Dönüşüm hedefleri hiyerarşik olarak düzenlenir. Müşteri hedefleri, hesabınızın tamamı için varsayılan hedefleri tanımlarken kampanya hedefleri, belirli teklif ve optimizasyon koşullarına sahip kampanyalarda müşteri hedeflerini geçersiz kılar.
Hedef yönetimi iş akışı şu şekildedir:
ConversionAction oluşturun.
Dönüşüm işlemini oluşturduğunuzda Google Ads otomatik olarak aşağıdaki adımları gerçekleştirir:
Henüz yoksa her kampanya için bir CampaignConversionGoal oluşturur ve dönüşüm işleminin category ile origin değerlerini belirler.
CustomerConversionGoal ve CampaignConversionGoal nesnelerinin biddable özelliğini, bu kılavuz serisinde daha sonra ele alınacak çeşitli kurallara göre yapılandırır.
Google Ads'in otomatik olarak oluşturduğu CustomerConversionGoal nesnelerini hedeflerinizle uyumlu olacak şekilde güncelleyin. biddable değerini true olarak ayarlayarak category ve origin değerleriyle hedefin ConversionActions'ına yönelik teklif verin ve optimizasyon yapın. Aksi takdirde false değerini kullanın. Google Ads, kampanya hedeflerini açıkça güncellemediğiniz veya özel hedefler uygulamadığınız her kampanyaya bu güncellemeleri otomatik olarak uygular.
Müşteri düzeyindeki hedeflerinizden farklı benzersiz hedeflere sahip bir kampanyanız varsa CampaignConversionGoal ayarlarını aşağıdaki adımlardan birini veya her ikisini kullanarak yapılandırın.
Hedefin müşteri düzeyindeki hedeflerden farklı olması gereken tüm CampaignConversionGoal nesnelerinin biddable özelliğini değiştirmek için update işlemlerini kullanın.
Kampanyanın hedeflerini category ve origin ile yapılandırmak yeterli olmuyorsa CustomConversionGoal oluşturup kampanyanın ConversionGoalCampaignConfig bölümünü güncelleyerek teklif verme ve optimizasyon için belirli dönüşüm işlemlerini kullanın.
update işlemlerinin sonucunda Google Ads, kampanyanın goal_config_levelConversionGoalCampaignConfig değerinin CAMPAIGN olarak ayarlanmasını sağlar ve kampanyanın CustomerConversionGoal güncellemelerini kampanyanın CampaignConversionGoal nesnelerine uygulamayı durdurur.
Kampanyayı tekrar müşteri düzeyindeki hedefleri kullanacak şekilde geçirmek istiyorsanız goal_config_level değerini CUSTOMER olarak ayarlayın.
Google Ads, CampaignConversionGoal değerini CustomerConversionGoal ile eşleşecek şekilde değiştirir ve goal_config_level değeri CUSTOMER olarak ayarlandığı sürece CustomerConversionGoal değerinde yapılan tüm değişiklikleri kampanyanın CampaignConversionGoal değerine uygular. Kampanya da CustomConversionGoals kullanmayı bırakır.
Değiştirme koşulları
Bir CustomerConversionGoal veya CustomConversionGoal nesnesi değiştirilirken isteğin customer_id bölümü, hesabınızın Google Ads dönüşüm müşteri hesabının kimliğiyle eşleşmelidir.
Buna karşılık, bir CampaignConversionGoal veya ConversionGoalCampaignConfig nesnesi değiştirilirken isteğin customer_id değeri, Google Ads hesabınızın Customer kaynağının customer_id değeriyle eşleşmelidir.
Dönüşüm işlemi ayarları
Hedefler category ve origin'ye göre düzenlense de her ConversionAction'nin primary_for_goal özelliğini ayarlayarak teklif verme sürecinde oynayacağı rolü ve işlemin dönüşümlerinin raporlarda nasıl görüneceğini belirleyebilirsiniz.
primary_for_goal, true ise:
Google Ads, dönüşüm işleminin biddable
ve origin için müşteri ve kampanya hedeflerinin özelliğine göre teklif vermeye dönüşüm işlemini dahil eder.category
Google Ads, dönüşüm işleminin dönüşümlerini ve dönüşüm değerlerini Dönüşümler ve Tüm dönüşümler'e dahil eder.
primary_for_goal, false ise:
Google Ads, dönüşüm işlemini bir CustomConversionGoal içinde kullanmadığınız sürece teklife veya dönüşümlere dahil etmez. Dönüşüm işleminin dönüşümlerini ve dönüşüm değerlerini Tüm dönş. sütununda ve raporlardaki ilgili alanlarda görmeye devam edebilirsiniz.
primary_for_goal ayarı true olarak belirlenen dönüşüm işlemleri, Google Ads kullanıcı arayüzünde Teklif optimizasyonu için kullanılan birincil işlem olarak görünür. Aksi takdirde, Teklif optimizasyonu için kullanılmayan ikincil işlem olarak görünürler.
