पोर्टफ़ोलियो और स्टैंडर्ड बिडिंग की रणनीतियां

पोर्टफ़ोलियो बिड रणनीतियां, ऑटोमैटिक बिडिंग की रणनीतियां होती हैं और लक्ष्य पर आधारित होती हैं जिसे कई कैंपेन के बीच शेयर किया जा सकता है, जबकि स्टैंडर्ड बिडिंग रणनीतियां शेयर नहीं की जातीं और उनका इस्तेमाल सिर्फ़ एक कैंपेन में किया जा सकता है. कॉन्टेंट बनाने एपीआई दोनों तरह की रणनीतियां बनाने में मदद करता है. पोर्टफ़ोलियो बोली रणनीतियां किसी खाते में स्टैंडअलोन ऑब्जेक्ट के रूप में बनाई जाती हैं, जबकि मानक कार्यनीतियां कैंपेन में सही फ़ील्ड सेट करके मैनेज किया जा सकता है.

पोर्टफ़ोलियो बिडिंग की रणनीतियां

पोर्टफ़ोलियो बिड रणनीति का इस्तेमाल करने के लिए इस कैंपेन में आपके पास दो विकल्प हैं:

1. मौजूदा BiddingStrategy का इस्तेमाल करें.
2. MutateBiddingStrategies का इस्तेमाल करें फ़ील्ड वाला नया टैग बनाएं name और scheme सेट. उदाहरण के लिए, TARGET_SPEND बिडिंग की रणनीति के लिए, फ़ील्ड सेट करें target_spend TargetSpend के रूप में एक नए ऑब्जेक्ट के साथ टाइप किया जाएगा.

BiddingStrategy चुनने के बाद, अपने अभियान का उपयोग करने के लिए उसे कॉन्फ़िगर करें bidding_strategy फ़ील्ड को उसके resource_name में जोड़ दें.

यहां दिए गए उदाहरण में, नया पोर्टफ़ोलियो TARGET_SPEND बनाने का तरीका बताया गया है नए कैंपेन के लिए बिडिंग की रणनीति सेट अप करें.

private String createBiddingStrategy(GoogleAdsClient googleAdsClient, long customerId) {
  try (BiddingStrategyServiceClient biddingStrategyServiceClient =
      googleAdsClient.getLatestVersion().createBiddingStrategyServiceClient()) {
    // Creates a portfolio bidding strategy.
    TargetSpend targetSpend = TargetSpend.newBuilder().setCpcBidCeilingMicros(2_000_000L).build();
    BiddingStrategy portfolioBiddingStrategy =
        BiddingStrategy.newBuilder()
            .setName("Maximize Clicks #" + getPrintableDateTime())
            .setTargetSpend(targetSpend)
            .build();
    // Constructs an operation that will create a portfolio bidding strategy.
    BiddingStrategyOperation operation =
        BiddingStrategyOperation.newBuilder().setCreate(portfolioBiddingStrategy).build();
    // Sends the operation in a mutate request.
    MutateBiddingStrategiesResponse response =
        biddingStrategyServiceClient.mutateBiddingStrategies(
            Long.toString(customerId), Lists.newArrayList(operation));

    MutateBiddingStrategyResult mutateBiddingStrategyResult = response.getResults(0);
    // Prints the resource name of the created object.
    System.out.printf(
        "Created portfolio bidding strategy with resource name: '%s'.%n",
        mutateBiddingStrategyResult.getResourceName());

    return mutateBiddingStrategyResult.getResourceName();
  }
}
UsePortfolioBiddingStrategy.java
      

private string CreatePortfolioBiddingStrategy(GoogleAdsClient client,
    long customerId, string name, long bidCeiling)
{
    // Get the BiddingStrategyService.
    BiddingStrategyServiceClient biddingStrategyService = client.GetService(
        Services.V17.BiddingStrategyService);

    // Create a portfolio bidding strategy.
    BiddingStrategy biddingStrategy = new BiddingStrategy()
    {
        Name = name,

        TargetSpend = new TargetSpend()
        {
            CpcBidCeilingMicros = bidCeiling,
        }
    };

    // Create operation.
    BiddingStrategyOperation biddingOperation = new BiddingStrategyOperation()
    {
        Create = biddingStrategy
    };

