceClient = googleAdsClient.getLatestVersion().createConversionAdjustmentUploadServiceClient()) { // Uploads the click conversion. Partial failure should always be set to true. UploadConversionAdjustmentsRequest request = UploadConversionAdjustmentsRequest.newBuilder() .setCustomerId(Long.toString(customerId)) // Enables partial failure (must be true). .setPartialFailure(true) .addConversionAdjustments(conversionAdjustment) .build(); UploadConversionAdjustmentsResponse response = conversionUploadServiceClient.uploadConversionAdjustments(request); // Extracts the partial failure error if present on the response. ErrorUtils errorUtils = ErrorUtils.getInstance(); GoogleAdsFailure googleAdsFailure = response.hasPartialFailureError() ? errorUtils.getGoogleAdsFailure(response.getPartialFailureError()) : null; // Constructs a protocol buffer printer that will print error details in a concise format. final Printer errorPrinter = JsonFormat.printer().omittingInsignificantWhitespace(); // Prints the results for each adjustment, including any partial errors returned. for (int opIndex = 0; opIndex < request.getConversionAdjustmentsCount(); opIndex++) { ConversionAdjustmentResult result = response.getResults(opIndex); if (errorUtils.isPartialFailureResult(result)) { // The operation failed. Prints the error details. for (GoogleAdsError googleAdsError : errorUtils.getGoogleAdsErrors(opIndex, googleAdsFailure)) { System.out.printf( "%4d: Partial failure occurred: %s%n", opIndex, errorPrinter.print(googleAdsError)); } } else { System.out.printf( "%4d: Uploaded conversion adjustment for conversion action '%s' and order ID '%s'.%n", opIndex, result.getConversionAction(), result.getOrderId()); } } } }
C#
public void Run(GoogleAdsClient client, long customerId, long conversionActionId, string gclid, string conversionDateTime, string adjustmentDateTime, ConversionAdjustmentType adjustmentType, double? restatementValue) { // Get the ConversionAdjustmentUploadService. ConversionAdjustmentUploadServiceClient conversionAdjustmentUploadService = client.GetService(Services.V16.ConversionAdjustmentUploadService); // Associate conversion adjustments with the existing conversion action. // The GCLID should have been uploaded before with a conversion. ConversionAdjustment conversionAdjustment = new ConversionAdjustment() { ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId), AdjustmentType = adjustmentType, GclidDateTimePair = new GclidDateTimePair() { Gclid = gclid, ConversionDateTime = conversionDateTime, }, AdjustmentDateTime = adjustmentDateTime, }; // Set adjusted value for adjustment type RESTATEMENT. if (adjustmentType == ConversionAdjustmentType.Restatement) { conversionAdjustment.RestatementValue = new RestatementValue() { AdjustedValue = restatementValue.Value }; } try { // Issue a request to upload the conversion adjustment. UploadConversionAdjustmentsResponse response = conversionAdjustmentUploadService.UploadConversionAdjustments( new UploadConversionAdjustmentsRequest() { CustomerId = customerId.ToString(), ConversionAdjustments = { conversionAdjustment }, PartialFailure = true, ValidateOnly = false }); ConversionAdjustmentResult result = response.Results[0]; // Print the result. Console.WriteLine($"Uploaded conversion adjustment value of" + $" '{result.ConversionAction}' for Google Click ID " + $"'{result.GclidDateTimePair.Gclid}'"); } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, int $conversionActionId, string $gclid, string $adjustmentType, string $conversionDateTime, string $adjustmentDateTime, float $restatementValue ) { $conversionAdjustmentType = ConversionAdjustmentType::value($adjustmentType); // Associates conversion adjustments with the existing conversion action. // The GCLID should have been uploaded before with a conversion. $conversionAdjustment = new ConversionAdjustment([ 'conversion_action' => ResourceNames::forConversionAction($customerId, $conversionActionId), 'adjustment_type' => $conversionAdjustmentType, 'gclid_date_time_pair' => new GclidDateTimePair([ 'gclid' => $gclid, 'conversion_date_time' => $conversionDateTime ]), 'adjustment_date_time' => $adjustmentDateTime ]); // Sets adjusted value for adjustment type RESTATEMENT. if ( $restatementValue !