डाइनैमिक सर्च विज्ञापन बनाएं

Google Ads API की मदद से डाइनैमिक सर्च विज्ञापन (डीएसए) सेट अप करने के लिए, यह तरीका अपनाएं:

1. कैंपेन बनाएं और उसका डोमेन बताएं.
2. डीएसए से जुड़ी सुविधाओं के लिए विज्ञापन ग्रुप बनाएं.
3. एक या उससे ज़्यादा डीएसए (डाइनैमिक सर्च विज्ञापन) बनाएं.
4. कैंपेन में डीएसए दिखाने के लिए, एक या उससे ज़्यादा शर्तें तय करें.

कैंपेन बनाना

Google Ads को यह बताने के लिए कि आपको अपने कैंपेन के साथ डीएसए का इस्तेमाल करना है, आपको सबसे पहले Campaign बनाना होगा. साथ ही, advertising_channel_type फ़ील्ड को AdvertisingChannelType.SEARCH पर सेट करना होगा. साथ ही, वह डोमेन भी बताएं जिस पर डीएसए काम करेंगे. ऐसा करने के लिए, Campaign के dynamic_search_ads_setting फ़ील्ड को DynamicSearchAdsSetting का इस्तेमाल करके सेट किया जाता है.

यहां दिए गए उदाहरण में, डीएसए कैंपेन बनाया गया है.

private static String addCampaign(
    GoogleAdsClient googleAdsClient, long customerId, String budgetResourceName) {
  // Creates the campaign.
  Campaign campaign =
      Campaign.newBuilder()
          .setName("Interplanetary Cruise #" + getPrintableDateTime())
          .setAdvertisingChannelType(AdvertisingChannelType.SEARCH)
          .setStatus(CampaignStatus.PAUSED)
          .setManualCpc(ManualCpc.newBuilder().build())
          .setCampaignBudget(budgetResourceName)
          // Enables the campaign for DSAs.
          .setDynamicSearchAdsSetting(
              DynamicSearchAdsSetting.newBuilder()
                  .setDomainName("example.com")
                  .setLanguageCode("en")
                  .build())
          .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
          .setEndDate(new DateTime().plusDays(30).toString("yyyyMMdd"))
          .build();

  // Creates the operation.
  CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build();

  // Creates the campaign service client.
  try (CampaignServiceClient campaignServiceClient =
      googleAdsClient.getLatestVersion().createCampaignServiceClient()) {
    // Adds the campaign.
    MutateCampaignsResponse response =
        campaignServiceClient.mutateCampaigns(
            Long.toString(customerId), ImmutableList.of(operation));

    String campaignResourceName = response.getResults(0).getResourceName();
    // Displays the results.
    System.out.printf("Added campaign with resource name '%s'.%n", campaignResourceName);
    return campaignResourceName;
  }
}
AddDynamicSearchAds.java
      

private static string AddCampaign(GoogleAdsClient client, long customerId,
    string budgetResourceName)
{
    // Get the CampaignService.
    CampaignServiceClient campaignService = client.GetService(Services.V18.CampaignService);

    // Create the campaign.
    Campaign campaign = new Campaign()
    {
        Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),
        AdvertisingChannelType = AdvertisingChannelType.Search,
        Status = CampaignStatus.Paused,
        ManualCpc = new ManualCpc(),
        CampaignBudget = budgetResourceName,

        // Enable the campaign for DSAs.
        DynamicSearchAdsSetting = new DynamicSearchAdsSetting()
        {
            DomainName = "example.com",
            LanguageCode = "en"
        },

        StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),
        EndDate = DateTime.Now.AddDays(30).ToString("yyyyMMdd")
    };

    // Create the operation.
    CampaignOperation operation = new CampaignOperation()
    {
        Create = campaign
    };

    // Add the campaign.
    MutateCampaignsResponse response =
        campaignService.MutateCampaigns(customerId.ToString(),
            new CampaignOperation[] { operation });

