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Die Google Ads API bietet einige Empfehlungstypen, mit denen Sie Ihre Kampagnenbudgets optimieren können:
CAMPAIGN_BUDGET
schlägt einen neuen Budgetbetrag für Kampagnen mit beschränktem Budget vor.
MOVE_UNUSED_BUDGET
Hier werden Möglichkeiten aufgezeigt, überschüssiges Budget von einer Kampagne auf eine andere Kampagne mit beschränktem Budget zu übertragen.
MARGINAL_ROI_CAMPAIGN_BUDGET
schlägt einen neuen Budgetbetrag für Kampagnen vor, deren ROI sich voraussichtlich durch eine Budgetanpassung steigern lässt.
FORECASTING_CAMPAIGN_BUDGET
schlägt einen neuen Budgetbetrag für Kampagnen vor, die in Zukunft voraussichtlich durch das Budget eingeschränkt werden.
Weitere Empfehlungstypen und Anleitungen für die Arbeit mit Empfehlungen in der Google Ads API finden Sie im Leitfaden Optimierungsfaktor und Empfehlungen.
[[["Leicht verständlich","easyToUnderstand","thumb-up"],["Mein Problem wurde gelöst","solvedMyProblem","thumb-up"],["Sonstiges","otherUp","thumb-up"]],[["Benötigte Informationen nicht gefunden","missingTheInformationINeed","thumb-down"],["Zu umständlich/zu viele Schritte","tooComplicatedTooManySteps","thumb-down"],["Nicht mehr aktuell","outOfDate","thumb-down"],["Problem mit der Übersetzung","translationIssue","thumb-down"],["Problem mit Beispielen/Code","samplesCodeIssue","thumb-down"],["Sonstiges","otherDown","thumb-down"]],["Zuletzt aktualisiert: 2025-09-06 (UTC)."],[[["\u003cp\u003eThis page provides code samples in various programming languages (Java, C#, PHP, Python, Ruby, Perl) for creating a new average daily budget for a Google Ads campaign.\u003c/p\u003e\n"],["\u003cp\u003eBy default, campaign budgets are shareable, meaning they can be used across multiple campaigns.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Ads API offers budget optimization recommendations such as adjusting budget for constrained campaigns, reallocating unused budget, and forecasting future budget needs.\u003c/p\u003e\n"],["\u003cp\u003eThese recommendations help improve campaign performance and ROI by ensuring efficient budget allocation.\u003c/p\u003e\n"]]],[],null,["# Create a Campaign Budget\n\nThe following example creates a new average daily budget for a campaign.\n| **Key Point:** A campaign budget is [shareable](/google-ads/api/docs/campaigns/budgets/share-budgets) by default.\n\n\n### Java\n\n```java\nprivate static String addCampaignBudget(GoogleAdsClient googleAdsClient, long customerId) {\n CampaignBudget budget =\n CampaignBudget.newBuilder()\n .setName(\"Interplanetary Cruise Budget #\" + getPrintableDateTime())\n .setDeliveryMethod(BudgetDeliveryMethod.STANDARD)\n .setAmountMicros(500_000)\n .build();\n\n CampaignBudgetOperation op = CampaignBudgetOperation.newBuilder().setCreate(budget).build();\n\n try (CampaignBudgetServiceClient campaignBudgetServiceClient =\n googleAdsClient.getLatestVersion().createCampaignBudgetServiceClient()) {\n MutateCampaignBudgetsResponse response =\n campaignBudgetServiceClient.mutateCampaignBudgets(\n Long.toString(customerId), ImmutableList.of(op));\n String budgetResourceName = response.getResults(0).getResourceName();\n System.out.printf(\"Added budget: %s%n\", budgetResourceName);\n return budgetResourceName;\n }\n}https://github.com/googleads/google-ads-java/blob/3c3c1041c2a0ab81553e3b2a79876256649397ed/google-ads-examples/src/main/java/com/google/ads/googleads/examples/basicoperations/AddCampaigns.java#L107-L126\n \n```\n\n### C#\n\n```c#\nprivate static string CreateBudget(GoogleAdsClient client, long customerId)\n{\n // Get the BudgetService.\n CampaignBudgetServiceClient budgetService = client.GetService(\n Services.V21.CampaignBudgetService);\n\n // Create the campaign budget.\n CampaignBudget budget = new CampaignBudget()\n {\n Name = \"Interplanetary Cruise Budget #\" + ExampleUtilities.GetRandomString(),\n DeliveryMethod = BudgetDeliveryMethod.Standard,\n AmountMicros = 500000\n };\n\n // Create the operation.\n CampaignBudgetOperation budgetOperation = new CampaignBudgetOperation()\n {\n Create = budget\n };\n\n // Create the campaign budget.\n MutateCampaignBudgetsResponse response = budgetService.MutateCampaignBudgets(\n customerId.ToString(), new CampaignBudgetOperation[] { budgetOperation });\n return response.Results[0].ResourceName;\n}https://github.com/googleads/google-ads-dotnet/blob/ada966e1983b655e82172b6c3e7d9b091b522377/Google.Ads.GoogleAds/examples/BasicOperations/AddCampaigns.cs#L170-L194\n \n```\n\n### PHP\n\n```php\nprivate static function addCampaignBudget(GoogleAdsClient $googleAdsClient, int $customerId)\n{\n // Creates a campaign budget.