[[["이해하기 쉬움","easyToUnderstand","thumb-up"],["문제가 해결됨","solvedMyProblem","thumb-up"],["기타","otherUp","thumb-up"]],[["필요한 정보가 없음","missingTheInformationINeed","thumb-down"],["너무 복잡함/단계 수가 너무 많음","tooComplicatedTooManySteps","thumb-down"],["오래됨","outOfDate","thumb-down"],["번역 문제","translationIssue","thumb-down"],["샘플/코드 문제","samplesCodeIssue","thumb-down"],["기타","otherDown","thumb-down"]],["최종 업데이트: 2025-09-05(UTC)"],[[["\u003cp\u003ePerformance Max campaigns necessitate a daily budget that cannot be shared.\u003c/p\u003e\n"],["\u003cp\u003eIt's recommended to set an average daily budget at least three times your CPA or cost per conversion for optimal campaign performance.\u003c/p\u003e\n"],["\u003cp\u003eInsufficient budget relative to CPA may lead to slower campaign ramp-up and reduced conversions.\u003c/p\u003e\n"],["\u003cp\u003eShared budgets are explicitly disallowed for Performance Max campaigns, requiring dedicated, individual budgets.\u003c/p\u003e\n"]]],[],null,["# Create a Performance Max Campaign Budget\n\nA Performance Max campaign requires a\n[budget](/google-ads/api/docs/campaigns/budgets/create-budgets) like all other campaigns,\nbut with the following restrictions:\n\n- The budget must have a [`DAILY`](/google-ads/api/reference/rpc/v21/BudgetPeriodEnum.BudgetPeriod#daily) budget period.\n- The budget cannot be [shared](//support.google.com/google-ads/answer/10487241).\n\nTry an [average daily budget](//support.google.com/google-ads/answer/6385083)\nof at least three times your CPA or cost per conversion for the conversion\nactions selected for your campaign. Generally, the budget should be consistent\nwith other well-performing campaigns in your account.\n[Learn more](//support.google.com/google-ads/answer/2375454) about choosing\nbudget.\n\nIf a budget is too low relative to the CPA or cost per conversion, you might\nsee a slower ramp-up period or fewer conversions over several days.\n\n\n### Java\n\n```java\n/** Creates a MutateOperation that creates a new CampaignBudget. */\nprivate MutateOperation createCampaignBudgetOperation(long customerId) {\n CampaignBudget campaignBudget =\n CampaignBudget.newBuilder()\n .setName(\"Performance Max campaign budget #\" + getPrintableDateTime())\n // The budget period already defaults to DAILY.\n .setAmountMicros(50_000_000)\n .setDeliveryMethod(BudgetDeliveryMethod.STANDARD)\n // A Performance Max campaign cannot use a shared campaign budget.\n .setExplicitlyShared(false)\n // Set a temporary ID in the budget's resource name, so it can be referenced\n // by the campaign in later steps.\n .setResourceName(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))\n .build();\n\n return MutateOperation.newBuilder()\n .setCampaignBudgetOperation(\n CampaignBudgetOperation.newBuilder().setCreate(campaignBudget).build())\n .build();\n}\nhttps://github.com/googleads/google-ads-java/blob/3c3c1041c2a0ab81553e3b2a79876256649397ed/google-ads-examples/src/main/java/com/google/ads/googleads/examples/advancedoperations/AddPerformanceMaxCampaign.java#L228-L248\n \n```\n\n### C#\n\n```c#\n/// \u003csummary\u003e\n/// Creates a MutateOperation that creates a new CampaignBudget.\n///\n/// A temporary ID will be assigned to this campaign budget so that it can be\n/// referenced by other objects being created in the same Mutate request.\n/// \u003c/summary\u003e\n/// \u003cparam name=\"budgetResourceName\"\u003eThe temporary resource name of the budget to\n/// create.\u003c/param\u003e\n/// \u003creturns\u003eA MutateOperation that creates a CampaignBudget.\u003c/returns\u003e\nprivate MutateOperation CreateCampaignBudgetOperation(string budgetResourceName)\n{\n MutateOperation operation = new MutateOperation\n {\n CampaignBudgetOperation = new CampaignBudgetOperation\n {\n Create = new CampaignBudget\n {\n Name = \"Performance Max campaign budget #\"\n + ExampleUtilities.GetRandomString(),\n\n // The budget period already defaults to DAILY.\n AmountMicros = 50000000,\n\n // A Performance Max campaign cannot use a shared campaign budget.\n ExplicitlyShared = false,\n\n // Set a temporary ID in the budget's resource name so it can be referenced\n // by the campaign in later steps.\n ResourceName = budgetResourceName\n }\n }\n };\n\n return operation;\n}\nhttps://github.com/googleads/google-ads-dotnet/blob/ada966e1983b655e82172b6c3e7d9b091b522377/Google.Ads.GoogleAds/examples/AdvancedOperations/AddPerformanceMaxCampaign.cs#L267-L302\n \n```\n\n### PHP\n\n```php\nprivate static function createCampaignBudgetOperation(int $customerId): MutateOperation\n{\n // Creates a mutate operation that creates a campaign budget operation.