In Performance Max, ValueTrack parameters can be use alongside
tracking_templates, final_urls, or custom parameters at the asset group and
campaign levels. The following table summarizes supported and unsupported
ValueTrack parameters for Performance Max campaigns.
Learn more.
| ValueTrack parameter | Supported |
|---|---|
{campaignid} |
|
{adgroupid} |
|
{feeditemid} |
|
{targetid} |
|
{loc_interest_ms} |
|
{loc_physical_ms} |
|
{matchtype} |
|
{network} |
1 |
{device} |
|
{devicemodel} |
|
{carrier} |
(deprecated) |
{ifmobile:[value]} |
|
{ifnotmobile:[value]} |
|
{ifsearch:[value]} |
Evaluates to false |
{ifcontent:[value]} |
Evaluates to false |
{ifauto:[value]} |
(deprecated) |
{ifautolp:[value]} |
|
[ifpla:[value]} |
Evaluates to false |
[iflia:[value]} |
Evaluates to false |
{creative} |
|
{keyword} |
|
{placement} |
|
{target} |
|
{param1} |
|
{param2} |
|
{random} |
|
{aceid} |
|
{adposition} |
|
{ignore} |
|
{campaigntype} |
|
{copy} |
(deprecated) |
{city} |
(deprecated) |
{autotitle} |
|
{websitecallmetric} |
|
{idfa:[value]} |
|
{gclid} |
|
{keyword.} |
(deprecated) |
{localbusiness.} |
(deprecated) |
{lb.} |
(deprecated) |
{lpurl} |
|
{lpurl+2} |
|
{lpurl+3} |
|
{adtype} |
|
{merchant_id} |
|
{product_channel} |
|
{product_id} |
|
{product_country} |
|
{product_language} |
|
{product_partition_id} |
|
{store_code} |
|
{extensionid} |
1 "x" is the standard value for all clicks from a given
Performance Max campaign. Statistics by specific inventory types are not
provided.