    // Create the portfolio bidding strategy.
    MutateBiddingStrategiesResponse biddingResponse =
        biddingStrategyService.MutateBiddingStrategies(
            customerId.ToString(), new BiddingStrategyOperation[] { biddingOperation });

    return biddingResponse.Results[0].ResourceName;
}
UsePortfolioBiddingStrategy.cs
      

private static function createBiddingStrategy(GoogleAdsClient $googleAdsClient, int $customerId)
{
    // Creates a portfolio bidding strategy.
    $portfolioBiddingStrategy = new BiddingStrategy([
        'name' => 'Maximize Clicks #' . Helper::getPrintableDatetime(),
        'target_spend' => new TargetSpend([
            'cpc_bid_ceiling_micros' => 2000000
        ])
    ]);

    // Constructs an operation that will create a portfolio bidding strategy.
    $biddingStrategyOperation = new BiddingStrategyOperation();
    $biddingStrategyOperation->setCreate($portfolioBiddingStrategy);

    // Issues a mutate request to create the bidding strategy.
    $biddingStrategyServiceClient = $googleAdsClient->getBiddingStrategyServiceClient();
    $response = $biddingStrategyServiceClient->mutateBiddingStrategies(
        MutateBiddingStrategiesRequest::build($customerId, [$biddingStrategyOperation])
    );
    /** @var BiddingStrategy $addedBiddingStrategy */
    $addedBiddingStrategy = $response->getResults()[0];

    // Prints out the resource name of the created bidding strategy.
    printf(
        "Created portfolio bidding strategy with resource name: '%s'.%s",
        $addedBiddingStrategy->getResourceName(),
        PHP_EOL
    );

    return $addedBiddingStrategy->getResourceName();
}
UsePortfolioBiddingStrategy.php
      

# Create a portfolio bidding strategy.
bidding_strategy_operation = client.get_type("BiddingStrategyOperation")
bidding_strategy = bidding_strategy_operation.create
bidding_strategy.name = f"Enhanced CPC {uuid.uuid4()}"
target_spend = bidding_strategy.target_spend
target_spend.cpc_bid_ceiling_micros = 2000000

# Add portfolio bidding strategy.
try:
    bidding_strategy_response = (
        bidding_strategy_service.mutate_bidding_strategies(
            customer_id=customer_id, operations=[bidding_strategy_operation]
        )
    )
    bidding_strategy_id = bidding_strategy_response.results[0].resource_name
    print(f'Created portfolio bidding strategy "{bidding_strategy_id}".')
except GoogleAdsException as ex:
    handle_googleads_exception(ex)
use_portfolio_bidding_strategy.py
      

# Create a portfolio bidding strategy.
bidding_strategy = client.resource.bidding_strategy do |bs|
  bs.name = "Enhanced CPC ##{(Time.new.to_f * 1000).to_i}"
  bs.target_spend = client.resource.target_spend do |ts|
    ts.cpc_bid_ceiling_micros = 2_000_000
  end
end

operation = client.operation.create_resource.bidding_strategy(bidding_strategy)

response = client.service.bidding_strategy.mutate_bidding_strategies(
  customer_id: customer_id,
  operations: [operation],
)
bidding_id = response.results.first.resource_name

puts "Portfolio bidding strategy #{bidding_id} was created"
use_portfolio_bidding_strategy.rb
      

sub create_bidding_strategy {
  my ($api_client, $customer_id) = @_;

  # Create a portfolio bidding strategy.
  my $portfolio_bidding_strategy =
    Google::Ads::GoogleAds::V17::Resources::BiddingStrategy->new({
      name        => "Maximize Clicks #" . uniqid(),
      targetSpend => Google::Ads::GoogleAds::V17::Common::TargetSpend->new({
          cpcBidCeilingMicros => 2000000
        }
      ),
    });

  # Create a bidding strategy operation.
  my $bidding_strategy_operation =
    Google::Ads::GoogleAds::V17::Services::BiddingStrategyService::BiddingStrategyOperation
    ->new({
      create => $portfolio_bidding_strategy
    });