== null && $conversionAdjustmentType === ConversionAdjustmentType::RESTATEMENT ) { $conversionAdjustment->setRestatementValue(new RestatementValue([ 'adjusted_value' => $restatementValue ])); } // Issues a request to upload the conversion adjustment. $conversionAdjustmentUploadServiceClient = $googleAdsClient->getConversionAdjustmentUploadServiceClient(); $response = $conversionAdjustmentUploadServiceClient->uploadConversionAdjustments( UploadConversionAdjustmentsRequest::build($customerId, [$conversionAdjustment], true) ); // Prints the status message if any partial failure error is returned. // Note: The details of each partial failure error are not printed here, you can refer to // the example HandlePartialFailure.php to learn more. if ($response->hasPartialFailureError()) { printf( "Partial failures occurred: '%s'.%s", $response->getPartialFailureError()->getMessage(), PHP_EOL ); } else { // Prints the result if exists. /** @var ConversionAdjustmentResult $uploadedConversionAdjustment */ $uploadedConversionAdjustment = $response->getResults()[0]; printf( "Uploaded conversion adjustment of '%s' for Google Click ID '%s'.%s", $uploadedConversionAdjustment->getConversionAction(), $uploadedConversionAdjustment->getGclidDateTimePair()->getGclid(), PHP_EOL ); } }
Python
def main( client, customer_id, conversion_action_id, gclid, adjustment_type, conversion_date_time, adjustment_date_time, restatement_value, ): conversion_adjustment_type_enum = client.enums.ConversionAdjustmentTypeEnum # Determine the adjustment type. conversion_adjustment_type = conversion_adjustment_type_enum[ adjustment_type ].value # Associates conversion adjustments with the existing conversion action. # The GCLID should have been uploaded before with a conversion conversion_adjustment = client.get_type("ConversionAdjustment") conversion_action_service = client.get_service("ConversionActionService") conversion_adjustment.conversion_action = ( conversion_action_service.conversion_action_path( customer_id, conversion_action_id ) ) conversion_adjustment.adjustment_type = conversion_adjustment_type conversion_adjustment.adjustment_date_time = adjustment_date_time # Set the Gclid Date conversion_adjustment.gclid_date_time_pair.gclid = gclid conversion_adjustment.gclid_date_time_pair.conversion_date_time = ( conversion_date_time ) # Sets adjusted value for adjustment type RESTATEMENT. if ( restatement_value and conversion_adjustment_type == conversion_adjustment_type_enum.RESTATEMENT.value ): conversion_adjustment.restatement_value.adjusted_value = float( restatement_value ) conversion_adjustment_upload_service = client.get_service( "ConversionAdjustmentUploadService" ) request = client.get_type("UploadConversionAdjustmentsRequest") request.customer_id = customer_id request.conversion_adjustments = [conversion_adjustment] request.partial_failure = True response = ( conversion_adjustment_upload_service.upload_conversion_adjustments( request=request, ) ) conversion_adjustment_result = response.results[0] print( f"Uploaded conversion that occurred at " f'"{conversion_adjustment_result.adjustment_date_time}" ' f"from Gclid " f'"{conversion_adjustment_result.gclid_date_time_pair.gclid}"' f' to "{conversion_adjustment_result.conversion_action}"' )
Ruby
def upload_conversion_adjustment( customer_id, conversion_action_id, gclid, adjustment_type, conversion_date_time, adjustment_date_time, restatement_value ) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # Associate conversion adjustments with the existing conversion action. # The GCLID should have been uploaded before with a conversion. conversion_adjustment = client.resource.conversion_adjustment do |ca| ca.conversion_action = client.path.conversion_action(customer_id, conversion_action_id) ca.adjustment_type = adjustment_type ca.gclid_date_time_pair = client.resource.gclid_date_time_pair do |gdtp| gdtp.gclid = gclid gdtp.conversion_date_time = conversion_date_time end ca.adjustment_date_time = adjustment_date_time # Set adjusted value for adjustment type RESTATEMENT. if adjustment_type == :RESTATEMENT ca.restatement_value = client.resource.restatement_value do |ra| ra.adjusted_value = restatement_value.to_f end end end # Issue a request to upload the conversion adjustment(s). response = client.service.conversion_adjustment_upload.upload_conversion_adjustments( customer_id: customer_id, # This example shows just one adjustment but you may upload multiple ones. conversion_adjustments: [conversion_adjustment], partial_failure: true ) if response.partial_failure_error.nil? # Process and print all results for multiple adjustments response.results.each do |result| puts "Uploaded conversion adjustment at #{result.adjustment_date_time} " \ "for adjustment #{result.adjustment_type} to #{result.conversion_action}." end else # Print any partial errors returned. failures = client.decode_partial_failure_error(response.partial_failure_error) puts 'Request failed. Failure details:' failures.each do |failure| failure.errors.each do |error| puts "\t#{error.error_code.error_code}: #{error.message}" end end end end
