O tipo mais simples de segmento de público-alvo é composto por visitantes do seu site.
Pré-requisitos
Para criar e segmentar públicos-alvo, primeiro você precisa:
Analise o política de publicidade com base em interesses e local. Não é possível usar informações sensíveis sobre os usuários para criar públicos-alvo.
Configure sua tag do Google.
Os anunciantes que desejam criar listas de usuários com base no comportamento do aplicativo para dispositivos móveis devem implementar o SDK do Firebase ou trabalhar com SDKs de terceiros para acompanhar comportamento no app.
Recuperar a tag do Google
Todas as contas do Google Ads têm exatamente um nível de conta tag, criada automaticamente quando a conta for aberta.
Você pode recuperar a tag do Google na interface do Google Ads seguindo a Central de Ajuda
instruções ou
a API Google Ads criando um RemarketingAction
e, em seguida, recuperando a tag do Google.
emitindo uma
GoogleAdsService.searchStream
solicitação usando o remarketing_action
recurso:
SELECT
remarketing_action.id,
remarketing_action.name,
remarketing_action.tag_snippets
FROM remarketing_action
WHERE remarketing_action.resource_name = 'REMARKETING_ACTION_RESOURCE_NAME'
Instalar a tag do Google no seu site ou app
A próxima etapa é instalar a tag do Google em todas as páginas do site. Aprender mais informações sobre como adicionar a tag do Google ao seu site ou dispositivo móvel app.
Se você planeja criar segmentos de público-alvo com base apenas em URLs de páginas visitadas, não é necessário editar a tag do Google. Se você usa a personalização precisará editar sua tag para incluí-los, conforme detalhado em Avançado estratégias de codificação e criação de remarketing listas.
Você pode usar o Assistente de tags do Google para validar a instalação da tag.
Parâmetros integrados da tag do Google
É possível usar o parâmetro de remarketing integrado url__
para segmentar uma lista de usuários
com base nos URLs que as pessoas visitaram no seu site, como demonstrado no
a seção Os visitantes de seu site
exemplo.
Parâmetros personalizados da tag do Google
É possível adicionar uma tag do Google personalizada parâmetros à sua tag do Google para criar listas de usuários mais personalizadas.
Antes de criar seus próprios parâmetros personalizados, confira a lista de parâmetros predefinidos para ver se já houver uma boa opção para seu caso de uso. Como usar parâmetros predefinidos facilita a integração com outros recursos de remarketing do Google Ads.
Criar a lista de usuários
Você precisa criar uma lista de usuários com as pessoas que acionaram a
tag de remarketing configurada no seu site. Criar e gerenciar uma lista de usuários com
o UserListService
.
Para criar uma lista que capture todos que acessaram qualquer página do seu site,
defina o campo rule_based_user_list
da sua
UserList
por um objeto RuleBasedUserListInfo
.
Em seguida, especifique
Campo FlexibleRuleUserListInfo
ativado
seu objeto RuleBasedUserListInfo
, que contém uma regra segmentando pessoas que
que visitaram seu site.
Exemplo de código para criar uma lista de usuários com base em regras
Java
private String createUserList(GoogleAdsClient googleAdsClient, long customerId) { // Creates a rule targeting any user that visited a url containing 'example.com'. UserListRuleItemInfo rule = UserListRuleItemInfo.newBuilder() // Uses a built-in parameter to create a domain URL rule. .setName("url__") .setStringRuleItem( UserListStringRuleItemInfo.newBuilder() .setOperator(UserListStringRuleItemOperator.CONTAINS) .setValue("example.com") .build()) .build(); // Specifies that the user list targets visitors of a page based on the provided rule. FlexibleRuleUserListInfo flexibleRuleUserListInfo = FlexibleRuleUserListInfo.newBuilder() .setInclusiveRuleOperator(UserListFlexibleRuleOperator.AND) // Inclusive operands are joined together with the specified inclusiveRuleOperator. .addInclusiveOperands( FlexibleRuleOperandInfo.newBuilder() .setRule( UserListRuleInfo.newBuilder() .addRuleItemGroups( UserListRuleItemGroupInfo.newBuilder().addRuleItems(rule))) // Optional: adds a lookback window for this rule, in days. .setLookbackWindowDays(7L)) .build(); // Defines a representation of a user list that is generated by a rule. RuleBasedUserListInfo ruleBasedUserListInfo = RuleBasedUserListInfo.newBuilder() // Optional: To include past users in the user list, set the prepopulation_status to // REQUESTED. .setPrepopulationStatus(UserListPrepopulationStatus.REQUESTED) .setFlexibleRuleUserList(flexibleRuleUserListInfo) .build(); // Creates the user list. UserList userList = UserList.newBuilder() .setName("All visitors to example.com" + getPrintableDateTime()) .setDescription("Any visitor to any page of example.com") .setMembershipStatus(UserListMembershipStatus.OPEN) .setMembershipLifeSpan(365) .setRuleBasedUserList(ruleBasedUserListInfo) .build(); // Creates the operation. UserListOperation operation = UserListOperation.newBuilder().setCreate(userList).build(); // Creates the user list service client. try (UserListServiceClient userListServiceClient = googleAdsClient.getLatestVersion().createUserListServiceClient()) { // Adds the user list. MutateUserListsResponse response = userListServiceClient.mutateUserLists( Long.toString(customerId), ImmutableList.of(operation)); String userListResourceName = response.getResults(0).getResourceName(); // Prints the result. System.out.printf("Created user list with resource name '%s'.%n", userListResourceName); return userListResourceName; } }
C#
