Anda dapat menggunakan Google Ads API untuk mengupload konversi panggilan offline ke Google Ads guna melacak kapan iklan menghasilkan panggilan telepon dan kapan panggilan telepon tersebut menghasilkan tindakan pelanggan yang berharga.
Pemetaan ke UI Google Ads ini sama dengan menggunakan sumber konversi Upload, diikuti dengan memilih Konversi dari panggilan.
Membuat konversi panggilan
Beberapa hal yang perlu diingat saat membuat CallConversion
:
Anda harus mengisi kolom
consent
dari objekCallConversion
.Atribut
partial_failure
dariUploadCallConversionsRequest
harus selalu disetel ketrue
. Ikuti panduan kegagalan sebagian saat menangani operasi yang valid dan gagal secara bersamaan.Jika Anda melihat pesan respons
TOO_RECENT_CONVERSION_ACTION
atauTOO_RECENT_CALL
untuk permintaan konversi upload, tunggu selama 6 jam atau 12 jam, masing-masing, sebelum mencoba lagi baris yang gagal.Perlu waktu hingga 3 jam agar statistik konversi yang diimpor muncul di akun Google Ads Anda.
Jika Anda mengupload konversi duplikat (yaitu,
CallConversion
dengancaller_id
,conversion_date_time
, danconversion_action
yang diupload sebelumnya), errorCALL_CONVERSION_ALREADY_EXISTS
akan ditampilkan.- Jika satu permintaan berisi beberapa operasi untuk konversi yang sama, error
DUPLICATE_CALL_CONVERSION_IN_REQUEST
akan ditampilkan.
- Jika satu permintaan berisi beberapa operasi untuk konversi yang sama, error
Mengupload konversi panggilan
Untuk mengaitkan konversi panggilan offline dengan tindakan konversi, Anda
memerlukan informasi berikut: ID pemanggil (nomor telepon),
waktu tanggal konversi, nama resource tindakan konversi, dan secara opsional
nilai dan mata uang konversi ke
ConversionUploadService
.
Untuk mengetahui detail selengkapnya tentang berbagai input, lihat artikel Pusat
Bantuan kami. Contoh
kode juga menjelaskan format untuk berbagai input.
Persyaratan
Ada beberapa persyaratan yang harus dipenuhi saat mengupload
CallConversion
.
Untuk menghindari error ConversionUploadError.INVALID_CONVERSION_ACTION
, atribut
conversion_action
harus merujuk ke ConversionAction
dengan:
ConversionActionType
adalahUPLOAD_CALLS
.status
dariConversionAction
adalahENABLED
. Jika tidak, operasi akan gagal dengan errorNO_CONVERSION_ACTION_FOUND
.ConversionAction
ada di pelanggan konversi Google Ads dari akun Google Ads klik.
Sebaiknya tetapkan juga
ConversionAction.category
ke
kategori yang paling sesuai dengan konversi Anda.
Selain itu, kondisi berikut harus terpenuhi:
Pada waktu panggilan, tracking konversi diaktifkan di pelanggan konversi Google Ads akun Google Ads panggilan.
customer_id
dariUploadCallConversionsRequest
harus berupa ID pelanggan pelanggan konversi Google Ads dari akun Google Ads panggilan. Jika tidak, upload konversi akan menghasilkan errorConversionUploadError.INVALID_CUSTOMER_FOR_CALL
.conversion_value
harus lebih besar dari atau sama dengan nol.conversion_date_time
harus memiliki zona waktu yang ditentukan, dan formatnya adalah sepertiyyyy-mm-dd HH:mm:ss+|-HH:mm
, misalnya:2022-01-01 19:32:45-05:00
(mengabaikan waktu musim panas) . Zona waktu dapat berupa nilai yang valid: zona waktu tidak harus cocok dengan zona waktu akun. Namun, jika Anda berencana membandingkan data konversi yang diupload dengan data di UI Google Ads, sebaiknya gunakan zona waktu yang sama dengan akun Google Ads Anda agar jumlah konversi cocok.
