Der erste Schritt bei der Implementierung von Shopping-Anzeigen ist das Erstellen einer Shopping-Kampagne. Bei Shopping-Kampagnen sehen Nutzer Anzeigen mit einem Bild des Produkts. einschließlich Titel, Preis, Shopname und mehr. Beim Erstellen einer Shopping-Kampagne müssen Sie das Budget, die Gebotsstrategie und die Shopping-Einstellungen festlegen.
Bevor Sie eine Shopping-Kampagne erstellen können, müssen Sie Ihr Google Ads-Konto verknüpfen. in Ihrem Google Merchant Center-Konto Konto. Nach der Verknüpfung können Sie mit der Google Merchant Center-Konto-ID die Shopping-Einstellungen ändern.
Standard-Shopping-Kampagnen
Diese Kampagne ist erforderlich, um Produkt-Shopping-Kampagnen zu erstellen Anzeigen. Mit Produkt-Shopping-Anzeigen Sie ein Bild, einen Titel, den Preis und den Namen Ihres Geschäfts oder Unternehmens in Ihre Anzeigen erstellen, ohne für jedes von Ihnen verkaufte Produkt eine eigene Anzeige erstellen zu müssen.
So richten Sie eine Standard-Shopping-Kampagne ein:
- Legen Sie für die Kampagne
advertising_channel_type
bisSHOPPING
- Erstellen Sie eine
ShoppingSetting
, legen Sie den und fügen es der Kampagne hinzu. - Erstellen Sie eine Portfolio-Gebotsstrategie oder legen Sie eine Gebotsstrategie auf Kampagnenebene fest.
- Erstellen Sie ein neues Kampagnenbudget oder legen Sie ein vorhandenes gemeinsames Budget fest.
Bei Standard-Shopping-Kampagnen
ShoppingSetting
unterstützt Folgendes
Felder:
Erforderlich
merchant_id
- Die Merchant Center-ID des Kontos mit den zu bewerbenden Produkten.
campaign_priority
- Die Priorität der Shopping-Kampagne. Kampagnen mit numerisch höheren Vorrang vor denen mit niedrigeren Prioritäten. Zulässige Werte liegen zwischen 0 und 2 (einschließlich).
Optional
feed_label
Ein String, der für das Feedlabel gemäß der Definition im Merchant Center verwendet wird. Dieses Feld wird verwendet, wenn Sie Produkte aus einem bestimmten Merchant Center-Feed: Wenn nicht angegeben, werden für die Kampagne alle verfügbaren Feeds im Google Merchant Center.
Wenn Sie zuvor das verworfene
sales_country
in den aus zwei Buchstaben bestehenden Ländercode (XX
) verwenden, sollte stattdessenfeed_label
verwendet werden. Weitere Informationen finden Sie in der Feedlabel finden Sie in diesem Hilfeartikel.Beachten Sie, dass das Einreichen eines Ländercodes in einem
feed_label
nicht automatisch Anzeigenbereitstellung in diesem Land ermöglichen müssen Sie zunächst geografisches geografische Ausrichtung.enable_local
Die Option zum Aktivieren von Anzeigen für Produkte, die in Geschäften vor Ort verkauft werden.
Eine Gebotsstrategie kann folgendermaßen eingerichtet werden:
- Portfolio-Gebotsstrategie
- Eine automatisierte Gebotsstrategie, die freigegeben werden kann
für Kampagnen, Anzeigengruppen und Keywords. Erstellt mit dem
BiddingStrategyService
- Kampagnengebotsstrategie
- Eine Gebotsstrategie, die direkt für die Kampagne festgelegt wird. Dazu gehören unter anderem automatisierte Gebotsstrategien mit Shopping-Kampagnen.
Für Standard-Shopping-Kampagnen werden die folgenden Gebotsstrategien unterstützt:
Portfolio-Gebotsstrategie
Kampagnengebotsstrategie
Netzwerkeinstellungen
Ab der Woche vom 28. Februar 2022 werden Standard-Shopping-Kampagnen eingestellt
die die
network_settings.target_content_network
ein.
Wenn Sie dieses Feld in einer Standard-Shopping-Kampagne in einer Änderungsanfrage auf true
festlegen
generiert ein
CANNOT_TARGET_CONTENT_NETWORK
Fehler.
Weitere Informationen hierzu finden Sie unter Änderungen bei den Netzwerkeinstellungen für die Google Ads-Standard- Shopping-Kampagnen.
In diesem Codebeispiel wird gezeigt, wie Sie eine Standard-Shopping-Kampagne erstellen.
