Google מציעה מגוון מוצרים וקהלים שאפשר להשתמש בהם כדי ליצור קמפיינים, אבל יכול להיות שאתם לא יודעים איך לגבש תוכנית. כדי לעזור לכם בכך, ReachPlanService מספק שיטות לגילוי שאפשר להשתמש בהן כדי ליצור עקומה.
טירגוט לפי קהל
הרכיב הראשון בתוכנית מדיה הוא טירגוט לפי קהל, שיכול לכלול את קריטריוני הטירגוט הבאים:
- קהלים: אפשר לטרגט קהלים עם תחום עניין משותף, קהלים עם כוונת רכישה וקהלים לפי אירוע משמעותי בחיים באמצעות
AudienceTargeting. - טווח גילאים: מציינים את קבוצות הגילאים שאליהן מכוונים באמצעות
ReachPlanAgeRangeenum. - מגדרים: טירגוט מגדרים ספציפיים באמצעות הקריטריון
GenderInfo. - מכשירים: טירגוט מכשירים ספציפיים באמצעות הקריטריון
DeviceInfo. - מיקומים: אפשר למצוא מזהי מיקומים נתמכים באמצעות
ListPlannableLocations. - ערוצים: כדי למצוא ערוצים רלוונטיים, שמשתנים בהתאם למוצר ולאזור, משתמשים בלחצן
ListPlannableLocations.
תמהיל מוצרים
בנוסף לפרטי הטירגוט, צריך לציין תמהיל מוצרים כדי ליצור עקומה.
השיטה ListPlannableProducts ב-ReachPlanService מציגה את הפורמטים העדכניים שזמינים למזהה מיקום נתון, שמיוצגים על ידי השדות plannable_product_code ו-plannable_product_name של ProductMetadata. חשוב לזכור שהערכים האלה משתנים מעת לעת, ולכן מומלץ לספק למשתמשים תוצאות בזמן אמת ולא לשמור את התשובות במצב אופליין.
הנה דוגמה לקוד שמראה איך מקבלים את תמהיל המוצרים לפי קריטריוני טירגוט מסוימים:
Java
private void showPlannableProducts( ReachPlanServiceClient reachPlanServiceClient, String locationId) { ListPlannableProductsRequest request = ListPlannableProductsRequest.newBuilder().setPlannableLocationId(locationId).build(); ListPlannableProductsResponse response = reachPlanServiceClient.listPlannableProducts(request); System.out.printf("Plannable Products for location %s:%n", locationId); for (ProductMetadata product : response.getProductMetadataList()) { System.out.printf("%s:%n", product.getPlannableProductCode()); System.out.println("Age Ranges:"); for (ReachPlanAgeRange ageRange : product.getPlannableTargeting().getAgeRangesList()) { System.out.printf("\t- %s%n", ageRange); } System.out.println("Genders:"); for (GenderInfo gender : product.getPlannableTargeting().getGendersList()) { System.out.printf("\t- %s%n", gender.getType()); } System.out.println("Devices:"); for (DeviceInfo device : product.getPlannableTargeting().getDevicesList()) { System.out.printf("\t- %s%n", device.getType()); } } }
C#
public void ShowPlannableProducts( ReachPlanServiceClient reachPlanService, string locationId) { ListPlannableProductsRequest request = new ListPlannableProductsRequest { PlannableLocationId = locationId }; ListPlannableProductsResponse response = reachPlanService.ListPlannableProducts( request); Console.WriteLine($"Plannable Products for location {locationId}:"); foreach (ProductMetadata product in response.ProductMetadata) { Console.WriteLine($"{product.PlannableProductCode}:"); Console.WriteLine("Age Ranges:"); foreach (ReachPlanAgeRange ageRange in product.PlannableTargeting.AgeRanges) { Console.WriteLine($"\t- {ageRange}"); } Console.WriteLine("Genders:"); foreach (GenderInfo gender in product.PlannableTargeting.Genders) { Console.WriteLine($"\t- {gender.Type}"); } Console.WriteLine("Devices:"); foreach (DeviceInfo device in product.PlannableTargeting.Devices) { Console.WriteLine($"\t- {device.Type}"); } } }
PHP
private static function showPlannableProducts(GoogleAdsClient $googleAdsClient) { $response = $googleAdsClient->getReachPlanServiceClient()->listPlannableProducts( ListPlannableProductsRequest::build(self::LOCATION_ID) ); print 'Plannable Products for Location ID ' . self::LOCATION_ID . ':' . PHP_EOL; foreach ($response->getProductMetadata() as $product) { /** @var ProductMetadata $product */ print $product->getPlannableProductCode() . ':' . PHP_EOL; print 'Age Ranges:' . PHP_EOL; foreach ($product->getPlannableTargeting()->getAgeRanges() as $ageRange) { /** @var ReachPlanAgeRange $ageRange */ printf("\t- %s%s", ReachPlanAgeRange::name($ageRange), PHP_EOL); } print 'Genders:' . PHP_EOL; foreach ($product->getPlannableTargeting()->getGenders() as $gender) { /** @var GenderInfo $gender */ printf("\t- %s%s", GenderType::name($gender->getType()), PHP_EOL); } print 'Devices:' . PHP_EOL; foreach ($product->getPlannableTargeting()->getDevices() as $device) { /** @var DeviceInfo $device */ printf("\t- %s%s", Device::name($device->getType()), PHP_EOL); } } }
Python