    // Displays the result.
    string campaignResourceName = response.Results[0].ResourceName;
    Console.WriteLine($"Added campaign with resource name '{campaignResourceName}'.");
    return campaignResourceName;
}
AddDynamicSearchAds.cs
      

private static function createCampaign(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $campaignBudgetResourceName
) {
    $campaign = new Campaign([
        'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(),
        'advertising_channel_type' => AdvertisingChannelType::SEARCH,
        'status' => CampaignStatus::PAUSED,
        'manual_cpc' => new ManualCpc(),
        'campaign_budget' => $campaignBudgetResourceName,
        // Enables the campaign for DSAs.
        'dynamic_search_ads_setting' => new DynamicSearchAdsSetting([
            'domain_name' => 'example.com',
            'language_code' => 'en'
        ]),
        // Optional: Sets the start and end dates for the campaign, beginning one day from
        // now and ending a month from now.
        'start_date' => date('Ymd', strtotime('+1 day')),
        'end_date' => date('Ymd', strtotime('+1 month'))
    ]);

    // Creates a campaign operation.
    $campaignOperation = new CampaignOperation();
    $campaignOperation->setCreate($campaign);

    // Issues a mutate request to add campaigns.
    $campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
    /** @var MutateCampaignsResponse $campaignResponse */
    $campaignResponse = $campaignServiceClient->mutateCampaigns(
        MutateCampaignsRequest::build($customerId, [$campaignOperation])
    );

    $campaignResourceName = $campaignResponse->getResults()[0]->getResourceName();
    printf("Added campaign named '%s'.%s", $campaignResourceName, PHP_EOL);

    return $campaignResourceName;
}
AddDynamicSearchAds.php
      

def create_campaign(client, customer_id, budget_resource_name):
    """Creates a Dynamic Search Ad Campaign under the given customer ID.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID str.
        budget_resource_name: a resource_name str for a Budget

    Returns:
        A resource_name str for the newly created Campaign.
    """
    # Retrieve a new campaign operation object.
    campaign_operation = client.get_type("CampaignOperation")
    campaign = campaign_operation.create
    campaign.name = f"Interplanetary Cruise #{uuid4()}"
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.SEARCH
    )
    # Recommendation: Set the campaign to PAUSED when creating it to prevent the
    # ads from immediately serving. Set to ENABLED once you've added targeting
    # and the ads are ready to serve.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    campaign.manual_cpc.enhanced_cpc_enabled = True
    campaign.campaign_budget = budget_resource_name
    # Required: Enable the campaign for DSAs by setting the campaign's dynamic
    # search ads setting domain name and language.
    campaign.dynamic_search_ads_setting.domain_name = "example.com"
    campaign.dynamic_search_ads_setting.language_code = "en"
    # Optional: Sets the start and end dates for the campaign, beginning one day
    # from now and ending a month from now.
    campaign.start_date = (datetime.now() + timedelta(days=1)).strftime(
        "%Y%m%d"
    )
    campaign.end_date = (datetime.now() + timedelta(days=30)).strftime("%Y%m%d")

    # Retrieve the campaign service.
    campaign_service = client.get_service("CampaignService")

    # Issues a mutate request to add campaign.
    response = campaign_service.mutate_campaigns(
        customer_id=customer_id, operations=[campaign_operation]
    )
    resource_name = response.results[0].resource_name

    print(f'Created campaign with resource_name: "{resource_name}"')
add_dynamic_search_ads.py
      

def create_campaign(client, customer_id, budget_resource_name)
  campaign = client.resource.campaign do |c|
    c.name = "Interplanetary Cruise #{(Time.now.to_f * 1000).to_i}"

    c.advertising_channel_type = :SEARCH
    c.status = :PAUSED
    c.manual_cpc = client.resource.manual_cpc
    c.campaign_budget = budget_resource_name

    c.dynamic_search_ads_setting = client.resource.dynamic_search_ads_setting do |s|
      s.domain_name =  "example.com"
      s.language_code =  "en"
    end

    c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')
    c.end_date = DateTime.parse(Date.today.next_year.to_s).strftime('%Y%m%d')
  end

  operation = client.operation.create_resource.campaign(campaign)

  response = client.service.campaign.mutate_campaigns(
    customer_id: customer_id,
    operations: [operation],
  )
  puts("Created campaign with ID: #{response.results.first.resource_name}")
  response.results.first.resource_name
end
add_dynamic_search_ads.rb
      

sub create_campaign {
  my ($api_client, $customer_id, $campaign_budget_resource_name) = @_;