Java
private String addStandardShoppingCampaign( GoogleAdsClient googleAdsClient, long customerId, String budgetResourceName, long merchantCenterAccountId) { // Configures the shopping settings. ShoppingSetting shoppingSetting = ShoppingSetting.newBuilder() // Sets the priority of the campaign. Higher numbers take priority over lower numbers. // For Shopping product ad campaigns, allowed values are between 0 and 2, inclusive. .setCampaignPriority(0) .setMerchantId(merchantCenterAccountId) // Enables local inventory ads for this campaign. .setEnableLocal(true) .build(); // Create the standard shopping campaign. Campaign campaign = Campaign.newBuilder() .setName("Interplanetary Cruise #" + getPrintableDateTime()) // Configures settings related to shopping campaigns including advertising channel type // and shopping setting. .setAdvertisingChannelType(AdvertisingChannelType.SHOPPING) .setShoppingSetting(shoppingSetting) // Recommendation: Sets the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. .setStatus(CampaignStatus.PAUSED) // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the // setting and behaves as if the setting was false. See this blog post for more // information: // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html // Recommendation: Use one of the automated bidding strategies for Shopping campaigns // to help you optimize your advertising spend. More information can be found here: // https://support.google.com/google-ads/answer/6309029. .setManualCpc(ManualCpc.newBuilder().setEnhancedCpcEnabled(false).build()) // Sets the budget. .setCampaignBudget(budgetResourceName) .build(); // Creates a campaign operation. CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build(); // Issues a mutate request to add the campaign. try (CampaignServiceClient campaignServiceClient = googleAdsClient.getLatestVersion().createCampaignServiceClient()) { MutateCampaignsResponse response = campaignServiceClient.mutateCampaigns( Long.toString(customerId), Collections.singletonList(operation)); MutateCampaignResult result = response.getResults(0); System.out.printf( "Added a standard shopping campaign with resource name: '%s'%n", result.getResourceName()); return result.getResourceName(); } }
C#
private string AddStandardShoppingCampaign(GoogleAdsClient client, long customerId, string budgetResourceName, long merchantCenterAccountId) { // Get the CampaignService. CampaignServiceClient campaignService = client.GetService(Services.V17.CampaignService); // Configures the shopping settings. ShoppingSetting shoppingSetting = new ShoppingSetting() { // Sets the priority of the campaign. Higher numbers take priority over lower // numbers. For Shopping Product Ad campaigns, allowed values are between 0 and 2, // inclusive. CampaignPriority = 0, MerchantId = merchantCenterAccountId, // Enables local inventory ads for this campaign. EnableLocal = true }; // Create the standard shopping campaign. Campaign campaign = new Campaign() { Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(), // Configures settings related to shopping campaigns including advertising channel // type and shopping setting. AdvertisingChannelType = AdvertisingChannelType.Shopping, ShoppingSetting = shoppingSetting, // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve Status = CampaignStatus.Paused, // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the // setting and behaves as if the setting was false. See this blog post for more // information: // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html // Recommendation: Use one of the automated bidding strategies for Shopping // campaigns to help you optimize your advertising spend. More information can be // found here: https://support.google.com/google-ads/answer/6309029 ManualCpc = new ManualCpc() { EnhancedCpcEnabled = false }, // Sets the budget. CampaignBudget = budgetResourceName }; // Creates a campaign operation. CampaignOperation operation = new CampaignOperation() { Create = campaign }; // Issues a mutate request to add the campaign. MutateCampaignsResponse response = campaignService.MutateCampaigns(customerId.ToString(), new CampaignOperation[] { operation }); MutateCampaignResult result = response.Results[0]; Console.WriteLine("Added a standard shopping campaign with resource name: '{0}'.", result.ResourceName); return result.ResourceName; }
PHP
private static function addStandardShoppingCampaign( GoogleAdsClient $googleAdsClient, int $customerId, string $budgetResourceName, int $merchantCenterAccountId ) { // Creates a standard shopping campaign. $campaign = new Campaign([ 'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(), // Configures settings related to shopping campaigns including advertising channel type // and shopping setting. 'advertising_channel_type' => AdvertisingChannelType::SHOPPING, // Configures the shopping settings. 'shopping_setting' => new ShoppingSetting([ // Sets the priority of the campaign. Higher numbers take priority over lower // numbers. For Shopping product ad campaigns, allowed values are between 0 and 2, // inclusive. 'campaign_priority' => 0, 'merchant_id' => $merchantCenterAccountId, // Enables local inventory ads for this campaign 'enable_local' => true ]), // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. 'status' => CampaignStatus::PAUSED, // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the // setting and behaves as if the setting was false. See this blog post for more // information: // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html // Recommendation: Use one of the automated bidding strategies for Shopping campaigns // to help you optimize your advertising spend. More information can be found here: // https://support.google.com/google-ads/answer/6309029. 'manual_cpc' => new ManualCpc(['enhanced_cpc_enabled' => false]), // Sets the budget. 'campaign_budget' => $budgetResourceName ]); // Creates a campaign operation. $campaignOperation = new CampaignOperation(); $campaignOperation->setCreate($campaign); // Issues a mutate request to add campaigns. $campaignServiceClient = $googleAdsClient->getCampaignServiceClient(); $response = $campaignServiceClient->mutateCampaigns( MutateCampaignsRequest::build($customerId, [$campaignOperation]) ); /** @var Campaign $addedCampaign */ $addedCampaign = $response->getResults()[0]; printf( "Added a standard shopping campaign with resource name '%s'.%s", $addedCampaign->getResourceName(), PHP_EOL ); return $addedCampaign->getResourceName(); }