\n $budget = new CampaignBudget([\n 'name' =\u003e 'Interplanetary Cruise Budget #' . Helper::getPrintableDatetime(),\n 'delivery_method' =\u003e BudgetDeliveryMethod::STANDARD,\n 'amount_micros' =\u003e 500000\n ]);\n\n // Creates a campaign budget operation.\n $campaignBudgetOperation = new CampaignBudgetOperation();\n $campaignBudgetOperation-\u003esetCreate($budget);\n\n // Issues a mutate request.\n $campaignBudgetServiceClient = $googleAdsClient-\u003egetCampaignBudgetServiceClient();\n $response = $campaignBudgetServiceClient-\u003emutateCampaignBudgets(\n MutateCampaignBudgetsRequest::build($customerId, [$campaignBudgetOperation])\n );\n\n /** @var CampaignBudget $addedBudget */\n $addedBudget = $response-\u003egetResults()[0];\n printf(\"Added budget named '%s'%s\", $addedBudget-\u003egetResourceName(), PHP_EOL);\n\n return $addedBudget-\u003egetResourceName();\n} \nhttps://github.com/googleads/google-ads-php/blob/be0249c30c27b4760387bec6682b82c9f4167761/examples/BasicOperations/AddCampaigns.php#L176-L200\n\n \n```\n\n### Python\n\n```python\n# Create a budget, which can be shared by multiple campaigns.\ncampaign_budget_operation: CampaignBudgetOperation = client.get_type(\n \"CampaignBudgetOperation\"\n)\ncampaign_budget: CampaignBudget = campaign_budget_operation.create\ncampaign_budget.name = f\"Interplanetary Budget {uuid.uuid4()}\"\ncampaign_budget.delivery_method = (\n client.enums.BudgetDeliveryMethodEnum.STANDARD\n)\ncampaign_budget.amount_micros = 500000\n\n# Add budget.\ncampaign_budget_response: MutateCampaignBudgetsResponse\ntry:\n budget_operations: List[CampaignBudgetOperation] = [\n campaign_budget_operation\n ]\n campaign_budget_response = (\n campaign_budget_service.mutate_campaign_budgets(\n customer_id=customer_id,\n operations=budget_operations,\n )\n )\nexcept GoogleAdsException as ex:\n handle_googleads_exception(ex)https://github.com/googleads/google-ads-python/blob/d0595698b8a7de6cc00684b467462601037c9db9/examples/basic_operations/add_campaigns.py#L61-L85\n \n```\n\n### Ruby\n\n```ruby\n# Create a budget, which can be shared by multiple campaigns.\ncampaign_budget = client.resource.campaign_budget do |cb|\n cb.name = \"Interplanetary Budget #{(Time.new.to_f * 1000).to_i}\"\n cb.delivery_method = :STANDARD\n cb.amount_micros = 500000\nend\n\noperation = client.operation.create_resource.campaign_budget(campaign_budget)\n\n# Add budget.\nreturn_budget = client.service.campaign_budget.mutate_campaign_budgets(\n customer_id: customer_id,\n operations: [operation],\n)https://github.com/googleads/google-ads-ruby/blob/2752563c7ffd15a4d2238116869f64aea3011cc3/examples/basic_operations/add_campaigns.rb#L30-L43\n \n```\n\n### Perl\n\n```perl\n# Create a campaign budget, which can be shared by multiple campaigns.\nmy $campaign_budget =\n Google::Ads::GoogleAds::V21::Resources::CampaignBudget-\u003enew({\n name =\u003e \"Interplanetary budget #\" . uniqid(),\n deliveryMethod =\u003e STANDARD,\n amountMicros =\u003e 500000\n });\n\n# Create a campaign budget operation.\nmy $campaign_budget_operation =\n Google::Ads::GoogleAds::V21::Services::CampaignBudgetService::CampaignBudgetOperation\n -\u003enew({create =\u003e $campaign_budget});\n\n# Add the campaign budget.\nmy $campaign_budgets_response = $api_client-\u003eCampaignBudgetService()-\u003emutate({\n customerId =\u003e $customer_id,\n operations =\u003e [$campaign_budget_operation]});https://github.com/googleads/google-ads-perl/blob/9abffd69cd856633dfdcee5c636fe9cd0eb4b5ed/examples/basic_operations/add_campaigns.pl#L60-L76\n \n```\n\n\u003cbr /\u003e\n\nCampaign budget recommendations\n-------------------------------\n\nThe Google Ads API provides some\n[recommendation](//support.google.com/google-ads/answer/3448398) types to\nhelp you optimize your campaign budgets:\n\n- [`CAMPAIGN_BUDGET`](/google-ads/api/reference/rpc/v21/Recommendation#campaign_budget_recommendation)\n suggests a new budget amount for budget-constrained campaigns.\n\n- [`MOVE_UNUSED_BUDGET`](/google-ads/api/reference/rpc/v21/Recommendation#move_unused_budget_recommendation)\n highlights opportunities to reallocate excess budget from one campaign to\n another budget-constrained campaign.\n\n- [`MARGINAL_ROI_CAMPAIGN_BUDGET`](/google-ads/api/reference/rpc/v21/Recommendation#marginal_roi_campaign_budget_recommendation)\n suggests a new budget amount for campaigns whose ROI is predicted to\n increase with a budget adjustment.\n\n- [`FORECASTING_CAMPAIGN_BUDGET`](/google-ads/api/reference/rpc/v21/Recommendation#forecasting_campaign_budget_recommendation)\n suggests a new budget amount for campaigns that are expected to become\n budget-constrained in the future.\n\nFor additional recommendation types and guidance on working with recommendations\nin the Google Ads API, visit the\n[Optimization score and recommendations](/google-ads/api/docs/recommendations) guide."]]