  # Create a campaign.
  my $campaign = Google::Ads::GoogleAds::V18::Resources::Campaign->new({
      name                   => "Interplanetary Cruise #" . uniqid(),
      advertisingChannelType => SEARCH,
      status => Google::Ads::GoogleAds::V18::Enums::CampaignStatusEnum::PAUSED,
      manualCpc      => Google::Ads::GoogleAds::V18::Common::ManualCpc->new(),
      campaignBudget => $campaign_budget_resource_name,
      # Enable the campaign for DSAs.
      dynamicSearchAdsSetting =>
        Google::Ads::GoogleAds::V18::Resources::DynamicSearchAdsSetting->new({
          domainName   => "example.com",
          languageCode => "en"
        }
        ),
      # Optional: Set the start and end dates for the campaign, beginning one day from
      # now and ending a month from now.
      startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
      endDate   => strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 30)),
    });

  # Create a campaign operation.
  my $campaign_operation =
    Google::Ads::GoogleAds::V18::Services::CampaignService::CampaignOperation->
    new({create => $campaign});

  # Add the campaign.
  my $campaigns_response = $api_client->CampaignService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_operation]});

  my $campaign_resource_name = $campaigns_response->{results}[0]{resourceName};

  printf "Created campaign '%s'.\n", $campaign_resource_name;

  return $campaign_resource_name;
}
add_dynamic_search_ads.pl
      

विज्ञापन ग्रुप बनाना

डीएसए की सुविधाओं का इस्तेमाल करने के लिए, आपको AdGroup बनाना होगा. इसमें type फ़ील्ड को SEARCH_DYNAMIC_ADS पर सेट करना होगा. इस तरह के विज्ञापन ग्रुप पर ये पाबंदियां लागू होती हैं:

• इस तरह के विज्ञापन ग्रुप को सिर्फ़ सर्च कैंपेन में जोड़ा जा सकता है.
• कैंपेन लेवल पर मान्य DynamicSearchAdsSetting सेट होना चाहिए
• जोड़ने के लिए विज्ञापन ग्रुप. अगर यह सेटिंग मौजूद नहीं है, तो आपको AdGroupError.CANNOT_ADD_ADGROUP_OF_TYPE_DSA_TO_CAMPAIGN_WITHOUT_DSA_SETTING वाली गड़बड़ी का मैसेज दिखेगा.
• इस तरह के विज्ञापन ग्रुप में, पॉज़िटिव कीवर्ड इस्तेमाल करने की अनुमति नहीं है. ऑडियंस, डाइनैमिक विज्ञापन टारगेट, और नेगेटिव कीवर्ड का इस्तेमाल किया जा सकता है.
• सभी विज्ञापन ग्रुप की तरह ही, type फ़ील्ड को बनाने के बाद नहीं बदला जा सकता.
• इस विज्ञापन ग्रुप में, सिर्फ़ डीएसए से जुड़े विज्ञापन फ़ॉर्मैट इस्तेमाल किए जा सकते हैं.

नीचे दिए गए कोड के उदाहरण में, SEARCH_DYNAMIC_ADS विज्ञापन ग्रुप बनाने का तरीका बताया गया है.

private static String addAdGroup(
    GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) {
  // Creates the ad group.
  AdGroup adGroup =
      AdGroup.newBuilder()
          .setName("Earth to Mars Cruises #" + getPrintableDateTime())
          .setCampaign(campaignResourceName)
          .setType(AdGroupType.SEARCH_DYNAMIC_ADS)
          .setStatus(AdGroupStatus.PAUSED)
          .setTrackingUrlTemplate("http://tracker.examples.com/traveltracker/{escapedlpurl}")
          .setCpcBidMicros(50_000)
          .build();

  // Creates the operation.
  AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build();

  // Creates the ad group service client.
  try (AdGroupServiceClient adGroupServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupServiceClient()) {
    MutateAdGroupsResponse response =
        adGroupServiceClient.mutateAdGroups(
            Long.toString(customerId), ImmutableList.of(operation));
    String adGroupResourceName = response.getResults(0).getResourceName();
    // Displays the results.
    System.out.printf("Added ad group with resource name '%s'.%n", adGroupResourceName);
    return adGroupResourceName;
  }
}
AddDynamicSearchAds.java
      

private static string AddAdGroup(GoogleAdsClient client, long customerId,
    string campaignResourceName)
{
    // Get the AdGroupService.
    AdGroupServiceClient adGroupService = client.GetService(Services.V18.AdGroupService);

    // Create the ad group.
    AdGroup adGroup = new AdGroup()
    {
        Name = "Earth to Mars Cruises #" + ExampleUtilities.GetRandomString(),
        Campaign = campaignResourceName,
        Type = AdGroupType.SearchDynamicAds,
        Status = AdGroupStatus.Paused,
        TrackingUrlTemplate = "http://tracker.examples.com/traveltracker/{escapedlpurl}",
        CpcBidMicros = 50_000
    };

