अगर किसी कन्वर्ज़न की रिपोर्ट Google Ads में पहले ही कर दी गई है, तो Google Ads API में बाद में कन्वर्ज़न में बदलाव किया जा सकता है.
किसी कन्वर्ज़न में बदलाव करने के लिए, आपके पास पहले से कोई कन्वर्ज़न ऐक्शन सेट अप होना चाहिए. साथ ही, आपको उन कन्वर्ज़न को भी रिकॉर्ड करना होगा जिनमें बदलाव करना है.
कोड का उदाहरण
Google Ads API, order_id
का इस्तेमाल करता है. इसे ट्रांज़ैक्शन आईडी भी कहा जाता है. इसकी मदद से, ConversionAdjustmentUploadService
के साथ अडजस्ट करने के लिए कन्वर्ज़न की पहचान की जाती है.
कन्वर्ज़न में बदलाव करने के लिए ज़रूरी conversion_action_id
पाने के लिए, इनमें से कोई एक काम करें:
Google Ads यूज़र इंटरफ़ेस (यूआई) में कन्वर्ज़न की जानकारी पर क्लिक करने पर, यूआरएल में उपलब्ध
ctId
पैरामीटर से वैल्यू पाएं.conversion_action
रिपोर्ट में,conversion_action.id
के लिए Google Ads API से क्वेरी करें.
Java
private void runExample( GoogleAdsClient googleAdsClient, long customerId, long conversionActionId, String orderId, String adjustmentType, String adjustmentDateTime, @Nullable Float restatementValue) throws InvalidProtocolBufferException { // Gets the conversion adjustment enum value from the adjustmentType String. ConversionAdjustmentType conversionAdjustmentType = ConversionAdjustmentType.valueOf(adjustmentType); // Applies the conversion adjustment to the existing conversion. ConversionAdjustment conversionAdjustment = ConversionAdjustment.newBuilder() .setConversionAction(ResourceNames.conversionAction(customerId, conversionActionId)) .setAdjustmentType(conversionAdjustmentType) // Sets the orderId to identify the conversion to adjust. .setOrderId(orderId) // As an alternative to setting orderId, you can provide a GclidDateTimePair, but // setting orderId instead is strongly recommended. // .setGclidDateTimePair( // GclidDateTimePair.newBuilder() // .setGclid(gclid) // .setConversionDateTime(conversionDateTime) // .build()) .setAdjustmentDateTime(adjustmentDateTime) .build(); // Sets adjusted value for adjustment type RESTATEMENT. if (restatementValue != null && conversionAdjustmentType == ConversionAdjustmentType.RESTATEMENT) { conversionAdjustment = conversionAdjustment.toBuilder() .setRestatementValue( RestatementValue.newBuilder().setAdjustedValue(restatementValue).build()) .build(); } // Creates the conversion upload service client. try (ConversionAdjustmentUploadServiceClient conversionUploadServiceClient = googleAdsClient.getLatestVersion().createConversionAdjustmentUploadServiceClient()) { // Uploads the click conversion. Partial failure should always be set to true. UploadConversionAdjustmentsRequest request = UploadConversionAdjustmentsRequest.newBuilder() .setCustomerId(Long.toString(customerId)) // Enables partial failure (must be true). .setPartialFailure(true) .addConversionAdjustments(conversionAdjustment) .build(); UploadConversionAdjustmentsResponse response = conversionUploadServiceClient.uploadConversionAdjustments(request); // Extracts the partial failure error if present on the response. ErrorUtils errorUtils = ErrorUtils.getInstance(); GoogleAdsFailure googleAdsFailure = response.hasPartialFailureError() ? errorUtils.getGoogleAdsFailure(response.getPartialFailureError()) : null; // Constructs a protocol buffer printer that will print error details in a concise format. final Printer errorPrinter = JsonFormat.printer().omittingInsignificantWhitespace(); // Prints the results for each adjustment, including any partial errors returned. for (int opIndex = 0; opIndex < request.getConversionAdjustmentsCount(); opIndex++) { ConversionAdjustmentResult result = response.getResults(opIndex); if (errorUtils.isPartialFailureResult(result)) { // The operation failed. Prints the error details. for (GoogleAdsError googleAdsError : errorUtils.getGoogleAdsErrors(opIndex, googleAdsFailure)) { System.out.printf( "%4d: Partial failure occurred: %s%n", opIndex, errorPrinter.print(googleAdsError)); } } else { System.out.printf( "%4d: Uploaded conversion adjustment for conversion action '%s' and order ID '%s'.%n", opIndex, result.getConversionAction(), result.getOrderId()); } } } }
C#