[[["Anlaması kolay","easyToUnderstand","thumb-up"],["Sorunumu çözdü","solvedMyProblem","thumb-up"],["Diğer","otherUp","thumb-up"]],[["İhtiyacım olan bilgiler yok","missingTheInformationINeed","thumb-down"],["Çok karmaşık / çok fazla adım var","tooComplicatedTooManySteps","thumb-down"],["Güncel değil","outOfDate","thumb-down"],["Çeviri sorunu","translationIssue","thumb-down"],["Örnek veya kod sorunu","samplesCodeIssue","thumb-down"],["Diğer","otherDown","thumb-down"]],["Son güncelleme tarihi: 2025-09-05 UTC."],[[["\u003cp\u003eConversion goals streamline conversion action organization for efficient optimization towards advertising objectives, grouping them by category and origin.\u003c/p\u003e\n"],["\u003cp\u003eCustomer goals establish default account-wide goals, while campaign goals allow for campaign-specific bidding and optimization by overriding customer goals.\u003c/p\u003e\n"],["\u003cp\u003eConversion actions with \u003ccode\u003eprimary_for_goal\u003c/code\u003e set to \u003ccode\u003etrue\u003c/code\u003e are included in bidding and reporting metrics like 'Conversions' and 'All conversions'.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Ads automatically creates and manages CustomerConversionGoal, CampaignConversionGoal, and ConversionGoalCampaignConfig objects, allowing only updates through the API.\u003c/p\u003e\n"],["\u003cp\u003eWhen managing conversion actions, utilize the \u003ccode\u003eprimary_for_goal\u003c/code\u003e attribute instead of the deprecated \u003ccode\u003einclude_in_conversions_metric\u003c/code\u003e for bidding and reporting purposes.\u003c/p\u003e\n"]]],[],null,["# Conversion goals\n\n[Conversion goals](//support.google.com/google-ads/answer/10995103) help you\norganize your conversion actions so that you can more easily optimize toward\nyour advertising objectives.\n\nConversion goals are grouped by the unique combinations of\n[`category`](/google-ads/api/reference/rpc/v21/ConversionAction#category)\n(for example, `PAGE_VIEW`), and [`origin`](/google-ads/api/reference/rpc/v21/ConversionAction#origin)\n(for example, `WEBSITE`) in the set of\n[`ConversionActions`](/google-ads/api/reference/rpc/v21/ConversionAction) in your account's\n[Google Ads conversion customer](/google-ads/api/docs/conversions/getting-started#enable_conversion_tracking).\n| **Important:** In the Google Ads UI goal management tabs, the `origin` attribute is labeled **Conversion source** . The Google Ads API uses the term `origin` to differentiate between this attribute and the **Source** field in the UI **Conversion actions** tab.\n| **Important:** You can only set the [`selective_optimization`](/google-ads/api/reference/rpc/v21/Campaign#selective_optimization) field of `Campaign` on an [App campaign](/google-ads/api/docs/app-campaigns/overview). For all other campaign types, use [campaign goals](/google-ads/api/docs/conversions/goals/campaign-goals) to optimize a campaign for specific conversion actions.\n\nGoal management overview\n------------------------\n\nConversion goals are organized in a hierarchy. Customer goals define the\n[default goals](//support.google.com/google-ads/answer/10995103#account_default)\nfor your entire account, while campaign goals override the customer goals for\ncampaigns with specific bidding and optimization requirements.\n\nThe goal management workflow is as follows:\n\n1. Create a `ConversionAction`.\n\n When you create the conversion action, Google Ads automatically performs the\n following steps:\n - Creates a [`CustomerConversionGoal`](/google-ads/api/reference/rpc/v21/CustomerConversionGoal) for the conversion action's `category` and `origin` if one doesn't already exist.\n - Creates a [`CampaignConversionGoal`](/google-ads/api/reference/rpc/v21/CampaignConversionGoal) for each campaign and the conversion action's `category` and `origin` if one doesn't already exist.\n - Configures the `biddable` attribute of the `CustomerConversionGoal` and `CampaignConversionGoal` objects according to various rules covered later in this guide series.\n\n | **Note:** Your account already has `CustomerConversionGoal` and `CampaignConversionGoal` objects for your existing conversion actions.\n2. Update the `CustomerConversionGoal` objects that Google Ads created automatically\n to align with your objectives. Set `biddable` to `true` to bid and optimize\n towards `ConversionActions` with the goal's `category` and `origin`, and\n `false` otherwise. Google Ads automatically applies these updates to every\n campaign where you hadn't explicitly updated campaign goals or applied\n custom goals.