    // Create the operation.
    AdGroupOperation operation = new AdGroupOperation()
    {
        Create = adGroup
    };

    // Add the ad group.
    MutateAdGroupsResponse response =
        adGroupService.MutateAdGroups(customerId.ToString(),
            new AdGroupOperation[] { operation });

    // Display the results.
    string adGroupResourceName = response.Results[0].ResourceName;
    Console.WriteLine($"Added ad group with resource name '{adGroupResourceName}'.");

    return adGroupResourceName;
}
AddDynamicSearchAds.cs
      

private static function createAdGroup(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $campaignResourceName
) {
    // Constructs an ad group and sets an optional CPC value.
    $adGroup = new AdGroup([
        'name' => 'Earth to Mars Cruises #' . Helper::getPrintableDatetime(),
        'campaign' => $campaignResourceName,
        'status' => AdGroupStatus::PAUSED,
        'type' => AdGroupType::SEARCH_DYNAMIC_ADS,
        'tracking_url_template' => 'http://tracker.examples.com/traveltracker/{escapedlpurl}',
        'cpc_bid_micros' => 10000000
    ]);

    // Creates an ad group operation.
    $adGroupOperation = new AdGroupOperation();
    $adGroupOperation->setCreate($adGroup);

    // Issues a mutate request to add the ad groups.
    $adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient();
    /** @var MutateAdGroupsResponse $adGroupResponse */
    $adGroupResponse = $adGroupServiceClient->mutateAdGroups(
        MutateAdGroupsRequest::build($customerId, [$adGroupOperation])
    );

    $adGroupResourceName = $adGroupResponse->getResults()[0]->getResourceName();
    printf("Added ad group named '%s'.%s", $adGroupResourceName, PHP_EOL);

    return $adGroupResourceName;
}
AddDynamicSearchAds.php
      

def create_ad_group(client, customer_id, campaign_resource_name):
    """Creates a Dynamic Search Ad Group under the given Campaign.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID str.
        campaign_resource_name: a resource_name str for a Campaign.

    Returns:
        A resource_name str for the newly created Ad Group.
    """
    # Retrieve a new ad group operation object.
    ad_group_operation = client.get_type("AdGroupOperation")
    # Create an ad group.
    ad_group = ad_group_operation.create
    # Required: set the ad group's type to Dynamic Search Ads.
    ad_group.type_ = client.enums.AdGroupTypeEnum.SEARCH_DYNAMIC_ADS
    ad_group.name = f"Earth to Mars Cruises {uuid4()}"
    ad_group.campaign = campaign_resource_name
    ad_group.status = client.enums.AdGroupStatusEnum.PAUSED
    # Recommended: set a tracking URL template for your ad group if you want to
    # use URL tracking software.
    ad_group.tracking_url_template = (
        "http://tracker.example.com/traveltracker/{escapedlpurl}"
    )
    # Optional: Set the ad group bid value.
    ad_group.cpc_bid_micros = 10000000

    # Retrieve the ad group service.
    ad_group_service = client.get_service("AdGroupService")

    # Issues a mutate request to add the ad group.
    response = ad_group_service.mutate_ad_groups(
        customer_id=customer_id, operations=[ad_group_operation]
    )
    resource_name = response.results[0].resource_name

    print(f'Created Ad Group with resource_name: "{resource_name}"')
add_dynamic_search_ads.py
      

def create_ad_group(client, customer_id, campaign_resource_name)
  ad_group = client.resource.ad_group do |ag|
    ag.type = :SEARCH_DYNAMIC_ADS
    ag.name = "Earth to Mars Cruises #{(Time.now.to_f * 1000).to_i}"

    ag.campaign =  campaign_resource_name

    ag.status = :PAUSED
    ag.tracking_url_template = "http://tracker.example.com/traveltracker/{escapedlpurl}"

    ag.cpc_bid_micros = 3_000_000
  end

  operation = client.operation.create_resource.ad_group(ad_group)

  response = client.service.ad_group.mutate_ad_groups(
    customer_id: customer_id,
    operations: [operation],
  )

  puts("Created ad group with ID: #{response.results.first.resource_name}")
  response.results.first.resource_name
end
add_dynamic_search_ads.rb
      

sub create_ad_group {
  my ($api_client, $customer_id, $campaign_resource_name) = @_;

