Ada dua jenis anggaran: anggaran harian rata-rata dan total anggaran kampanye. Anda dapat membuat kedua jenis tersebut menggunakan
CampaignBudgetService.
Membuat anggaran harian rata-rata
Ini adalah jumlah rata-rata yang bersedia Anda belanjakan per hari untuk kampanye ini.
Anda dapat menetapkan anggaran harian rata-rata dengan
amount_micros dari
CampaignBudget. Anggaran
period secara default ditetapkan ke
DAILY.
Contoh berikut membuat anggaran harian rata-rata baru untuk kampanye.
Java
private static String addCampaignBudget(GoogleAdsClient googleAdsClient, long customerId) { CampaignBudget budget = CampaignBudget.newBuilder() .setName("Interplanetary Cruise Budget #" + getPrintableDateTime()) .setDeliveryMethod(BudgetDeliveryMethod.STANDARD) .setAmountMicros(500_000) .build(); CampaignBudgetOperation op = CampaignBudgetOperation.newBuilder().setCreate(budget).build(); try (CampaignBudgetServiceClient campaignBudgetServiceClient = googleAdsClient.getLatestVersion().createCampaignBudgetServiceClient()) { MutateCampaignBudgetsResponse response = campaignBudgetServiceClient.mutateCampaignBudgets( Long.toString(customerId), ImmutableList.of(op)); String budgetResourceName = response.getResults(0).getResourceName(); System.out.printf("Added budget: %s%n", budgetResourceName); return budgetResourceName; } }
C#
private static string CreateBudget(GoogleAdsClient client, long customerId) { // Get the BudgetService. CampaignBudgetServiceClient budgetService = client.GetService( Services.V23.CampaignBudgetService); // Create the campaign budget. CampaignBudget budget = new CampaignBudget() { Name = "Interplanetary Cruise Budget #" + ExampleUtilities.GetRandomString(), DeliveryMethod = BudgetDeliveryMethod.Standard, AmountMicros = 500000 }; // Create the operation. CampaignBudgetOperation budgetOperation = new CampaignBudgetOperation() { Create = budget }; // Create the campaign budget. MutateCampaignBudgetsResponse response = budgetService.MutateCampaignBudgets( customerId.ToString(), new CampaignBudgetOperation[] { budgetOperation }); return response.Results[0].ResourceName; }
PHP
private static function addCampaignBudget(GoogleAdsClient $googleAdsClient, int $customerId) { // Creates a campaign budget. $budget = new CampaignBudget([ 'name' => 'Interplanetary Cruise Budget #' . Helper::getPrintableDatetime(), 'delivery_method' => BudgetDeliveryMethod::STANDARD, 'amount_micros' => 500000 ]); // Creates a campaign budget operation. $campaignBudgetOperation = new CampaignBudgetOperation(); $campaignBudgetOperation->setCreate($budget); // Issues a mutate request. $campaignBudgetServiceClient = $googleAdsClient->getCampaignBudgetServiceClient(); $response = $campaignBudgetServiceClient->mutateCampaignBudgets( MutateCampaignBudgetsRequest::build($customerId, [$campaignBudgetOperation]) ); /** @var CampaignBudget $addedBudget */ $addedBudget = $response->getResults()[0]; printf("Added budget named '%s'%s", $addedBudget->getResourceName(), PHP_EOL); return $addedBudget->getResourceName(); }
Python
# Create a budget, which can be shared by multiple campaigns. campaign_budget_operation: CampaignBudgetOperation = client.get_type( "CampaignBudgetOperation" ) campaign_budget: CampaignBudget = campaign_budget_operation.create campaign_budget.name = f"Interplanetary Budget {uuid.uuid4()}" campaign_budget.delivery_method = ( client.enums.BudgetDeliveryMethodEnum.STANDARD ) campaign_budget.amount_micros = 500000 # Add budget. campaign_budget_response: MutateCampaignBudgetsResponse try: budget_operations: List[CampaignBudgetOperation] = [ campaign_budget_operation ] campaign_budget_response = ( campaign_budget_service.mutate_campaign_budgets( customer_id=customer_id, operations=budget_operations, ) ) except GoogleAdsException as ex: handle_googleads_exception(ex)
Ruby
# Create a budget, which can be shared by multiple campaigns. campaign_budget = client.resource.campaign_budget do |cb| cb.name = "Interplanetary Budget #{(Time.new.to_f * 1000).to_i}" cb.delivery_method = :STANDARD cb.amount_micros = 500000 end operation = client.operation.create_resource.campaign_budget(campaign_budget) # Add budget. return_budget = client.service.campaign_budget.mutate_campaign_budgets( customer_id: customer_id, operations: [operation], )
Perl
# Create a campaign budget, which can be shared by multiple campaigns. my $campaign_budget = Google::Ads::GoogleAds::V23::Resources::CampaignBudget->new({ name => "Interplanetary budget #" . uniqid(), deliveryMethod => STANDARD, amountMicros => 500000 }); # Create a campaign budget operation. my $campaign_budget_operation = Google::Ads::GoogleAds::V23::Services::CampaignBudgetService::CampaignBudgetOperation ->new({create => $campaign_budget}); # Add the campaign budget. my $campaign_budgets_response = $api_client->CampaignBudgetService()->mutate({ customerId => $customer_id, operations => [$campaign_budget_operation]});
Membuat total anggaran kampanye
Ini adalah total jumlah yang bersedia Anda belanjakan selama durasi kampanye. Untuk membuat total anggaran kampanye, tetapkan anggaran
period ke
CUSTOM_PERIOD
dan tetapkan
total_amount_micros.
Total anggaran kampanye tidak dapat dibagikan di seluruh kampanye, jadi Anda harus menetapkan
explicitly_shared ke false
saat membuat anggaran dengan period sebesar CUSTOM_PERIOD.
Saat membuat kode, kolomnya sama seperti untuk anggaran harian rata-rata,
kecuali period dan total_amount_micros.
Rekomendasi anggaran kampanye
Google Ads API menyediakan beberapa jenis rekomendasi untuk membantu Anda mengoptimalkan anggaran kampanye:
CAMPAIGN_BUDGETmenyarankan jumlah anggaran baru untuk kampanye yang dibatasi anggaran.MOVE_UNUSED_BUDGETmenyoroti peluang untuk mengalokasikan ulang anggaran berlebih dari satu kampanye ke kampanye lain yang dibatasi anggaran.MARGINAL_ROI_CAMPAIGN_BUDGETmenyarankan jumlah anggaran baru untuk kampanye yang ROI-nya diprediksi akan meningkat dengan penyesuaian anggaran.FORECASTING_CAMPAIGN_BUDGETmenyarankan jumlah anggaran baru untuk kampanye yang diperkirakan akan dibatasi anggaran pada masa mendatang.
Untuk jenis rekomendasi tambahan dan panduan tentang cara menggunakan rekomendasi di Google Ads API, buka panduan Skor dan rekomendasi pengoptimalan.