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Google Ads API
  • Google Ads API
  • Guides
  • Videos
  • Reference
  • Reports
  • Libraries & Examples
  • REST Interface
  • Policies
  • Support
  • Overview
  • Get started
    • Introduction
    • Obtain a developer token
    • Set up a Google API Console project
    • Prepare the Google Ads account
    • Download tools and libraries
    • Make an API call
    • Common errors
  • Basic concepts
    • Overview
    • API structure
    • Entity relationships
    • Versioning
    • Changing and inspecting objects
    • Retrieving objects
    • Resource metadata
    • Call structure
    • Mutates
      • Overview
      • Resource mutates
      • Bulk mutates
      • Best practices
    • Cloud-managed access levels
  • Account management
    • Overview
    • Creating an account
    • Linking to manager accounts
    • List accessible accounts
    • Get account hierarchy
    • Managing user access
    • Managing user access invitations
    • Change status
    • Change event
  • Ad management
    • Overview
    • Ad types
    • Create ads
    • Mutate ads
    • Responsive search ad customization
    • Upgraded URLs
      • Overview
      • Fields
      • Supported entities
      • Valuetrack parameters for Upgraded URLs
      • Reports
      • Serving URL expansion rules
    • Dynamic Search Ads
      • Overview
      • Create DSAs
      • DSA page feeds
      • Reporting
    • Hotel Ads
      • Overview
      • Create campaign
      • Create ad group
      • Create ad
      • Create listing groups
      • Bidding
        • Overview
        • Assign strategy
        • Set bids
        • Adjust bids
      • Reporting
    • Things to do ads
      • Overview
      • Create campaign
      • Create ad group
      • Create ad
      • Create listing groups
      • Reporting
    • Responsive display ads
      • Overview
      • Create ads
      • Retrieve ads
    • Responsive search ads
      • Overview
      • Create ads
      • Retrieve ads
    • Shopping Ads
      • Overview
      • Link Merchant Center
      • Create campaign
      • Create ad group
      • Create ad
      • Create listing groups
      • Reporting
    • Uploaded display ads
      • Overview
      • Create uploaded display ads
      • Uploaded HTML5 ads
  • Assets
    • Overview
    • Creation and usage
    • Location assets
    • Automated assets
    • Reporting
  • Authorization
    • Overview
    • Cloud project
    • Client library
    • Service accounts
    • Credential management
    • Internals
    • 2-Step Verification
    • Playground
  • Billing
    • Overview
    • Billing setup
    • Account budget
    • Invoice
  • Campaign management
    • Overview
    • Create campaigns
    • Create ad groups
    • Budgets
      • Overview
      • Create budget
      • Share budget
      • Assign budget
      • Remove budget
      • Track performance
      • Restrictions & errors
    • Bidding
      • Overview
      • Strategy types
      • Strategy status
      • Portfolio and standard bidding strategies
      • Cross-account bidding strategies
      • Ad group level target overrides
      • Set bids manually
      • Manage bid modifiers
      • Create seasonality adjustments
      • Create data exclusions
    • Local Services campaigns
    • App campaigns
      • Overview
      • Create campaign
      • Create ad group & ad
      • Code example
      • Reporting
    • Campaign Drafts
    • Experiments
      • Overview
      • Create experiments
      • Create experiment arms
      • Experiment operations
      • Reporting on experiments
      • Async errors
      • Migration
    • Discovery campaigns
      • Overview
      • Create campaign
      • Reporting & optimization
    • Performance Max campaigns
      • Get started
      • Overview
      • Assets
      • Create campaign
      • Asset groups
      • Create campaign criteria
      • ValueTrack parameters
      • Retail
      • Listing groups
      • Travel goals
      • Reporting
      • Optimization & troubleshooting
      • Interactive guide
      • Feedback
    • Smart campaigns
      • Overview
      • Get suggestions
      • Create budget
      • Create campaign and campaign setting
      • Create campaign criteria
      • Create ad group and ad group ad
      • Send mutate request
      • Reporting
    • Optimization
  • Conversion management
    • Overview
    • Create conversion actions
    • Additional conversion action types
    • Upload click conversions
    • Upload enhanced conversions for leads
    • Upload call conversions
    • Upload conversion adjustments
    • Upload enhanced conversions for web
    • Upload store sales conversions
    • Custom conversion variables
    • Monitor upload summaries
    • Conversion value rules
    • Mapping to UI metrics
    • Conversion goals
      • Overview
      • Customer goals
      • Campaign goals
  • Planning service
    • Overview
    • Generate keyword ideas
    • Generate ad group themes
    • Generate historical metrics
    • Generate forecast metrics
    • Bid simulations
      • Overview
      • Prerequisites
      • Retrieve bid simulations
  • Reach forecasting
    • Overview
    • Concepts
    • Authenticate
    • Specify a media plan
    • Generate a curve
  • Audience management
    • Overview
    • Audiences
    • Audience segment types
      • Visitors to your website
      • Visitors to specific pages
      • Visitors who took specific actions
      • Multiple user lists
      • Similar audiences
      • Customer match
        • Get started
        • Manage
        • Troubleshoot
      • Additional user list options
      • Custom audiences
    • Targeting settings for remarketing
    • Audience performance
    • Rule-based user lists
    • Sample scenario
      • Overview
      • Creating the rule item groups
      • Creating the user list
    • Code examples
    • Dynamic Remarketing
      • Overview
      • Prerequisites
      • Asset-based Dynamic Remarketing
      • Migrate to asset-based
      • Feed-based Dynamic Remarketing
      • Real estate feed example
      • Flights feed example
      • Merchant center-based Dynamic Remarketing
      • Reporting
      • Further information
  • Reporting
    • Overview
    • Example
    • Criteria metrics
    • Segmentation
    • Zero metrics
    • Labels
    • Streaming
    • Paging
    • Reports in the UI
    • Mapping valuetrack parameters with report fields
    • Query language
      • Overview
      • Query grammar
      • Query structure
      • Date ranges
      • Case sensitivity
      • Ordering and limiting results
      • Interactive query builder
      • Query Validator
      • Query Cookbook
  • Targeting
    • Overview
    • Criteria
    • Bid modifiers
    • Location targeting
  • Operations
    • Batch processing
      • Overview
      • Usage flow
      • Using temporary IDs
      • Listing group filters
      • Best practices & limitations
    • Best practices
      • Overview
      • Logging
      • Monitoring
      • API limits and quotas
      • System limits
      • Rate limits
      • Troubleshooting
      • Testing
      • Test accounts
      • Error types
      • Common errors
      • Partial failures
      • Warnings
      • Developer token reset
    • Policy exemption request
      • Overview
      • Ads
      • Keywords
  • Home
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  • Google Ads API
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Warning: Smart Display campaigns can no longer be created. Use standard Display campaigns instead.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2023-09-29 UTC.

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