إنشاء حملة ذكية وإعداد حملة ذكية

تعتمد الحملات الذكية على مورد يُسمى SmartCampaignSetting يحتوي على خيارات ضبط إضافية غير متاحة في مورد Campaign الرئيسي.

لا يمكن أن يتوفّر إعداد حملة ذكية بدون ربطه بحملة، وهذا جزء من سبب أنّه من الأفضل إنشاء العنصرَين في طلب التبديل نفسه.

إنشاء حملة

بما أنّ تكنولوجيا الإعلان في Google تتم إدارتها تلقائيًا في المقام الأول، ليس من الضروري ضبط العديد من الحقول فيها.

المتطلبات الرئيسية للحملات الذكية:

تجدر الإشارة إلى أنّنا نضبط قيمة اسم مورد هذه الحملة باستخدام اسم مورد مؤقت. ويتيح هذا الإجراء الإشارة إلى الحملة عن طريق كائنات أخرى في طلب التبديل قبل وجودها في الخلفية.

Java

private MutateOperation createSmartCampaignOperation(long customerId) {
  MutateOperation.Builder builder = MutateOperation.newBuilder();
  builder
      .getCampaignOperationBuilder()
      .getCreateBuilder()
      .setName("Smart campaign " + CodeSampleHelper.getShortPrintableDateTime())
      .setStatus(CampaignStatus.PAUSED)
      .setAdvertisingChannelType(AdvertisingChannelType.SMART)
      .setAdvertisingChannelSubType(AdvertisingChannelSubType.SMART_CAMPAIGN)
      // Assigns the resource name with a temporary ID.
      .setResourceName(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID))
      .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID));
  return builder.build();
}
      

C#

/// <summary>
/// Creates a MutateOperation that creates a new Smart campaign.
/// A temporary ID will be assigned to this campaign so that it can be referenced by other
/// objects being created in the same Mutate request.
/// </summary>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <returns>A MutateOperation that creates a campaign.</returns>
private MutateOperation CreateSmartCampaignOperation(long customerId)
{
    return new MutateOperation
    {
        CampaignOperation = new CampaignOperation
        {
            Create = new Campaign
            {
                Name = $"Smart campaign #{ExampleUtilities.GetRandomString()}",
                // Set the campaign status as PAUSED. The campaign is the only entity in
                // the mutate request that should have its status set.
                Status = CampaignStatus.Paused,
                // AdvertisingChannelType must be SMART.
                AdvertisingChannelType = AdvertisingChannelType.Smart,
                // AdvertisingChannelSubType must be SMART_CAMPAIGN.
                AdvertisingChannelSubType = AdvertisingChannelSubType.SmartCampaign,
                // Assign the resource name with a temporary ID.
                ResourceName =
                    ResourceNames.Campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID),
                // Set the budget using the given budget resource name.
                CampaignBudget =
                    ResourceNames.CampaignBudget(customerId, BUDGET_TEMPORARY_ID)
            }
        }
    };
}
      

PHP

private static function createSmartCampaignOperation(int $customerId): MutateOperation
{
    // Creates the campaign object.
    $campaign = new Campaign([
        'name' => "Smart campaign #" . Helper::getPrintableDatetime(),
        // Sets the campaign status as PAUSED. The campaign is the only entity in the mutate
        // request that should have its' status set.
        'status' => CampaignStatus::PAUSED,
        // The advertising channel type is required to be SMART.
        'advertising_channel_type' => AdvertisingChannelType::SMART,
        // The advertising channel sub type is required to be SMART_CAMPAIGN.
        'advertising_channel_sub_type' => AdvertisingChannelSubType::SMART_CAMPAIGN,
        // Assigns the resource name with a temporary ID.
        'resource_name' =>
            ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID),
        // Sets the budget using the given budget resource name.
        'campaign_budget' =>
            ResourceNames::forCampaignBudget($customerId, self::BUDGET_TEMPORARY_ID)
    ]);

    // Creates the MutateOperation that creates the campaign.
    return new MutateOperation([
        'campaign_operation' => new CampaignOperation(['create' => $campaign])
    ]);
}
      

Python

def create_smart_campaign_operation(client, customer_id):
    """Creates a MutateOperation that creates a new Smart campaign.

    A temporary ID will be assigned to this campaign so that it can
    be referenced by other objects being created in the same Mutate request.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.