\n\n3. If you have a campaign with unique goals that differ from your customer-level\n goals, configure its `CampaignConversionGoal` using one or both of the\n following steps.\n\n - Use `update` operations to modify the `biddable` attribute of any\n `CampaignConversionGoal` objects where the goal should differ from the\n customer-level goals.\n\n - If configuring the campaign's goals by `category` and `origin` doesn't\n suffice, use specific conversion actions for bidding and optimization by\n creating a [`CustomConversionGoal`](/google-ads/api/reference/rpc/v21/CustomConversionGoal)\n and updating the campaign's [`ConversionGoalCampaignConfig`](/google-ads/api/reference/rpc/v21/ConversionGoalCampaignConfig).\n\n As a result of the `update` operations, Google Ads ensures that the\n [`goal_config_level`](/google-ads/api/reference/rpc/v21/ConversionGoalCampaignConfig#goal_config_level)\n of the campaign's `ConversionGoalCampaignConfig` is set\n to [`CAMPAIGN`](/google-ads/api/reference/rpc/v21/GoalConfigLevelEnum.GoalConfigLevel#campaign)\n and stops applying `CustomerConversionGoal` updates to the campaign's\n `CampaignConversionGoal` objects.\n\n If you want to transition the campaign back to using customer-level goals,\n set `goal_config_level` to\n [`CUSTOMER`](/google-ads/api/reference/rpc/v21/GoalConfigLevelEnum.GoalConfigLevel#customer).\n Google Ads modifies its `CampaignConversionGoal` to match\n `CustomerConversionGoal` and as long as `goal_config_level` remains set to\n `CUSTOMER`, applies any changes to `CustomerConversionGoal` to the campaign's\n `CampaignConversionGoal`. The campaign in turn stops using any\n `CustomConversionGoals`.\n | **Key Point:** Since Google Ads automatically creates [`CustomerConversionGoal`](/google-ads/api/reference/rpc/v21/CustomerConversionGoal), [`CampaignConversionGoal`](/google-ads/api/reference/rpc/v21/CampaignConversionGoal), and [`ConversionGoalCampaignConfig`](/google-ads/api/reference/rpc/v21/ConversionGoalCampaignConfig) objects in your account, you can only *update* those objects. The Google Ads API doesn't support creating or removing those objects.\n\nMutate requirements\n-------------------\n\nWhen mutating a `CustomerConversionGoal` or `CustomConversionGoal` object,\nthe `customer_id` of the request must match the ID of your account's\n[Google Ads conversion customer account](/google-ads/api/docs/conversions/getting-started#enable_conversion_tracking).\n\nIn contrast, when mutating a `CampaignConversionGoal` or\n`ConversionGoalCampaignConfig` object, the `customer_id` of the request must\nmatch the `customer_id` of your Google Ads account's `Customer` resource.\n\nConversion action settings\n--------------------------\n\nAlthough goals are organized by `category` and `origin`, you can set the\n[`primary_for_goal`](/google-ads/api/reference/rpc/v21/ConversionAction#primary_for_goal) attribute\nof each `ConversionAction` to indicate the role it should play in bidding and\nhow the action's conversions will [appear in reports](//support.google.com/google-ads/answer/11461796).\n\nIf `primary_for_goal` is `true`:\n\n- Google Ads includes the conversion action in bidding based on the `biddable` attribute of customer and campaign goals for the conversion action's `category` and `origin`.\n- Google Ads includes the conversion action's conversions and conversion values in [**Conversions**](/google-ads/api/fields/v21/campaign#metrics.conversions) and [**All\n conversions**](/google-ads/api/fields/v21/campaign#metrics.all_conversions).\n\nIf `primary_for_goal` is `false`:\n\n- Google Ads doesn't include the conversion action in bidding or **Conversions**\n unless you use the conversion action in a `CustomConversionGoal`. You can\n still find the conversion action's conversions and conversion values in\n [**All conv.**](/google-ads/api/fields/v21/campaign#metrics.all_conversions) and its related\n fields in reports.\n\n See the\n [campaign goals guide](/google-ads/api/docs/conversions/goals/campaign-goals#custom_goals)\n for more information about custom conversion goals.\n\nConversion actions with `primary_for_goal` set to `true` appear in the Google Ads UI\nas **Primary action used for bidding optimization** , otherwise they appear as\n**Secondary action not used for bidding optimization**.\n| **Important:** The [`include_in_conversions_metric`](/google-ads/api/reference/rpc/v21/ConversionAction#include_in_conversions_metric) attribute of `ConversionAction` is deprecated. When managing your conversion actions, set the `primary_for_goal` attribute instead, and transition any of your reporting or application logic that relies on `include_in_conversions_metric` to use `primary_for_goal`."]]