Perl
sub upload_conversion_adjustment { my ($api_client, $customer_id, $conversion_action_id, $gclid, $adjustment_type, $conversion_date_time, $adjustment_date_time, $restatement_value) = @_; # Associate conversion adjustments with the existing conversion action. # The GCLID should have been uploaded before with a conversion. my $conversion_adjustment = Google::Ads::GoogleAds::V16::Services::ConversionAdjustmentUploadService::ConversionAdjustment ->new({ conversionAction => Google::Ads::GoogleAds::V16::Utils::ResourceNames::conversion_action( $customer_id, $conversion_action_id ), adjustmentType => $adjustment_type, gclidDateTimePair => Google::Ads::GoogleAds::V16::Services::ConversionAdjustmentUploadService::GclidDateTimePair ->new({ gclid => $gclid, conversionDateTime => $conversion_date_time } ), adjustmentDateTime => $adjustment_date_time, }); # Set adjusted value for adjustment type RESTATEMENT. $conversion_adjustment->{restatementValue} = Google::Ads::GoogleAds::V16::Services::ConversionAdjustmentUploadService::RestatementValue ->new({ adjustedValue => $restatement_value }) if defined $restatement_value && $adjustment_type eq RESTATEMENT; # Issue a request to upload the conversion adjustment. my $upload_conversion_adjustments_response = $api_client->ConversionAdjustmentUploadService() ->upload_conversion_adjustments({ customerId => $customer_id, conversionAdjustments => [$conversion_adjustment], partialFailure => "true" }); # Print any partial errors returned. if ($upload_conversion_adjustments_response->{partialFailureError}) { printf "Partial error encountered: '%s'.\n", $upload_conversion_adjustments_response->{partialFailureError}{message}; } # Print the result if valid. my $uploaded_conversion_adjustment = $upload_conversion_adjustments_response->{results}[0]; if (%$uploaded_conversion_adjustment) { printf "Uploaded conversion adjustment of the conversion action " . "with resource name '%s' for Google Click ID '%s'.\n", $uploaded_conversion_adjustment->{conversionAction}, $uploaded_conversion_adjustment->{gclidDateTimePair}{gclid}; } return 1; }
דרישות
ריכזנו כאן כמה דרישות והגבלות שכדאי לזכור כשמתאימים את ההמרות ב-API:
אפשר להעלות התאמות רק מהחשבון שבו מנוהלות פעולות ההמרה. היעזרו בהוראות להגדרה של מעקב המרות כדי לקבוע איזה חשבון מנהל המרות בחשבון Google Ads שלכם.
כשמנסים להעלות התאמה באמצעות חשבון אחר, תתקבל הודעת השגיאה
NO_CONVERSION_ACTION_FOUND
. השגיאה הזו מתקבלת גם אם פעולת ההמרה של ההתאמה לא מופעלת.מערכת Google Ads תומכת בהתאמה של המרות רק לסוגי פעולות ההמרה
SALESFORCE
,UPLOAD_CLICKS
אוWEBPAGE
. כשמנסים להעלות התאמה להמרה שבה פעולת ההמרה לא נכללת באחד מהסוגים האלה, תתקבל הודעת שגיאהINVALID_CONVERSION_ACTION_TYPE
.בשדות שמציינים תאריך ושעה נדרש אזור זמן שלא צריך להיות של החשבון. הפורמט של השדות האלה הוא
yyyy-mm-dd HH:mm:ss+|-HH:mm
, לדוגמה:2022-01-01 19:32:45-05:00
(מתעלם משעון קיץ) .מומלץ להמתין 4 עד 6 שעות ממועד היצירה של פעולת ההמרה לפני שמשנים את ההמרות, על מנת להימנע משגיאה
TOO_RECENT_CONVERSION_ACTION
.ההתאמה נכשלת עם שגיאה
CONVERSION_NOT_FOUND
אם מתקיים אחד מהתנאים הבאים:ההמרה לא דווחה בכלל.
ההמרה דווחה פחות מ-24 שעות לפני ניסיון ההתאמה. במצבים מסוימים, הדבר עלול להוביל לשגיאה
TOO_RECENT_CONVERSION
במקום זאת.
צריך לציין את
order_id
ב-ConversionAdjustment
בכל אחד מהתנאים הבאים:הערך
type
של פעולת ההמרה שווה ל-WEBPAGE
.להמרה המקורית שניסית לשנות הוקצתה
order_id
.
אם תציינו במקום זאת את הערך
gclid_date_time_pair
, הפעולה תיכשל עם השגיאהConversionAdjustmentUploadError.MISSING_ORDER_ID_FOR_WEBPAGE
אוConversionAdjustmentUploadError.CONVERSION_NOT_FOUND
, בהתאמה.כשיוצרים
ConversionAdjustment
, המאפייןpartial_failure
שלUploadConversionAdjustmentsRequest
צריך תמיד להיות מוגדר ל-true
. פועלים לפי ההנחיות לכשלים חלקיים בטיפול בפעולות תקינות ובפעולות שנכשלו בו-זמנית.אי אפשר לשנות את
ConversionAction
באמצעות התאמה. במקום זאת, אפשר להשתמש ב-RETRACTION
כדי להסיר את ההמרה הקודמת ולהעלות המרה חדשה עםConversionAction
המעודכן. אין צורך לשנות את חותמת הזמן. מידע נוסף על שינוי של ערכי המרות