  # Add the bidding strategy.
  my $bidding_strategies_response =
    $api_client->BiddingStrategyService()->mutate({
      customerId => $customer_id,
      operations => [$bidding_strategy_operation]});

  my $bidding_strategy_resource_name =
    $bidding_strategies_response->{results}[0]{resourceName};

  printf "Created portfolio bidding strategy with resource name: '%s'.\n",
    $bidding_strategy_resource_name;

  return $bidding_strategy_resource_name;
}
use_portfolio_bidding_strategy.pl
      

Campaign campaign =
    Campaign.newBuilder()
        .setName("Interplanetary Cruise #" + getPrintableDateTime())
        .setStatus(CampaignStatus.PAUSED)
        .setCampaignBudget(campaignBudgetResourceName)
        .setBiddingStrategy(biddingStrategyResourceName)
        .setAdvertisingChannelType(AdvertisingChannelType.SEARCH)
        .setNetworkSettings(networkSettings)
        .build();
UsePortfolioBiddingStrategy.java
      

// Create the campaign.
Campaign campaign = new Campaign()
{
    Name = name,
    AdvertisingChannelType = AdvertisingChannelType.Search,

    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve.
    Status = CampaignStatus.Paused,

    // Set the campaign budget.
    CampaignBudget = campaignBudgetResourceName,

    // Set bidding strategy (required).
    BiddingStrategy = biddingStrategyResourceName,

    // Set the campaign network options.
    NetworkSettings = new NetworkSettings()
    {
        TargetGoogleSearch = true,
        TargetSearchNetwork = true,
        TargetContentNetwork = true,
        TargetPartnerSearchNetwork = false
    }
};
UsePortfolioBiddingStrategy.cs
      

// Creates a Search campaign.
$campaign = new Campaign([
    'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(),
    'advertising_channel_type' => AdvertisingChannelType::SEARCH,
    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve.
    'status' => CampaignStatus::PAUSED,
    // Configures the campaign network options.
    'network_settings' => new NetworkSettings([
        'target_google_search' => true,
        'target_search_network' => true,
        'target_content_network' => true,
    ]),
    // Sets the bidding strategy and budget.
    'bidding_strategy' => $biddingStrategyResourceName,
    'campaign_budget' => $campaignBudgetResourceName
]);
UsePortfolioBiddingStrategy.php
      

# Create campaign.
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.create
campaign.name = f"Interplanetary Cruise {uuid.uuid4()}"
campaign.advertising_channel_type = (
    client.enums.AdvertisingChannelTypeEnum.SEARCH
)

# Recommendation: Set the campaign to PAUSED when creating it to prevent the
# ads from immediately serving. Set to ENABLED once you've added targeting
# and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED

# Set the bidding strategy and budget.
campaign.bidding_strategy = bidding_strategy_id
campaign.manual_cpc.enhanced_cpc_enabled = True
campaign.campaign_budget = campaign_budget_id

# Set the campaign network options.
campaign.network_settings.target_google_search = True
campaign.network_settings.target_search_network = True
campaign.network_settings.target_content_network = False
campaign.network_settings.target_partner_search_network = False
use_portfolio_bidding_strategy.py
      

# Create campaigns.
campaigns = 2.times.map do |i|
  client.resource.campaign do |c|
    c.name = "Interplanetary Cruise ##{(Time.new.to_f * 1000).to_i + i}"
    c.status = :PAUSED
    c.bidding_strategy = bidding_id
    c.campaign_budget = budget_id
    c.advertising_channel_type = :SEARCH
    c.network_settings = client.resource.network_settings do |ns|
      ns.target_google_search = true
      ns.target_search_network = true
      ns.target_content_network = false
      ns.target_partner_search_network = false
    end
  end
end
use_portfolio_bidding_strategy.rb
      

# Create a search campaign.
my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({
    name                   => "Interplanetary Cruise #" . uniqid(),
    advertisingChannelType => SEARCH,
    # Recommendation: Set the campaign to PAUSED when creating it to stop
    # the ads from immediately serving. Set to ENABLED once you've added
    # targeting and the ads are ready to serve.
    status => PAUSED,
    # Configures the campaign network options.
    networkSettings =>
      Google::Ads::GoogleAds::V17::Resources::NetworkSettings->new({
        targetGoogleSearch   => "true",
        targetSearchNetwork  => "true",
        targetContentNetwork => "true"
      }
      ),
    # Set the bidding strategy and budget.
    biddingStrategy => $bidding_strategy_resource_name,
    campaignBudget  => $campaign_budget_resource_name
  });
use_portfolio_bidding_strategy.pl
      

किसी शेयर किए गए बजट से लिंक करें

मौजूदा पोर्टफ़ोलियो बिड रणनीति लिंक किया गया है. दोनों को जोड़ने पर, शेयर किया गया बजट हमेशा ऐसे कैंपेन जो बिडिंग की रणनीति का हिस्सा हैं.

