Datenausschlüsse erstellen

Mit dem erweiterten Tool „Datenausschlüsse“ kann festgelegt werden, dass in Smart Bidding alle Daten von Tagen ignoriert werden, an denen Probleme mit dem Conversion-Tracking eines Kontos auftraten. Weitere Informationen zur Funktionsweise von Datenausschlüssen finden Sie auf der Hilfeseite zu Datenausschlüssen.

Erstellen Sie Datenausschlüsse programmatisch mit BiddingDataExclusions.

Umfang

BiddingDataExclusions haben eine erforderliche scope, die auf die folgenden Werte festgelegt werden kann. Zusätzliche bereichsspezifische Konfigurationsoptionen werden je nach verwendeter Ebene festgelegt.

• CAMPAIGN: Der Ausschluss wird auf bestimmte Kampagnen angewendet. Geben Sie im Feld campaigns eine Liste der Kampagnenressourcennamen ein, auf die dieser Ausschluss angewendet werden soll.
  • Die maximale Anzahl von Kampagnen pro BiddingDataExclusion beträgt 2.000.
• CHANNEL: Der Ausschluss wird auf Kampagnen angewendet, die zu bestimmten Kanaltypen gehören. Legen Sie für das Feld advertising_channel_types eine Liste von AdvertisingChannelTypes fest, auf die dieser Ausschluss angewendet werden soll.

Geräte

Zusätzlich zum Umfang können Datenausschlüsse mit einer optionalen Liste von Gerätetypen konfiguriert werden, auf die der Ausschluss angewendet werden soll. Wenn devices festgelegt ist, werden nur Conversion-Daten von den angegebenen Gerätetypen ausgeschlossen. Wenn Sie keine Angabe machen, werden Conversion-Daten von allen Gerätetypen ausgeschlossen.

Datums- und Uhrzeitwerte

Neben dem Umfang und den optionalen Geräten muss jeder Datenausschluss ein Start- und Enddatum sowie eine Start- und Endzeit haben. Ein Datenausschluss ist rückwirkend und sollte für Ereignisse verwendet werden, die in der Vergangenheit einen start_date_time und entweder in der Vergangenheit oder in der Zukunft einen end_date_time haben. Die Zeiten werden in der Zeitzone des Kontos angegeben.

Beispiel

Im folgenden Beispiel wird gezeigt, wie Sie eine Datenausnahme mit dem Umfang CHANNEL erstellen. In den kommentierten Abschnitten wird gezeigt, wie Sie Kampagnen angeben, wenn Sie stattdessen einen CAMPAIGN-Bereich festlegen.

BiddingDataExclusion DataExclusion =
    BiddingDataExclusion.newBuilder()
        // A unique name is required for every data exclusion.
        .setName("Data exclusion #" + getPrintableDateTime())
        // The CHANNEL scope applies the data exclusion to all campaigns of specific
        // advertising channel types. In this example, the exclusion will only apply to
        // Search campaigns. Use the CAMPAIGN scope to instead limit the scope to specific
        // campaigns.
        .setScope(SeasonalityEventScope.CHANNEL)
        .addAdvertisingChannelTypes(AdvertisingChannelType.SEARCH)
        // If setting scope CAMPAIGN, add individual campaign resource name(s) according to
        // the commented out line below.
        // .addCampaigns("INSERT_CAMPAIGN_RESOURCE_NAME_HERE")
        .setStartDateTime(startDateTime)
        .setEndDateTime(endDateTime)
        .build();

BiddingDataExclusionOperation operation =
    BiddingDataExclusionOperation.newBuilder().setCreate(DataExclusion).build();

MutateBiddingDataExclusionsResponse response =
    DataExclusionServiceClient.mutateBiddingDataExclusions(
        customerId.toString(), ImmutableList.of(operation));
System.out.printf(
    "Added data exclusion with resource name: %s%n",
    response.getResults(0).getResourceName());
AddBiddingDataExclusion.java
      

BiddingDataExclusion dataExclusion = new BiddingDataExclusion()
{
    // A unique name is required for every data exclusion.
    Name = "Data exclusion #" + ExampleUtilities.GetRandomString(),
    // The CHANNEL scope applies the data exclusion to all campaigns of specific
    // advertising channel types. In this example, the the exclusion will only apply to
    // Search campaigns. Use the CAMPAIGN scope to instead limit the scope to specific
    // campaigns.
    Scope = SeasonalityEventScope.Channel,
    AdvertisingChannelTypes = { AdvertisingChannelType.Search },
    // The date range should be less than 14 days.
    StartDateTime = startDateTime,
    EndDateTime = endDateTime,
};
BiddingDataExclusionOperation operation = new BiddingDataExclusionOperation()
{
    Create = dataExclusion
};

try
{
    MutateBiddingDataExclusionsResponse response =
        biddingDataExclusionService.MutateBiddingDataExclusions(
            customerId.ToString(), new[] { operation });
    Console.WriteLine($"Added data exclusion with resource name: " +
        $"{response.Results[0].ResourceName}");
}
catch (GoogleAdsException e)
{
    Console.WriteLine("Failure:");
    Console.WriteLine($"Message: {e.Message}");
    Console.WriteLine($"Failure: {e.Failure}");
    Console.WriteLine($"Request ID: {e.RequestId}");
    throw;
}
AddBiddingDataExclusion.cs
      

