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İçeriği tercihlerinize göre kaydedin ve kategorilere ayırın.
Talep Yaratma kampanyalarıyla ilgili raporlama bilgileri, diğer kampanya türlerinde olduğu gibi farklı düzeylerde alınabilir.
Kampanya düzeyinde raporlama
Diğer kampanya türlerinde olduğu gibi, Talep Yaratma kampanyalarının özelliklerini ve performans metriklerini almak için
GoogleAdsService.SearchStream
kullanabilirsiniz.
Google Ads ön ucunda "Talep Yaratma video reklamı (eski)" reklam türüyle gösterilen reklamlar Google Ads API tarafından desteklenmez ve GoogleAdsService.SearchStream tarafından döndürülmez.
[[["Anlaması kolay","easyToUnderstand","thumb-up"],["Sorunumu çözdü","solvedMyProblem","thumb-up"],["Diğer","otherUp","thumb-up"]],[["İhtiyacım olan bilgiler yok","missingTheInformationINeed","thumb-down"],["Çok karmaşık / çok fazla adım var","tooComplicatedTooManySteps","thumb-down"],["Güncel değil","outOfDate","thumb-down"],["Çeviri sorunu","translationIssue","thumb-down"],["Örnek veya kod sorunu","samplesCodeIssue","thumb-down"],["Diğer","otherDown","thumb-down"]],["Son güncelleme tarihi: 2025-09-05 UTC."],[[["\u003cp\u003eDemand Gen campaign reporting data can be accessed through the Google Ads API, with campaign and ad-level details available via \u003ccode\u003eGoogleAdsService.SearchStream\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eDemand Gen entities were renamed from \u003ccode\u003ediscovery\u003c/code\u003e to \u003ccode\u003edemand_gen\u003c/code\u003e in Google Ads API v17, affecting campaign and ad type queries.\u003c/p\u003e\n"],["\u003cp\u003eThree Demand Gen ad types are supported: \u003ccode\u003eDEMAND_GEN_MULTI_ASSET_AD\u003c/code\u003e, \u003ccode\u003eDEMAND_GEN_CAROUSEL_AD\u003c/code\u003e, and \u003ccode\u003eDEMAND_GEN_VIDEO_RESPONSIVE_AD\u003c/code\u003e, each with specific attributes retrievable through the API.\u003c/p\u003e\n"],["\u003cp\u003eDemand Gen carousel ads utilize a dedicated asset type, \u003ccode\u003eDEMAND_GEN_CAROUSEL_CARD\u003c/code\u003e, for which asset-level reporting and metrics can be accessed.\u003c/p\u003e\n"],["\u003cp\u003e"Demand Gen video ad (legacy)" ads visible in the Google Ads interface are not supported by the Google Ads API.\u003c/p\u003e\n"]]],[],null,["# Report and optimize\n\nReporting information for Demand Gen campaigns can be retrieved at different\nlevels, similar to other campaign types.\n\nCampaign-level reporting\n------------------------\n\nAs with other campaign types, you can use\n[`GoogleAdsService.SearchStream`](/google-ads/api/reference/rpc/v21/GoogleAdsService/SearchStream)\nto retrieve attributes and performance metrics for Demand Gen campaigns. \n\n SELECT\n campaign.id,\n campaign.status,\n campaign.bidding_strategy_type\n FROM campaign\n WHERE campaign.advertising_channel_type = DEMAND_GEN\n\nTo retrieve clicks in reporting for Demand Gen campaigns, filter by `click_type`\nof `CROSS_NETWORK`.