public void Run(GoogleAdsClient client, long customerId, long conversionActionId, string orderId, string adjustmentDateTime, ConversionAdjustmentType adjustmentType, double? restatementValue) { // Get the ConversionAdjustmentUploadService. ConversionAdjustmentUploadServiceClient conversionAdjustmentUploadService = client.GetService(Services.V18.ConversionAdjustmentUploadService); // Associate conversion adjustments with the existing conversion action. ConversionAdjustment conversionAdjustment = new ConversionAdjustment() { ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId), AdjustmentType = adjustmentType, // Sets the orderId to identify the conversion to adjust. OrderId = orderId, // As an alternative to setting orderId, you can provide a GclidDateTimePair, // but setting orderId instead is strongly recommended. //GclidDateTimePair = new GclidDateTimePair() //{ // Gclid = gclid, // ConversionDateTime = conversionDateTime, //}, AdjustmentDateTime = adjustmentDateTime, }; // Set adjusted value for adjustment type RESTATEMENT. if (adjustmentType == ConversionAdjustmentType.Restatement) { conversionAdjustment.RestatementValue = new RestatementValue() { AdjustedValue = restatementValue.Value }; } try { // Issue a request to upload the conversion adjustment. UploadConversionAdjustmentsResponse response = conversionAdjustmentUploadService.UploadConversionAdjustments( new UploadConversionAdjustmentsRequest() { CustomerId = customerId.ToString(), ConversionAdjustments = { conversionAdjustment }, // Enables partial failure (must be true). PartialFailure = true, ValidateOnly = false }); // Prints any partial errors returned. // To review the overall health of your recent uploads, see: // https://developers.google.com/google-ads/api/docs/conversions/upload-summaries if (response.PartialFailureError != null) { // Extracts the partial failure from the response status. GoogleAdsFailure partialFailure = response.PartialFailure; Console.WriteLine($"{partialFailure.Errors.Count} partial failure error(s) " + $"occurred"); } else { ConversionAdjustmentResult result = response.Results[0]; // Print the result. Console.WriteLine($"Uploaded conversion adjustment value of" + $" '{result.ConversionAction}' for Google Click ID " + $"'{result.GclidDateTimePair.Gclid}'"); } } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, int $conversionActionId, string $orderId, string $adjustmentType, string $adjustmentDateTime, ?float $restatementValue ) { $conversionAdjustmentType = ConversionAdjustmentType::value($adjustmentType); // Applies the conversion adjustment to the existing conversion. $conversionAdjustment = new ConversionAdjustment([ 'conversion_action' => ResourceNames::forConversionAction($customerId, $conversionActionId), 'adjustment_type' => $conversionAdjustmentType, // Sets the orderId to identify the conversion to adjust. 'order_id' => $orderId, // As an alternative to setting orderId, you can provide a 'gclid_date_time_pair', but // setting 'order_id' instead is strongly recommended. // 'conversion_date_time' must be in "yyyy-mm-dd hh:mm:ss+|-hh:mm" format. /* 'gclid_date_time_pair' => new GclidDateTimePair([ 'gclid' => 'INSERT_YOUR_GCLID_HERE', 'conversion_date_time' => 'INSERT_YOUR_CONVERSION_DATE_TIME_HERE' ]), */ 'adjustment_date_time' => $adjustmentDateTime ]); // Sets adjusted value for adjustment type RESTATEMENT. if ( $restatementValue !== null && $conversionAdjustmentType === ConversionAdjustmentType::RESTATEMENT ) { $conversionAdjustment->setRestatementValue(new RestatementValue([ 'adjusted_value' => $restatementValue ])); } // Issues a request to upload the conversion adjustment. $conversionAdjustmentUploadServiceClient = $googleAdsClient->getConversionAdjustmentUploadServiceClient(); $response = $conversionAdjustmentUploadServiceClient->uploadConversionAdjustments( // Enables partial failure (must be true). UploadConversionAdjustmentsRequest::build($customerId, [$conversionAdjustment], true) ); // Prints the status message if any partial failure error is returned. // Note: The details of each partial failure error are not printed here, you can refer to // the example HandlePartialFailure.php to learn more. if ($response->hasPartialFailureError()) { printf( "Partial failures occurred: '%s'.%s", $response->getPartialFailureError()->getMessage(), PHP_EOL ); } else { // Prints the result if exists. /** @var ConversionAdjustmentResult $uploadedConversionAdjustment */ $uploadedConversionAdjustment = $response->getResults()[0]; printf( "Uploaded conversion adjustment of '%s' for order ID '%s'.%s", $uploadedConversionAdjustment->getConversionAction(), $uploadedConversionAdjustment->getOrderId(), PHP_EOL ); } }