    Returns:
        a MutateOperation that creates a campaign.
    """
    mutate_operation = client.get_type("MutateOperation")
    campaign = mutate_operation.campaign_operation.create
    campaign.name = f"Smart campaign #{uuid4()}"
    # Set the campaign status as PAUSED. The campaign is the only entity in
    # the mutate request that should have its' status set.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    # Campaign.AdvertisingChannelType is required to be SMART.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.SMART
    )
    # Campaign.AdvertisingChannelSubType is required to be SMART_CAMPAIGN.
    campaign.advertising_channel_sub_type = (
        client.enums.AdvertisingChannelSubTypeEnum.SMART_CAMPAIGN
    )
    # Assign the resource name with a temporary ID.
    campaign_service = client.get_service("CampaignService")
    campaign.resource_name = campaign_service.campaign_path(
        customer_id, _SMART_CAMPAIGN_TEMPORARY_ID
    )
    # Set the budget using the given budget resource name.
    campaign.campaign_budget = campaign_service.campaign_budget_path(
        customer_id, _BUDGET_TEMPORARY_ID
    )

    return mutate_operation
      

Ruby

# Creates a mutate_operation that creates a new Smart campaign.
# A temporary ID will be assigned to this campaign so that it can
# be referenced by other objects being created in the same mutate request.
def create_smart_campaign_operation(
    client,
    customer_id)
  mutate_operation = client.operation.mutate do |m|
    m.campaign_operation = client.operation.create_resource.campaign do |c|
      c.name = "Smart campaign ##{(Time.new.to_f * 1000).to_i}"
      # Sets the campaign status as PAUSED. The campaign is the only entity in
      # the mutate request that should have its' status set.
      c.status = :PAUSED
      # campaign.advertising_channel_type is required to be SMART.
      c.advertising_channel_type = :SMART
      # campaign.advertising_channel_sub_type is required to be SMART_CAMPAIGN.
      c.advertising_channel_sub_type = :SMART_CAMPAIGN
      # Assigns the resource name with a temporary ID.
      c.resource_name = client.path.campaign(customer_id, SMART_CAMPAIGN_TEMPORARY_ID)
      c.campaign_budget = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)
    end
  end

  mutate_operation
end
      

Perl

# Creates a MutateOperation that creates a new Smart campaign.
# A temporary ID will be assigned to this campaign so that it can be referenced
# by other objects being created in the same Mutate request.
sub _create_smart_campaign_operation {
  my ($customer_id) = @_;

  return
    Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation->
    new({
      campaignOperation =>
        Google::Ads::GoogleAds::V16::Services::CampaignService::CampaignOperation
        ->new({
          create => Google::Ads::GoogleAds::V16::Resources::Campaign->new({
              name => "Smart campaign #" . uniqid(),
              # Set the campaign status as PAUSED. The campaign is the only
              # entity in the mutate request that should have its status set.
              status => PAUSED,
              # AdvertisingChannelType must be SMART.
              advertisingChannelType => SMART,
              # AdvertisingChannelSubType must be SMART_CAMPAIGN.
              advertisingChannelSubType =>
                Google::Ads::GoogleAds::V16::Enums::AdvertisingChannelSubTypeEnum::SMART_CAMPAIGN,
              # Assign the resource name with a temporary ID.
              resourceName =>
                Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign(
                $customer_id, SMART_CAMPAIGN_TEMPORARY_ID
                ),
              # Set the budget using the given budget resource name.
              campaignBudget =>
                Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign_budget(
                $customer_id, BUDGET_TEMPORARY_ID
                )})})});
}
      

إنشاء إعداد حملة ذكية

لا يُستخدم المورد SmartCampaignSetting إلا لضبط الحملات الذكية، ولا يمكن إنشاؤه إلّا إذا كانت هناك حملة ذكية يمكن أن ترجع إليها. تُعدّ إعدادات "الحملات الذكية" فريدة من نوعها بشكل خاص لهذا السبب، يمكنك اعتبارها إضافة لمورد Campaign الرئيسي.

بما أنّ إعداد "الحملة الذكية" يرتبط ارتباطًا وثيقًا بإحدى الحملات، لا يمكن إنشاؤه باستخدام عملية create، بل يجب إنشاؤه في عملية update بدلاً من ذلك.

على عكس الموارد مثل عناصر AdGroup التي تحتوي على حقل campaign يحدد الحملة التي تنتمي إليها، يجب أن يتم تعديل أسماء الموارد في إعدادات الحملة الذكية مباشرةً باستخدام رقم التعريف نفسه مثل الحملة. يمكنك التفكير في إنشاء إعداد جديد لحملة ذكية على أنّه مجرد استخدام مورد منفصل لتعديل حملة حالية.

