Alışveriş reklamlarını uygulamanın ilk adımı bir Alışveriş kampanyası oluşturmaktır. Alışveriş kampanyaları, kullanıcıların başlık, fiyat, mağaza adı ve diğer bilgiler de dahil olmak üzere ürünün resmini gösteren reklamlar görmesini sağlar. Alışveriş kampanyası oluştururken bütçesini, teklif stratejisini ve Alışveriş ayarlarını belirlemeniz gerekir.
Alışveriş kampanyası oluşturabilmek için Google Ads hesabınızı Google Merchant Center hesabınıza bağlamanız gerekir. Hesapları bağladıktan sonra, Alışveriş ayarlarını belirtirken Google Merchant Center hesap kimliğini kullanabilirsiniz.
Standart Alışveriş kampanyaları
Bu, ürün Alışveriş reklamları oluşturmak için gereken kampanyadır. Ürün Alışveriş reklamları, sattığınız her ürün için benzersiz reklamlar oluşturmanıza gerek kalmadan reklamlarınıza resim, başlık, fiyat ve mağaza adı veya işletme adı eklemenize olanak tanır.
Standart bir Alışveriş kampanyası oluşturma adımları şunlardır:
- Kampanyanın
advertising_channel_type
değeriniSHOPPING
olarak ayarlayın. - Bir
ShoppingSetting
oluşturun, alanları ayarlayın ve ardından kampanyaya ekleyin. - Portföy teklifi stratejisi oluşturun veya kampanya düzeyinde bir teklif stratejisi ayarlayın.
- Yeni bir kampanya bütçesi oluşturun veya mevcut bir paylaşılan bütçeyi ayarlayın.
Standart Alışveriş kampanyaları için ShoppingSetting
aşağıdaki alanları destekler:
Zorunlu
merchant_id
- Reklamı yapılacak ürünleri içeren hesabın Merchant Center kimliği.
campaign_priority
- Alışveriş kampanyasının önceliği. Sayısal olarak daha yüksek önceliğe sahip kampanyalar, daha düşük önceliğe sahip kampanyalara göre önceliklidir. İzin verilen değerler 0 ile 2 arasındadır (bu değerler dahil).
İsteğe bağlı
feed_label
Merchant Center'da tanımlandığı şekilde feed etiketi için kullanılan bir dize. Bu alan, belirli bir Merchant Center feed'inden ürün seçmeniz gerektiğinde kullanılmalıdır. Belirtilmezse kampanya, Merchant Center'daki tüm mevcut feed'leri kullanır.
Daha önce desteği sonlandırılan
sales_country
'ü iki harfli ülke kodu (XX
) biçiminde kullandıysanız bunun yerinefeed_label
kullanılmalıdır. Daha fazla bilgi için feed etiketi destek makalesini inceleyin.feed_label
içinde bir ülke kodu göndermenin, reklamların otomatik olarak ilgili ülkede yayınlanmasını sağlamadığını unutmayın. Öncelikle coğrafi konum hedeflemeyi ayarlamanız gerekir.enable_local
Bu kampanya için yerel mağazalarda satılan ürünlerin reklamlarını etkinleştirme seçeneği.
Teklif stratejisi şu şekilde ayarlanabilir:
- Portföy teklifi stratejisi
- Kampanyalar, reklam grupları ve anahtar kelimeler arasında paylaşılabilen otomatik bir teklif stratejisidir.
BiddingStrategyService
kullanılarak oluşturuldu. - Kampanya teklif stratejisi
- Doğrudan kampanyada ayarlanan bir teklif stratejisi. Alışveriş kampanyalarıyla uyumlu otomatik teklif stratejileri de bu kapsamda olabilir.
Standart Alışveriş kampanyalarında aşağıdaki teklif stratejileri desteklenir:
Portföy teklifi stratejisi
Kampanya teklif stratejisi
kampanyaları etkiler.Ağ ayarları
28 Şubat 2022 haftasından itibaren standart Alışveriş kampanyaları network_settings.target_content_network
alanını artık desteklemiyor.
Bir standart Alışveriş kampanyasında bu alanın, bir değiştirme isteğinde true
olarak ayarlanması CANNOT_TARGET_CONTENT_NETWORK
hatası oluşturur.
Daha fazla bilgi için Google Ads Standart Alışveriş Kampanyalarında Ağ Ayarlarında Yapılan Değişiklikler başlıklı makaleyi inceleyin.
Bu kod örneğinde, standart bir Alışveriş kampanyasının nasıl oluşturulacağı gösterilmektedir.