def show_plannable_products(client: GoogleAdsClient, location_id: str): """Lists plannable products for a given location. Args: client: an initialized GoogleAdsClient instance. location_id: The location ID to plan for. """ reach_plan_service: ReachPlanServiceClient = client.get_service( "ReachPlanService" ) response: ListPlannableProductsResponse = ( reach_plan_service.list_plannable_products( plannable_location_id=location_id ) ) print(f"Plannable Products for Location ID {location_id}") product_metadata: ProductMetadata for product_metadata in response.product_metadata: print( f"{product_metadata.plannable_product_code} : " f"{product_metadata.plannable_product_name}" ) print("Age Ranges:") age_range: ReachPlanAgeRangeEnum for age_range in product_metadata.plannable_targeting.age_ranges: print(f"\t- {age_range.name}") print("Genders:") gender: GenderInfo for gender in product_metadata.plannable_targeting.genders: print(f"\t- {gender.type_.name}") print("Devices:") device: DeviceInfo for device in product_metadata.plannable_targeting.devices: print(f"\t- {device.type_.name}")
Ruby
def show_plannable_products(reach_plan_service) response = reach_plan_service.list_plannable_products( plannable_location_id: LOCATION_ID, ) puts "Plannable Products for Location ID #{LOCATION_ID}:" response.product_metadata.each do |product| puts "#{product.plannable_product_code}:" puts "Age Ranges:" product.plannable_targeting.age_ranges.each do |age_range| puts "\t- #{age_range}" end puts "Genders:" product.plannable_targeting.genders.each do |gender| puts "\t- #{gender.type}" end puts "Devices:" product.plannable_targeting.devices.each do |device| puts "\t- #{device.type}" end end end
Perl
sub show_plannable_products { my ($reach_plan_service, $location_id) = @_; my $response = $reach_plan_service->list_plannable_products({ plannableLocationId => $location_id }); printf "Plannable Products for location %d:\n", $location_id; foreach my $product (@{$response->{productMetadata}}) { printf "%s : '%s'\n", $product->{plannableProductCode}, $product->{plannableProductName}; print "Age Ranges:\n"; foreach my $age_range (@{$product->{plannableTargeting}{ageRanges}}) { printf "\t- %s\n", $age_range; } print "Genders:\n"; foreach my $gender (@{$product->{plannableTargeting}{genders}}) { printf "\t- %s\n", $gender->{type}; } print "Devices:\n"; foreach my $device (@{$product->{plannableTargeting}{devices}}) { printf "\t- %s\n", $device->{type}; } } }
כדי ליצור עקומה, צריך להקצות תקציב לכל מוצר:
Java
private void forecastManualMix( ReachPlanServiceClient reachPlanServiceClient, long customerId, String locationId, String currencyCode, long budgetMicros) { List<PlannedProduct> productMix = new ArrayList<>(); // Set up a ratio to split the budget between two products. double trueviewAllocation = 0.15; double bumperAllocation = 1 - trueviewAllocation; // See listPlannableProducts on ReachPlanService to retrieve a list // of valid PlannableProductCode's for a given location: // https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService productMix.add( PlannedProduct.newBuilder() .setPlannableProductCode("TRUEVIEW_IN_STREAM") .setBudgetMicros((long) (budgetMicros * bumperAllocation)) .build()); productMix.add( PlannedProduct.newBuilder() .setPlannableProductCode("BUMPER") .setBudgetMicros((long) (budgetMicros * bumperAllocation)) .build()); GenerateReachForecastRequest request = buildReachRequest(customerId, productMix, locationId, currencyCode); getReachCurve(reachPlanServiceClient, request); }
C#
public void ForecastMix(ReachPlanServiceClient reachPlanService, string customerId, string locationId, string currencyCode, long budgetMicros) { List<PlannedProduct> productMix = new List<PlannedProduct>(); // Set up a ratio to split the budget between two products. double trueviewAllocation = 0.15; double bumperAllocation = 1 - trueviewAllocation; // See listPlannableProducts on ReachPlanService to retrieve a list // of valid PlannableProductCode's for a given location: // https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService productMix.Add(new PlannedProduct { PlannableProductCode = "TRUEVIEW_IN_STREAM", BudgetMicros = Convert.ToInt64(budgetMicros * trueviewAllocation) }); productMix.Add(new PlannedProduct { PlannableProductCode = "BUMPER", BudgetMicros = Convert.ToInt64(budgetMicros * bumperAllocation) }); GenerateReachForecastRequest request = BuildReachRequest(customerId, productMix, locationId, currencyCode); GetReachCurve(reachPlanService, request); }
PHP