private string CreateUserList(GoogleAdsClient client, long customerId) { // Get the UserListService client. UserListServiceClient userListServiceClient = client.GetService(Services.V17.UserListService); // Create a rule targeting any user that visited a url containing 'example.com'. UserListRuleItemInfo rule = new UserListRuleItemInfo { // Use a built-in parameter to create a domain URL rule. Name = "url__", StringRuleItem = new UserListStringRuleItemInfo { Operator = UserListStringRuleItemOperator.Contains, Value = "example.com" } }; // Specify that the user list targets visitors of a page based on the provided rule. FlexibleRuleUserListInfo flexibleRuleUserListInfo = new FlexibleRuleUserListInfo(); FlexibleRuleOperandInfo flexibleRuleOperandInfo = new FlexibleRuleOperandInfo() { Rule = new UserListRuleInfo() }; UserListRuleItemGroupInfo userListRuleItemGroupInfo = new UserListRuleItemGroupInfo(); userListRuleItemGroupInfo.RuleItems.Add(rule); flexibleRuleOperandInfo.Rule.RuleItemGroups.Add(userListRuleItemGroupInfo); flexibleRuleUserListInfo.InclusiveOperands.Add(flexibleRuleOperandInfo); // Define a representation of a user list that is generated by a rule. RuleBasedUserListInfo ruleBasedUserListInfo = new RuleBasedUserListInfo { // Optional: To include past users in the user list, set the prepopulation_status to // REQUESTED. PrepopulationStatus = UserListPrepopulationStatus.Requested, FlexibleRuleUserList = flexibleRuleUserListInfo }; // Create the user list. UserList userList = new UserList { Name = $"All visitors to example.com #{ExampleUtilities.GetRandomString()}", Description = "Any visitor to any page of example.com", MembershipStatus = UserListMembershipStatus.Open, MembershipLifeSpan = 365L, RuleBasedUserList = ruleBasedUserListInfo }; // Create the operation. UserListOperation userListOperation = new UserListOperation { Create = userList }; // Add the user list, then print and return the new list's resource name. MutateUserListsResponse mutateUserListsResponse = userListServiceClient .MutateUserLists(customerId.ToString(), new[] { userListOperation }); string userListResourceName = mutateUserListsResponse.Results.First().ResourceName; Console.WriteLine($"Created user list with resource name '{userListResourceName}'."); return userListResourceName; }
PHP
private static function createUserList( GoogleAdsClient $googleAdsClient, int $customerId ): string { // Creates a rule targeting any user that visited a URL containing 'example.com'. $rule = new UserListRuleItemInfo([ // Uses a built-in parameter to create a domain URL rule. 'name' => 'url__', 'string_rule_item' => new UserListStringRuleItemInfo([ 'operator' => UserListStringRuleItemOperator::CONTAINS, 'value' => 'example.com' ]) ]); // Specifies that the user list targets visitors of a page based on the provided rule. $flexibleRuleUserListInfo = new FlexibleRuleUserListInfo([ 'inclusive_rule_operator' => UserListFlexibleRuleOperator::PBAND, // Inclusive operands are joined together with the specified inclusive rule operator. 'inclusive_operands' => [ new FlexibleRuleOperandInfo([ 'rule' => new UserListRuleInfo([ 'rule_item_groups' => [new UserListRuleItemGroupInfo(['rule_items' => [$rule]])] ]), // Optionally add a lookback window for this rule, in days. 'lookback_window_days' => 7 ]) ], 'exclusive_operands' => [] ]); // Defines a representation of a user list that is generated by a rule. $ruleBasedUserListInfo = new RuleBasedUserListInfo([ 'flexible_rule_user_list' => $flexibleRuleUserListInfo, // Optional: To include past users in the user list, set the prepopulation_status to // REQUESTED. 'prepopulation_status' => UserListPrepopulationStatus::REQUESTED ]); // Creates the user list. $userList = new UserList([ 'name' => "All visitors to example.com #" . Helper::getPrintableDatetime(), 'description' => "Any visitor to any page of example.com", 'membership_status' => UserListMembershipStatus::OPEN, 'membership_life_span' => 365, 'rule_based_user_list' => $ruleBasedUserListInfo ]); // Creates the operation. $operation = new UserListOperation(); $operation->setCreate($userList); // Issues a mutate request to add a user list. $userListServiceClient = $googleAdsClient->getUserListServiceClient(); /** @var MutateUserListsResponse $userListResponse */ $userListResponse = $userListServiceClient->mutateUserLists( MutateUserListsRequest::build($customerId, [$operation]) ); $userListResourceName = $userListResponse->getResults()[0]->getResourceName(); printf("Created user list with resource name '%s'.%s", $userListResourceName, PHP_EOL); return $userListResourceName; }
Python
def create_user_list(client, customer_id): """Creates a user list targeting users that have visited a given URL. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID used to create a user list. Returns: a str resource name for the newly created user list. """ # Creates a UserListOperation. user_list_operation = client.get_type("UserListOperation") # Creates a UserList. user_list = user_list_operation.create user_list.name = f"All visitors to example.com #{uuid4()}" user_list.description = "Any visitor to any page of example.com" user_list.membership_status = client.enums.UserListMembershipStatusEnum.OPEN user_list.membership_life_span = 365 # Optional: To include past users in the user list, set the # prepopulation_status to REQUESTED. user_list.rule_based_user_list.prepopulation_status = ( client.enums.UserListPrepopulationStatusEnum.REQUESTED ) # Specifies that the user list targets visitors of a page with a URL that # contains 'example.com'. user_list_rule_item_group_info = client.get_type( "UserListRuleItemGroupInfo" ) user_list_rule_item_info = client.get_type("UserListRuleItemInfo") # Uses a built-in parameter to create a domain URL rule. user_list_rule_item_info.name = "url__" user_list_rule_item_info.string_rule_item.operator = ( client.enums.UserListStringRuleItemOperatorEnum.CONTAINS ) user_list_rule_item_info.string_rule_item.value = "example.com" user_list_rule_item_group_info.rule_items.append(user_list_rule_item_info) # Specify that the user list targets visitors of a page based on the # provided rule. flexible_rule_user_list_info = ( user_list.rule_based_user_list.flexible_rule_user_list ) flexible_rule_user_list_info.inclusive_rule_operator = ( client.enums.UserListFlexibleRuleOperatorEnum.AND ) # Inclusive operands are joined together with the specified # inclusive rule operator. rule_operand = client.get_type("FlexibleRuleOperandInfo") rule_operand.rule.rule_item_groups.extend([user_list_rule_item_group_info]) rule_operand.lookback_window_days = 7 flexible_rule_user_list_info.inclusive_operands.append(rule_operand) user_list_service = client.get_service("UserListService") response = user_list_service.mutate_user_lists( customer_id=customer_id, operations=[user_list_operation] ) resource_name = response.results[0].resource_name print(f"Created user list with resource name: '{resource_name}'") return resource_name
Ruby
def create_user_list(client, customer_id) # Creates the user list operation. operation = client.operation.create_resource.user_list do |ul| ul.name = "All visitors to example.com ##{(Time.new.to_f * 1000).to_i}" ul.description = "Any visitor to any page of example.com" ul.membership_status = :OPEN ul.membership_life_span = 365 # Defines a representation of a user list that is generated by a rule. ul.rule_based_user_list = client.resource.rule_based_user_list_info do |r| # To include past users in the user list, set the prepopulation_status # to REQUESTED. r.prepopulation_status = :REQUESTED # Specifies that the user list targets visitors of a page based on # the provided rule. r.flexible_rule_user_list = client.resource.flexible_rule_user_list_info do |frul| frul.inclusive_rule_operator = :AND frul.inclusive_operands << client.resource.flexible_rule_operand_info do |froi| froi.rule = client.resource.user_list_rule_info do |u| u.rule_item_groups << client.resource.user_list_rule_item_group_info do |group| group.rule_items << client.resource.user_list_rule_item_info do |item| # Uses a built-in parameter to create a domain URL rule. item.name = "url__" item.string_rule_item = client.resource.user_list_string_rule_item_info do |s| s.operator = :CONTAINS s.value = "example.com" end end end end # Optionally add a lookback window for this rule, in days. froi.lookback_window_days = 7 end end end end # Issues a mutate request to add the user list. response = client.service.user_list.mutate_user_lists( customer_id: customer_id, operations: [operation], ) user_list_resource_name = response.results.first.resource_name puts "Created user list with resource name '#{user_list_resource_name}'" user_list_resource_name end
Perl
sub create_user_list { my ($api_client, $customer_id) = @_; # Create a rule targeting any user that visited a url containing 'example.com'. my $rule = Google::Ads::GoogleAds::V17::Common::UserListRuleItemInfo->new({ # Use a built-in parameter to create a domain URL rule. name => "url__", stringRuleItem => Google::Ads::GoogleAds::V17::Common::UserListStringRuleItemInfo->new({ operator => CONTAINS, value => "example.com" })}); # Specify that the user list targets visitors of a page based on the provided rule. my $user_list_rule_item_group_info = Google::Ads::GoogleAds::V17::Common::UserListRuleItemGroupInfo->new( {ruleItems => [$rule]}); my $flexible_rule_user_list_info = Google::Ads::GoogleAds::V17::Common::FlexibleRuleUserListInfo->new({ inclusiveRuleOperator => AND, # Inclusive operands are joined together with the specified inclusiveRuleOperator. inclusiveOperands => [ Google::Ads::GoogleAds::V17::Common::FlexibleRuleOperandInfo->new({ rule => Google::Ads::GoogleAds::V17::Common::UserListRuleInfo->new({ ruleItemGroups => [$user_list_rule_item_group_info]} ), # Optionally add a lookback window for this rule, in days. lookbackWindowDays => 7 }) ], exclusiveOperands => []}); # Define a representation of a user list that is generated by a rule. my $rule_based_user_list_info = Google::Ads::GoogleAds::V17::Common::RuleBasedUserListInfo->new({ # Optional: To include past users in the user list, set the # prepopulationStatus to REQUESTED. prepopulationStatus => REQUESTED, flexibleRuleUserList => $flexible_rule_user_list_info }); # Create the user list. my $user_list = Google::Ads::GoogleAds::V17::Resources::UserList->new({ name => "All visitors to example.com #" . uniqid(), description => "Any visitor to any page of example.com", membershipLifespan => 365, membershipStatus => OPEN, ruleBasedUserList => $rule_based_user_list_info }); # Create the operation. my $user_list_operation = Google::Ads::GoogleAds::V17::Services::UserListService::UserListOperation-> new({ create => $user_list }); # Add the user list, then print and return the new list's resource name. my $user_lists_response = $api_client->UserListService()->mutate({ customerId => $customer_id, operations => [$user_list_operation]}); my $user_list_resource_name = $user_lists_response->{results}[0]{resourceName}; printf "Created user list with resource name '%s'.\n", $user_list_resource_name; return $user_list_resource_name; }
Recuperar a lista
Para recuperar sua lista de usuários, envie a seguinte consulta na linguagem de consulta do Google Ads ao
user_list
.