المتطلبات الأساسية لإعدادات الحملة الذكية:

  • يجب أن يكون هناك Campaign حالي يمكن الإشارة إليه.
  • يتم تحديد العلاقة بالسمة Campaign من خلال resource_name، وليس في الحقل campaign.
  • يجب ضبط business_profile_location أو final_url وbusiness_name.
  • يجب إضافة update_mask إلى عملية update، حتى عند استخدامها لإنشاء إعداد جديد لحملة ذكية.
  • يجب أن تحتوي جميع الحملات الذكية على صفحة مقصودة يمكن ضبطها باستخدام final_url، أو من خلال تفعيل صفحة مقصودة تلقائية، ما يؤدي إلى إنشاء صفحة مقصودة لحملتك باستخدام معلومات من business_profile_location.

Java

private MutateOperation createSmartCampaignSettingOperation(
    long customerId, String businessProfileLocation, String businessName) {
  MutateOperation.Builder builder = MutateOperation.newBuilder();
  SmartCampaignSetting.Builder settingBuilder =
      builder
          .getSmartCampaignSettingOperationBuilder()
          .getUpdateBuilder()
          // Sets a temporary ID in the campaign setting's resource name to associate it with
          // the campaign created in the previous step.
          .setResourceName(
              ResourceNames.smartCampaignSetting(customerId, SMART_CAMPAIGN_TEMPORARY_ID));
  // Configures the SmartCampaignSetting using many of the same details used to
  // generate a budget suggestion.
  settingBuilder
      .setFinalUrl(LANDING_PAGE_URL)
      .setAdvertisingLanguageCode(LANGUAGE_CODE)
      .getPhoneNumberBuilder()
      .setCountryCode(COUNTRY_CODE)
      .setPhoneNumber(PHONE_NUMBER);

  // It's required that either a business profile location resource name or a business name is
  // added to the SmartCampaignSetting.
  if (businessProfileLocation != null) {
    settingBuilder.setBusinessProfileLocation(businessProfileLocation);
  } else {
    settingBuilder.setBusinessName(businessName);
  }
  builder
      .getSmartCampaignSettingOperationBuilder()
      .setUpdateMask(FieldMasks.allSetFieldsOf(settingBuilder.build()));
  return builder.build();
}
      

C#

/// <summary>
/// Creates a MutateOperation to create a new SmartCampaignSetting. SmartCampaignSettings
/// are unique in that they only support UPDATE operations, which are used to update and
/// create them. Below we will use a temporary ID in the resource name to associate it with
/// the campaign created in the previous step.
/// </summary>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="businessProfileLocation">The identifier of a Business Profile location.</param>
/// <param name="businessName">The name of a Business Profile business.</param>
/// <returns>A MutateOperation that creates a SmartCampaignSetting.</returns>
private MutateOperation CreateSmartCampaignSettingOperation(long customerId,
    string businessProfileLocation, string businessName)
{
    SmartCampaignSetting smartCampaignSetting = new SmartCampaignSetting
    {
        // Set a temporary ID in the campaign setting's resource name to associate it with
        // the campaign created in the previous step.
        ResourceName =
            ResourceNames.SmartCampaignSetting(customerId, SMART_CAMPAIGN_TEMPORARY_ID),
        // Below we configure the SmartCampaignSetting using many of the same details used
        // to generate a budget suggestion.
        PhoneNumber = new SmartCampaignSetting.Types.PhoneNumber
        {
            CountryCode = COUNTRY_CODE,
            PhoneNumber_ = PHONE_NUMBER
        },
        FinalUrl = LANDING_PAGE_URL,
        AdvertisingLanguageCode = LANGUAGE_CODE
    };

    // Either a business profile location or a business name must be added to the
    // SmartCampaignSetting.
    if (!string.IsNullOrEmpty(businessProfileLocation))
    {
        // Transform Google Business Location ID to a compatible format before
        // passing it onto the API.
        smartCampaignSetting.BusinessProfileLocation = businessProfileLocation;
    }
    else
    {
        smartCampaignSetting.BusinessName = businessName;
    }

    return new MutateOperation
    {
        SmartCampaignSettingOperation = new SmartCampaignSettingOperation
        {
            Update = smartCampaignSetting,
            // Set the update mask on the operation. This is required since the smart
            // campaign setting is created in an UPDATE operation. Here the update mask
            // will be a list of all the fields that were set on the SmartCampaignSetting.
            UpdateMask = FieldMasks.AllSetFieldsOf(smartCampaignSetting)
        }
    };
}
      