  # Construct an ad group and set an optional CPC value.
  my $ad_group = Google::Ads::GoogleAds::V18::Resources::AdGroup->new({
    name     => "Earth to Mars Cruises #" . uniqid(),
    campaign => $campaign_resource_name,
    status   => Google::Ads::GoogleAds::V18::Enums::AdGroupStatusEnum::PAUSED,
    type     => SEARCH_DYNAMIC_ADS,
    trackingUrlTemplate =>
      "http://tracker.examples.com/traveltracker/{escapedlpurl}",
    cpcBidMicros => 3000000
  });

  # Create an ad group operation.
  my $ad_group_operation =
    Google::Ads::GoogleAds::V18::Services::AdGroupService::AdGroupOperation->
    new({create => $ad_group});

  # Add the ad group.
  my $ad_groups_response = $api_client->AdGroupService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_operation]});

  my $ad_group_resource_name = $ad_groups_response->{results}[0]{resourceName};

  printf "Created ad group '%s'.\n", $ad_group_resource_name;

  return $ad_group_resource_name;
}
add_dynamic_search_ads.pl
      

डीएसए बनाना

असल डीएसए बनाने के लिए, आपको ExpandedDynamicSearchAdInfo ऑब्जेक्ट का इस्तेमाल करना होगा और इसके ये फ़ील्ड सेट करने होंगे:

• ज़रूरी है: description
• ज़रूरी नहीं: description2

इस विज्ञापन की हेडलाइन, विज्ञापन में शामिल यूआरएल, और फ़ाइनल यूआरएल, विज्ञापन दिखाए जाने के समय अपने-आप जनरेट हो जाएगा. यह जनरेट करने के लिए, कैंपेन लेवल पर सेट किए गए DynamicSearchAdsSetting की मदद से, डोमेन नेम से जुड़ी जानकारी का इस्तेमाल किया जाएगा.

private static void addExpandedDSA(
    GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName) {
  // Creates an ad group ad.
  AdGroupAd adGroupAd =
      AdGroupAd.newBuilder()
          .setAdGroup(adGroupResourceName)
          .setStatus(AdGroupAdStatus.PAUSED)
          // Sets the ad as an expanded dynamic search ad
          .setAd(
              Ad.newBuilder()
                  .setExpandedDynamicSearchAd(
                      ExpandedDynamicSearchAdInfo.newBuilder()
                          .setDescription("Buy tickets now!")
                          .build())
                  .build())
          .build();

  // Creates the operation.
  AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();

  // Creates the ad group ad service client.
  try (AdGroupAdServiceClient adGroupAdServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) {
    // Adds the dynamic search ad.
    MutateAdGroupAdsResponse response =
        adGroupAdServiceClient.mutateAdGroupAds(
            Long.toString(customerId), ImmutableList.of(operation));
    // Displays the response.
    System.out.printf(
        "Added ad group ad with resource name '%s'.%n", response.getResults(0).getResourceName());
  }
}
AddDynamicSearchAds.java
      

private static void AddExpandedDSA(GoogleAdsClient client, long customerId,
    string adGroupResourceName)
{
    // Get the AdGroupAdService.
    AdGroupAdServiceClient adGroupAdService =
        client.GetService(Services.V18.AdGroupAdService);

    // Create an ad group ad.
    AdGroupAd adGroupAd = new AdGroupAd()
    {
        AdGroup = adGroupResourceName,
        Status = AdGroupAdStatus.Paused,

        // Set the ad as an expanded dynamic search ad.
        Ad = new Ad()
        {
            ExpandedDynamicSearchAd = new ExpandedDynamicSearchAdInfo()
            {
                Description = "Buy tickets now!"
            }
        }
    };

    // Create the operation.
    AdGroupAdOperation operation = new AdGroupAdOperation()
    {
        Create = adGroupAd
    };

    // Add the dynamic search ad.
    MutateAdGroupAdsResponse response = adGroupAdService.MutateAdGroupAds(
        customerId.ToString(), new AdGroupAdOperation[] { operation });