SELECT
user_list.name,
user_list.membership_status,
user_list.membership_life_span
FROM user_list
WHERE
user_list.resource_name = 'USER_LIST_RESOURCE_NAME'
Segmentar a lista
Com o segmento de público-alvo criado, a próxima etapa é segmentá-lo.
Regras de segmentação do segmento de público-alvo
Listas de usuários positivas (que recebem lances) não podem ser definidas no nível da campanha, e o ao mesmo tempo. Os critérios positivos da lista de usuários precisam ser removidos de todos os grupos de anúncios de uma campanha antes que uma possa ser definida para ela.
A segmentação positiva por lista de usuários é permitida apenas para as campanhas da rede de pesquisa. Para Campanhas de display,
CampaignCriterion
que os conjuntosuser_list
precisam ser excluídos.Nas campanhas de pesquisa e do Shopping, as segmentações por lista de usuários não são compatíveis com a configuração os seguintes campos:
Segmentar anúncios para sua lista de usuários
O processo é semelhante ao de outros tipos de critérios de segmentação na API. A
o código a seguir demonstra como usar um AdGroupCriterion
para segmentar anúncios em um grupo para uma lista de usuários:
Java
private String targetAdsInAdGroupToUserList( GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) { // Creates the ad group criterion targeting members of the user list. AdGroupCriterion adGroupCriterion = AdGroupCriterion.newBuilder() .setAdGroup(ResourceNames.adGroup(customerId, adGroupId)) .setUserList(UserListInfo.newBuilder().setUserList(userList).build()) .build(); // Creates the operation. AdGroupCriterionOperation operation = AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build(); // Creates the ad group criterion service. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { // Adds the ad group criterion. MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient.mutateAdGroupCriteria( Long.toString(customerId), ImmutableList.of(operation)); // Gets and prints the results. String adGroupCriterionResourceName = response.getResults(0).getResourceName(); System.out.printf( "Successfully created ad group criterion with resource name '%s' " + "targeting user list with resource name '%s' with ad group with ID %d.%n", adGroupCriterionResourceName, userList, adGroupId); return adGroupCriterionResourceName; } }
C#
private string TargetAdsInAdGroupToUserList( GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName) { // Get the AdGroupCriterionService client. AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService (Services.V17.AdGroupCriterionService); // Create the ad group criterion targeting members of the user list. AdGroupCriterion adGroupCriterion = new AdGroupCriterion { AdGroup = ResourceNames.AdGroup(customerId, adGroupId), UserList = new UserListInfo { UserList = userListResourceName } }; // Create the operation. AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation { Create = adGroupCriterion }; // Add the ad group criterion, then print and return the new criterion's resource name. MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse = adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(), new[] { adGroupCriterionOperation }); string adGroupCriterionResourceName = mutateAdGroupCriteriaResponse.Results.First().ResourceName; Console.WriteLine("Successfully created ad group criterion with resource name " + $"'{adGroupCriterionResourceName}' targeting user list with resource name " + $"'{userListResourceName}' with ad group with ID {adGroupId}."); return adGroupCriterionResourceName; }
PHP
private static function targetAdsInAdGroupToUserList( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId, string $userListResourceName ): string { // Creates the ad group criterion targeting members of the user list. $adGroupCriterion = new AdGroupCriterion([ 'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId), 'user_list' => new UserListInfo(['user_list' => $userListResourceName]) ]); // Creates the operation. $operation = new AdGroupCriterionOperation(); $operation->setCreate($adGroupCriterion); // Issues a mutate request to add an ad group criterion. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); /** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */ $adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, [$operation]) ); $adGroupCriterionResourceName = $adGroupCriterionResponse->getResults()[0]->getResourceName(); printf( "Successfully created ad group criterion with resource name '%s' " . "targeting user list with resource name '%s' with ad group with ID %d.%s", $adGroupCriterionResourceName, $userListResourceName, $adGroupId, PHP_EOL ); return $adGroupCriterionResourceName; }
Python
def target_ads_in_ad_group_to_user_list( client, customer_id, ad_group_id, user_list_resource_name ): """Creates an ad group criterion that targets a user list with an ad group. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID used to create an ad group criterion. ad_group_id: a str ID for an ad group used to create an ad group criterion that targets members of a user list. user_list_resource_name: a str resource name for a user list. Returns: a str resource name for an ad group criterion. """ ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation") # Creates the ad group criterion targeting members of the user list. ad_group_criterion = ad_group_criterion_operation.create ad_group_criterion.ad_group = client.get_service( "AdGroupService" ).ad_group_path(customer_id, ad_group_id) ad_group_criterion.user_list.user_list = user_list_resource_name ad_group_criterion_service = client.get_service("AdGroupCriterionService") response = ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=[ad_group_criterion_operation] ) resource_name = response.results[0].resource_name print( "Successfully created ad group criterion with resource name: " f"'{resource_name}' targeting user list with resource name: " f"'{user_list_resource_name}' and with ad group with ID " f"{ad_group_id}." ) return resource_name