\n return new MutateOperation([\n 'campaign_budget_operation' =\u003e new CampaignBudgetOperation([\n 'create' =\u003e new CampaignBudget([\n // Sets a temporary ID in the budget's resource name so it can be referenced\n // by the campaign in later steps.\n 'resource_name' =\u003e ResourceNames::forCampaignBudget(\n $customerId,\n self::BUDGET_TEMPORARY_ID\n ),\n 'name' =\u003e 'Performance Max campaign budget #' . Helper::getPrintableDatetime(),\n // The budget period already defaults to DAILY.\n 'amount_micros' =\u003e 50000000,\n 'delivery_method' =\u003e BudgetDeliveryMethod::STANDARD,\n // A Performance Max campaign cannot use a shared campaign budget.\n 'explicitly_shared' =\u003e false\n ])\n ])\n ]);\n} \nhttps://github.com/googleads/google-ads-php/blob/be0249c30c27b4760387bec6682b82c9f4167761/examples/AdvancedOperations/AddPerformanceMaxCampaign.php#L247-L268\n\n \n```\n\n### Python\n\n```python\ndef create_campaign_budget_operation(\n client: GoogleAdsClient,\n customer_id: str,\n) -\u003e MutateOperation:\n \"\"\"Creates a MutateOperation that creates a new CampaignBudget.\n\n A temporary ID will be assigned to this campaign budget so that it can be\n referenced by other objects being created in the same Mutate request.\n\n Args:\n client: an initialized GoogleAdsClient instance.\n customer_id: a client customer ID.\n\n Returns:\n a MutateOperation that creates a CampaignBudget.\n \"\"\"\n mutate_operation: MutateOperation = client.get_type(\"MutateOperation\")\n campaign_budget_operation: CampaignBudgetOperation = (\n mutate_operation.campaign_budget_operation\n )\n campaign_budget: CampaignBudget = campaign_budget_operation.create\n campaign_budget.name = f\"Performance Max campaign budget #{uuid4()}\"\n # The budget period already defaults to DAILY.\n campaign_budget.amount_micros = 50000000\n campaign_budget.delivery_method = (\n client.enums.BudgetDeliveryMethodEnum.STANDARD\n )\n # A Performance Max campaign cannot use a shared campaign budget.\n campaign_budget.explicitly_shared = False\n\n # Set a temporary ID in the budget's resource name so it can be referenced\n # by the campaign in later steps.\n campaign_budget.resource_name = client.get_service(\n \"CampaignBudgetService\"\n ).campaign_budget_path(customer_id, _BUDGET_TEMPORARY_ID)\n\n return mutate_operation \nhttps://github.com/googleads/google-ads-python/blob/d0595698b8a7de6cc00684b467462601037c9db9/examples/advanced_operations/add_performance_max_campaign.py#L210-L246\n \n```\n\n### Ruby\n\n```ruby\n# Creates a MutateOperation that creates a new CampaignBudget.\n#\n# A temporary ID will be assigned to this campaign budget so that it can be\n# referenced by other objects being created in the same Mutate request.\ndef create_campaign_budget_operation(client, customer_id)\n client.operation.mutate do |m|\n m.campaign_budget_operation = client.operation.create_resource.campaign_budget do |cb|\n cb.name = \"Performance Max campaign budget #{SecureRandom.uuid}\"\n # The budget period already defaults to DAILY.\n cb.amount_micros = 50_000_000\n cb.delivery_method = :STANDARD\n # A Performance Max campaign cannot use a shared campaign budget.\n cb.explicitly_shared = false\n\n # Set a temporary ID in the budget's resource name so it can be referenced\n # by the campaign in later steps.\n cb.resource_name = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)\n end\n end\nend \nhttps://github.com/googleads/google-ads-ruby/blob/2752563c7ffd15a4d2238116869f64aea3011cc3/examples/advanced_operations/add_performance_max_campaign.rb#L141-L160\n\n \n```\n\n### Perl\n\n```perl\nsub create_campaign_budget_operation {\n my ($customer_id) = @_;\n\n # Create a mutate operation that creates a campaign budget operation.\n return\n Google::Ads::GoogleAds::V21::Services::GoogleAdsService::MutateOperation-\u003e\n new({\n campaignBudgetOperation =\u003e\n Google::Ads::GoogleAds::V21::Services::CampaignBudgetService::CampaignBudgetOperation\n -\u003enew({\n create =\u003e Google::Ads::GoogleAds::V21::Resources::CampaignBudget-\u003enew(\n {\n # Set a temporary ID in the budget's resource name so it can be\n # referenced by the campaign in later steps.\n resourceName =\u003e\n Google::Ads::GoogleAds::V21::Utils::ResourceNames::campaign_budget(\n $customer_id, BUDGET_TEMPORARY_ID\n ),\n name =\u003e \"Performance Max campaign budget #\" . uniqid(),\n # The budget period already defaults to DAILY.\n amountMicros =\u003e 50000000,\n deliveryMethod =\u003e STANDARD,\n # A Performance Max campaign cannot use a shared campaign budget.\n explicitlyShared =\u003e \"false\",\n })})});\n}https://github.com/googleads/google-ads-perl/blob/9abffd69cd856633dfdcee5c636fe9cd0eb4b5ed/examples/advanced_operations/add_performance_max_campaign.pl#L161-L186\n \n```\n\n\u003cbr /\u003e"]]