PHP

private static function createSmartCampaignSettingOperation(
    int $customerId,
    ?string $businessProfileLocationResourceName,
    ?string $businessName
): MutateOperation {
    // Creates the smart campaign setting object.
    $smartCampaignSetting = new SmartCampaignSetting([
        // Sets a temporary ID in the campaign setting's resource name to associate it with
        // the campaign created in the previous step.
        'resource_name' => ResourceNames::forSmartCampaignSetting(
            $customerId,
            self::SMART_CAMPAIGN_TEMPORARY_ID
        ),
        // Below we configure the SmartCampaignSetting using many of the same details used to
        // generate a budget suggestion.
        'phone_number' => new PhoneNumber([
            'country_code' => self::COUNTRY_CODE,
            'phone_number' => self::PHONE_NUMBER
        ]),
        'final_url' => self::LANDING_PAGE_URL,
        'advertising_language_code' => self::LANGUAGE_CODE,
    ]);

    // It's required that either a business profile location resource name or a business name is
    // added to the SmartCampaignSetting.
    if ($businessProfileLocationResourceName) {
        $smartCampaignSetting->setBusinessProfileLocation($businessProfileLocationResourceName);
    } else {
        $smartCampaignSetting->setBusinessName($businessName);
    }

    // Creates the MutateOperation that creates the smart campaign setting with an update.
    return new MutateOperation([
        'smart_campaign_setting_operation' => new SmartCampaignSettingOperation([
            'update' => $smartCampaignSetting,
            // Sets the update mask on the operation. This is required since the smart campaign
            // setting is created in an UPDATE operation. Here the update mask will be a list
            // of all the fields that were set on the SmartCampaignSetting.
            'update_mask' => FieldMasks::allSetFieldsOf($smartCampaignSetting)
        ])
    ]);
}
      

Python

def create_smart_campaign_setting_operation(
    client, customer_id, business_profile_location, business_name
):
    """Creates a MutateOperation to create a new SmartCampaignSetting.

    SmartCampaignSettings are unique in that they only support UPDATE
    operations, which are used to update and create them. Below we will
    use a temporary ID in the resource name to associate it with the
    campaign created in the previous step.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        business_profile_location: the resource name of a Business Profile
          location.
        business_name: the name of a Business Profile.

    Returns:
        a MutateOperation that creates a SmartCampaignSetting.
    """
    mutate_operation = client.get_type("MutateOperation")
    smart_campaign_setting = (
        mutate_operation.smart_campaign_setting_operation.update
    )
    # Set a temporary ID in the campaign setting's resource name to associate it
    # with the campaign created in the previous step.
    smart_campaign_setting.resource_name = client.get_service(
        "SmartCampaignSettingService"
    ).smart_campaign_setting_path(customer_id, _SMART_CAMPAIGN_TEMPORARY_ID)

    # Below we configure the SmartCampaignSetting using many of the same
    # details used to generate a budget suggestion.
    smart_campaign_setting.phone_number.country_code = _COUNTRY_CODE
    smart_campaign_setting.phone_number.phone_number = _PHONE_NUMBER
    smart_campaign_setting.final_url = _LANDING_PAGE_URL
    smart_campaign_setting.advertising_language_code = _LANGUAGE_CODE

    # Set either of the business_profile_location or business_name, depending on
    # whichever is provided.
    if business_profile_location:
        smart_campaign_setting.business_profile_location = (
            business_profile_location
        )
    else:
        smart_campaign_setting.business_name = business_name

    # Set the update mask on the operation. This is required since the smart
    # campaign setting is created in an UPDATE operation. Here the update
    # mask will be a list of all the fields that were set on the
    # SmartCampaignSetting.
    client.copy_from(
        mutate_operation.smart_campaign_setting_operation.update_mask,
        protobuf_helpers.field_mask(None, smart_campaign_setting._pb),
    )