    // Display the response.
    Console.WriteLine($"Added ad group ad with resource name " +
        $"'{response.Results[0].ResourceName}'.");
}
AddDynamicSearchAds.cs
      

private static function createExpandedDSA(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $adGroupResourceName
) {
    $adGroupAd = new AdGroupAd([
        'ad_group' => $adGroupResourceName,
        'status' => AdGroupAdStatus::PAUSED,
        'ad' => new Ad([
            'expanded_dynamic_search_ad' => new ExpandedDynamicSearchAdInfo([
                'description' => 'Buy tickets now!'
            ])
        ])
    ]);

    $adGroupAdOperation = new AdGroupAdOperation();
    $adGroupAdOperation->setCreate($adGroupAd);

    // Issues a mutate request to add the ad group ads.
    $adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient();
    /** @var MutateAdGroupAdsResponse $adGroupAdResponse */
    $adGroupAdResponse = $adGroupAdServiceClient->mutateAdGroupAds(
        MutateAdGroupAdsRequest::build($customerId, [$adGroupAdOperation])
    );

    $adGroupAdResourceName = $adGroupAdResponse->getResults()[0]->getResourceName();
    printf("Added ad group ad named '%s'.%s", $adGroupAdResourceName, PHP_EOL);

    return $adGroupAdResourceName;
}
AddDynamicSearchAds.php
      

def create_expanded_dsa(client, customer_id, ad_group_resource_name):
    """Creates a dynamic search ad under the given ad group.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID str.
        ad_group_resource_name: a resource_name str for an Ad Group.
    """
    # Retrieve a new ad group ad operation object.
    ad_group_ad_operation = client.get_type("AdGroupAdOperation")
    # Create and expanded dynamic search ad. This ad will have its headline,
    # display URL and final URL auto-generated at serving time according to
    # domain name specific information provided by DynamicSearchAdSetting at
    # the campaign level.
    ad_group_ad = ad_group_ad_operation.create
    # Optional: set the ad status.
    ad_group_ad.status = client.enums.AdGroupAdStatusEnum.PAUSED
    # Set the ad description.
    ad_group_ad.ad.expanded_dynamic_search_ad.description = "Buy tickets now!"
    ad_group_ad.ad_group = ad_group_resource_name

    # Retrieve the ad group ad service.
    ad_group_ad_service = client.get_service("AdGroupAdService")

    # Submit the ad group ad operation to add the ad group ad.
    response = ad_group_ad_service.mutate_ad_group_ads(
        customer_id=customer_id, operations=[ad_group_ad_operation]
    )
    resource_name = response.results[0].resource_name

    print(f'Created Ad Group Ad with resource_name: "{resource_name}"')
add_dynamic_search_ads.py
      

def create_expanded_dsa(client, customer_id, ad_group_resource_name)
  ad_group_ad = client.resource.ad_group_ad do |aga|
    aga.status = :PAUSED
    aga.ad = client.resource.ad do |ad|
      ad.expanded_dynamic_search_ad = client.resource.expanded_dynamic_search_ad_info do |info|
        info.description = "Buy tickets now!"
      end
    end

    aga.ad_group = ad_group_resource_name
  end

  operation = client.operation.create_resource.ad_group_ad(ad_group_ad)

  response = client.service.ad_group_ad.mutate_ad_group_ads(
    customer_id: customer_id,
    operations: [operation],
  )
  puts("Created ad group ad with ID: #{response.results.first.resource_name}")
end
add_dynamic_search_ads.rb
      

sub create_expanded_dsa {
  my ($api_client, $customer_id, $ad_group_resource_name) = @_;

  # Create an ad group ad.
  my $ad_group_ad = Google::Ads::GoogleAds::V18::Resources::AdGroupAd->new({
      adGroup => $ad_group_resource_name,
      status => Google::Ads::GoogleAds::V18::Enums::AdGroupAdStatusEnum::PAUSED,
      ad     => Google::Ads::GoogleAds::V18::Resources::Ad->new({
          expandedDynamicSearchAd =>
            Google::Ads::GoogleAds::V18::Common::ExpandedDynamicSearchAdInfo->
            new({
              description => "Buy tickets now!"
            })})});

  # Create an ad group ad operation.
  my $ad_group_ad_operation =
    Google::Ads::GoogleAds::V18::Services::AdGroupAdService::AdGroupAdOperation
    ->new({create => $ad_group_ad});