Contoh kode
Java
private void runExample( GoogleAdsClient googleAdsClient, long customerId, String conversionActionId, String callerId, String callStartDateTime, double conversionValue, Long conversionCustomVariableId, String conversionCustomVariableValue, ConsentStatus adUserDataConsent) { // Create a call conversion by specifying currency as USD. CallConversion.Builder conversionBuilder = CallConversion.newBuilder() .setConversionAction(conversionActionId) .setCallerId(callerId) .setCallStartDateTime(callStartDateTime) .setConversionValue(conversionValue) .setCurrencyCode("USD"); if (conversionCustomVariableId != null && conversionCustomVariableValue != null) { conversionBuilder.addCustomVariables( CustomVariable.newBuilder() .setConversionCustomVariable( ResourceNames.conversionCustomVariable(customerId, conversionCustomVariableId)) .setValue(conversionCustomVariableValue)); } // Sets the consent information, if provided. if (adUserDataConsent != null) { // Specifies whether user consent was obtained for the data you are uploading. See // https://www.google.com/about/company/user-consent-policy for details. conversionBuilder.setConsent(Consent.newBuilder().setAdUserData(adUserDataConsent)); } CallConversion conversion = conversionBuilder.build(); // Uploads the call conversion to the API. try (ConversionUploadServiceClient conversionUploadServiceClient = googleAdsClient.getLatestVersion().createConversionUploadServiceClient()) { // Partial failure MUST be enabled for this request. // NOTE: This request contains a single conversion as a demonstration. However, if you have // multiple conversions to upload, it's best to upload multiple conversions per request // instead of sending a separate request per conversion. See the following for per-request // limits: // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service UploadCallConversionsResponse response = conversionUploadServiceClient.uploadCallConversions( UploadCallConversionsRequest.newBuilder() .setCustomerId(String.valueOf(customerId)) .setCustomerId(Long.toString(customerId)) .addConversions(conversion) .setPartialFailure(true) .build()); // Prints any partial failure errors returned. if (response.hasPartialFailureError()) { GoogleAdsFailure googleAdsFailure = ErrorUtils.getInstance().getGoogleAdsFailure(response.getPartialFailureError()); googleAdsFailure .getErrorsList() .forEach(e -> System.out.println("Partial failure occurred: " + e.getMessage())); throw new RuntimeException( "Partial failure occurred " + response.getPartialFailureError().getMessage()); } // Prints the result if valid. CallConversionResult result = response.getResults(0); System.out.printf( "Uploaded call conversion that occurred at '%' for caller ID '%' to the conversion" + " action with resource name '%'.%n", result.getCallStartDateTime(), result.getCallerId(), result.getConversionAction()); } }
C#
public void Run(GoogleAdsClient client, long customerId, long conversionActionId, string callerId, string callStartTime, string conversionTime, double conversionValue, long? conversionCustomVariableId, string conversionCustomVariableValue, ConsentStatus? adUserDataConsent) { // Get the ConversionUploadService. ConversionUploadServiceClient conversionUploadService = client.GetService(Services.V18.ConversionUploadService); // Create a call conversion by specifying currency as USD. CallConversion callConversion = new CallConversion() { ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId), CallerId = callerId, CallStartDateTime = callStartTime, ConversionDateTime = conversionTime, ConversionValue = conversionValue, CurrencyCode = "USD", }; if (adUserDataConsent != null) { // Specifies whether user consent was obtained for the data you are uploading. See // https://www.google.com/about/company/user-consent-policy // for details. callConversion.Consent = new Consent() { AdUserData = (ConsentStatus)adUserDataConsent }; } if (conversionCustomVariableId != null && !string.IsNullOrEmpty(conversionCustomVariableValue)) { callConversion.CustomVariables.Add(new CustomVariable() { ConversionCustomVariable = ResourceNames.ConversionCustomVariable( customerId, conversionCustomVariableId.Value), Value = conversionCustomVariableValue }); } UploadCallConversionsRequest request = new UploadCallConversionsRequest() { CustomerId = customerId.ToString(), Conversions = { callConversion }, PartialFailure = true }; try { // Issues a request to upload the call conversion. The partialFailure