\n\nAd-level reporting\n------------------\n\nThe Google Ads API supports three types of Demand Gen ads. Use these queries with\n[`GoogleAdsService.SearchStream`](/google-ads/api/reference/rpc/v21/GoogleAdsService/SearchStream)\nto retrieve them. \n\n SELECT\n ad_group_ad.ad.id,\n ad_group_ad.ad.type,\n ad_group_ad.ad.demand_gen_multi_asset_ad.marketing_images,\n ad_group_ad.ad.demand_gen_multi_asset_ad.square_marketing_images,\n ad_group_ad.ad.demand_gen_multi_asset_ad.portrait_marketing_images,\n ad_group_ad.ad.demand_gen_multi_asset_ad.logo_images,\n ad_group_ad.ad.demand_gen_multi_asset_ad.headlines,\n ad_group_ad.ad.demand_gen_multi_asset_ad.descriptions,\n ad_group_ad.ad.demand_gen_multi_asset_ad.business_name,\n ad_group_ad.ad.demand_gen_multi_asset_ad.call_to_action_text,\n ad_group_ad.ad.demand_gen_multi_asset_ad.lead_form_only\n FROM ad_group_ad\n WHERE ad_group_ad.ad.type = DEMAND_GEN_MULTI_ASSET_AD\n\n SELECT\n ad_group_ad.ad.id,\n ad_group_ad.ad.type,\n ad_group_ad.ad.demand_gen_carousel_ad.business_name,\n ad_group_ad.ad.demand_gen_carousel_ad.logo_image,\n ad_group_ad.ad.demand_gen_carousel_ad.headline,\n ad_group_ad.ad.demand_gen_carousel_ad.description,\n ad_group_ad.ad.demand_gen_carousel_ad.call_to_action_text,\n ad_group_ad.ad.demand_gen_carousel_ad.carousel_cards\n FROM ad_group_ad\n WHERE ad_group_ad.ad.type = DEMAND_GEN_CAROUSEL_AD\n\n SELECT\n ad_group_ad.ad.id,\n ad_group_ad.ad.type,\n ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb1,\n ad_group_ad.ad.demand_gen_video_responsive_ad.breadcrumb2,\n ad_group_ad.ad.demand_gen_video_responsive_ad.business_name,\n ad_group_ad.ad.demand_gen_video_responsive_ad.call_to_actions,\n ad_group_ad.ad.demand_gen_video_responsive_ad.descriptions,\n ad_group_ad.ad.demand_gen_video_responsive_ad.headlines,\n ad_group_ad.ad.demand_gen_video_responsive_ad.logo_images,\n ad_group_ad.ad.demand_gen_video_responsive_ad.long_headlines,\n ad_group_ad.ad.demand_gen_video_responsive_ad.videos\n FROM ad_group_ad\n WHERE ad_group_ad.ad.type = DEMAND_GEN_VIDEO_RESPONSIVE_AD\n\nAsset-level reporting\n---------------------\n\nDemand Gen campaigns have a specialized asset type for carousel ads.\nUse\n[`GoogleAdsService.SearchStream`](/google-ads/api/reference/rpc/v21/GoogleAdsService/SearchStream)\nto retrieve these assets. \n\n SELECT\n asset.id,\n asset.demand_gen_carousel_card_asset.marketing_image_asset,\n asset.demand_gen_carousel_card_asset.square_marketing_image_asset,\n asset.demand_gen_carousel_card_asset.portrait_marketing_image_asset,\n asset.demand_gen_carousel_card_asset.headline,\n asset.demand_gen_carousel_card_asset.call_to_action_text\n FROM asset\n WHERE asset.type = DEMAND_GEN_CAROUSEL_CARD\n\nYou can also retrieve metrics for `DEMAND_GEN_CAROUSEL_CARD` assets. \n\n SELECT\n asset.id,\n asset.name,\n asset.type,\n metrics.impressions\n FROM ad_group_ad_asset_view\n WHERE ad_group_ad_asset_view.field_type = DEMAND_GEN_CAROUSEL_CARD\n\nUnsupported entities\n--------------------\n\nAds that show up in the Google Ads frontend with ad type \"Demand Gen\nvideo ad (legacy)\" are not supported by the Google Ads API and won't be returned by\n[`GoogleAdsService.SearchStream`](/google-ads/api/reference/rpc/v21/GoogleAdsService/SearchStream)."]]