आप सिर्फ़ पोर्टफ़ोलियो बोली रणनीति और शेयर की गई मौजूदा रणनीति को एक साथ जोड़ सकते हैं बजट—आप दोनों में से कोई एक नहीं बना सकते और तुरंत संबद्ध नहीं कर सकते दूसरे के साथ कनेक्ट है.

BiddingStrategy को CampaignBudget, MutateOperation जो दोनों को अपडेट करता है इकाइयों के साथ-साथ aligned_budget_id फ़ील्ड में बिडिंग की रणनीति को, शेयर किए गए बजट के आईडी और aligned_bidding_strategy फ़ील्ड को कैंपेन बजट में, पोर्टफ़ोलियो बिडिंग रणनीति के आईडी में जोड़ें.

स्टैंडर्ड बिडिंग की रणनीतियां

अपने कैंपेन के साथ स्टैंडर्ड बिडिंग की रणनीति का इस्तेमाल करने के लिए, कैंपेन को इस तरह सेट करें अनुसरण करता है:

• बिडिंग की रणनीति को एम्बेड करने के लिए, campaign_bidding_strategy यूनियन फ़ील्ड. इसलिए, TARGET_CPA बिडिंग की रणनीति के लिए, फ़ील्ड सेट करें target_cpa में बिडिंग की नई स्कीम इस्तेमाल की जा रही है ऑब्जेक्ट टाइप TargetCpa).
• सेट न करें bidding_strategy फ़ील्ड.

इस उदाहरण में, स्टैंडर्ड वैल्यू सेट करने का तरीका बताया गया है MAXIMIZE_CONVERSION_VALUE नया कैंपेन बनाते समय बिडिंग की रणनीति:

/** Creates a MutateOperation that creates a new Performance Max campaign. */
private MutateOperation createPerformanceMaxCampaignOperation(long customerId) {
  Campaign performanceMaxCampaign =
      Campaign.newBuilder()
          .setName("Performance Max campaign #" + getPrintableDateTime())
          // Sets the campaign status as PAUSED. The campaign is the only entity in
          // the mutate request that should have its status set.
          .setStatus(CampaignStatus.PAUSED)
          // All Performance Max campaigns have an advertising_channel_type of
          // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
          .setAdvertisingChannelType(AdvertisingChannelType.PERFORMANCE_MAX)
          // Bidding strategy must be set directly on the campaign.
          // Setting a portfolio bidding strategy by resource name is not supported.
          // Max Conversion and Maximize Conversion Value are the only strategies
          // supported for Performance Max campaigns.
          // An optional ROAS (Return on Advertising Spend) can be set for
          // maximize_conversion_value. The ROAS value must be specified as a ratio in
          // the API. It is calculated by dividing "total value" by "total spend".
          // For more information on Maximize Conversion Value, see the support
          // article: http://support.google.com/google-ads/answer/7684216.
          // A targetRoas of 3.5 corresponds to a 350% return on ad spend.
          .setMaximizeConversionValue(
              MaximizeConversionValue.newBuilder().setTargetRoas(3.5).build())
          // Sets the Final URL expansion opt out. This flag is specific to
          // Performance Max campaigns. If opted out (True), only the final URLs in
          // the asset group or URLs specified in the advertiser's Google Merchant
          // Center or business data feeds are targeted.
          // If opted in (False), the entire domain will be targeted. For best
          // results, set this value to false to opt in and allow URL expansions. You
          // can optionally add exclusions to limit traffic to parts of your website.
          .setUrlExpansionOptOut(false)
          // Assigns the resource name with a temporary ID.
          .setResourceName(
              ResourceNames.campaign(customerId, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID))
          // Sets the budget using the given budget resource name.
          .setCampaignBudget(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID))
          // Optional fields.
          .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
          .setEndDate(new DateTime().plusDays(365).toString("yyyyMMdd"))
          .build();

  return MutateOperation.newBuilder()
      .setCampaignOperation(
          CampaignOperation.newBuilder().setCreate(performanceMaxCampaign).build())
      .build();
}
AddPerformanceMaxCampaign.java
      

