AdsApp.BiddingStrategyArgs
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Bidding strategy arguments are the settings you can apply when setting a bidding strategy for a campaign.
Key properties include cpcBidCeiling, enhancedCpcEnabled, locationFraction, locationType, and targetRoas.
Each property has a specific type and description defining its function within the bidding strategy.
The set of arguments that may be set when applying a bidding strategy to a
campaign.
Properties:
Member Type Description
cpcBidCeiling doubleThe maximum cpc bid specified in the account's currency.
enhancedCpcEnabled booleanA boolean indicating whether enhanced cpc is enabled.
locationFraction doubleThe desired percentage (0-100) of ads to show for the targeted location.
locationType StringThe targeted location for ads.
targetRoas doubleThe desired revenue per unit of spend.
property cpcBidCeiling
Type: double
The maximum cpc bid specified in the account's currency.
property enhancedCpcEnabled
Type: boolean
A
boolean indicating whether enhanced cpc is enabled.
property locationFraction
Type: double
The desired percentage (0-100) of ads to show for the targeted location.
property locationType
Type: String
The targeted location for ads.
property targetRoas
Type: double
The desired revenue per unit of spend. Must be between 0.01 and 1000.0
inclusive.
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Last updated 2025-10-16 UTC.
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