Java
private String addStandardShoppingCampaign( GoogleAdsClient googleAdsClient, long customerId, String budgetResourceName, long merchantCenterAccountId) { // Configures the shopping settings. ShoppingSetting shoppingSetting = ShoppingSetting.newBuilder() // Sets the priority of the campaign. Higher numbers take priority over lower numbers. // For Shopping product ad campaigns, allowed values are between 0 and 2, inclusive. .setCampaignPriority(0) .setMerchantId(merchantCenterAccountId) // Enables local inventory ads for this campaign. .setEnableLocal(true) .build(); // Create the standard shopping campaign. Campaign campaign = Campaign.newBuilder() .setName("Interplanetary Cruise #" + getPrintableDateTime()) // Configures settings related to shopping campaigns including advertising channel type // and shopping setting. .setAdvertisingChannelType(AdvertisingChannelType.SHOPPING) .setShoppingSetting(shoppingSetting) // Recommendation: Sets the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. .setStatus(CampaignStatus.PAUSED) // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the // setting and behaves as if the setting was false. See this blog post for more // information: // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html // Recommendation: Use one of the automated bidding strategies for Shopping campaigns // to help you optimize your advertising spend. More information can be found here: // https://support.google.com/google-ads/answer/6309029. .setManualCpc(ManualCpc.newBuilder().setEnhancedCpcEnabled(false).build()) // Sets the budget. .setCampaignBudget(budgetResourceName) .build(); // Creates a campaign operation. CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build(); // Issues a mutate request to add the campaign. try (CampaignServiceClient campaignServiceClient = googleAdsClient.getLatestVersion().createCampaignServiceClient()) { MutateCampaignsResponse response = campaignServiceClient.mutateCampaigns( Long.toString(customerId), Collections.singletonList(operation)); MutateCampaignResult result = response.getResults(0); System.out.printf( "Added a standard shopping campaign with resource name: '%s'%n", result.getResourceName()); return result.getResourceName(); } }
C#
private string AddStandardShoppingCampaign(GoogleAdsClient client, long customerId, string budgetResourceName, long merchantCenterAccountId) { // Get the CampaignService. CampaignServiceClient campaignService = client.GetService(Services.V18.CampaignService); // Configures the shopping settings. ShoppingSetting shoppingSetting = new ShoppingSetting() { // Sets the priority of the campaign. Higher numbers take priority over lower // numbers. For Shopping Product Ad campaigns, allowed values are between 0 and 2, // inclusive. CampaignPriority = 0, MerchantId = merchantCenterAccountId, // Enables local inventory ads for this campaign. EnableLocal = true }; // Create the standard shopping campaign. Campaign campaign = new Campaign() { Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(), // Configures settings related to shopping campaigns including advertising channel // type and shopping setting. AdvertisingChannelType = AdvertisingChannelType.Shopping, ShoppingSetting = shoppingSetting, // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve Status = CampaignStatus.Paused, // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the // setting and behaves as if the setting was false. See this blog post for more // information: // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html // Recommendation: Use one of the automated bidding strategies for Shopping // campaigns to help you optimize your advertising spend. More information can be // found here: https://support.google.com/google-ads/answer/6309029 ManualCpc = new ManualCpc() { EnhancedCpcEnabled = false }, // Sets the budget. CampaignBudget = budgetResourceName }; // Creates a campaign operation. CampaignOperation operation = new CampaignOperation() { Create = campaign }; // Issues a mutate request to add the campaign. MutateCampaignsResponse response = campaignService.MutateCampaigns(customerId.ToString(), new CampaignOperation[] { operation }); MutateCampaignResult result = response.Results[0]; Console.WriteLine("Added a standard shopping campaign with resource name: '{0}'.", result.ResourceName); return result.ResourceName; }
PHP
private static function addStandardShoppingCampaign( GoogleAdsClient $googleAdsClient, int $customerId, string $budgetResourceName, int $merchantCenterAccountId ) { // Creates a standard shopping campaign. $campaign = new Campaign([ 'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(), // Configures settings related to shopping campaigns including advertising channel type // and shopping setting. 'advertising_channel_type' => AdvertisingChannelType::SHOPPING, // Configures the shopping settings. 'shopping_setting' => new ShoppingSetting([ // Sets the priority of the campaign. Higher numbers take priority over lower // numbers. For Shopping product ad campaigns, allowed values are between 0 and 2, // inclusive. 'campaign_priority' => 0, 'merchant_id' => $merchantCenterAccountId, // Enables local inventory ads for this campaign 'enable_local' => true ]), // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. 'status' => CampaignStatus::PAUSED, // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the // setting and behaves as if the setting was false. See this blog post for more // information: // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html // Recommendation: Use one of the automated bidding strategies for Shopping campaigns // to help you optimize your advertising spend. More information can be found here: // https://support.google.com/google-ads/answer/6309029. 'manual_cpc' => new ManualCpc(['enhanced_cpc_enabled' => false]), // Sets the budget. 'campaign_budget' => $budgetResourceName ]); // Creates a campaign operation. $campaignOperation = new CampaignOperation(); $campaignOperation->setCreate($campaign); // Issues a mutate request to add campaigns. $campaignServiceClient = $googleAdsClient->getCampaignServiceClient(); $response = $campaignServiceClient->mutateCampaigns( MutateCampaignsRequest::build($customerId, [$campaignOperation]) ); /** @var Campaign $addedCampaign */ $addedCampaign = $response->getResults()[0]; printf( "Added a standard shopping campaign with resource name '%s'.%s", $addedCampaign->getResourceName(), PHP_EOL ); return $addedCampaign->getResourceName(); }
