Smart Display Campaigns

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Smart Display campaigns offer a streamlined approach to advertising on the Display Network. Since Google Ads automatically manages many aspects of Smart Display campaigns, you will only be able to use a subset of settings, bidding strategies, and targeting options with these campaigns.

The steps for creating ads in a Smart Display campaigns are as follows:

  1. Create a Smart Display campaign by setting appropriate advertising channel type and sub type.
  2. Create an ad group.
  3. Create a responsive display ad, which is the recommended ad type for Smart Display campaigns.

These steps are included in our code example.