Asignar o actualizar una estrategia de oferta

En el caso de los anuncios de hoteles, se puede asignar una estrategia de ofertas para una campaña individual.

Puedes encontrar detalles sobre cómo elegir las estrategias de oferta para los anuncios de hotel en la Descripción general de las ofertas para los anuncios de hotel. Después de familiarizarte con las estrategias de oferta, puedes usar la API de Google Ads para asignar y actualizar las estrategias de oferta de las campañas de hoteles.

Asignar una estrategia de ofertas

Para asignar una estrategia como parte de la creación de una campaña de hotel nueva, sigue estos pasos:

1. Elige una campaign_bidding_strategy. Se pueden usar las siguientes estrategias para los anuncios de hoteles:

   • commission (por conversión o por estadía)
   • percent_cpc (admite el CPC avanzado)
   • manual_cpc (admite el CPC avanzado)

2. Determina el par nombre-valor del campo que deseas usar para la estrategia elegida. Por ejemplo, para una estrategia percent_cpc, puedes establecer enhanced_cpc_enabled en true.

3. Establece la estrategia cuando crees la campaña nueva. Por ejemplo, en Java, llama al método set para el campo campaign_bidding_strategy (la convención de nombre del método es setcampaign_bidding_strategy) desde un compilador de una instancia Campaign.

   Para una estrategia commission, cuando crees la campaña nueva, recuerda agregar una sentencia adicional que establezca el PaymentMode.

En este ejemplo, se muestra cómo establecer una estrategia de ofertas percent_cpc cuando creas una campaña nueva:

// Creates the campaign.
Campaign campaign =
    Campaign.newBuilder()
        .setName("Interplanetary Cruise #" + getPrintableDateTime())
        // Configures settings related to hotel campaigns including advertising channel type
        // and hotel setting info.
        .setAdvertisingChannelType(AdvertisingChannelType.HOTEL)
        .setHotelSetting(hotelSettingInfo)
        // Recommendation: Sets the campaign to PAUSED when creating it to prevent
        // the ads from immediately serving. Set to ENABLED once you've added
        // targeting and the ads are ready to serve
        .setStatus(CampaignStatus.PAUSED)
        // Sets the bidding strategy to Percent CPC. Only Manual CPC and Percent CPC can be used
        // for hotel campaigns.
        .setPercentCpc(
            PercentCpc.newBuilder().setCpcBidCeilingMicros(cpcBidCeilingMicroAmount).build())
        // Sets the budget.
        .setCampaignBudget(budgetResourceName)
        // Adds the networkSettings configured above.
        .setNetworkSettings(networkSettings)
        .build();
AddHotelAd.java
      

// Create a campaign.
Campaign campaign = new Campaign()
{
    Name = "Interplanetary Cruise Campaign #" + ExampleUtilities.GetRandomString(),

    // Configure settings related to hotel campaigns including advertising channel type
    // and hotel setting info.
    AdvertisingChannelType = AdvertisingChannelType.Hotel,
    HotelSetting = new HotelSettingInfo()
    {
        HotelCenterId = hotelCenterAccountId
    },

    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve.
    Status = CampaignStatus.Paused,

    // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can
    // be used for hotel campaigns.
    PercentCpc = new PercentCpc()
    {
        CpcBidCeilingMicros = cpcBidCeilingMicroAmount
    },

    // Set the budget.
    CampaignBudget = budgetResourceName,

    // Configure the campaign network options. Only Google Search is allowed for
    // hotel campaigns.
    NetworkSettings = new NetworkSettings()
    {
        TargetGoogleSearch = true
    }
};
AddHotelAd.cs
      