parameter // is set to true, and validateOnly parameter to false as required by this method // call. // NOTE: This request contains a single conversion as a demonstration. However, if // you have multiple conversions to upload, it's best to upload multiple conversions // per request instead of sending a separate request per conversion. See the // following for per-request limits: // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service UploadCallConversionsResponse response = conversionUploadService.UploadCallConversions(request); // Since we set partialFailure = true, we can retrieve error messages (if any) from // the operation response. if (response.PartialFailureError != null) { Console.WriteLine("Call conversion upload failed."); // Retrieves the errors from the partial failure and prints them. List<GoogleAdsError> errors = response.PartialFailure.GetErrorsByOperationIndex(0); foreach (GoogleAdsError error in errors) { Console.WriteLine($"Operation failed with error: {error}."); } } else { // Prints the result. CallConversionResult uploadedCallConversion = response.Results[0]; Console.WriteLine($"Uploaded call conversion that occurred at " + $"'{uploadedCallConversion.CallStartDateTime}' for caller ID " + $"'{uploadedCallConversion.CallerId}' to the conversion action with " + $"resource name '{uploadedCallConversion.ConversionAction}'."); } } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, int $conversionActionId, string $callerId, string $callStartDateTime, string $conversionDateTime, float $conversionValue, ?string $conversionCustomVariableId, ?string $conversionCustomVariableValue, ?int $adUserDataConsent ) { // Creates a call conversion by specifying currency as USD. $callConversion = new CallConversion([ 'conversion_action' => ResourceNames::forConversionAction($customerId, $conversionActionId), 'caller_id' => $callerId, 'call_start_date_time' => $callStartDateTime, 'conversion_date_time' => $conversionDateTime, 'conversion_value' => $conversionValue, 'currency_code' => 'USD' ]); if (!is_null($conversionCustomVariableId) && !is_null($conversionCustomVariableValue)) { $callConversion->setCustomVariables([new CustomVariable([ 'conversion_custom_variable' => ResourceNames::forConversionCustomVariable( $customerId, $conversionCustomVariableId ), 'value' => $conversionCustomVariableValue ])]); } // Sets the consent information, if provided. if (!empty($adUserDataConsent)) { // Specifies whether user consent was obtained for the data you are uploading. See // https://www.google.com/about/company/user-consent-policy for details. $callConversion->setConsent(new Consent(['ad_user_data' => $adUserDataConsent])); } // Issues a request to upload the call conversion. $conversionUploadServiceClient = $googleAdsClient->getConversionUploadServiceClient(); // NOTE: This request contains a single conversion as a demonstration. However, if you have // multiple conversions to upload, it's best to upload multiple conversions per request // instead of sending a separate request per conversion. See the following for per-request // limits: // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service $response = $conversionUploadServiceClient->uploadCallConversions( // Partial failure MUST be enabled for this request. UploadCallConversionsRequest::build($customerId, [$callConversion], true) ); // Prints the status message if any partial failure error is returned. // Note: The details of each partial failure error are not printed here, you can refer to // the example HandlePartialFailure.php to learn more. if ($response->hasPartialFailureError()) { printf( "Partial failures occurred: '%s'.%s", $response->getPartialFailureError()->getMessage(), PHP_EOL ); } else { // Prints the result if exists. /** @var CallConversionResult $uploadedCallConversion */ $uploadedCallConversion = $response->getResults()[0]; printf( "Uploaded call conversion that occurred at '%s' for caller ID '%s' to the " . "conversion action with resource name '%s'.%s", $uploadedCallConversion->getCallStartDateTime(), $uploadedCallConversion->getCallerId(), $uploadedCallConversion->getConversionAction(), PHP_EOL ); } }
Python
