Portföy teklifi stratejileri, birden fazla kampanya arasında paylaşılabilen otomatik ve hedef odaklı teklif stratejileridir. Standart teklif stratejileri ise paylaşılmaz ve yalnızca tek bir kampanya tarafından kullanılabilir. API, her iki strateji türünü de oluşturmayı destekler. Portföy teklifi stratejileri bir hesapta bağımsız nesneler olarak oluşturulurken standart stratejiler, kampanyada uygun alanlar ayarlanarak yönetilir.
Portföy teklifi stratejileri
Kampanyanızda portföy teklif stratejisi kullanmak için iki seçeneğiniz vardır:
- Mevcut bir
BiddingStrategykullanın. nameveschemegruplarıyla yeni bir grup oluşturmak içinMutateBiddingStrategiessimgesini kullanın. Örneğin,TARGET_SPENDteklif stratejisi içintarget_spendalanınıTargetSpendolarak yazılmış yeni bir nesneyle ayarlayın.
Bir BiddingStrategy seçtikten sonra, kampanyanın bidding_strategy alanına resource_name değerini girerek kampanyanızı bu BiddingStrategy ile kullanacak şekilde yapılandırın.
Aşağıdaki örnekte, yeni bir kampanya için yeni bir portföy TARGET_SPEND teklifi stratejisinin nasıl oluşturulacağı gösterilmektedir.
Java
private String createBiddingStrategy(GoogleAdsClient googleAdsClient, long customerId) {
try (BiddingStrategyServiceClient biddingStrategyServiceClient =
googleAdsClient.getLatestVersion().createBiddingStrategyServiceClient()) {
// Creates a portfolio bidding strategy.
TargetSpend targetSpend = TargetSpend.newBuilder().setCpcBidCeilingMicros(2_000_000L).build();
BiddingStrategy portfolioBiddingStrategy =
BiddingStrategy.newBuilder()
.setName("Maximize Clicks #" + getPrintableDateTime())
.setTargetSpend(targetSpend)
.build();
// Constructs an operation that will create a portfolio bidding strategy.
BiddingStrategyOperation operation =
BiddingStrategyOperation.newBuilder().setCreate(portfolioBiddingStrategy).build();
// Sends the operation in a mutate request.
MutateBiddingStrategiesResponse response =
biddingStrategyServiceClient.mutateBiddingStrategies(
Long.toString(customerId), Lists.newArrayList(operation));
MutateBiddingStrategyResult mutateBiddingStrategyResult = response.getResults(0);
// Prints the resource name of the created object.
System.out.printf(
"Created portfolio bidding strategy with resource name: '%s'.%n",
mutateBiddingStrategyResult.getResourceName());
return mutateBiddingStrategyResult.getResourceName();
}
}
C#
private string CreatePortfolioBiddingStrategy(GoogleAdsClient client,
long customerId, string name, long bidCeiling)
{
// Get the BiddingStrategyService.
BiddingStrategyServiceClient biddingStrategyService = client.GetService(
Services.V18.BiddingStrategyService);
// Create a portfolio bidding strategy.
BiddingStrategy biddingStrategy = new BiddingStrategy()
{
Name = name,
TargetSpend = new TargetSpend()
{
CpcBidCeilingMicros = bidCeiling,
}
};
// Create operation.
BiddingStrategyOperation biddingOperation = new BiddingStrategyOperation()
{
Create = biddingStrategy
};
// Create the portfolio bidding strategy.
MutateBiddingStrategiesResponse biddingResponse =
biddingStrategyService.MutateBiddingStrategies(
customerId.ToString(), new BiddingStrategyOperation[] { biddingOperation });
return biddingResponse.Results[0].ResourceName;
}
PHP
private static function createBiddingStrategy(GoogleAdsClient $googleAdsClient, int $customerId)
{
// Creates a portfolio bidding strategy.