/// Creates a MutateOperation that creates a new Performance Max campaign.
/// <param name="campaignResourceName">The campaign resource name.</param>
/// <param name="campaignBudgetResourceName">The campaign budget resource name.</param>
/// <returns>A MutateOperations that will create this new campaign.</returns>
private MutateOperation CreatePerformanceMaxCampaignOperation(
    string campaignResourceName,
    string campaignBudgetResourceName)
{
    MutateOperation operation = new MutateOperation()
    {
        CampaignOperation = new CampaignOperation()
        {
            Create = new Campaign()
            {
                Name = "Performance Max campaign #" + ExampleUtilities.GetRandomString(),

                // Set the campaign status as PAUSED. The campaign is the only entity in
                // the mutate request that should have its status set.
                Status = CampaignStatus.Paused,

                // All Performance Max campaigns have an AdvertisingChannelType of
                // PerformanceMax. The AdvertisingChannelSubType should not be set.
                AdvertisingChannelType = AdvertisingChannelType.PerformanceMax,

                // Bidding strategy must be set directly on the campaign. Setting a
                // portfolio bidding strategy by resource name is not supported. Max
                // Conversion and Maximize Conversion Value are the only strategies
                // supported for Performance Max campaigns. BiddingStrategyType is
                // read-only and cannot be set by the API. An optional ROAS (Return on
                // Advertising Spend) can be set to enable the MaximizeConversionValue
                // bidding strategy. The ROAS value must be specified as a ratio in the API.
                // It is calculated by dividing "total value" by "total spend".
                //
                // For more information on Maximize Conversion Value, see the support
                // article:
                // http://support.google.com/google-ads/answer/7684216.
                //
                // A target_roas of 3.5 corresponds to a 350% return on ad spend.
                MaximizeConversionValue = new MaximizeConversionValue()
                {
                    TargetRoas = 3.5
                },

                // Set the Final URL expansion opt out. This flag is specific to
                // Performance Max campaigns. If opted out (True), only the final URLs in
                // the asset group or URLs specified in the advertiser's Google Merchant
                // Center or business data feeds are targeted.
                // If opted in (False), the entire domain will be targeted. For best
                // results, set this value to false to opt in and allow URL expansions. You
                // can optionally add exclusions to limit traffic to parts of your website.
                UrlExpansionOptOut = false,

                // Use the temporary resource name created earlier
                ResourceName = campaignResourceName,

                // Set the budget using the given budget resource name.
                CampaignBudget = campaignBudgetResourceName,

                // Optional fields
                StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),
                EndDate = DateTime.Now.AddDays(365).ToString("yyyyMMdd")
            }
        }
    };

    return operation;
}
AddPerformanceMaxCampaign.cs
      

private static function createPerformanceMaxCampaignOperation(int $customerId): MutateOperation
{
    // Creates a mutate operation that creates a campaign operation.
    return new MutateOperation([
        'campaign_operation' => new CampaignOperation([
            'create' => new Campaign([
                'name' => 'Performance Max campaign #' . Helper::getPrintableDatetime(),
                // Assigns the resource name with a temporary ID.
                'resource_name' => ResourceNames::forCampaign(
                    $customerId,
                    self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
                // Sets the budget using the given budget resource name.
                'campaign_budget' => ResourceNames::forCampaignBudget(
                    $customerId,
                    self::BUDGET_TEMPORARY_ID
                ),
                // The campaign is the only entity in the mutate request that should have its
                // status set.
                // Recommendation: Set the campaign to PAUSED when creating it to prevent
                // the ads from immediately serving.
                'status' => CampaignStatus::PAUSED,
                // All Performance Max campaigns have an advertising_channel_type of
                // PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
                'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX,

                // Bidding strategy must be set directly on the campaign.
                // Setting a portfolio bidding strategy by resource name is not supported.
                // Max Conversion and Maximize Conversion Value are the only strategies
                // supported for Performance Max campaigns.
                // An optional ROAS (Return on Advertising Spend) can be set for
                // maximize_conversion_value. The ROAS value must be specified as a ratio in
                // the API. It is calculated by dividing "total value" by "total spend".
                // For more information on Maximize Conversion Value, see the support
                // article: http://support.google.com/google-ads/answer/7684216.
                // A target_roas of 3.5 corresponds to a 350% return on ad spend.
                'maximize_conversion_value' => new MaximizeConversionValue([
                    'target_roas' => 3.5
                ]),