def main( client, customer_id, conversion_action_id, caller_id, call_start_date_time, conversion_date_time, conversion_value, conversion_custom_variable_id, conversion_custom_variable_value, ad_user_data_consent, ): """Imports offline call conversion values for calls related to your ads. Args: client: An initialized GoogleAdsClient instance. customer_id: The client customer ID string. conversion_action_id: The ID of the conversion action to upload to. caller_id: The caller ID from which this call was placed. Caller ID is expected to be in E.164 format with preceding '+' sign, e.g. '+18005550100'. call_start_date_time: The date and time at which the call occurred. The format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm', e.g. '2021-01-01 12:32:45-08:00'. conversion_date_time: The the date and time of the conversion (should be after the click time). The format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm', e.g. '2021-01-01 12:32:45-08:00'. conversion_value: The conversion value in the desired currency. conversion_custom_variable_id: The ID of the conversion custom variable to associate with the upload. conversion_custom_variable_value: The str value of the conversion custom variable to associate with the upload. ad_user_data_consent: The consent status for ad user data for all members in the job. """ # Get the ConversionUploadService client. conversion_upload_service = client.get_service("ConversionUploadService") # Create a call conversion in USD currency. call_conversion = client.get_type("CallConversion") call_conversion.conversion_action = client.get_service( "ConversionActionService" ).conversion_action_path(customer_id, conversion_action_id) call_conversion.caller_id = caller_id call_conversion.call_start_date_time = call_start_date_time call_conversion.conversion_date_time = conversion_date_time call_conversion.conversion_value = conversion_value call_conversion.currency_code = "USD" if conversion_custom_variable_id and conversion_custom_variable_value: conversion_custom_variable = client.get_type("CustomVariable") conversion_custom_variable.conversion_custom_variable = ( conversion_custom_variable_id ) conversion_custom_variable.value = conversion_custom_variable_value call_conversion.custom_variables.append(conversion_custom_variable) # Specifies whether user consent was obtained for the data you are # uploading. For more details. see: # https://www.google.com/about/company/user-consent-policy if ad_user_data_consent: call_conversion.consent.ad_user_data = client.enums.ConsentStatusEnum[ ad_user_data_consent ] # Issue a request to upload the call conversion. # Partial failure MUST be enabled for this request. request = client.get_type("UploadCallConversionsRequest") request.customer_id = customer_id request.conversions = [call_conversion] request.partial_failure = True # NOTE: This request only uploads a single conversion, but if you have # multiple conversions to upload, it's most efficient to upload them in a # single request. See the following for per-request limits for reference: # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service upload_call_conversions_response = ( conversion_upload_service.upload_call_conversions(request=request) ) # Print any partial errors returned. if upload_call_conversions_response.partial_failure_error: print( "Partial error occurred: " f"'{upload_call_conversions_response.partial_failure_error.message}'" ) # Print the result if valid. uploaded_call_conversion = upload_call_conversions_response.results[0] if uploaded_call_conversion.call_start_date_time: print( "Uploaded call conversion that occurred at " f"'{uploaded_call_conversion.call_start_date_time}' " f"for caller ID '{uploaded_call_conversion.caller_id}' " "to the conversion action with resource name " f"'{uploaded_call_conversion.conversion_action}'." )
Ruby
def upload_call_conversion( customer_id, conversion_action_id, caller_id, call_start_date_time, conversion_date_time, conversion_value, conversion_custom_variable_id, conversion_custom_variable_value, ad_user_data_consent) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # Create a call conversion by specifying currency as USD. call_conversion = client.resource.call_conversion do |c| c.conversion_action = client.path.conversion_action( customer_id, conversion_action_id) c.caller_id = caller_id c.call_start_date_time = call_start_date_time c.conversion_date_time = conversion_date_time c.conversion_value = conversion_value c.currency_code = "USD" if conversion_custom_variable_id && conversion_custom_variable_value c.custom_variables << client.resource.custom_variable do |cv| cv.conversion_custom_variable = client.path.conversion_custom_variable( customer_id, conversion_custom_variable_id) cv.value = conversion_custom_variable_value end