$portfolioBiddingStrategy = new BiddingStrategy([
'name' => 'Maximize Clicks #' . Helper::getPrintableDatetime(),
'target_spend' => new TargetSpend([
'cpc_bid_ceiling_micros' => 2000000
])
]);
// Constructs an operation that will create a portfolio bidding strategy.
$biddingStrategyOperation = new BiddingStrategyOperation();
$biddingStrategyOperation->setCreate($portfolioBiddingStrategy);
// Issues a mutate request to create the bidding strategy.
$biddingStrategyServiceClient = $googleAdsClient->getBiddingStrategyServiceClient();
$response = $biddingStrategyServiceClient->mutateBiddingStrategies(
MutateBiddingStrategiesRequest::build($customerId, [$biddingStrategyOperation])
);
/** @var BiddingStrategy $addedBiddingStrategy */
$addedBiddingStrategy = $response->getResults()[0];
// Prints out the resource name of the created bidding strategy.
printf(
"Created portfolio bidding strategy with resource name: '%s'.%s",
$addedBiddingStrategy->getResourceName(),
PHP_EOL
);
return $addedBiddingStrategy->getResourceName();
}
Python
# Create a portfolio bidding strategy.
bidding_strategy_operation = client.get_type("BiddingStrategyOperation")
bidding_strategy = bidding_strategy_operation.create
bidding_strategy.name = f"Enhanced CPC {uuid.uuid4()}"
target_spend = bidding_strategy.target_spend
target_spend.cpc_bid_ceiling_micros = 2000000
# Add portfolio bidding strategy.
try:
bidding_strategy_response = (
bidding_strategy_service.mutate_bidding_strategies(
customer_id=customer_id, operations=[bidding_strategy_operation]
)
)
bidding_strategy_id = bidding_strategy_response.results[0].resource_name
print(f'Created portfolio bidding strategy "{bidding_strategy_id}".')
except GoogleAdsException as ex:
handle_googleads_exception(ex)
Ruby
# Create a portfolio bidding strategy.
bidding_strategy = client.resource.bidding_strategy do |bs|
bs.name = "Enhanced CPC ##{(Time.new.to_f * 1000).to_i}"
bs.target_spend = client.resource.target_spend do |ts|
ts.cpc_bid_ceiling_micros = 2_000_000
end
end
operation = client.operation.create_resource.bidding_strategy(bidding_strategy)
response = client.service.bidding_strategy.mutate_bidding_strategies(
customer_id: customer_id,
operations: [operation],
)
bidding_id = response.results.first.resource_name
puts "Portfolio bidding strategy #{bidding_id} was created"
Perl
sub create_bidding_strategy {
my ($api_client, $customer_id) = @_;
# Create a portfolio bidding strategy.
my $portfolio_bidding_strategy =
Google::Ads::GoogleAds::V18::Resources::BiddingStrategy->new({
name => "Maximize Clicks #" . uniqid(),
targetSpend => Google::Ads::GoogleAds::V18::Common::TargetSpend->new({
cpcBidCeilingMicros => 2000000
}
),
});
# Create a bidding strategy operation.
my $bidding_strategy_operation =
Google::Ads::GoogleAds::V18::Services::BiddingStrategyService::BiddingStrategyOperation
->new({
create => $portfolio_bidding_strategy
});
# Add the bidding strategy.
my $bidding_strategies_response =
$api_client->BiddingStrategyService()->mutate({
customerId => $customer_id,
operations => [$bidding_strategy_operation]});
my $bidding_strategy_resource_name =
$bidding_strategies_response->{results}[0]{resourceName};
printf "Created portfolio bidding strategy with resource name: '%s'.\n",
$bidding_strategy_resource_name;
return $bidding_strategy_resource_name;
}
Java
Campaign campaign =
Campaign.newBuilder()
.setName("Interplanetary Cruise #" + getPrintableDateTime())
.setStatus(CampaignStatus.PAUSED)
.setCampaignBudget(campaignBudgetResourceName)
.setBiddingStrategy(biddingStrategyResourceName)
.setAdvertisingChannelType(AdvertisingChannelType.SEARCH)
.setNetworkSettings(networkSettings)
.build();
C#
// Create the campaign.