private static function forecastManualMix(GoogleAdsClient $googleAdsClient, int $customerId) { // Set up a ratio to split the budget between two products. $trueviewAllocation = floatval(0.15); $bumperAllocation = floatval(1 - $trueviewAllocation); // See listPlannableProducts on ReachPlanService to retrieve a list // of valid PlannableProductCode's for a given location: // https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService $productMix = [ new PlannedProduct([ 'plannable_product_code' => 'TRUEVIEW_IN_STREAM', 'budget_micros' => self::BUDGET_MICROS * $trueviewAllocation ]), new PlannedProduct([ 'plannable_product_code' => 'BUMPER', 'budget_micros' => self::BUDGET_MICROS * $bumperAllocation ]) ]; self::getReachCurve( $googleAdsClient, $customerId, $productMix, self::LOCATION_ID, self::CURRENCY_CODE ); }
Python
def forecast_manual_mix( client: GoogleAdsClient, customer_id: str, location_id: str, currency_code: str, budget: int, ): """Pulls a forecast for product mix created manually. Args: client: an initialized GoogleAdsClient instance. customer_id: The customer ID for the reach forecast. location_id: The location ID to plan for. currency_code: Three-character ISO 4217 currency code. budget: Budget to allocate to the plan. """ product_mix: list[PlannedProduct] = [] trueview_allocation = 0.15 bumper_allocation = 1 - trueview_allocation product_splits = [ ("TRUEVIEW_IN_STREAM", trueview_allocation), ("BUMPER", bumper_allocation), ] product: str split: float for product, split in product_splits: planned_product: PlannedProduct = client.get_type("PlannedProduct") planned_product.plannable_product_code = product planned_product.budget_micros = math.trunc(budget * ONE_MILLION * split) product_mix.append(planned_product) request_reach_curve( client, customer_id, product_mix, location_id, currency_code )
Ruby
def forecast_manual_mix(client, reach_plan_service, customer_id) # Set up a ratio to split the budget between two products. trueview_allocation = 0.15 bumper_allocation = 1 - trueview_allocation # See listPlannableProducts on ReachPlanService to retrieve a list # of valid PlannableProductCode's for a given location: # https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService product_mix = [] product_mix << client.resource.planned_product do |p| p.plannable_product_code = 'TRUEVIEW_IN_STREAM' p.budget_micros = BUDGET_MICROS * trueview_allocation end product_mix << client.resource.planned_product do |p| p.plannable_product_code = 'BUMPER' p.budget_micros = BUDGET_MICROS * bumper_allocation end get_reach_curve( client, reach_plan_service, customer_id, product_mix, LOCATION_ID, CURRENCY_CODE, ) end
Perl
sub forecast_mix { my ( $reach_plan_service, $customer_id, $location_id, $currency_code, $budget_micros ) = @_; my $product_mix = []; # Set up a ratio to split the budget between two products. my $trueview_allocation = 0.15; my $bumper_allocation = 1 - $trueview_allocation; # See list_plannable_products on ReachPlanService to retrieve a list of valid # plannable product codes for a given location: # https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanService push @$product_mix, Google::Ads::GoogleAds::V22::Services::ReachPlanService::PlannedProduct-> new({ plannableProductCode => "TRUEVIEW_IN_STREAM", budgetMicros => int($budget_micros * $trueview_allocation)}); push @$product_mix, Google::Ads::GoogleAds::V22::Services::ReachPlanService::PlannedProduct-> new({ plannableProductCode => "BUMPER", budgetMicros => int($budget_micros * $bumper_allocation)}); my $reach_request = build_reach_request($customer_id, $product_mix, $location_id, $currency_code); pull_reach_curve($reach_plan_service, $reach_request); }
בשלב הזה אפשר גם להגדיר advanced_product_targeting לחבילות הערוצים של YouTube Select.
שדות של בקשה לתחזית פוטנציאל החשיפה
צריך להגדיר את השדות customer_id, campaign_duration ו-planned_products לכל GenerateReachForecastRequest.
אפשר גם להגדיר את השדות האופציונליים הבאים:
| שדה | תיאור |
|---|---|
cookie_frequency_cap_setting |
מספר הפעמים המקסימלי שבהן מודעה יכולה להיות מוצגת לאותו משתמש במהלך מרווח זמן מוגדר. אפשר להגדיר את המגבלה הזו ליום, לשבוע או לחודש. |
currency_code |
קוד מטבע בן 3 תווים לפי תקן ISO 4217. |
customer_reach_group |
השם של הלקוח שעבורו מתבצע התכנון. זהו ערך שמוגדר על ידי המשתמש. חובה אם הערך של targeting.audience_targeting מוגדר. |
min_effective_frequency |
מספר הפעמים המינימלי שמשתמש נחשף למודעה כדי להיכלל במדדי היקף החשיפה המדווחים. |
targeting |
הטירגוט שיחול על כל המוצרים שנבחרו במוצר המשלים, כולל מיקום, טווח גילאים, מגדרים, מכשירים ורשת. |
המאמרים הבאים
איך יוצרים עקומת פוטנציאל חשיפה