// Creates a bidding data exclusion.
$dataExclusion = new BiddingDataExclusion([
    // A unique name is required for every data exclusion.
    'name' => 'Data exclusion #' . Helper::getPrintableDatetime(),
    // The CHANNEL scope applies the data exclusion to all campaigns of specific
    // advertising channel types. In this example, the exclusion will only apply to
    // Search campaigns. Use the CAMPAIGN scope to instead limit the scope to specific
    // campaigns.
    'scope' => SeasonalityEventScope::CHANNEL,
    'advertising_channel_types' => [AdvertisingChannelType::SEARCH],
    // If setting scope CAMPAIGN, add individual campaign resource name(s) according to
    // the commented out line below.
    // 'campaigns' => ['INSERT_CAMPAIGN_RESOURCE_NAME_HERE'],
    'start_date_time' => $startDateTime,
    'end_date_time' => $endDateTime
]);

// Creates a bidding data exclusion operation.
$biddingDataExclusionOperation = new BiddingDataExclusionOperation();
$biddingDataExclusionOperation->setCreate($dataExclusion);

// Submits the bidding data exclusion operation to add the bidding data exclusion.
$biddingDataExclusionServiceClient =
    $googleAdsClient->getBiddingDataExclusionServiceClient();
$response = $biddingDataExclusionServiceClient->mutateBiddingDataExclusions(
    MutateBiddingDataExclusionsRequest::build($customerId, [$biddingDataExclusionOperation])
);

printf(
    "Added bidding data exclusion with resource name: '%s'.%s",
    $response->getResults()[0]->getResourceName(),
    PHP_EOL
);
AddBiddingDataExclusion.php
      

bidding_data_exclusion_service = client.get_service(
    "BiddingDataExclusionService"
)
operation = client.get_type("BiddingDataExclusionOperation")
bidding_data_exclusion = operation.create
# A unique name is required for every data exclusion
bidding_data_exclusion.name = f"Data exclusion #{uuid4()}"
# The CHANNEL scope applies the data exclusion to all campaigns of specific
# advertising channel types. In this example, the exclusion will only
# apply to Search campaigns. Use the CAMPAIGN scope to instead limit the
# scope to specific campaigns.
bidding_data_exclusion.scope = (
    client.enums.SeasonalityEventScopeEnum.CHANNEL
)
bidding_data_exclusion.advertising_channel_types.append(
    client.enums.AdvertisingChannelTypeEnum.SEARCH
)
# If setting scope CAMPAIGN, add individual campaign resource name(s)
# according to the commented out line below.
#
# bidding_data_exclusion.campaigns.append(
#     "INSERT_CAMPAIGN_RESOURCE_NAME_HERE"
# )

bidding_data_exclusion.start_date_time = start_date_time
bidding_data_exclusion.end_date_time = end_date_time

response = bidding_data_exclusion_service.mutate_bidding_data_exclusions(
    customer_id=customer_id, operations=[operation]
)

resource_name = response.results[0].resource_name

print(f"Added data exclusion with resource name: '{resource_name}'")
add_bidding_data_exclusion.py
      

client = Google::Ads::GoogleAds::GoogleAdsClient.new

operation = client.operation.create_resource.bidding_data_exclusion do |bda|
  # A unique name is required for every data excluseion.
  bda.name = "Seasonality Adjustment #{(Time.new.to_f * 1000).to_i}"

  # The CHANNEL scope applies the data exclusion to all campaigns of specific
  # advertising channel types. In this example, the conversion_rate_modifier
  # will only apply to Search campaigns. Use the CAMPAIGN scope to instead
  # limit the scope to specific campaigns.
  bda.scope = :CHANNEL
  bda.advertising_channel_types << :SEARCH

  # If setting scope CAMPAIGN, add individual campaign resource name(s)
  # according to the commented out line below.
  #
  # bda.campaigns << "INSERT_CAMPAIGN_RESOURCE_NAME_HERE"

  bda.start_date_time = start_date_time
  bda.end_date_time = end_date_time
end

response = client.service.bidding_data_exclusion.mutate_bidding_data_exclusions(
  customer_id: customer_id,
  operations: [operation],
)

puts "Added data exclusion with resource name #{response.results.first.resource_name}."
add_bidding_data_exclusion.rb
      

my $data_exclusion =
  Google::Ads::GoogleAds::V18::Resources::BiddingDataExclusion->new({
    # A unique name is required for every data exclusion.
    name => "Data exclusion #" . uniqid(),
    # The CHANNEL scope applies the data exclusion to all campaigns of specific
    # advertising channel types. In this example, the exclusion will only apply
    # to Search campaigns. Use the CAMPAIGN scope to instead limit the scope to
    # specific campaigns.
    scope                   => CHANNEL,
    advertisingChannelTypes => [SEARCH],
    # If setting scope CAMPAIGN, add individual campaign resource name(s)
    # according to the commented out line below.
    # campaigns     => ["INSERT_CAMPAIGN_RESOURCE_NAME_HERE"],
    startDateTime => $start_date_time,
    endDateTime   => $end_date_time
  });

my $operation =
  Google::Ads::GoogleAds::V18::Services::BiddingDataExclusionService::BiddingDataExclusionOperation
  ->new({
    create => $data_exclusion
  });

my $response = $api_client->BiddingDataExclusionService()->mutate({
    customerId => $customer_id,
    operations => [$operation]});

printf "Added data exclusion with resource name: '%s'.\n",
  $response->{results}[0]{resourceName};
add_bidding_data_exclusion.pl