Python
def add_standard_shopping_campaign( client, customer_id, budget_resource_name, merchant_center_account_id ): """Creates a new standard shopping campaign in the specified client account.""" campaign_service = client.get_service("CampaignService") # Create standard shopping campaign. campaign_operation = client.get_type("CampaignOperation") campaign = campaign_operation.create campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}" # Configures settings related to shopping campaigns including advertising # channel type and shopping setting. campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.SHOPPING ) campaign.shopping_setting.merchant_id = merchant_center_account_id # Sets the priority of the campaign. Higher numbers take priority over lower # numbers. For standard shopping campaigns, allowed values are between 0 and # 2, inclusive. campaign.shopping_setting.campaign_priority = 0 # Enables local inventory ads for this campaign. campaign.shopping_setting.enable_local = True # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting # and the ads are ready to serve. campaign.status = client.enums.CampaignStatusEnum.PAUSED # Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for # standard Shopping campaigns is deprecated. If eCPC is set to true, Google # Ads ignores the setting and behaves as if the setting was false. See this # blog post for more information: # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html # Recommendation: Use one of the automated bidding strategies for Shopping # campaigns to help you optimize your advertising spend. More information # can be found here: https://support.google.com/google-ads/answer/6309029 campaign.manual_cpc.enhanced_cpc_enabled = False # Sets the budget. campaign.campaign_budget = budget_resource_name # Add the campaign. campaign_response = campaign_service.mutate_campaigns( customer_id=customer_id, operations=[campaign_operation] ) campaign_resource_name = campaign_response.results[0].resource_name print( "Added a standard shopping campaign with resource name " f"'{campaign_resource_name}'." ) return campaign_resource_name
Ruby
def add_standard_shopping_campaign( client, customer_id, budget_name, merchant_center_id) operation = client.operation.create_resource.campaign do |campaign| campaign.name = "Interplanetary Cruise Campaign ##{(Time.new.to_f * 1000).to_i}" # Shopping campaign specific settings campaign.advertising_channel_type = :SHOPPING campaign.shopping_setting = client.resource.shopping_setting do |shopping_setting| shopping_setting.merchant_id = merchant_center_id shopping_setting.campaign_priority = 0 shopping_setting.enable_local = true end campaign.status = :PAUSED # Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard # Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the # setting and behaves as if the setting was false. See this blog post for more # information: # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html campaign.manual_cpc = client.resource.manual_cpc do |manual_cpc| manual_cpc.enhanced_cpc_enabled = false end campaign.campaign_budget = budget_name end service = client.service.campaign response = service.mutate_campaigns( customer_id: customer_id, operations: [operation], ) campaign_name = response.results.first.resource_name puts "Added a standard shopping campaign with resource name #{campaign_name}." campaign_name end
Perl
sub add_standard_shopping_campaign { my ($api_client, $customer_id, $budget_resource_name, $merchant_center_account_id) = @_; # Create a standard shopping campaign. my $campaign = Google::Ads::GoogleAds::V18::Resources::Campaign->new({ name => "Interplanetary Cruise Campaign #" . uniqid(), # Configure settings related to shopping campaigns including advertising # channel type and shopping setting. advertisingChannelType => SHOPPING, shoppingSetting => Google::Ads::GoogleAds::V18::Resources::ShoppingSetting->new({ merchantId => $merchant_center_account_id, # Set the priority of the campaign. Higher numbers take priority over # lower numbers. For standard shopping campaigns, allowed values are # between 0 and 2, inclusive. campaignPriority => 0, # Enable local inventory ads for this campaign. enableLocal => "true" } ), # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. status => Google::Ads::GoogleAds::V18::Enums::CampaignStatusEnum::PAUSED, # Set the bidding strategy to Manual CPC (with eCPC disabled). eCPC for # standard Shopping campaigns is deprecated. If eCPC is set to true, # Google Ads ignores the setting and behaves as if the setting was false. # See this blog post for more information: # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html # Recommendation: Use one of the automated bidding strategies for shopping # campaigns to help you optimize your advertising spend. More information # can be found here: https://support.google.com/google-ads/answer/6309029. manualCpc => Google::Ads::GoogleAds::V18::Common::ManualCpc->new( {enhancedCpcEnabled => "false"} ), # Set the budget. campaignBudget => $budget_resource_name }); # Create a campaign operation. my $campaign_operation = Google::Ads::GoogleAds::V18::Services::CampaignService::CampaignOperation-> new({create => $campaign}); # Add the campaign. my $campaign_resource_name = $api_client->CampaignService()->mutate({ customerId => $customer_id, operations => [$campaign_operation]})->{results}[0]{resourceName}; printf "Added a standard shopping campaign with resource name: '%s'.\n", $campaign_resource_name; return $campaign_resource_name; }