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Sasaran konversi disusun dalam hierarki. Sasaran pelanggan menentukan
sasaran default
untuk seluruh akun Anda, sementara sasaran kampanye menggantikan sasaran pelanggan untuk
kampanye dengan persyaratan bidding dan pengoptimalan tertentu.
Alur kerja pengelolaan sasaran adalah sebagai berikut:
Buat ConversionAction.
Saat Anda membuat tindakan konversi, Google Ads akan otomatis melakukan langkah-langkah berikut:
Membuat CustomerConversionGoal
untuk category dan origin tindakan konversi jika belum ada.
Membuat CampaignConversionGoal
untuk setiap kampanye dan category serta origin tindakan konversi jika
belum ada.
Mengonfigurasi atribut biddable dari objek CustomerConversionGoal dan CampaignConversionGoal sesuai dengan berbagai aturan yang akan dibahas nanti dalam seri panduan ini.
Perbarui objek CustomerConversionGoal yang dibuat Google Ads secara otomatis agar selaras dengan tujuan Anda. Tetapkan biddable ke true untuk mengajukan bid dan mengoptimalkan ConversionActions dengan category dan origin sasaran, dan false jika tidak. Google Ads secara otomatis menerapkan pembaruan ini ke setiap kampanye yang belum Anda perbarui secara eksplisit sasaran kampanyenya atau menerapkan sasaran kustom.
Jika Anda memiliki kampanye dengan sasaran unik yang berbeda dari sasaran tingkat pelanggan, konfigurasikan CampaignConversionGoal-nya menggunakan satu atau kedua langkah berikut.
Gunakan operasi update untuk mengubah atribut biddable dari objek CampaignConversionGoal mana pun yang sasarannya harus berbeda dari sasaran tingkat pelanggan.
Jika mengonfigurasi sasaran kampanye menurut category dan origin tidak
cukup, gunakan tindakan konversi tertentu untuk bidding dan pengoptimalan dengan
membuat CustomConversionGoal
dan memperbarui ConversionGoalCampaignConfig kampanye.
Sebagai hasil dari operasi update, Google Ads memastikan bahwa
goal_config_levelConversionGoalCampaignConfig kampanye ditetapkan
ke CAMPAIGN
dan berhenti menerapkan update CustomerConversionGoal ke objek
CampaignConversionGoal kampanye.
Jika Anda ingin mengalihkan kampanye kembali ke penggunaan sasaran tingkat pelanggan,
tetapkan goal_config_level ke
CUSTOMER.
Google Ads mengubah CampaignConversionGoal agar cocok dengan
CustomerConversionGoal dan selama goal_config_level tetap ditetapkan ke
CUSTOMER, menerapkan perubahan apa pun pada CustomerConversionGoal ke
CampaignConversionGoal kampanye. Selanjutnya, kampanye akan berhenti menggunakan
CustomConversionGoals.
Persyaratan perubahan
Saat mengubah objek CustomerConversionGoal atau CustomConversionGoal,
customer_id permintaan harus cocok dengan ID
akun pelanggan konversi Google Ads Anda.
Sebaliknya, saat mengubah objek CampaignConversionGoal atau
ConversionGoalCampaignConfig, customer_id permintaan harus
cocok dengan customer_id resource Customer akun Google Ads Anda.
Setelan tindakan konversi
Meskipun sasaran disusun berdasarkan category dan origin, Anda dapat menetapkan atribut
primary_for_goal
setiap ConversionAction untuk menunjukkan peran yang harus dimainkannya dalam bidding dan
cara konversi tindakan akan muncul dalam laporan.
Jika primary_for_goal adalah true:
Google Ads menyertakan tindakan konversi dalam bidding berdasarkan atribut pelanggan dan sasaran kampanye untuk biddable
tindakan konversi tersebut
category dan origin.
Google Ads menyertakan konversi dan nilai konversi tindakan konversi dalam
Konversi dan Semua
konversi.
Jika primary_for_goal adalah false:
Google Ads tidak menyertakan tindakan konversi dalam bidding atau Konversi
kecuali jika Anda menggunakan tindakan konversi dalam CustomConversionGoal. Anda masih dapat menemukan konversi dan nilai konversi tindakan konversi di
Semua konv. dan kolom terkaitnya dalam laporan.
Lihat
panduan sasaran kampanye
untuk mengetahui informasi selengkapnya tentang sasaran konversi kustom.
Tindakan konversi dengan primary_for_goal yang ditetapkan ke true akan muncul di UI Google Ads
sebagai Tindakan utama yang digunakan untuk pengoptimalan bidding, jika tidak, tindakan tersebut akan muncul sebagai
Tindakan sekunder yang tidak digunakan untuk pengoptimalan bidding.