                // Sets the Final URL expansion opt out. This flag is specific to
                // Performance Max campaigns. If opted out (true), only the final URLs in
                // the asset group or URLs specified in the advertiser's Google Merchant
                // Center or business data feeds are targeted.
                // If opted in (false), the entire domain will be targeted. For best
                // results, set this value to false to opt in and allow URL expansions. You
                // can optionally add exclusions to limit traffic to parts of your website.
                'url_expansion_opt_out' => false,

                // Optional fields.
                'start_date' => date('Ymd', strtotime('+1 day')),
                'end_date' => date('Ymd', strtotime('+365 days'))
            ])
        ])
    ]);
}
AddPerformanceMaxCampaign.php
      

def create_performance_max_campaign_operation(
    client,
    customer_id,
):
    """Creates a MutateOperation that creates a new Performance Max campaign.

    A temporary ID will be assigned to this campaign so that it can
    be referenced by other objects being created in the same Mutate request.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.

    Returns:
        a MutateOperation that creates a campaign.
    """
    mutate_operation = client.get_type("MutateOperation")
    campaign = mutate_operation.campaign_operation.create
    campaign.name = f"Performance Max campaign #{uuid4()}"
    # Set the campaign status as PAUSED. The campaign is the only entity in
    # the mutate request that should have its status set.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    # All Performance Max campaigns have an advertising_channel_type of
    # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.PERFORMANCE_MAX
    )
    # Bidding strategy must be set directly on the campaign.
    # Setting a portfolio bidding strategy by resource name is not supported.
    # Max Conversion and Maximize Conversion Value are the only strategies
    # supported for Performance Max campaigns.
    # An optional ROAS (Return on Advertising Spend) can be set for
    # maximize_conversion_value. The ROAS value must be specified as a ratio in
    # the API. It is calculated by dividing "total value" by "total spend".
    # For more information on Maximize Conversion Value, see the support
    # article: http://support.google.com/google-ads/answer/7684216.
    # A target_roas of 3.5 corresponds to a 350% return on ad spend.
    campaign.bidding_strategy_type = (
        client.enums.BiddingStrategyTypeEnum.MAXIMIZE_CONVERSION_VALUE
    )
    campaign.maximize_conversion_value.target_roas = 3.5

    # Set the Final URL expansion opt out. This flag is specific to
    # Performance Max campaigns. If opted out (True), only the final URLs in
    # the asset group or URLs specified in the advertiser's Google Merchant
    # Center or business data feeds are targeted.
    # If opted in (False), the entire domain will be targeted. For best
    # results, set this value to false to opt in and allow URL expansions. You
    # can optionally add exclusions to limit traffic to parts of your website.
    campaign.url_expansion_opt_out = False

    # Assign the resource name with a temporary ID.
    campaign_service = client.get_service("CampaignService")
    campaign.resource_name = campaign_service.campaign_path(
        customer_id, _PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
    )
    # Set the budget using the given budget resource name.
    campaign.campaign_budget = campaign_service.campaign_budget_path(
        customer_id, _BUDGET_TEMPORARY_ID
    )

    # Optional fields
    campaign.start_date = (datetime.now() + timedelta(1)).strftime("%Y%m%d")
    campaign.end_date = (datetime.now() + timedelta(365)).strftime("%Y%m%d")