    return mutate_operation
      

Ruby

# Creates a mutate_operation to create a new smart_campaign_setting.
# smart_campaign_settings are unique in that they only support UPDATE
# operations, which are used to update and create them. Below we will
# use a temporary ID in the resource name to associate it with the
# campaign created in the previous step.
def create_smart_campaign_setting_operation(
  client,
  customer_id,
  business_profile_location,
  business_name)
  mutate_operation = client.operation.mutate do |m|
    m.smart_campaign_setting_operation =
      client.operation.update_resource.smart_campaign_setting(
        # Sets a temporary ID in the campaign setting's resource name to
        # associate it with the campaign created in the previous step.
        client.path.smart_campaign_setting(
          customer_id, SMART_CAMPAIGN_TEMPORARY_ID)
      ) do |scs|
      # Below we configure the smart_campaign_setting using many of the same
      # details used to generate a budget suggestion.
      scs.phone_number = client.resource.phone_number do |p|
        p.country_code = COUNTRY_CODE
        p.phone_number = PHONE_NUMBER
      end
      scs.final_url = LANDING_PAGE_URL
      scs.advertising_language_code = LANGUAGE_CODE
      # It's required that either a business location ID or a business name is
      # added to the smart_campaign_setting.
      if business_profile_location
        scs.business_profile_location = business_profile_location
      else
        scs.business_name = business_name
      end
    end
  end

  mutate_operation
end
      

Perl

# Creates a MutateOperation to create a new SmartCampaignSetting.
# SmartCampaignSettings are unique in that they only support UPDATE operations,
# which are used to update and create them. Below we will use a temporary ID in
# the resource name to associate it with the campaign created in the previous step.
sub _create_smart_campaign_setting_operation {
  my ($customer_id, $business_profile_location, $business_name) = @_;

  my $smart_campaign_setting =
    Google::Ads::GoogleAds::V16::Resources::SmartCampaignSetting->new({
      # Set a temporary ID in the campaign setting's resource name to associate it
      # with the campaign created in the previous step.
      resourceName =>
        Google::Ads::GoogleAds::V16::Utils::ResourceNames::smart_campaign_setting(
        $customer_id, SMART_CAMPAIGN_TEMPORARY_ID
        ),
      # Below we configure the SmartCampaignSetting using many of the same
      # details used to generate a budget suggestion.
      phoneNumber => Google::Ads::GoogleAds::V16::Resources::PhoneNumber->new({
          countryCode => COUNTRY_CODE,
          phoneNumber => PHONE_NUMBER
        }
      ),
      finalUrl                => LANDING_PAGE_URL,
      advertisingLanguageCode => LANGUAGE_CODE
    });

  # It's required that either a business profile location or a business name is
  # added to the SmartCampaignSetting.
  if (defined $business_profile_location) {
    $smart_campaign_setting->{businessProfileLocation} =
      $business_profile_location;
  } else {
    $smart_campaign_setting->{businessName} = $business_name;
  }

  return
    Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation->
    new({
      smartCampaignSettingOperation =>
        Google::Ads::GoogleAds::V16::Services::SmartCampaignSettingService::SmartCampaignSettingOperation
        ->new({
          update => $smart_campaign_setting,
          # Set the update mask on the operation. This is required since the
          # smart campaign setting is created in an UPDATE operation. Here the
          # update mask will be a list of all the fields that were set on the
          # SmartCampaignSetting.
          updateMask => all_set_fields_of($smart_campaign_setting)})});
}
      

الصفحات المقصودة

يجب أن تتضمّن حملتك الذكية صفحة مقصودة لتوجيه المشاهدين إليها. يمكنك إما تقديم final_url لاستخدام موقع إلكتروني حالي أو إنشاء صفحة مقصودة لك عن طريق تفعيل الصفحات المقصودة المبرمَجة. تستخدم الصفحة المقصودة الجديدة معلومات من ملفك التجاري.

لإنشاء صفحة مقصودة لحملتك، يجب توفير معرّف business_profile_location وإعداد الحقل ad_optimized_business_profile_setting على مثيل AdOptimizedBusinessProfileSetting فارغ. إليك مثال على كيفية القيام بذلك:

Java

SmartCampaignSetting smartCampaignSetting =
    SmartCampaignSetting.newBuilder()
        .setBusinessProfileLocation(businessProfileLocation)
        // Sets the ad optimized business profile setting to an empty
        // instance of AdOptimizedBusinessProfileSetting.
        .setAdOptimizedBusinessProfileSetting(
            AdOptimizedBusinessProfileSetting.newBuilder().build())
        .build();