  # Add the ad group ad.
  my $ad_group_ads_response = $api_client->AdGroupAdService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_ad_operation]});

  my $ad_group_ad_resource_name =
    $ad_group_ads_response->{results}[0]{resourceName};

  printf "Created ad group ad '%s'.\n", $ad_group_ad_resource_name;

  return $ad_group_ad_resource_name;
}
add_dynamic_search_ads.pl
      

डीएसए बनाते समय, Google Ads final_urls फ़ील्ड का हिसाब लगाता है. इसलिए, डीएसए बनाते समय इस फ़ील्ड को सेट नहीं किया जा सकता. यूआरएल ट्रैकिंग सॉफ़्टवेयर का इस्तेमाल करने के लिए, tracking_url_template फ़ील्ड का इस्तेमाल करके, यह तय किया जा सकता है कि कौनसे अतिरिक्त ट्रैकिंग पैरामीटर या रीडायरेक्ट की ज़रूरत है. इस फ़ील्ड की जानकारी देते समय, आपको इनमें से कोई एक पैरामीटर शामिल करना होगा, ताकि Google Ads, मैच होने वाले फ़ाइनल यूआरएल को डाल सके:

http://tracking.com/redir.php?tracking=xyz&url={lpurl}
  

उदाहरण के लिए:

dsa.setTrackingUrlTemplate(
    StringValue.of("http://example.com/traveltracker/{escapedlpurl}"));

डीएसए के लिए शर्तें तय करना

आखिर में, डीएसए दिखाने की सुविधा को ट्रिगर करने के लिए, कुछ शर्तें सेट अप करें. ऐसा करने के लिए, AdGroupCriterion के webpage फ़ील्ड का इस्तेमाल किया जाता है. यह webpage फ़ील्ड, WebpageInfo ऑब्जेक्ट के तौर पर सेट किया गया है. इसमें एक से तीन conditions शामिल किए जा सकते हैं.

ये conditions, WebpageConditionInfo के उदाहरण हैं. इनकी मदद से, कैंपेन सेटिंग में पहले से तय किए गए डोमेन में, यह तय किया जा सकता है कि किस चीज़ को फ़िल्टर करना है या किस पर खोजना है. डोमेन में पांच आइटम के हिसाब से फ़िल्टर किया जा सकता है:

उदाहरण के लिए, ऐसा वेब पेज क्राइटेरियम बनाया जा सकता है जो छुट्टियों की किसी साइट (URL शर्त) की /children शाखा में मौजूद सभी चीज़ों को टारगेट करता हो, लेकिन सिर्फ़ उन पेजों को टारगेट करता हो जिनके टाइटल में "खास ऑफ़र" (PAGE_TITLE शर्त) शामिल हो.

साइट की कैटगरी ढूंढना

GAQL क्वेरी में domain_category संसाधन के फ़ील्ड चुनकर, उन DomainCategory की सूची को वापस पाया और फ़िल्टर किया जा सकता है जो Google के हिसाब से आपकी साइट पर लागू होते हैं.

यहां दी गई GAQL क्वेरी, किसी खास साइट और किसी खास कैंपेन के लिए डोमेन कैटगरी की सूची को उसके आईडी के हिसाब से फ़िल्टर करके दिखाती है:

SELECT
  domain_category.category,
  domain_category.language_code,
  domain_category.recommended_cpc_bid_micros
FROM domain_category
WHERE domain_category.domain = 'example.com'
  AND campaign.id = campaign_id

साइट के कुछ हिस्सों को बाहर रखना

वेब पेज के लिए, नेगेटिव टारगेटिंग की शर्तें सेट अप करने के लिए, AdGroupCriterionService का भी इस्तेमाल किया जा सकता है. उदाहरण के लिए, इसका इस्तेमाल किसी खास टाइटल वाले पेजों को बाहर रखने के लिए किया जा सकता है. इन पेजों को किसी दूसरे कैंपेन या विज्ञापन ग्रुप से मैनेज करना होता है.

अन्य शर्तें

डीएसए कैंपेन और विज्ञापन ग्रुप, सिर्फ़ वेब पेज की शर्तों तक सीमित नहीं हैं. अपने विज्ञापनों की क्वालिटी को बेहतर बनाने के लिए, आपके पास अन्य तरह की शर्तों का इस्तेमाल करने का विकल्प है. हालांकि, आपको अन्य शर्तों का इस्तेमाल सोच-समझकर करना चाहिए, क्योंकि बहुत ज़्यादा शर्तें जोड़ने से डीएसए की ऑटो-टारगेटिंग की सुविधा की परफ़ॉर्मेंस पर असर पड़ सकता है.