Python
def add_standard_shopping_campaign( client, customer_id, budget_resource_name, merchant_center_account_id ): """Creates a new standard shopping campaign in the specified client account.""" campaign_service = client.get_service("CampaignService") # Create standard shopping campaign. campaign_operation = client.get_type("CampaignOperation") campaign = campaign_operation.create campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}" # Configures settings related to shopping campaigns including advertising # channel type and shopping setting. campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.SHOPPING ) campaign.shopping_setting.merchant_id = merchant_center_account_id # Sets the priority of the campaign. Higher numbers take priority over lower # numbers. For standard shopping campaigns, allowed values are between 0 and # 2, inclusive. campaign.shopping_setting.campaign_priority = 0 # Enables local inventory ads for this campaign. campaign.shopping_setting.enable_local = True # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting # and the ads are ready to serve. campaign.status = client.enums.CampaignStatusEnum.PAUSED # Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for # standard Shopping campaigns is deprecated. If eCPC is set to true, Google # Ads ignores the setting and behaves as if the setting was false. See this # blog post for more information: # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html # Recommendation: Use one of the automated bidding strategies for Shopping # campaigns to help you optimize your advertising spend. More information # can be found here: https://support.google.com/google-ads/answer/6309029 campaign.manual_cpc.enhanced_cpc_enabled = False # Sets the budget. campaign.campaign_budget = budget_resource_name # Add the campaign. campaign_response = campaign_service.mutate_campaigns( customer_id=customer_id, operations=[campaign_operation] ) campaign_resource_name = campaign_response.results[0].resource_name print( "Added a standard shopping campaign with resource name " f"'{campaign_resource_name}'." ) return campaign_resource_name
Ruby
def add_standard_shopping_campaign( client, customer_id, budget_name, merchant_center_id) operation = client.operation.create_resource.campaign do |campaign| campaign.name = "Interplanetary Cruise Campaign ##{(Time.new.to_f * 1000).to_i}" # Shopping campaign specific settings campaign.advertising_channel_type = :SHOPPING campaign.shopping_setting = client.resource.shopping_setting do |shopping_setting| shopping_setting.merchant_id = merchant_center_id shopping_setting.campaign_priority = 0 shopping_setting.enable_local = true end campaign.status = :PAUSED # Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard # Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the # setting and behaves as if the setting was false. See this blog post for more # information: # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html campaign.manual_cpc = client.resource.manual_cpc do |manual_cpc| manual_cpc.enhanced_cpc_enabled = false end campaign.campaign_budget = budget_name end service = client.service.campaign response = service.mutate_campaigns( customer_id: customer_id, operations: [operation], ) campaign_name = response.results.first.resource_name puts "Added a standard shopping campaign with resource name #{campaign_name}." campaign_name end
Perl
sub add_standard_shopping_campaign { my ($api_client, $customer_id, $budget_resource_name, $merchant_center_account_id) = @_; # Create a standard shopping campaign. my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({ name => "Interplanetary Cruise Campaign #" . uniqid(), # Configure settings related to shopping campaigns including advertising # channel type and shopping setting. advertisingChannelType => SHOPPING, shoppingSetting => Google::Ads::GoogleAds::V17::Resources::ShoppingSetting->new({ merchantId => $merchant_center_account_id, # Set the priority of the campaign. Higher numbers take priority over # lower numbers. For standard shopping campaigns, allowed values are # between 0 and 2, inclusive. campaignPriority => 0, # Enable local inventory ads for this campaign. enableLocal => "true" } ), # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. status => Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED, # Set the bidding strategy to Manual CPC (with eCPC disabled). eCPC for # standard Shopping campaigns is deprecated. If eCPC is set to true, # Google Ads ignores the setting and behaves as if the setting was false. # See this blog post for more information: # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html # Recommendation: Use one of the automated bidding strategies for shopping # campaigns to help you optimize your advertising spend. More information # can be found here: https://support.google.com/google-ads/answer/6309029. manualCpc => Google::Ads::GoogleAds::V17::Common::ManualCpc->new( {enhancedCpcEnabled => "false"} ), # Set the budget. campaignBudget => $budget_resource_name }); # Create a campaign operation. my $campaign_operation = Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation-> new({create => $campaign}); # Add the campaign. my $campaign_resource_name = $api_client->CampaignService()->mutate({ customerId => $customer_id, operations => [$campaign_operation]})->{results}[0]{resourceName}; printf "Added a standard shopping campaign with resource name: '%s'.\n", $campaign_resource_name; return $campaign_resource_name; }