[[["Mudah dipahami","easyToUnderstand","thumb-up"],["Memecahkan masalah saya","solvedMyProblem","thumb-up"],["Lainnya","otherUp","thumb-up"]],[["Informasi yang saya butuhkan tidak ada","missingTheInformationINeed","thumb-down"],["Terlalu rumit/langkahnya terlalu banyak","tooComplicatedTooManySteps","thumb-down"],["Sudah usang","outOfDate","thumb-down"],["Masalah terjemahan","translationIssue","thumb-down"],["Masalah kode / contoh","samplesCodeIssue","thumb-down"],["Lainnya","otherDown","thumb-down"]],["Terakhir diperbarui pada 2025-09-05 UTC."],[[["\u003cp\u003eConversion goals streamline conversion action organization for efficient optimization towards advertising objectives, grouping them by category and origin.\u003c/p\u003e\n"],["\u003cp\u003eCustomer goals establish default account-wide goals, while campaign goals allow for campaign-specific bidding and optimization by overriding customer goals.\u003c/p\u003e\n"],["\u003cp\u003eConversion actions with \u003ccode\u003eprimary_for_goal\u003c/code\u003e set to \u003ccode\u003etrue\u003c/code\u003e are included in bidding and reporting metrics like 'Conversions' and 'All conversions'.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Ads automatically creates and manages CustomerConversionGoal, CampaignConversionGoal, and ConversionGoalCampaignConfig objects, allowing only updates through the API.\u003c/p\u003e\n"],["\u003cp\u003eWhen managing conversion actions, utilize the \u003ccode\u003eprimary_for_goal\u003c/code\u003e attribute instead of the deprecated \u003ccode\u003einclude_in_conversions_metric\u003c/code\u003e for bidding and reporting purposes.\u003c/p\u003e\n"]]],[],null,["# Conversion goals\n\n[Conversion goals](//support.google.com/google-ads/answer/10995103) help you\norganize your conversion actions so that you can more easily optimize toward\nyour advertising objectives.\n\nConversion goals are grouped by the unique combinations of\n[`category`](/google-ads/api/reference/rpc/v21/ConversionAction#category)\n(for example, `PAGE_VIEW`), and [`origin`](/google-ads/api/reference/rpc/v21/ConversionAction#origin)\n(for example, `WEBSITE`) in the set of\n[`ConversionActions`](/google-ads/api/reference/rpc/v21/ConversionAction) in your account's\n[Google Ads conversion customer](/google-ads/api/docs/conversions/getting-started#enable_conversion_tracking).\n| **Important:** In the Google Ads UI goal management tabs, the `origin` attribute is labeled **Conversion source** . The Google Ads API uses the term `origin` to differentiate between this attribute and the **Source** field in the UI **Conversion actions** tab.\n| **Important:** You can only set the [`selective_optimization`](/google-ads/api/reference/rpc/v21/Campaign#selective_optimization) field of `Campaign` on an [App campaign](/google-ads/api/docs/app-campaigns/overview). For all other campaign types, use [campaign goals](/google-ads/api/docs/conversions/goals/campaign-goals) to optimize a campaign for specific conversion actions.\n\nGoal management overview\n------------------------\n\nConversion goals are organized in a hierarchy. Customer goals define the\n[default goals](//support.google.com/google-ads/answer/10995103#account_default)\nfor your entire account, while campaign goals override the customer goals for\ncampaigns with specific bidding and optimization requirements.\n\nThe goal management workflow is as follows:\n\n1. Create a `ConversionAction`.\n\n When you create the conversion action, Google Ads automatically performs the\n following steps:\n - Creates a [`CustomerConversionGoal`](/google-ads/api/reference/rpc/v21/CustomerConversionGoal) for the conversion action's `category` and `origin` if one doesn't already exist.\n - Creates a [`CampaignConversionGoal`](/google-ads/api/reference/rpc/v21/CampaignConversionGoal) for each campaign and the conversion action's `category` and `origin` if one doesn't already exist.\n - Configures the `biddable` attribute of the `CustomerConversionGoal` and `CampaignConversionGoal` objects according to various rules covered later in this guide series.\n\n | **Note:** Your account already has `CustomerConversionGoal` and `CampaignConversionGoal` objects for your existing conversion actions.\n2. Update the `CustomerConversionGoal` objects that Google Ads created automatically\n to align with your objectives. Set `biddable` to `true` to bid and optimize\n towards `ConversionActions` with the goal's `category` and `origin`, and\n `false` otherwise. Google Ads automatically applies these updates to every\n campaign where you hadn't explicitly updated campaign goals or applied\n custom goals.