Python
def main( client, customer_id, conversion_action_id, adjustment_type, order_id, adjustment_date_time, restatement_value=None, ): """The main method that creates all necessary entities for the example. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. conversion_action_id: the ID of the conversion action to upload the adjustment to. adjustment_type: the adjustment type, e.g. " "RETRACTION, RESTATEMENT. order_id: the transaction ID of the conversion to adjust. Strongly recommended instead of using gclid and conversion_date_time. adjustment_date_time: the date and time of the adjustment. restatement_value: the adjusted value for adjustment type RESTATEMENT. """ conversion_adjustment_type_enum = client.enums.ConversionAdjustmentTypeEnum # Determine the adjustment type. conversion_adjustment_type = conversion_adjustment_type_enum[ adjustment_type ].value # Applies the conversion adjustment to the existing conversion. conversion_adjustment = client.get_type("ConversionAdjustment") conversion_action_service = client.get_service("ConversionActionService") conversion_adjustment.conversion_action = ( conversion_action_service.conversion_action_path( customer_id, conversion_action_id ) ) conversion_adjustment.adjustment_type = conversion_adjustment_type conversion_adjustment.adjustment_date_time = adjustment_date_time # Sets the order_id to identify the conversion to adjust. conversion_adjustment.order_id = order_id # As an alternative to setting order_id, you can provide a # gclid_date_time_pair, but setting order_id instead is strongly recommended. # conversion_adjustment.gclid_date_time_pair.gclid = gclid # conversion_adjustment.gclid_date_time_pair.conversion_date_time = ( # conversion_date_time # ) # Sets adjusted value for adjustment type RESTATEMENT. if ( restatement_value and conversion_adjustment_type == conversion_adjustment_type_enum.RESTATEMENT.value ): conversion_adjustment.restatement_value.adjusted_value = float( restatement_value ) # Uploads the click conversion. Partial failure should always be set to # true. service = client.get_service("ConversionAdjustmentUploadService") request = client.get_type("UploadConversionAdjustmentsRequest") request.customer_id = customer_id request.conversion_adjustments.append(conversion_adjustment) # Enables partial failure (must be true) request.partial_failure = True response = service.upload_conversion_adjustments(request=request) # Extracts the partial failure error if present on the response. if response.partial_failure_error: error_details = response.partial_failure_error.details for i, conversion_adjustment_result in enumerate(response.results): # If there's a GoogleAdsFailure in error_details at this position then # the uploaded operation failed and we print the error message. if error_details and error_details[i]: error_detail = error_details[i] failure_message = client.get_type("GoogleAdsFailure") # Parse the string into a GoogleAdsFailure message instance. # To access class-only methods on the message we retrieve its type. GoogleAdsFailure = type(failure_message) failure_object = GoogleAdsFailure.deserialize(error_detail.value) for error in failure_object.errors: # Construct and print a string that details which element in # the operation list failed (by index number) as well as the # error message and error code. print( "A partial failure at index " f"{error.location.field_path_elements[0].index} occurred " f"\nError message: {error.message}\nError code: " f"{error.error_code}" ) else: print( "Uploaded conversion adjustment for conversion action " f"'{conversion_adjustment_result.conversion_action}' and order " f"ID '{conversion_adjustment_result.order_id}'." )
Ruby