Campaign campaign = new Campaign()
{
Name = name,
AdvertisingChannelType = AdvertisingChannelType.Search,
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve.
Status = CampaignStatus.Paused,
// Set the campaign budget.
CampaignBudget = campaignBudgetResourceName,
// Set bidding strategy (required).
BiddingStrategy = biddingStrategyResourceName,
// Set the campaign network options.
NetworkSettings = new NetworkSettings()
{
TargetGoogleSearch = true,
TargetSearchNetwork = true,
TargetContentNetwork = true,
TargetPartnerSearchNetwork = false
}
};
PHP
// Creates a Search campaign.
$campaign = new Campaign([
'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(),
'advertising_channel_type' => AdvertisingChannelType::SEARCH,
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve.
'status' => CampaignStatus::PAUSED,
// Configures the campaign network options.
'network_settings' => new NetworkSettings([
'target_google_search' => true,
'target_search_network' => true,
'target_content_network' => true,
]),
// Sets the bidding strategy and budget.
'bidding_strategy' => $biddingStrategyResourceName,
'campaign_budget' => $campaignBudgetResourceName
]);
Python
# Create campaign.
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.create
campaign.name = f"Interplanetary Cruise {uuid.uuid4()}"
campaign.advertising_channel_type = (
client.enums.AdvertisingChannelTypeEnum.SEARCH
)
# Recommendation: Set the campaign to PAUSED when creating it to prevent the
# ads from immediately serving. Set to ENABLED once you've added targeting
# and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED
# Set the bidding strategy and budget.
campaign.bidding_strategy = bidding_strategy_id
campaign.manual_cpc.enhanced_cpc_enabled = True
campaign.campaign_budget = campaign_budget_id
# Set the campaign network options.
campaign.network_settings.target_google_search = True
campaign.network_settings.target_search_network = True
campaign.network_settings.target_content_network = False
campaign.network_settings.target_partner_search_network = False
Ruby
# Create campaigns.
campaigns = 2.times.map do |i|
client.resource.campaign do |c|
c.name = "Interplanetary Cruise ##{(Time.new.to_f * 1000).to_i + i}"
c.status = :PAUSED
c.bidding_strategy = bidding_id
c.campaign_budget = budget_id
c.advertising_channel_type = :SEARCH
c.network_settings = client.resource.network_settings do |ns|
ns.target_google_search = true
ns.target_search_network = true
ns.target_content_network = false
ns.target_partner_search_network = false
end
end
end
Perl
# Create a search campaign.
my $campaign = Google::Ads::GoogleAds::V18::Resources::Campaign->new({
name => "Interplanetary Cruise #" . uniqid(),
advertisingChannelType => SEARCH,
# Recommendation: Set the campaign to PAUSED when creating it to stop
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
status => PAUSED,
# Configures the campaign network options.
networkSettings =>
Google::Ads::GoogleAds::V18::Resources::NetworkSettings->new({
targetGoogleSearch => "true",
targetSearchNetwork => "true",
targetContentNetwork => "true"
}
),
# Set the bidding strategy and budget.
biddingStrategy => $bidding_strategy_resource_name,
campaignBudget => $campaign_budget_resource_name
});
Paylaşılan bir bütçeye bağlantı verme
Mevcut bir portföy teklifi stratejisi, paylaşılan bir bütçeye bağlanabilir. İkisi ilişkilendirildikten sonra, paylaşılan bütçe her zaman teklif stratejisinin bir parçası olan kampanyalarla ilişkilendirilir.