// Creates a campaign.
$campaign = new Campaign([
    'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(),
    // Configures settings related to hotel campaigns including advertising channel type
    // and hotel setting info.
    'advertising_channel_type' => AdvertisingChannelType::HOTEL,
    'hotel_setting' => new HotelSettingInfo(['hotel_center_id' => $hotelCenterAccountId]),
    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve.
    'status' => CampaignStatus::PAUSED,
    // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can be used
    // for hotel campaigns.
    'percent_cpc' => new PercentCpc([
        'cpc_bid_ceiling_micros' => $cpcBidCeilingMicroAmount
    ]),
    // Sets the budget.
    'campaign_budget' => $budgetResourceName,
    // Configures the campaign network options. Only Google Search is allowed for
    // hotel campaigns.
    'network_settings' => new NetworkSettings([
        'target_google_search' => true,
    ]),
]);
AddHotelAd.php
      

# Create campaign.
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.create
campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}"

# Configures settings related to hotel campaigns including advertising
# channel type and hotel setting info.
campaign.advertising_channel_type = (
    client.enums.AdvertisingChannelTypeEnum.HOTEL
)
campaign.hotel_setting.hotel_center_id = hotel_center_account_id

# Recommendation: Set the campaign to PAUSED when creating it to prevent the
# ads from immediately serving. Set to ENABLED once you've added targeting
# and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED

# Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC
# can be used for hotel campaigns.
campaign.percent_cpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount

# Sets the budget.
campaign.campaign_budget = budget_resource_name

# Set the campaign network options. Only Google Search is allowed for hotel
# campaigns.
campaign.network_settings.target_google_search = True
add_hotel_ad.py
      

# Create a campaign.
campaign_operation = client.operation.create_resource.campaign do |c|
  c.name = generate_random_name_field("Interplanetary Cruise Campaign")

  # Configure settings related to hotel campaigns.
  c.advertising_channel_type = :HOTEL
  c.hotel_setting = client.resource.hotel_setting_info do |hsi|
    hsi.hotel_center_id = hotel_center_account_id
  end

  # Recommendation: Set the campaign to PAUSED when creating it to prevent the
  # ads from immediately serving. Set to ENABLED once you've added targeting and
  # the ads are ready to serve.
  c.status = :PAUSED

  # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can
  # be used for hotel campaigns.
  c.percent_cpc = client.resource.percent_cpc do |pcpc|
    pcpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount
  end

  # Set the budget.
  c.campaign_budget = budget_resource

  # Configures the campaign network options. Only Google Search is allowed for
  # hotel campaigns.
  c.network_settings = client.resource.network_settings do |ns|
    ns.target_google_search = true
  end
end
add_hotel_ad.rb
      

# Create a hotel campaign.
my $campaign = Google::Ads::GoogleAds::V16::Resources::Campaign->new({
    name => "Interplanetary Cruise Campaign #" . uniqid(),
    # Configure settings related to hotel campaigns including advertising
    # channel type and hotel setting info.
    advertisingChannelType => HOTEL,
    hotelSetting           =>
      Google::Ads::GoogleAds::V16::Resources::HotelSettingInfo->new({
        hotelCenterId => $hotel_center_account_id
      }
      ),
    # Recommendation: Set the campaign to PAUSED when creating it to prevent
    # the ads from immediately serving. Set to ENABLED once you've added
    # targeting and the ads are ready to serve.
    status => Google::Ads::GoogleAds::V16::Enums::CampaignStatusEnum::PAUSED,
    # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC
    # can be used for hotel campaigns.
    percentCpc => Google::Ads::GoogleAds::V16::Common::PercentCpc->new(
      {cpcBidCeilingMicros => $cpc_bid_ceiling_micro_amount}
    ),
    # Set the budget.
    campaignBudget => $budget_resource_name,
    # Configure the campaign network options. Only Google Search is allowed for
    # hotel campaigns.
    networkSettings =>
      Google::Ads::GoogleAds::V16::Resources::NetworkSettings->new({
        targetGoogleSearch => "true"
      })});
add_hotel_ad.pl
      

Actualizar una estrategia de ofertas

Para actualizar la estrategia de ofertas de una campaña, configura los campos del Campaign en una CampaignOperation.update, como se describe en Cómo asignar una estrategia de ofertas.