\n\n3. If you have a campaign with unique goals that differ from your customer-level\n goals, configure its `CampaignConversionGoal` using one or both of the\n following steps.\n\n - Use `update` operations to modify the `biddable` attribute of any\n `CampaignConversionGoal` objects where the goal should differ from the\n customer-level goals.\n\n - If configuring the campaign's goals by `category` and `origin` doesn't\n suffice, use specific conversion actions for bidding and optimization by\n creating a [`CustomConversionGoal`](/google-ads/api/reference/rpc/v21/CustomConversionGoal)\n and updating the campaign's [`ConversionGoalCampaignConfig`](/google-ads/api/reference/rpc/v21/ConversionGoalCampaignConfig).\n\n As a result of the `update` operations, Google Ads ensures that the\n [`goal_config_level`](/google-ads/api/reference/rpc/v21/ConversionGoalCampaignConfig#goal_config_level)\n of the campaign's `ConversionGoalCampaignConfig` is set\n to [`CAMPAIGN`](/google-ads/api/reference/rpc/v21/GoalConfigLevelEnum.GoalConfigLevel#campaign)\n and stops applying `CustomerConversionGoal` updates to the campaign's\n `CampaignConversionGoal` objects.\n\n If you want to transition the campaign back to using customer-level goals,\n set `goal_config_level` to\n [`CUSTOMER`](/google-ads/api/reference/rpc/v21/GoalConfigLevelEnum.GoalConfigLevel#customer).\n Google Ads modifies its `CampaignConversionGoal` to match\n `CustomerConversionGoal` and as long as `goal_config_level` remains set to\n `CUSTOMER`, applies any changes to `CustomerConversionGoal` to the campaign's\n `CampaignConversionGoal`. The campaign in turn stops using any\n `CustomConversionGoals`.\n | **Key Point:** Since Google Ads automatically creates [`CustomerConversionGoal`](/google-ads/api/reference/rpc/v21/CustomerConversionGoal), [`CampaignConversionGoal`](/google-ads/api/reference/rpc/v21/CampaignConversionGoal), and [`ConversionGoalCampaignConfig`](/google-ads/api/reference/rpc/v21/ConversionGoalCampaignConfig) objects in your account, you can only *update* those objects. The Google Ads API doesn't support creating or removing those objects.\n\nMutate requirements\n-------------------\n\nWhen mutating a `CustomerConversionGoal` or `CustomConversionGoal` object,\nthe `customer_id` of the request must match the ID of your account's\n[Google Ads conversion customer account](/google-ads/api/docs/conversions/getting-started#enable_conversion_tracking).\n\nIn contrast, when mutating a `CampaignConversionGoal` or\n`ConversionGoalCampaignConfig` object, the `customer_id` of the request must\nmatch the `customer_id` of your Google Ads account's `Customer` resource.\n\nConversion action settings\n--------------------------\n\nAlthough goals are organized by `category` and `origin`, you can set the\n[`primary_for_goal`](/google-ads/api/reference/rpc/v21/ConversionAction#primary_for_goal) attribute\nof each `ConversionAction` to indicate the role it should play in bidding and\nhow the action's conversions will [appear in reports](//support.google.com/google-ads/answer/11461796).\n\nIf `primary_for_goal` is `true`:\n\n- Google Ads includes the conversion action in bidding based on the `biddable` attribute of customer and campaign goals for the conversion action's `category` and `origin`.\n- Google Ads includes the conversion action's conversions and conversion values in [**Conversions**](/google-ads/api/fields/v21/campaign#metrics.conversions) and [**All\n conversions**](/google-ads/api/fields/v21/campaign#metrics.all_conversions).\n\nIf `primary_for_goal` is `false`:\n\n- Google Ads doesn't include the conversion action in bidding or **Conversions**\n unless you use the conversion action in a `CustomConversionGoal`. You can\n still find the conversion action's conversions and conversion values in\n [**All conv.**](/google-ads/api/fields/v21/campaign#metrics.all_conversions) and its related\n fields in reports.\n\n See the\n [campaign goals guide](/google-ads/api/docs/conversions/goals/campaign-goals#custom_goals)\n for more information about custom conversion goals.\n\nConversion actions with `primary_for_goal` set to `true` appear in the Google Ads UI\nas **Primary action used for bidding optimization** , otherwise they appear as\n**Secondary action not used for bidding optimization**.\n| **Important:** The [`include_in_conversions_metric`](/google-ads/api/reference/rpc/v21/ConversionAction#include_in_conversions_metric) attribute of `ConversionAction` is deprecated. When managing your conversion actions, set the `primary_for_goal` attribute instead, and transition any of your reporting or application logic that relies on `include_in_conversions_metric` to use `primary_for_goal`."]]