Yalnızca bir portföy teklifi stratejisini ve mevcut bir paylaşılan bütçeyi birbirine bağlayabilirsiniz. İkisinden birini oluşturup hemen diğeriyle ilişkilendiremezsiniz.
Bir BiddingStrategy öğesini CampaignBudget öğesiyle ilişkilendirmek için, teklif stratejisindeki aligned_budget_id alanını paylaşılan bütçenin kimliğine, kampanya bütçesindeki aligned_bidding_strategy alanını ise portföy teklifi stratejisinin kimliğine ayarlayarak iki öğeyi güncelleyen bir MutateOperation gönderin.
Standart teklif stratejileri
Kampanyanızda standart bir teklif stratejisi kullanmak için kampanyayı aşağıdaki gibi ayarlayın:
campaign_bidding_strategybirleştirme alanını ayarlayarak kullanılacak teklifli sistem şemasını yerleştirin. Bu nedenle,TARGET_CPAteklif stratejisi içintarget_cpaalanınıTargetCpatürüne sahip yeni bir teklif şeması nesnesi ile ayarlayın.bidding_strategyalanını ayarlama
Bu örnekte, yeni bir kampanya oluştururken standart bir MAXIMIZE_CONVERSION_VALUE teklif stratejisinin nasıl ayarlanacağı gösterilmektedir:
Java
/** Creates a MutateOperation that creates a new Performance Max campaign. */
private MutateOperation createPerformanceMaxCampaignOperation(long customerId) {
Campaign performanceMaxCampaign =
Campaign.newBuilder()
.setName("Performance Max campaign #" + getPrintableDateTime())
// Sets the campaign status as PAUSED. The campaign is the only entity in
// the mutate request that should have its status set.
.setStatus(CampaignStatus.PAUSED)
// All Performance Max campaigns have an advertising_channel_type of
// PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
.setAdvertisingChannelType(AdvertisingChannelType.PERFORMANCE_MAX)
// Bidding strategy must be set directly on the campaign.
// Setting a portfolio bidding strategy by resource name is not supported.
// Max Conversion and Maximize Conversion Value are the only strategies
// supported for Performance Max campaigns.
// An optional ROAS (Return on Advertising Spend) can be set for
// maximize_conversion_value. The ROAS value must be specified as a ratio in
// the API. It is calculated by dividing "total value" by "total spend".
// For more information on Maximize Conversion Value, see the support
// article: http://support.google.com/google-ads/answer/7684216.
// A targetRoas of 3.5 corresponds to a 350% return on ad spend.
.setMaximizeConversionValue(
MaximizeConversionValue.newBuilder().setTargetRoas(3.5).build())
// Sets the Final URL expansion opt out. This flag is specific to
// Performance Max campaigns. If opted out (True), only the final URLs in
// the asset group or URLs specified in the advertiser's Google Merchant
// Center or business data feeds are targeted.
// If opted in (False), the entire domain will be targeted. For best
// results, set this value to false to opt in and allow URL expansions. You
// can optionally add exclusions to limit traffic to parts of your website.
.setUrlExpansionOptOut(false)
// Assigns the resource name with a temporary ID.
.setResourceName(
ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID))
// Sets the budget using the given budget resource name.
.setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))
// Optional fields.
.setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
.setEndDate(new DateTime().plusDays(365).toString("yyyyMMdd"))
.build();
return MutateOperation.newBuilder()
.setCampaignOperation(
CampaignOperation.newBuilder().setCreate(performanceMaxCampaign).build())
.build();
}
C#
/// Creates a MutateOperation that creates a new Performance Max campaign.
/// <param name="campaignResourceName">The campaign resource name.</param>
/// <param name="campaignBudgetResourceName">The campaign budget resource name.</param>
/// <returns>A MutateOperations that will create this new campaign.</returns>
private MutateOperation CreatePerformanceMaxCampaignOperation(
string campaignResourceName,
string campaignBudgetResourceName)
{
MutateOperation operation = new MutateOperation()
{
CampaignOperation = new CampaignOperation()
{
Create = new Campaign()
{
Name = "Performance Max campaign #" + ExampleUtilities.GetRandomString(),
// Set the campaign status as PAUSED. The campaign is the only entity in
// the mutate request that should have its status set.
