پس از جمعآوری تنظیمات هدفگذاری و ترکیب محصول برای طرح رسانهای خود، میتوانید با استفاده از روش GenerateReachForecast در ReachPlanService ، منحنی بودجه در مقابل میزان دسترسی بالقوه را ایجاد کنید. برای جزئیات بیشتر در مورد فیلدهای درخواست، به واژهنامه و راهنمای طرح رسانه مراجعه کنید.
شیء، مقادیر خاصی user_interest_category در UserInterestInfo برای پیشبینیهای دسترسی پشتیبانی نمیشوند.
منحنیها را ذخیره کنید
شما فقط میتوانید منحنیهای تکی را برای راحتی کاربران خود ذخیره کنید. ذخیره منحنیها به صورت دسته جمعی اکیداً ممنوع است. اگر نیاز به ایجاد منحنیها به صورت دسته جمعی دارید، ابتدا با نماینده گوگل خود مشورت کنید.
مدیریت خطا
درخواستها به ReachPlanService باید از ساختار API پایه پیروی کنند و در صورت عدم اعتبارسنجی، ممکن است خطاهای رایج را برگردانند.
علاوه بر خطاهای رایج، ReachPlanService میتواند خطاهای خاص مربوط به برنامهریزی دسترسی که در ReachPlanError ذکر شده است را نیز برگرداند.
تغییرات برای YouTube Select
YouTube Select (YTS) در سرویس Reach Plan اکنون از هدفگذاری در سطح صف، در مقایسه با Run-of-Network قبلی، برای همه مکانهای واجد شرایط YTS در قیمتگذاری Instant Reserve پشتیبانی میکند. با Instant Reserve، این خطاها ممکن است هنگام درخواست پیشبینی برای YTS نیز رخ دهند:
پیشبینی دستیابی به هدف برای تولید تقاضا
هنگام تولید منحنی برای محصولات قابل برنامهریزی DEMAND_GEN ، باید نرخ تبدیل مورد انتظار برای هر محصول را نیز لحاظ کنید.
برای دریافت پیشنهادهای نرخ تبدیل برای محصولات قابل برنامهریزی پشتیبانیشده، از متد GenerateConversionRates استفاده کنید.
مثال کد
این منحنی شامل تعداد مطلق بازدید و دسترسی کاربران، و همچنین اندازههای جهانی مربوط به جمعیت سرشماری و اندازه مخاطبان یوتیوب برای جمعیت و کشور مورد نظر است.
جاوا
private void getReachCurve( ReachPlanServiceClient reachPlanServiceClient, GenerateReachForecastRequest request) { GenerateReachForecastResponse response = reachPlanServiceClient.generateReachForecast(request); System.out.println("Reach curve output:"); System.out.println( "Currency, Cost Micros, On-Target Reach, On-Target Imprs, Total Reach, Total Imprs," + " Products"); for (ReachForecast point : response.getReachCurve().getReachForecastsList()) { System.out.printf( "%s, \"", Joiner.on(", ") .join( request.getCurrencyCode(), String.valueOf(point.getCostMicros()), String.valueOf(point.getForecast().getOnTargetReach()), String.valueOf(point.getForecast().getOnTargetImpressions()), String.valueOf(point.getForecast().getTotalReach()), String.valueOf(point.getForecast().getTotalImpressions()))); for (PlannedProductReachForecast product : point.getPlannedProductReachForecastsList()) { System.out.printf("[Product: %s, ", product.getPlannableProductCode()); System.out.printf("Budget Micros: %s]", product.getCostMicros()); } System.out.printf("\"%n"); } }
سی شارپ
public void GetReachCurve(ReachPlanServiceClient reachPlanService, GenerateReachForecastRequest request) { GenerateReachForecastResponse response = reachPlanService.GenerateReachForecast( request); Console.WriteLine("Reach curve output:"); Console.WriteLine( "Currency, Cost Micros, On-Target Reach, On-Target Impressions, Total Reach," + " Total Impressions, Products"); foreach (ReachForecast point in response.ReachCurve.ReachForecasts) { Console.Write($"{request.CurrencyCode}, "); Console.Write($"{point.CostMicros}, "); Console.Write($"{point.Forecast.OnTargetReach}, "); Console.Write($"{point.Forecast.OnTargetImpressions}, "); Console.Write($"{point.Forecast.TotalReach}, "); Console.Write($"{point.Forecast.TotalImpressions}, "); Console.Write("\"["); foreach (PlannedProductReachForecast productReachForecast in point.PlannedProductReachForecasts) { Console.Write($"(Product: {productReachForecast.PlannableProductCode}, "); Console.Write($"Budget Micros: {productReachForecast.CostMicros}), "); } Console.WriteLine("]\""); } }
