Here's a common workflow when using Keyword Planning.
Create a manageable list of
ideas. You can use
historical search volume and CPC to reduce the list of keywords to be
included in forecasts.
Generate forecast
metrics for keywords in
order to get traffic for keywords in the plan.
Create a new campaign with the new keywords.
Adjust the keywords and estimation parameters to find a setup which delivers
your marketing goals using the keywords and CPC bids which you selected
above.
Leave the campaign for the duration of the
forecast_period.
Forecasts are based on your campaign running unmodified for the duration of
the forecast period. Changing the campaign, including bids and targeting
prior to the forecast period, changes performance since daily and seasonal
trends are also considered.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-12-18 UTC."],[[["Keyword Planning helps you research and forecast keyword performance for Google Ads campaigns."],["The Google Ads API enforces rate limits on Keyword Planning requests, so caching results is recommended."],["Keyword Planning involves generating ideas, forecasting metrics, and creating campaigns based on insights."],["Forecasts remain accurate if campaign settings are kept consistent throughout the specified forecast period."],["Keyword Planning via the API offers functionalities such as idea generation, theme creation, historical data retrieval, and performance forecasting."]]],[]]