def upload_conversion_adjustment( customer_id, conversion_action_id, order_id, adjustment_type, adjustment_date_time, restatement_value ) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # Applies the conversion adjustment to the existing conversion. conversion_adjustment = client.resource.conversion_adjustment do |ca| ca.conversion_action = client.path.conversion_action(customer_id, conversion_action_id) ca.adjustment_type = adjustment_type ca.order_id = order_id ca.adjustment_date_time = adjustment_date_time # Set adjusted value for adjustment type RESTATEMENT. if adjustment_type == :RESTATEMENT ca.restatement_value = client.resource.restatement_value do |ra| ra.adjusted_value = restatement_value.to_f end end end # Issue a request to upload the conversion adjustment(s). response = client.service.conversion_adjustment_upload.upload_conversion_adjustments( customer_id: customer_id, # This example shows just one adjustment but you may upload multiple ones. conversion_adjustments: [conversion_adjustment], partial_failure: true ) if response.partial_failure_error.nil? # Process and print all results for multiple adjustments response.results.each do |result| puts "Uploaded conversion adjustment for conversion action #{result.conversion_action} "\ "and order ID #{result.order_id}." end else # Print any partial errors returned. failures = client.decode_partial_failure_error(response.partial_failure_error) puts 'Request failed. Failure details:' failures.each do |failure| failure.errors.each do |error| index = error.location.field_path_elements.first.index puts "\toperation[#{index}] #{error.error_code.error_code}: #{error.message}" end end end end
Perl
sub upload_conversion_adjustment { my ($api_client, $customer_id, $conversion_action_id, $order_id, $adjustment_type, $adjustment_date_time, $restatement_value) = @_; # Applies the conversion adjustment to the existing conversion. my $conversion_adjustment = Google::Ads::GoogleAds::V18::Services::ConversionAdjustmentUploadService::ConversionAdjustment ->new({ conversionAction => Google::Ads::GoogleAds::V18::Utils::ResourceNames::conversion_action( $customer_id, $conversion_action_id ), adjustmentType => $adjustment_type, # Sets the orderId to identify the conversion to adjust. orderId => $order_id, # As an alternative to setting orderId, you can provide a 'gclid_date_time_pair', # but setting 'order_id' instead is strongly recommended. # gclidDateTimePair => # Google::Ads::GoogleAds::V18::Services::ConversionAdjustmentUploadService::GclidDateTimePair # ->new({ # gclid => $gclid, # conversionDateTime => $conversion_date_time # } # ), adjustmentDateTime => $adjustment_date_time, }); # Set adjusted value for adjustment type RESTATEMENT. $conversion_adjustment->{restatementValue} = Google::Ads::GoogleAds::V18::Services::ConversionAdjustmentUploadService::RestatementValue ->new({ adjustedValue => $restatement_value }) if defined $restatement_value && $adjustment_type eq RESTATEMENT; # Issue a request to upload the conversion adjustment. my $upload_conversion_adjustments_response = $api_client->ConversionAdjustmentUploadService() ->upload_conversion_adjustments({ customerId => $customer_id, conversionAdjustments => [$conversion_adjustment], partialFailure => "true" }); # Print any partial errors returned. if ($upload_conversion_adjustments_response->{partialFailureError}) { printf "Partial error encountered: '%s'.\n", $upload_conversion_adjustments_response->{partialFailureError}{message}; } # Print the result if valid. my $uploaded_conversion_adjustment = $upload_conversion_adjustments_response->{results}[0]; if (%$uploaded_conversion_adjustment) { printf "Uploaded conversion adjustment of the conversion action " . "with resource name '%s' for order ID '%s'.\n", $uploaded_conversion_adjustment->{conversionAction}, $uploaded_conversion_adjustment->{orderId}; } return 1; }
ज़रूरी शर्तें
एपीआई में कन्वर्ज़न में बदलाव करते समय, इन शर्तों और पाबंदियों का ध्यान रखें:
सिर्फ़ वह खाता अडजस्टमेंट अपलोड कर सकता है जो कन्वर्ज़न ऐक्शन मैनेज करता है. कन्वर्ज़न ट्रैकिंग सेटअप करने के निर्देशों का इस्तेमाल करके, यह पता लगाएं कि आपके Google Ads खाते के लिए कौनसा खाता कन्वर्ज़न मैनेज कर रहा है.