Ruby
def target_ads_in_ad_group_to_user_list( client, customer_id, ad_group_id, user_list ) # Creates the ad group criterion targeting members of the user list. operation = client.operation.create_resource.ad_group_criterion do |agc| agc.ad_group = client.path.ad_group(customer_id, ad_group_id) agc.user_list = client.resource.user_list_info do |info| info.user_list = user_list end end # Issues a mutate request to create the ad group criterion. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: [operation], ) ad_group_criterion_resource_name = response.results.first.resource_name puts "Successfully created ad group criterion with resource name " \ "'#{ad_group_criterion_resource_name}' targeting user list with resource name " \ "'#{user_list}' with ad group with ID #{ad_group_id}" ad_group_criterion_resource_name end
Perl
sub target_ads_in_ad_group_to_user_list { my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_; # Create the ad group criterion targeting members of the user list. my $ad_group_criterion = Google::Ads::GoogleAds::V17::Resources::AdGroupCriterion->new({ adGroup => Google::Ads::GoogleAds::V17::Utils::ResourceNames::ad_group( $customer_id, $ad_group_id ), userList => Google::Ads::GoogleAds::V17::Common::UserListInfo->new({ userList => $user_list_resource_name })}); # Create the operation. my $ad_group_criterion_operation = Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion }); # Add the ad group criterion, then print and return the new criterion's resource name. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => [$ad_group_criterion_operation]}); my $ad_group_criterion_resource_name = $ad_group_criteria_response->{results}[0]{resourceName}; printf "Successfully created ad group criterion with resource name '%s' " . "targeting user list with resource name '%s' with ad group with ID %d.\n", $ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id; return $ad_group_criterion_resource_name; }
Assim como em outros tipos de critérios, você pode atribuir outras propriedades ao
objeto AdGroupCriterion
, como substituições de lances.
Alternar níveis de segmentação
Se você mudar de critérios de lista de usuários no nível do grupo de anúncios para nível da campanha, primeiro remova os critérios da lista de usuários existentes de cada um grupo de anúncios pausado nessa campanha. Clique nos elementos expansíveis para visualizar de exemplo de código para cada etapa.
Primeiro, recupere todos os critérios de grupo de anúncios em uma determinada campanha.
Java
private List<String> getUserListAdGroupCriterion( GoogleAdsClient googleAdsClient, long customerId, long campaignId) { List<String> userListCriteria = new ArrayList<>(); // Creates the Google Ads service client. try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { // Creates a request that will retrieve all of the ad group criteria under a campaign. SearchGoogleAdsRequest request = SearchGoogleAdsRequest.newBuilder() .setCustomerId(Long.toString(customerId)) .setQuery( "SELECT ad_group_criterion.criterion_id" + " FROM ad_group_criterion" + " WHERE campaign.id = " + campaignId + " AND ad_group_criterion.type = 'USER_LIST'") .build(); // Issues the search request. SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request); // Iterates over all rows in all pages. Prints the results and adds the ad group criteria // resource names to the list. for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) { String adGroupCriterionResourceName = googleAdsRow.getAdGroupCriterion().getResourceName(); System.out.printf( "Ad group criterion with resource name '%s' was found.%n", adGroupCriterionResourceName); userListCriteria.add(adGroupCriterionResourceName); } } return userListCriteria; }
C#
private List<string> GetUserListAdGroupCriteria( GoogleAdsClient client, long customerId, long campaignId) { // Get the GoogleAdsService client. GoogleAdsServiceClient googleAdsServiceClient = client.GetService(Services.V17.GoogleAdsService); List<string> userListCriteriaResourceNames = new List<string>(); // Create a query that will retrieve all of the ad group criteria under a campaign. string query = $@" SELECT ad_group_criterion.criterion_id FROM ad_group_criterion WHERE campaign.id = {campaignId} AND ad_group_criterion.type = 'USER_LIST'"; // Issue the search request. googleAdsServiceClient.SearchStream(customerId.ToString(), query, delegate (SearchGoogleAdsStreamResponse resp) { // Display the results and add the resource names to the list. foreach (GoogleAdsRow googleAdsRow in resp.Results) { string adGroupCriterionResourceName = googleAdsRow.AdGroupCriterion.ResourceName; Console.WriteLine("Ad group criterion with resource name " + $"{adGroupCriterionResourceName} was found."); userListCriteriaResourceNames.Add(adGroupCriterionResourceName); } }); return userListCriteriaResourceNames; }
PHP
private static function getUserListAdGroupCriteria( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId ): array { // Creates a query that retrieves all of the ad group criteria under a campaign. $query = sprintf( "SELECT ad_group_criterion.criterion_id " . "FROM ad_group_criterion " . "WHERE campaign.id = %d " . "AND ad_group_criterion.type = 'USER_LIST'", $campaignId ); // Creates the Google Ads service client. $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient(); // Issues the search request. $response = $googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query)); $userListCriteria = []; // Iterates over all rows in all pages. Prints the user list criteria and adds the ad group // criteria resource names to the list. foreach ($response->iterateAllElements() as $googleAdsRow) { /** @var GoogleAdsRow $googleAdsRow */ $adGroupCriterionResourceName = $googleAdsRow->getAdGroupCriterion()->getResourceName(); printf( "Ad group criterion with resource name '%s' was found.%s", $adGroupCriterionResourceName, PHP_EOL ); $userListCriteria[] = $adGroupCriterionResourceName; } return $userListCriteria; }