C#

SmartCampaignSetting smartCampaignSetting = new SmartCampaignSetting()
{
    BusinessProfileLocation = businessProfileLocation,
    /// Sets the ad optimized business profile setting to an empty
    /// instance of AdOptimizedBusinessProfileSetting.
    AdOptimizedBusinessProfileSetting =
        new SmartCampaignSetting.Types.AdOptimizedBusinessProfileSetting()
};

PHP

$smartCampaignSetting = new SmartCampaignSetting([
    'business_profile_location' => business_profile_location,
    // Sets the ad optimized business profile setting to an empty instance
    // of AdOptimizedBusinessProfileSetting.
    'ad_optimized_business_profile_setting' => new AdOptimizedBusinessProfileSetting(),
]);

Python

smart_campaign_setting = client.get_type("SmartCampaignSetting")
smart_campaign_setting.business_profile_location = business_profile_location
# Sets the ad optimized business profile setting to an empty instance of
# AdOptimizedBusinessProfileSetting.
client.copy_from(
    smart_campaign_setting.ad_optimized_business_profile_setting,
    client.get_type("AdOptimizedBusinessProfileSetting")
)

Ruby

smart_campaign_setting = client.resource.smart_campaign_setting do |s|
  s.business_profile_location = business_profile_location
  # Sets the ad optimized business profile setting to an empty instance of
  # AdOptimizedBusinessProfileSetting.
  s.ad_optimized_business_profile_setting = client.resource.ad_optimized_business_profile_setting
end

Perl

my $campaign = Google::Ads::GoogleAds::V16::Resources::Campaign->new({
    businessProfileLocation => $business_profile_location,
    # Sets the ad optimized business profile setting to an empty instance of
    # AdOptimizedBusinessProfileSetting.
    adOptimizedBusinessProfileSetting =>
      Google::Ads::GoogleAds::V16::Common::AdOptimizedBusinessProfileSetting->new()
});

بالإضافة إلى ذلك، يتيح لك الحقل include_lead_form تحديد ما إذا كان يجب أن تتضمّن الصفحة المقصودة التي تم إنشاؤها نموذج عملاء محتملين، ما يتيح للعملاء المحتملين التواصل معك مباشرةً من خلال ملء نموذج. وفي ما يلي مثال على كيفية تفعيله:

Java

SmartCampaignSetting smartCampaignSetting =
    SmartCampaignSetting.newBuilder()
        .setBusinessProfileLocation(businessProfileLocation)
        // Sets the AdOptimizedBusinessProfileSetting.include_lead_form field to true.
        .setAdOptimizedBusinessProfileSetting(
            AdOptimizedBusinessProfileSetting.newBuilder().setIncludeLeadForm(true).build())
        .build();

C#

SmartCampaignSetting smartCampaignSetting = new SmartCampaignSetting()
{
    BusinessProfileLocation = businessProfileLocation,
    /// Sets the AdOptimizedBusinessProfileSetting.include_lead_form
    /// field to true.
    AdOptimizedBusinessProfileSetting =
        new SmartCampaignSetting.Types.AdOptimizedBusinessProfileSetting
            {
                IncludeLeadForm = true
            }
};

PHP

$smartCampaignSetting = new SmartCampaignSetting([
    'business_profile_location' => business_profile_location,
    // Sets the AdOptimizedBusinessProfileSetting.include_lead_form field
    // to true.
    'ad_optimized_business_profile_setting' => new AdOptimizedBusinessProfileSetting([
        'include_lead_form' => true
    ]),
]);

Python

smart_campaign_setting = client.get_type("SmartCampaignSetting")
smart_campaign_setting.business_profile_location = business_profile_location
# Sets the AdOptimizedBusinessProfileSetting.include_lead_form field to
# true.
smart_campaign_setting.ad_optimized_business_profile_setting.include_lead_form = True

Ruby

smart_campaign_setting = client.resource.smart_campaign_setting do |s|
  s.business_profile_location = business_profile_location
  # Sets the AdOptimizedBusinessProfileSetting.include_lead_form field to
  # true.
  s.ad_optimized_business_profile_setting = client.resource.ad_optimized_business_profile_setting do |a|
    a.include_lead_form = true
  end
end

Perl

my $campaign = Google::Ads::GoogleAds::V16::Resources::Campaign->new({
    businessProfileLocation => $business_profile_location,
    # Sets the AdOptimizedBusinessProfileSetting.include_lead_form field to
    # true.
    adOptimizedBusinessProfileSetting =>
      Google::Ads::GoogleAds::V16::Common::AdOptimizedBusinessProfileSetting->new({
        includeLeadForm => "true"
      })
});