AdsApp.​NegativeKeywordList

AI-generated Key Takeaways

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• The content represents a negative keyword list and provides methods for managing it.

• You can add individual negative keywords or a list of negative keywords with specified match types (broad, phrase, or exact).

• The list provides methods to retrieve information about the negative keyword list, such as its ID, name, and entity type.

• You can access selectors to view the search, display, and shopping campaigns the negative keyword list is applied to, as well as the shared negative keywords within the list.

• There is a method available to set a new name for the negative keyword list.

Represents a negative keyword list.

Methods:

Member	Type	Description
addNegativeKeyword(keywordText)	void	Adds a SharedNegativeKeyword to a negative keyword list.
addNegativeKeywords(keywordTexts)	void	Adds a list of SharedNegativeKeyword objects to a negative keyword list.
campaigns()	AdsApp.CampaignSelector	Returns a selector of all search and display campaigns this negative keyword list has been applied to.
getEntityType()	String	Returns the type of this entity as a String, in this case, "NegativeKeywordList".
getId()	String	Returns the ID of the negative keyword list.
getName()	String	Returns the name of a negative keyword list.
getResourceName()	String	Returns the resource name of the negative keyword list.
negativeKeywords()	AdsApp.SharedNegativeKeywordSelector	Returns a selector of the shared negative keywords in a negative keyword list.
setName(name)	void	Sets the name of a negative keyword list.
shoppingCampaigns()	AdsApp.ShoppingCampaignSelector	Returns a selector of all shopping campaigns this negative keyword list has been applied to.

addNegativeKeyword(keywordText)

Adds a SharedNegativeKeyword to a negative keyword list. Match type for the new shared negative keyword is specified as follows:

• negativeKeywordList.addNegativeKeyword("shoes") - broad match.
• negativeKeywordList.addNegativeKeyword("\"shoes\"") - phrase match.
• negativeKeywordList.addNegativeKeyword("[leather shoes]") - exact match.

Returns nothing.

Arguments:

Name	Type	Description
keywordText	String	The text of the keyword.

addNegativeKeywords(keywordTexts)

Adds a list of SharedNegativeKeyword objects to a negative keyword list. Match type for the new shared negative keywords are specified as follows:

• negativeKeywordsList.addNegativeKeywords(["planes", "trains"]) - broad match.
• negativeKeywordsList.addNegativeKeywords(["\"planes\"", "\"trains\""]) - phrase match.
• negativeKeywordsList.addNegativeKeywords(["[model planes]", "[toy trains]") - exact match.

Returns nothing.

Arguments:

Name	Type	Description
keywordTexts	String[]	An array of keyword texts.

campaigns()

Returns a selector of all search and display campaigns this negative keyword list has been applied to.

Return values:

Type	Description
AdsApp.CampaignSelector	A selector of all search and display campaigns this negative keyword list has been applied to.

getEntityType()

Returns the type of this entity as a String, in this case, "NegativeKeywordList".

Return values:

Type	Description
String	Type of this entity: "NegativeKeywordList".

getId()

Returns the ID of the negative keyword list.

Return values:

Type	Description
String	The ID of the negative keyword list.

getName()

Returns the name of a negative keyword list.

Return values:

Type	Description
String	The name of a negative keyword list.

getResourceName()

Returns the resource name of the negative keyword list.

Return values:

Type	Description
String	The resource name of the negative keyword list.

negativeKeywords()

Returns a selector of the shared negative keywords in a negative keyword list.

Return values:

Type	Description
AdsApp.SharedNegativeKeywordSelector	A selector of the shared negative keywords in a negative keyword list.

setName(name)

Sets the name of a negative keyword list.

Returns nothing.

Arguments:

Name	Type	Description
name	String	The new name of the negative keyword list.

shoppingCampaigns()

Returns a selector of all shopping campaigns this negative keyword list has been applied to.

Return values:

Type	Description
AdsApp.ShoppingCampaignSelector	A selector of all shopping campaigns this negative keyword list has been applied to.