किसी दूसरे खाते का इस्तेमाल करके अडजस्टमेंट अपलोड करने पर,
NO_CONVERSION_ACTION_FOUND
गड़बड़ी का मैसेज दिखता है. यह गड़बड़ी तब भी दिखती है, जब अडजस्टमेंट का कन्वर्ज़न ऐक्शन चालू न हो.Google Ads, सिर्फ़
SALESFORCE
,UPLOAD_CLICKS
याWEBPAGE
टाइप के कन्वर्ज़न ऐक्शन के लिए कन्वर्ज़न में बदलाव करने की सुविधा देता है. अगर किसी ऐसे कन्वर्ज़न के लिए बदलाव अपलोड करने की कोशिश की जाती है जिसका कन्वर्ज़न ऐक्शन इनमें से किसी एक टाइप का नहीं है, तो आपकोINVALID_CONVERSION_ACTION_TYPE
वाली गड़बड़ी दिखेगी.तारीख और समय की जानकारी देने वाले फ़ील्ड के लिए, टाइमज़ोन की ज़रूरत होती है. हालांकि, यह ज़रूरी नहीं है कि यह टाइमज़ोन, खाते का ही हो. इन फ़ील्ड का फ़ॉर्मैट,
yyyy-mm-dd HH:mm:ss+|-HH:mm
जैसा होता है. उदाहरण के लिए:2022-01-01 19:32:45-05:00
(डेलाइट सेविंग टाइम को अनदेखा करना) .कन्वर्ज़न ऐक्शन बनाने के बाद, उसके कन्वर्ज़न में बदलाव करने से पहले चार से छह घंटे इंतज़ार करें. ऐसा करने से,
TOO_RECENT_CONVERSION_ACTION
वाली गड़बड़ी से बचा जा सकता है.अगर कन्वर्ज़न कभी अपलोड नहीं किया गया था या अपलोड किया गया था, लेकिन अमान्य या स्पैम होने की वजह से खारिज कर दिया गया था, तो अडजस्टमेंट
CONVERSION_NOT_FOUND
वाली गड़बड़ी के साथ पूरा नहीं होता.आपको इनमें से किसी भी स्थिति में,
ConversionAdjustment
मेंorder_id
की वैल्यू सबमिट करनी होगी:कन्वर्ज़न ऐक्शन का
type
,WEBPAGE
के बराबर है.जिस ओरिजनल कन्वर्ज़न में बदलाव किया जा रहा है उसे
order_id
असाइन किया गया था.
अगर इसके बजाय
gclid_date_time_pair
तय किया जाता है, तो कार्रवाईConversionAdjustmentUploadError.MISSING_ORDER_ID_FOR_WEBPAGE
याConversionAdjustmentUploadError.CONVERSION_NOT_FOUND
गड़बड़ी के साथ पूरी नहीं होगी.ConversionAdjustment
बनाते समय,UploadConversionAdjustmentsRequest
केpartial_failure
एट्रिब्यूट को हमेशाtrue
पर सेट किया जाना चाहिए. एक साथ मान्य और अमान्य ऑपरेशन मैनेज करते समय, कुछ ऑपरेशन के पूरा न होने से जुड़े दिशा-निर्देशों का पालन करें.अडजस्टमेंट की मदद से,
ConversionAction
को नहीं बदला जा सकता. इसके बजाय, पिछले कन्वर्ज़न को हटाने के लिएRETRACTION
का इस्तेमाल करें. साथ ही, अपडेट किए गएConversionAction
के साथ नया कन्वर्ज़न अपलोड करें. टाइमस्टैंप में बदलाव करने की ज़रूरत नहीं है. कन्वर्ज़न में बदलाव के बारे में जानकारी देखें.