Python
def get_user_list_ad_group_criteria(client, customer_id, campaign_id): """Finds all of user list ad group criteria under a campaign. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID. campaign_id: a str campaign ID. Returns: a list of ad group criterion resource names. """ # Creates a query that retrieves all of the ad group criteria under a # campaign. query = f""" SELECT ad_group_criterion.criterion_id FROM ad_group_criterion WHERE campaign.id = {campaign_id} AND ad_group_criterion.type = USER_LIST""" googleads_service = client.get_service("GoogleAdsService") search_request = client.get_type("SearchGoogleAdsRequest") search_request.customer_id = customer_id search_request.query = query response = googleads_service.search(request=search_request) # Iterates over all rows in all pages. Prints the user list criteria and # adds the ad group criteria resource names to the list. user_list_criteria = [] for row in response: resource_name = row.ad_group_criterion.resource_name print( "Ad group criterion with resource name '{resource_name}' was " "found." ) user_list_criteria.append(resource_name) return user_list_criteria
Ruby
def get_user_list_ad_group_criterion( client, customer_id, campaign_id ) user_list_criteria = [] # Creates a query that will retrieve all of the ad group criteria # under a campaign. query = <<~QUERY SELECT ad_group_criterion.criterion_id FROM ad_group_criterion WHERE campaign.id = #{campaign_id} AND ad_group_criterion.type = 'USER_LIST' QUERY # Issues the search request. response = client.service.google_ads.search( customer_id: customer_id, query: query, page_size: PAGE_SIZE, ) # Iterates over all rows in all pages. Prints the results and adds the ad # group criteria resource names to the list. response.each do |row| ad_group_criterion_resource_name = row.ad_group_criterion.resource_name puts "Ad group criterion with resource name " \ "'#{ad_group_criterion_resource_name}' was found" user_list_criteria << ad_group_criterion_resource_name end user_list_criteria end
Perl
sub get_user_list_ad_group_criteria { my ($api_client, $customer_id, $campaign_id) = @_; my $user_list_criterion_resource_names = []; # Create a search stream request that will retrieve all of the user list ad # group criteria under a campaign. my $search_stream_request = Google::Ads::GoogleAds::V17::Services::GoogleAdsService::SearchGoogleAdsStreamRequest ->new({ customerId => $customer_id, query => sprintf( "SELECT ad_group_criterion.criterion_id " . "FROM ad_group_criterion " . "WHERE campaign.id = %d AND ad_group_criterion.type = 'USER_LIST'", $campaign_id )}); my $search_stream_handler = Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({ service => $api_client->GoogleAdsService(), request => $search_stream_request }); # Issue a search request and process the stream response. $search_stream_handler->process_contents( sub { # Display the results and add the resource names to the list. my $google_ads_row = shift; my $ad_group_criterion_resource_name = $google_ads_row->{adGroupCriterion}{resourceName}; printf "Ad group criterion with resource name '%s' was found.\n", $ad_group_criterion_resource_name; push(@$user_list_criterion_resource_names, $ad_group_criterion_resource_name); }); return $user_list_criterion_resource_names; }
Em seguida, remova a segmentação de critérios do grupo de anúncios que foi retornada.
Java
private void removeExistingListCriteriaFromAdGroup( GoogleAdsClient googleAdsClient, long customerId, long campaignId) { // Retrieves all of the ad group criteria under a campaign. List<String> adGroupCriteria = getUserListAdGroupCriterion(googleAdsClient, customerId, campaignId); List<AdGroupCriterionOperation> operations = new ArrayList<>(); // Creates a list of remove operations. for (String adGroupCriterion : adGroupCriteria) { operations.add(AdGroupCriterionOperation.newBuilder().setRemove(adGroupCriterion).build()); } // Creates the ad group criterion service. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { // Removes the ad group criterion. MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient.mutateAdGroupCriteria( Long.toString(customerId), operations); // Gets and prints the results. System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount()); for (MutateAdGroupCriterionResult result : response.getResultsList()) { System.out.printf( "Successfully removed ad group criterion with resource name '%s'.%n", result.getResourceName()); } } }
C#
private void RemoveExistingListCriteriaFromAdGroup(GoogleAdsClient client, long customerId, long campaignId) { // Get the AdGroupCriterionService client. AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService(Services.V17.AdGroupCriterionService); // Retrieve all of the ad group criteria under a campaign. List<string> adGroupCriteria = GetUserListAdGroupCriteria(client, customerId, campaignId); // Create a list of remove operations. List<AdGroupCriterionOperation> operations = adGroupCriteria.Select(adGroupCriterion => new AdGroupCriterionOperation { Remove = adGroupCriterion }).ToList(); // Remove the ad group criteria and print the resource names of the removed criteria. MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse = adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(), operations); Console.WriteLine($"Removed {mutateAdGroupCriteriaResponse.Results.Count} ad group " + "criteria."); foreach (MutateAdGroupCriterionResult result in mutateAdGroupCriteriaResponse.Results) { Console.WriteLine("Successfully removed ad group criterion with resource name " + $"'{result.ResourceName}'."); } }
PHP