Status = CampaignStatus.Paused,
// All Performance Max campaigns have an AdvertisingChannelType of
// PerformanceMax. The AdvertisingChannelSubType should not be set.
AdvertisingChannelType = AdvertisingChannelType.PerformanceMax,
// Bidding strategy must be set directly on the campaign. Setting a
// portfolio bidding strategy by resource name is not supported. Max
// Conversion and Maximize Conversion Value are the only strategies
// supported for Performance Max campaigns. BiddingStrategyType is
// read-only and cannot be set by the API. An optional ROAS (Return on
// Advertising Spend) can be set to enable the MaximizeConversionValue
// bidding strategy. The ROAS value must be specified as a ratio in the API.
// It is calculated by dividing "total value" by "total spend".
//
// For more information on Maximize Conversion Value, see the support
// article:
// http://support.google.com/google-ads/answer/7684216.
//
// A target_roas of 3.5 corresponds to a 350% return on ad spend.
MaximizeConversionValue = new MaximizeConversionValue()
{
TargetRoas = 3.5
},
// Set the Final URL expansion opt out. This flag is specific to
// Performance Max campaigns. If opted out (True), only the final URLs in
// the asset group or URLs specified in the advertiser's Google Merchant
// Center or business data feeds are targeted.
// If opted in (False), the entire domain will be targeted. For best
// results, set this value to false to opt in and allow URL expansions. You
// can optionally add exclusions to limit traffic to parts of your website.
UrlExpansionOptOut = false,
// Use the temporary resource name created earlier
ResourceName = campaignResourceName,
// Set the budget using the given budget resource name.
CampaignBudget = campaignBudgetResourceName,
// Optional fields
StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),
EndDate = DateTime.Now.AddDays(365).ToString("yyyyMMdd")
}
}
};
return operation;
}
PHP
private static function createPerformanceMaxCampaignOperation(int $customerId): MutateOperation
{
// Creates a mutate operation that creates a campaign operation.
return new MutateOperation([
'campaign_operation' => new CampaignOperation([
'create' => new Campaign([
'name' => 'Performance Max campaign #' . Helper::getPrintableDatetime(),
// Assigns the resource name with a temporary ID.
'resource_name' => ResourceNames::forCampaign(
$customerId,
self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
// Sets the budget using the given budget resource name.
'campaign_budget' => ResourceNames::forCampaignBudget(
$customerId,
self::BUDGET_TEMPORARY_ID
),
// The campaign is the only entity in the mutate request that should have its
// status set.
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving.
'status' => CampaignStatus::PAUSED,
// All Performance Max campaigns have an advertising_channel_type of
// PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX,
// Bidding strategy must be set directly on the campaign.
// Setting a portfolio bidding strategy by resource name is not supported.
// Max Conversion and Maximize Conversion Value are the only strategies
// supported for Performance Max campaigns.
// An optional ROAS (Return on Advertising Spend) can be set for
// maximize_conversion_value. The ROAS value must be specified as a ratio in
// the API. It is calculated by dividing "total value" by "total spend".
// For more information on Maximize Conversion Value, see the support
// article: http://support.google.com/google-ads/answer/7684216.
// A target_roas of 3.5 corresponds to a 350% return on ad spend.
'maximize_conversion_value' => new MaximizeConversionValue([
'target_roas' => 3.5
]),
// Sets the Final URL expansion opt out. This flag is specific to
// Performance Max campaigns. If opted out (true), only the final URLs in
// the asset group or URLs specified in the advertiser's Google Merchant
// Center or business data feeds are targeted.