پی اچ پی
private static function getReachCurve( GoogleAdsClient $googleAdsClient, int $customerId, array $productMix, string $locationId, string $currencyCode ) { // Valid durations are between 1 and 90 days. $duration = new CampaignDuration(['duration_in_days' => 28]); $targeting = new Targeting([ 'plannable_location_id' => $locationId, 'age_range' => ReachPlanAgeRange::AGE_RANGE_18_65_UP, 'genders' => [ new GenderInfo(['type' => GenderType::FEMALE]), new GenderInfo(['type' => GenderType::MALE]) ], 'devices' => [ new DeviceInfo(['type' => Device::DESKTOP]), new DeviceInfo(['type' => Device::MOBILE]), new DeviceInfo(['type' => Device::TABLET]) ] ]); // See the docs for defaults and valid ranges: // https://developers.google.com/google-ads/api/reference/rpc/latest/GenerateReachForecastRequest $response = $googleAdsClient->getReachPlanServiceClient()->generateReachForecast( GenerateReachForecastRequest::build($customerId, $duration, $productMix) ->setCurrencyCode($currencyCode) ->setTargeting($targeting) ); printf( "Reach curve output:%sCurrency, Cost Micros, On-Target Reach, On-Target Imprs," . " Total Reach, Total Imprs, Products%s", PHP_EOL, PHP_EOL ); foreach ($response->getReachCurve()->getReachForecasts() as $point) { $products = ''; /** @var ReachForecast $point */ foreach ($point->getPlannedProductReachForecasts() as $plannedProductReachForecast) { /** @var PlannedProductReachForecast $plannedProductReachForecast */ $products .= sprintf( '(Product: %s, Budget Micros: %s)', $plannedProductReachForecast->getPlannableProductCode(), $plannedProductReachForecast->getCostMicros() ); } printf( "%s, %d, %d, %d, %d, %d, %s%s", $currencyCode, $point->getCostMicros(), $point->getForecast()->getOnTargetReach(), $point->getForecast()->getOnTargetImpressions(), $point->getForecast()->getTotalReach(), $point->getForecast()->getTotalImpressions(), $products, PHP_EOL ); } }
پایتون
def request_reach_curve( client: GoogleAdsClient, customer_id: str, product_mix: list[PlannedProduct], location_id: str, currency_code: str, ): """Creates a sample request for a given product mix. Args: client: an initialized GoogleAdsClient instance. customer_id: The customer ID for the reach forecast. product_mix: The product mix for the reach forecast. location_id: The location ID to plan for. currency_code: Three-character ISO 4217 currency code. """ # See the docs for defaults and valid ranges: # https://developers.google.com/google-ads/api/reference/rpc/latest/GenerateReachForecastRequest request: GenerateReachForecastRequest = client.get_type( "GenerateReachForecastRequest" ) request.customer_id = customer_id # Valid durations are between 1 and 90 days. request.campaign_duration.duration_in_days = 28 request.currency_code = currency_code request.cookie_frequency_cap = 0 request.min_effective_frequency = 1 request.planned_products = product_mix request.targeting.plannable_location_id = location_id request.targeting.age_range = ( client.enums.ReachPlanAgeRangeEnum.AGE_RANGE_18_65_UP ) # Add gender targeting to the request. gender_type: GenderTypeEnum for gender_type in [ client.enums.GenderTypeEnum.FEMALE, client.enums.GenderTypeEnum.MALE, ]: gender: GenderInfo = client.get_type("GenderInfo") gender.type_ = gender_type request.targeting.genders.append(gender) # Add device targeting to the