private static function removeExistingListCriteriaFromAdGroup( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId ) { // Retrieves all of the ad group criteria under a campaign. $allAdGroupCriteria = self::getUserListAdGroupCriteria( $googleAdsClient, $customerId, $campaignId ); $removeOperations = []; // Creates a list of remove operations. foreach ($allAdGroupCriteria as $adGroupCriterionResourceName) { $operation = new AdGroupCriterionOperation(); $operation->setRemove($adGroupCriterionResourceName); $removeOperations[] = $operation; } // Issues a mutate request to remove the ad group criteria. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); /** @var MutateAdGroupCriteriaResponse $adGroupCriteriaResponse */ $adGroupCriteriaResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, $removeOperations) ); foreach ($adGroupCriteriaResponse->getResults() as $adGroupCriteriaResult) { printf( "Successfully removed ad group criterion with resource name '%s'.%s", $adGroupCriteriaResult->getResourceName(), PHP_EOL ); } }
Python
def remove_existing_criteria_from_ad_group(client, customer_id, campaign_id): """Removes all ad group criteria targeting a user list under a campaign. This is a necessary step before targeting a user list at the campaign level. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID. campaign_id: a str ID for a campaign that will have all ad group criteria that targets user lists removed. """ # Retrieves all of the ad group criteria under a campaign. all_ad_group_criteria = get_user_list_ad_group_criteria( client, customer_id, campaign_id ) # Creates a list of remove operations. remove_operations = [] for ad_group_criterion_resource_name in all_ad_group_criteria: remove_operation = client.get_type("AdGroupCriterionOperation") remove_operation.remove = ad_group_criterion_resource_name remove_operations.append(remove_operation) ad_group_criterion_service = client.get_service("AdGroupCriterionService") response = ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=remove_operations ) print( "Successfully removed ad group criterion with resource name: " f"'{response.results[0].resource_name}'" )
Ruby
def remove_existing_list_criteria_from_ad_group( client, customer_id, campaign_id ) # Retrieves all of the ad group criteria under a campaign. ad_group_criteria = get_user_list_ad_group_criterion( client, customer_id, campaign_id) # Creates a list of remove operations. operations = [] ad_group_criteria.each do |agc| operations << client.operation.remove_resource.ad_group_criterion(agc) end # Issues a mutate request to remove all ad group criteria. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: operations, ) puts "Removed #{response.results.size} ad group criteria." response.results.each do |result| puts "Successfully removed ad group criterion with resource name " \ "'#{result.resource_name}'" end end
Perl
sub remove_existing_list_criteria_from_ad_group { my ($api_client, $customer_id, $campaign_id) = @_; # Retrieve all of the ad group criteria under a campaign. my $ad_group_criteria = get_user_list_ad_group_criteria($api_client, $customer_id, $campaign_id); # Create a list of remove operations. my $operations = []; foreach my $ad_group_criterion (@$ad_group_criteria) { push( @$operations, Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ remove => $ad_group_criterion })); } # Remove the ad group criteria and print the resource names of the removed criteria. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => $operations }); printf "Removed %d ad group criteria.\n", scalar @{$ad_group_criteria_response->{results}}; foreach my $result (@{$ad_group_criteria_response->{results}}) { printf "Successfully removed ad group criterion with resource name '%s'.\n", $result->{resourceName}; } }
Os critérios de lista de usuários no nível da campanha existentes também devem ser removidos ao mudar para listas de usuários no nível do grupo de anúncios, e o processo reflete o exemplo anterior.
Segmentar anúncios de uma campanha para uma lista de usuários com um Campaigncritério.
Java
private String targetAdsInCampaignToUserList( GoogleAdsClient googleAdsClient, long customerId, long campaignId, String userList) { // Creates the campaign criterion. CampaignCriterion campaignCriterion = CampaignCriterion.newBuilder() .setCampaign(ResourceNames.campaign(customerId, campaignId)) .setUserList(UserListInfo.newBuilder().setUserList(userList).build()) .build(); // Creates the operation. CampaignCriterionOperation operation = CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build(); // Creates the campaign criterion service client. try (CampaignCriterionServiceClient campaignCriterionServiceClient = googleAdsClient.getLatestVersion().createCampaignCriterionServiceClient()) { // Adds the campaign criterion. MutateCampaignCriteriaResponse response = campaignCriterionServiceClient.mutateCampaignCriteria( Long.toString(customerId), ImmutableList.of(operation)); // Gets and prints the campaign criterion resource name. String campaignCriterionResourceName = response.getResults(0).getResourceName(); System.out.printf( "Successfully created campaign criterion with resource name '%s' " + "targeting user list with resource name '%s' with campaign with ID %d.%n", campaignCriterionResourceName, userList, campaignId); return campaignCriterionResourceName; } }
C#