// If opted in (false), the entire domain will be targeted. For best
// results, set this value to false to opt in and allow URL expansions. You
// can optionally add exclusions to limit traffic to parts of your website.
'url_expansion_opt_out' => false,
// Optional fields.
'start_date' => date('Ymd', strtotime('+1 day')),
'end_date' => date('Ymd', strtotime('+365 days'))
])
])
]);
}
Python
def create_performance_max_campaign_operation(
client,
customer_id,
):
"""Creates a MutateOperation that creates a new Performance Max campaign.
A temporary ID will be assigned to this campaign so that it can
be referenced by other objects being created in the same Mutate request.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
Returns:
a MutateOperation that creates a campaign.
"""
mutate_operation = client.get_type("MutateOperation")
campaign = mutate_operation.campaign_operation.create
campaign.name = f"Performance Max campaign #{uuid4()}"
# Set the campaign status as PAUSED. The campaign is the only entity in
# the mutate request that should have its status set.
campaign.status = client.enums.CampaignStatusEnum.PAUSED
# All Performance Max campaigns have an advertising_channel_type of
# PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
campaign.advertising_channel_type = (
client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX
)
# Bidding strategy must be set directly on the campaign.
# Setting a portfolio bidding strategy by resource name is not supported.
# Max Conversion and Maximize Conversion Value are the only strategies
# supported for Performance Max campaigns.
# An optional ROAS (Return on Advertising Spend) can be set for
# maximize_conversion_value. The ROAS value must be specified as a ratio in
# the API. It is calculated by dividing "total value" by "total spend".
# For more information on Maximize Conversion Value, see the support
# article: http://support.google.com/google-ads/answer/7684216.
# A target_roas of 3.5 corresponds to a 350% return on ad spend.
campaign.bidding_strategy_type = (
client.enums.BiddingStrategyTypeEnum.MAXIMIZE_CONVERSION_VALUE
)
campaign.maximize_conversion_value.target_roas = 3.5
# Set the Final URL expansion opt out. This flag is specific to
# Performance Max campaigns. If opted out (True), only the final URLs in
# the asset group or URLs specified in the advertiser's Google Merchant
# Center or business data feeds are targeted.
# If opted in (False), the entire domain will be targeted. For best
# results, set this value to false to opt in and allow URL expansions. You
# can optionally add exclusions to limit traffic to parts of your website.
campaign.url_expansion_opt_out = False
# Assign the resource name with a temporary ID.
campaign_service = client.get_service("CampaignService")
campaign.resource_name = campaign_service.campaign_path(
customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
)
# Set the budget using the given budget resource name.
campaign.campaign_budget = campaign_service.campaign_budget_path(
customer_id, _BUDGET_TEMPORARY_ID
)
# Optional fields
campaign.start_date = (datetime.now() + timedelta(1)).strftime("%Y%m%d")
campaign.end_date = (datetime.now() + timedelta(365)).strftime("%Y%m%d")
return mutate_operation
Ruby
# Creates a MutateOperation that creates a new Performance Max campaign.
#
# A temporary ID will be assigned to this campaign so that it can
# be referenced by other objects being created in the same Mutate request.
def create_performance_max_campaign_operation(client, customer_id)
client.operation.mutate do |m|
m.campaign_operation = client.operation.create_resource.campaign do |c|
c.name = "Performance Max campaign #{SecureRandom.uuid}"