request. device_type: DeviceEnum for device_type in [ client.enums.DeviceEnum.DESKTOP, client.enums.DeviceEnum.MOBILE, client.enums.DeviceEnum.TABLET, ]: device: DeviceInfo = client.get_type("DeviceInfo") device.type_ = device_type request.targeting.devices.append(device) reach_plan_service: ReachPlanServiceClient = client.get_service( "ReachPlanService" ) response: GenerateReachForecastResponse = ( reach_plan_service.generate_reach_forecast(request=request) ) print( "Currency, Cost, On-Target Reach, On-Target Imprs, Total Reach," " Total Imprs, Products" ) point: ReachForecast for point in response.reach_curve.reach_forecasts: product_splits = [] p: PlannedProductReachForecast for p in point.planned_product_reach_forecasts: product_splits.append( {p.plannable_product_code: p.cost_micros / ONE_MILLION} ) print( [ currency_code, point.cost_micros / ONE_MILLION, point.forecast.on_target_reach, point.forecast.on_target_impressions, point.forecast.total_reach, point.forecast.total_impressions, product_splits, ] )
روبی
def get_reach_curve( client, reach_plan_service, customer_id, product_mix, location_id, currency_code) duration = client.resource.campaign_duration do |d| # Valid durations are between 1 and 90 days. d.duration_in_days = 28 end targeting = client.resource.targeting do |t| t.plannable_location_id = location_id t.age_range = :AGE_RANGE_18_65_UP t.genders << client.resource.gender_info do |gender| gender.type = :FEMALE end t.genders << client.resource.gender_info do |gender| gender.type = :MALE end t.devices << client.resource.device_info do |device| device.type = :DESKTOP end t.devices << client.resource.device_info do |device| device.type = :MOBILE end t.devices << client.resource.device_info do |device| device.type = :TABLET end end # See the docs for defaults and valid ranges: # https://developers.google.com/google-ads/api/reference/rpc/latest/GenerateReachForecastRequest response = reach_plan_service.generate_reach_forecast( customer_id: customer_id, campaign_duration: duration, planned_products: product_mix, currency_code: currency_code, targeting: targeting, ) puts "Reach curve output:" puts "Currency, Cost Micros, On-Target Reach, On-Target Imprs, " \ "Total Reach, Total Imprs, Products" response.reach_curve.reach_forecasts.each do |point| products = "" point.planned_product_reach_forecasts.each do |product| products += "(Product: #{product.plannable_product_code}, "\ "Cost Micros: #{product.cost_micros})" end puts "#{currency_code}, #{point.cost_micros}, " \ "#{point.forecast.on_target_reach}, " \ "#{point.forecast.on_target_impressions}, " \ "#{point.forecast.total_reach}, " \ "#{point.forecast.total_impressions}, " \ "#{products}" end end
پرل
sub pull_reach_curve { my ($reach_plan_service, $reach_request) = @_; my $response = $reach_plan_service->generate_reach_forecast($reach_request); print "Reach curve output:\n"; print "Currency,\tCost Micros,\tOn-Target Reach,\tOn-Target Imprs,\t" . "Total Reach,\tTotal Imprs,\tProducts\n"; foreach my $point (@{$response->{reachCurve}{reachForecasts}}) { printf "%s,\t%d,\t%d,\t%d,\t%d,\t%d,\t'[", $reach_request->{currencyCode}, $point->{costMicros}, $point->{forecast}{onTargetReach}, $point->{forecast}{onTargetImpressions}, $point->{forecast}{totalReach}, $point->{forecast}{totalImpressions}; foreach my $productReachForecast (@{$point->{plannedProductReachForecasts}}) { printf "(Product: %s, Budget Micros: %d), ", $productReachForecast->{plannableProductCode}, $productReachForecast->{costMicros}; } print "]'\n"; } }