Smart Display campaigns offer a streamlined approach to advertising on the Display Network. Since Google Ads automatically manages many aspects of Smart Display campaigns, you will only be able to use a subset of settings, bidding strategies, and targeting options with these campaigns.
The steps for creating ads in a Smart Display campaigns are as follows:
- Create a Smart Display campaign by setting appropriate advertising channel type and sub type.
- Create an ad group.
- Create a responsive display ad, which is the recommended ad type for Smart Display campaigns.
These steps are included in our code example.