# Set the campaign status as PAUSED. The campaign is the only entity in
# the mutate request that should have its status set.
c.status = :PAUSED
# All Performance Max campaigns have an advertising_channel_type of
# PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
c.advertising_channel_type = :PERFORMANCE_MAX
# Bidding strategy must be set directly on the campaign.
# Setting a portfolio bidding strategy by resource name is not supported.
# Max Conversion and Maximize Conversion Value are the only strategies
# supported for Performance Max campaigns.
# An optional ROAS (Return on Advertising Spend) can be set for
# maximize_conversion_value. The ROAS value must be specified as a ratio in
# the API. It is calculated by dividing "total value" by "total spend".
# For more information on Maximize Conversion Value, see the support
# article: http://support.google.com/google-ads/answer/7684216.
# A target_roas of 3.5 corresponds to a 350% return on ad spend.
c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE
c.maximize_conversion_value = client.resource.maximize_conversion_value do |mcv|
mcv.target_roas = 3.5
end
# Set the Final URL expansion opt out. This flag is specific to
# Performance Max campaigns. If opted out (true), only the final URLs in
# the asset group or URLs specified in the advertiser's Google Merchant
# Center or business data feeds are targeted.
# If opted in (false), the entire domain will be targeted. For best
# results, set this value to false to opt in and allow URL expansions. You
# can optionally add exclusions to limit traffic to parts of your website.
c.url_expansion_opt_out = false
# Assign the resource name with a temporary ID.
c.resource_name = client.path.campaign(customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
# Set the budget using the given budget resource name.
c.campaign_budget = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)
# Optional fields
c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')
c.end_date = DateTime.parse(Date.today.next_year.to_s).strftime('%Y%m%d')
end
end
end
Perl
sub create_performance_max_campaign_operation {
my ($customer_id) = @_;
# Create a mutate operation that creates a campaign operation.
return
Google::Ads::GoogleAds::V18::Services::GoogleAdsService::MutateOperation->
new({
campaignOperation =>
Google::Ads::GoogleAds::V18::Services::CampaignService::CampaignOperation
->new({
create => Google::Ads::GoogleAds::V18::Resources::Campaign->new({
# Assign the resource name with a temporary ID.
resourceName =>
Google::Ads::GoogleAds::V18::Utils::ResourceNames::campaign(
$customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
name => "Performance Max campaign #" . uniqid(),
# Set the budget using the given budget resource name.
campaignBudget =>
Google::Ads::GoogleAds::V18::Utils::ResourceNames::campaign_budget(
$customer_id, BUDGET_TEMPORARY_ID
),
# Set the campaign status as PAUSED. The campaign is the only entity in
# the mutate request that should have its status set.
status =>
Google::Ads::GoogleAds::V18::Enums::CampaignStatusEnum::PAUSED,
# All Performance Max campaigns have an advertisingChannelType of
# PERFORMANCE_MAX. The advertisingChannelSubType should not be set.
advertisingChannelType => PERFORMANCE_MAX,
# Bidding strategy must be set directly on the campaign.
# Setting a portfolio bidding strategy by resource name is not supported.
# Max Conversion and Maximize Conversion Value are the only strategies
# supported for Performance Max campaigns.
# An optional ROAS (Return on Advertising Spend) can be set for
# maximizeConversionValue. The ROAS value must be specified as a ratio in
# the API. It is calculated by dividing "total value" by "total spend".
# For more information on Maximize Conversion Value, see the support
# article: http://support.google.com/google-ads/answer/7684216.
# A targetRoas of 3.5 corresponds to a 350% return on ad spend.
maximizeConversionValue =>
Google::Ads::GoogleAds::V18::Common::MaximizeConversionValue->
new({
targetRoas => 3.5
}
),
# Set the final URL expansion opt out. This flag is specific to
# Performance Max campaigns. If opted out (true), only the final URLs in
# the asset group or URLs specified in the advertiser's Google Merchant
# Center or business data feeds are targeted.
# If opted in (false), the entire domain will be targeted. For best
# results, set this value to false to opt in and allow URL expansions. You
# can optionally add exclusions to limit traffic to parts of your website.
urlExpansionOptOut => "false",
# Optional fields.
startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
endDate =>
strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 365)),
})})});
}
Teklif stratejisi geçişleri
Bir kampanyanın teklif stratejisini güncellemek için CampaignOperation.update içinde Campaign alanlarının ayarlarını daha önce açıklandığı şekilde yapın.