    return mutate_operation
add_performance_max_campaign.py
      

# Creates a MutateOperation that creates a new Performance Max campaign.
#
# A temporary ID will be assigned to this campaign so that it can
# be referenced by other objects being created in the same Mutate request.
def create_performance_max_campaign_operation(client, customer_id)
  client.operation.mutate do |m|
    m.campaign_operation = client.operation.create_resource.campaign do |c|
      c.name = "Performance Max campaign #{SecureRandom.uuid}"
      # Set the campaign status as PAUSED. The campaign is the only entity in
      # the mutate request that should have its status set.
      c.status = :PAUSED
      # All Performance Max campaigns have an advertising_channel_type of
      # PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
      c.advertising_channel_type = :PERFORMANCE_MAX
      # Bidding strategy must be set directly on the campaign.
      # Setting a portfolio bidding strategy by resource name is not supported.
      # Max Conversion and Maximize Conversion Value are the only strategies
      # supported for Performance Max campaigns.
      # An optional ROAS (Return on Advertising Spend) can be set for
      # maximize_conversion_value. The ROAS value must be specified as a ratio in
      # the API. It is calculated by dividing "total value" by "total spend".
      # For more information on Maximize Conversion Value, see the support
      # article: http://support.google.com/google-ads/answer/7684216.
      # A target_roas of 3.5 corresponds to a 350% return on ad spend.
      c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE
      c.maximize_conversion_value = client.resource.maximize_conversion_value do |mcv|
        mcv.target_roas = 3.5
      end
      # Set the Final URL expansion opt out. This flag is specific to
      # Performance Max campaigns. If opted out (true), only the final URLs in
      # the asset group or URLs specified in the advertiser's Google Merchant
      # Center or business data feeds are targeted.
      # If opted in (false), the entire domain will be targeted. For best
      # results, set this value to false to opt in and allow URL expansions. You
      # can optionally add exclusions to limit traffic to parts of your website.
      c.url_expansion_opt_out = false

      # Assign the resource name with a temporary ID.
      c.resource_name = client.path.campaign(customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
      # Set the budget using the given budget resource name.
      c.campaign_budget = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)

      # Optional fields
      c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')
      c.end_date = DateTime.parse(Date.today.next_year.to_s).strftime('%Y%m%d')
    end
  end
end
add_performance_max_campaign.rb
      

sub create_performance_max_campaign_operation {
  my ($customer_id) = @_;

  # Create a mutate operation that creates a campaign operation.
  return
    Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
    new({
      campaignOperation =>
        Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation
        ->new({
          create => Google::Ads::GoogleAds::V17::Resources::Campaign->new({
              # Assign the resource name with a temporary ID.
              resourceName =>
                Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
                $customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
                ),
              name => "Performance Max campaign #" . uniqid(),
              # Set the budget using the given budget resource name.
              campaignBudget =>
                Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign_budget(
                $customer_id, BUDGET_TEMPORARY_ID
                ),
              # Set the campaign status as PAUSED. The campaign is the only entity in
              # the mutate request that should have its status set.
              status =>
                Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED,
              # All Performance Max campaigns have an advertisingChannelType of
              # PERFORMANCE_MAX. The advertisingChannelSubType should not be set.
              advertisingChannelType => PERFORMANCE_MAX,

              # Bidding strategy must be set directly on the campaign.
              # Setting a portfolio bidding strategy by resource name is not supported.
              # Max Conversion and Maximize Conversion Value are the only strategies
              # supported for Performance Max campaigns.
              # An optional ROAS (Return on Advertising Spend) can be set for
              # maximizeConversionValue. The ROAS value must be specified as a ratio in
              # the API. It is calculated by dividing "total value" by "total spend".
              # For more information on Maximize Conversion Value, see the support
              # article: http://support.google.com/google-ads/answer/7684216.
              # A targetRoas of 3.5 corresponds to a 350% return on ad spend.
              maximizeConversionValue =>
                Google::Ads::GoogleAds::V17::Common::MaximizeConversionValue->
                new({
                  targetRoas => 3.5
                }
                ),

              # Set the final URL expansion opt out. This flag is specific to
              # Performance Max campaigns. If opted out (true), only the final URLs in
              # the asset group or URLs specified in the advertiser's Google Merchant
              # Center or business data feeds are targeted.
              # If opted in (false), the entire domain will be targeted. For best
              # results, set this value to false to opt in and allow URL expansions. You
              # can optionally add exclusions to limit traffic to parts of your website.
              urlExpansionOptOut => "false",

              # Optional fields.
              startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
              endDate   =>
                strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 365)),
            })})});
}
add_performance_max_campaign.pl
      

बोली लगाने की रणनीति के ट्रांज़िशन

किसी कैंपेन की बोली लगाने की रणनीति को अपडेट करने के लिए, CampaignOperation.update Campaign के फ़ील्ड को पहले बताए गए तरीके से सेट करें.