private string TargetAdsInCampaignToUserList( GoogleAdsClient client, long customerId, long campaignId, string userListResourceName) { // Get the CampaignCriterionService client. CampaignCriterionServiceClient campaignCriterionServiceClient = client.GetService(Services.V17.CampaignCriterionService); // Create the campaign criterion. CampaignCriterion campaignCriterion = new CampaignCriterion { Campaign = ResourceNames.Campaign(customerId, campaignId), UserList = new UserListInfo { UserList = userListResourceName } }; // Create the operation. CampaignCriterionOperation campaignCriterionOperation = new CampaignCriterionOperation { Create = campaignCriterion }; // Add the campaign criterion and print the resulting criterion's resource name. MutateCampaignCriteriaResponse mutateCampaignCriteriaResponse = campaignCriterionServiceClient.MutateCampaignCriteria(customerId.ToString(), new[] { campaignCriterionOperation }); string campaignCriterionResourceName = mutateCampaignCriteriaResponse.Results.First().ResourceName; Console.WriteLine("Successfully created campaign criterion with resource name " + $"'{campaignCriterionResourceName}' targeting user list with resource name " + $"'{userListResourceName}' with campaign with ID {campaignId}."); return campaignCriterionResourceName; }
PHP
private static function targetAdsInCampaignToUserList( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId, string $userListResourceName ): string { // Creates the campaign criterion. $campaignCriterion = new CampaignCriterion([ 'campaign' => ResourceNames::forCampaign($customerId, $campaignId), 'user_list' => new UserListInfo(['user_list' => $userListResourceName]) ]); // Creates the operation. $operation = new CampaignCriterionOperation(); $operation->setCreate($campaignCriterion); // Issues a mutate request to create a campaign criterion. $campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient(); /** @var MutateCampaignCriteriaResponse $campaignCriteriaResponse */ $campaignCriteriaResponse = $campaignCriterionServiceClient->mutateCampaignCriteria( MutateCampaignCriteriaRequest::build($customerId, [$operation]) ); $campaignCriterionResourceName = $campaignCriteriaResponse->getResults()[0]->getResourceName(); printf( "Successfully created campaign criterion with resource name '%s' " . "targeting user list with resource name '%s' with campaign with ID %d.%s", $campaignCriterionResourceName, $userListResourceName, $campaignId, PHP_EOL ); return $campaignCriterionResourceName; }
Python
def target_ads_in_campaign_to_user_list( client, customer_id, campaign_id, user_list_resource_name ): """Creates a campaign criterion that targets a user list with a campaign. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID used to create an campaign criterion. campaign_id: a str ID for a campaign used to create a campaign criterion that targets members of a user list. user_list_resource_name: a str resource name for a user list. Returns: a str resource name for a campaign criterion. """ campaign_criterion_operation = client.get_type("CampaignCriterionOperation") campaign_criterion = campaign_criterion_operation.create campaign_criterion.campaign = client.get_service( "CampaignService" ).campaign_path(customer_id, campaign_id) campaign_criterion.user_list.user_list = user_list_resource_name campaign_criterion_service = client.get_service("CampaignCriterionService") response = campaign_criterion_service.mutate_campaign_criteria( customer_id=customer_id, operations=[campaign_criterion_operation] ) resource_name = response.results[0].resource_name print( "Successfully created campaign criterion with resource name " f"'{resource_name}' targeting user list with resource name " f"'{user_list_resource_name}' with campaign with ID {campaign_id}" ) return resource_name
Ruby
def target_ads_in_campaign_to_user_list( client, customer_id, campaign_id, user_list ) # Creates the campaign criterion targeting members of the user list. operation = client.operation.create_resource.campaign_criterion do |cc| cc.campaign = client.path.campaign(customer_id, campaign_id) cc.user_list = client.resource.user_list_info do |info| info.user_list = user_list end end # Issues a mutate request to create the campaign criterion. response = client.service.campaign_criterion.mutate_campaign_criteria( customer_id: customer_id, operations: [operation], ) campaign_criterion_resource_name = response.results.first.resource_name puts "Successfully created campaign criterion with resource name " \ "'#{campaign_criterion_resource_name}' targeting user list with resource name " \ "'#{user_list}' with campaign with ID #{campaign_id}" campaign_criterion_resource_name end
Perl
sub target_ads_in_campaign_to_user_list { my ($api_client, $customer_id, $campaign_id, $user_list_resource_name) = @_; # Create the campaign criterion. my $campaign_criterion = Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({ campaign => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign( $customer_id, $campaign_id ), userList => Google::Ads::GoogleAds::V17::Common::UserListInfo->new({ userList => $user_list_resource_name })}); # Create the operation. my $campaign_criterion_operation = Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => $campaign_criterion }); # Add the campaign criterion and print the resulting criterion's resource name. my $campaign_criteria_response = $api_client->CampaignCriterionService()->mutate({ customerId => $customer_id, operations => [$campaign_criterion_operation]}); my $campaign_criterion_resource_name = $campaign_criteria_response->{results}[0]{resourceName}; printf "Successfully created campaign criterion with resource name '%s' " . "targeting user list with resource name '%s' with campaign with ID %d.\n", $campaign_criterion_resource_name, $user_list_resource_name, $campaign_id; return $campaign_criterion_resource_name; }
Analisar o desempenho da lista
Para coletar dados de performance dos seus segmentos de público-alvo, faça uma pesquisa
solicitação para ad_group_audience_view
ou o recurso campaign_audience_view
.
Por exemplo, observe o conversions
ou o cost_per_conversion
para
determinar se a segmentação do público-alvo está realmente levando a mais
conversões e, em seguida, ajuste seus modificadores de lance adequadamente.
SELECT
ad_group_criterion.criterion_id,
metrics.conversions,
metrics.cost_per_conversion
FROM ad_group_audience_view