end unless ad_user_data_consent.nil? c.consent = client.resource.consent do |c| # Specifies whether user consent was obtained for the data you are # uploading. For more details, see: # https://www.google.com/about/company/user-consent-policy c.ad_user_data = ad_user_data_consent end end end # Issues a request to upload the call conversion. response = client.service.conversion_upload.upload_call_conversions( customer_id: customer_id, # NOTE: This request only uploads a single conversion, but if you have # multiple conversions to upload, it's most efficient to upload them in a # single request. See the following for per-request limits for reference: # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service conversions: [call_conversion], partial_failure: true ) # Prints errors if any partial failure error is returned. if response.partial_failure_error failures = client.decode_partial_failure_error(response.partial_failure_error) failures.each do |failure| failure.errors.each do |error| human_readable_error_path = error .location .field_path_elements .map { |location_info| if location_info.index "#{location_info.field_name}[#{location_info.index}]" else "#{location_info.field_name}" end }.join(" > ") errmsg = "error occured while adding operations " \ "#{human_readable_error_path}" \ " with value: #{error.trigger.string_value}" \ " because #{error.message.downcase}" puts errmsg end end else # Print the result if valid. uploaded_call_conversion = response.results.first puts "Uploaded call conversion that occurred at " \ "#{uploaded_call_conversion.call_start_date_time} " \ "for caller ID " \ "#{uploaded_call_conversion.caller_id} " \ "to the conversion action with resource name " \ "#{uploaded_call_conversion.conversion_action}" end end
Perl
sub upload_call_conversion { my ( $api_client, $customer_id, $conversion_action_id, $caller_id, $call_start_date_time, $conversion_date_time, $conversion_value, $conversion_custom_variable_id, $conversion_custom_variable_value, $ad_user_data_consent ) = @_; # Create a call conversion by specifying currency as USD. my $call_conversion = Google::Ads::GoogleAds::V18::Services::ConversionUploadService::CallConversion ->new({ conversionAction => Google::Ads::GoogleAds::V18::Utils::ResourceNames::conversion_action( $customer_id, $conversion_action_id ), callerId => $caller_id, callStartDateTime => $call_start_date_time, conversionDateTime => $conversion_date_time, conversionValue => $conversion_value, currencyCode => "USD" }); if ($conversion_custom_variable_id && $conversion_custom_variable_value) { $call_conversion->{customVariables} = [ Google::Ads::GoogleAds::V18::Services::ConversionUploadService::CustomVariable ->new({ conversionCustomVariable => Google::Ads::GoogleAds::V18::Utils::ResourceNames::conversion_custom_variable( $customer_id, $conversion_custom_variable_id ), value => $conversion_custom_variable_value })]; } # Set the consent information, if provided. if ($ad_user_data_consent) { # Specify whether user consent was obtained for the data you are uploading. # See https://www.google.com/about/company/user-consent-policy for details. $call_conversion->{consent} = Google::Ads::GoogleAds::V18::Common::Consent->new({ adUserData => $ad_user_data_consent }); } # Issue a request to upload the call conversion. # NOTE: This request contains a single conversion as a demonstration. # However, if you have multiple conversions to upload, it's best to # upload multiple conversions per request instead of sending a separate # request per conversion. See the following for per-request limits: # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service my $upload_call_conversions_response = $api_client->ConversionUploadService()->upload_call_conversions({ customerId => $customer_id, conversions => [$call_conversion], partialFailure => "true" }); # Print any partial errors returned. if ($upload_call_conversions_response->{partialFailureError}) { printf "Partial error encountered: '%s'.\n", $upload_call_conversions_response->{partialFailureError}{message}; } # Print the result if valid. my $uploaded_call_conversion = $upload_call_conversions_response->{results}[0]; if (%$uploaded_call_conversion) { printf "Uploaded call conversion that occurred at '%s' " . "for caller ID '%s' to the conversion action with resource name '%s'.\n", $uploaded_call_conversion->{callStartDateTime}, $uploaded_call_conversion->{callerId}, $uploaded_call_conversion->{conversionAction}; } return 1; }