Methods:
| Member | Type | Description |
|---|---|---|
| clearCpc | void |
Clears the max CPC bid for this display criterion. |
| clearCpm | void |
Clears the CPM bid for this display criterion. |
| getCpc | double |
Returns the max CPC bid for this display criterion. |
| getCpm | double |
Returns the CPM bid for this display criterion. |
| getStrategy | AdsApp.BiddingStrategy |
Returns the flexible bidding strategy of the display criterion. |
String |
Returns the bidding strategy source of this display criterion. | |
| getStrategyType | String |
Returns the bidding strategy type of this display criterion. |
| setCpc | void |
Sets the max CPC bid for this display criterion. |
| setCpm | void |
Sets the CPM bid for this display criterion. |
clearCpc()
Clears the max CPC bid for this display criterion. This will allow this
display criterion to inherit its bid from the ad group level.
Please note that although this method will effectively clear the max CPC bid for this display criterion, the change may have no effect on actual bidding if this display criterion has a BiddingStrategy which does not involve max CPC bids.
Returns nothing.
clearCpm()
Clears the CPM bid for this display criterion. This will allow this
display criterion to inherit its bid from the ad group level.
Please note that although this method will effectively clear the CPM bid for this display criterion, the change may have no effect on actual bidding if this display criterion has a BiddingStrategy which does not involve CPM bids.
See Cost-per-thousand impressions (CPM) for more information.
Returns nothing.
getCpc()
Returns the max CPC bid for this display criterion. Return values:
| Type | Description |
|---|---|
double |
The max CPC bid for this display criterion. |
getCpm()
Returns the CPM bid for this display criterion.
See Cost-per-thousand impressions (CPM) for more information.
Return values:
| Type | Description |
|---|---|
double |
The CPM bid for this display criterion. |
getStrategy()
Returns the flexible bidding strategy of the display criterion. If this
display criterion has an anonymous bidding strategy, or no bidding
strategy, null is returned. Return values:
| Type | Description |
|---|---|
AdsApp.BiddingStrategy |
The flexible bidding strategy associated with this display criterion. |
getStrategySource()
Returns the bidding strategy source of this display criterion. Always
returns 'CAMPAIGN'.
Return values:
| Type | Description |
|---|---|
String |
The bidding strategy source of this display criterion. |
getStrategyType()
Returns the bidding strategy type of this display criterion. This may
either be an anonymous bidding strategy, or the type of a
flexible bidding strategy. Return values:
| Type | Description |
|---|---|
String |
The strategy type of this display criterion. |
setCpc(cpc)
Sets the max CPC bid for this display criterion.
Please note that although this method will effectively set the max CPC bid for this display criterion, the change may have no effect on actual bidding if this display criterion has a BiddingStrategy which does not involve max CPC bids.
Returns nothing.
Arguments:
| Name | Type | Description |
|---|---|---|
| cpc | double |
The max CPC bid for this display criterion. |
setCpm(cpm)
Sets the CPM bid for this display criterion.
Please note that although this method will effectively set the CPM bid for this display criterion, the change may have no effect on actual bidding if this display criterion has a BiddingStrategy which does not involve CPM bids.
See Cost-per-thousand impressions (CPM) for more information.
Returns nothing.
Arguments:
| Name | Type | Description |
|---|---|---|
| cpm | double |
The CPM bid for this display criterion. |