Los grupos de fichas se usan en las campañas de máximo rendimiento para la venta minorista para especificar qué
productos incluir o excluir en cada grupo de recursos. Por lo tanto, los grupos de fichas se aplican a nivel de AssetGroup mediante objetos AssetGroupListingGroupFilter. Esto es similar a otros tipos de campañas de venta minorista en las que los grupos de productos se aplican en el nivel de AdGroup.
Todos los grupos de recursos de las campañas de máximo rendimiento para la venta minorista requieren un árbol de partición de productos válido compuesto por objetos AssetGroupListingGroupFilter. Para cumplir con este requisito, puedes usar un árbol de nodos único que incluya todos los productos de la cuenta de Merchant Center.
Estos se denominan grupos de productos en la IU. Puedes agrupar con varias dimensiones, lo que te permite incluir o excluir productos.
Considera el siguiente árbol, en el que, en el primer nivel, los productos se dividieron por condición en Nuevo, Usado y otras condiciones de productos. En el segundo nivel, los productos en otras condiciones se dividieron por marca como productos “CoolBrand”, “CheapBrand” y otras marcas.
Cada nodo del árbol es una subdivisión o una unidad, según se define en ListingGroupType. Una subdivisión presenta un nuevo nivel en el árbol, mientras que las unidades son hojas del árbol. Cada subdivisión siempre debe estar particionada por completo, por lo que debe contener un nodo que represente Other. En el ejemplo, los nodos raíz y Product Condition:
(Other) son subdivisiones. Esta estructura de árbol con subdivisiones y unidades te permite establecer ofertas a nivel de unidad y también garantiza que todos los productos se incluyan en un solo nodo del árbol.
Los nodos son objetos de la clase ListingGroupInfo, que contiene el campo ListingGroupType que indica si los nodos son una unidad o una subdivisión. Si configuras ListingGroupInfo como listing_group de AdGroupCriterion, se vinculará a AdGroup.
Necesitas al menos un nodo unidad para que un árbol sea válido. Esa unidad puede ser el nodo raíz, que luego se convierte en la división "Todos los productos". Los anuncios no se publicarán hasta que crees un árbol de grupo de fichas válido.
Grupos de fichas de las campañas de máximo rendimiento
Los grupos de fichas en las campañas de máximo rendimiento funcionan mejor cuando se segmentan a grupos de productos, por lo que se recomienda hacerlo en lugar de segmentar productos individuales por ID de artículo. Puedes usar diferentes dimensiones, como etiquetas personalizadas o marca, en tu feed de productos para agruparlos.
Ejemplo de código
Java
/**
* Runs the example.
*
* @param googleAdsClient the Google Ads API client.
* @param customerId the client customer ID.
* @param assetGroupId the asset group id for the Performance Max campaign.
* @param replaceExistingTree option to remove existing product tree from the passed in asset
* group.
* @throws GoogleAdsException if an API request failed with one or more service errors.
*/
private void runExample(
GoogleAdsClient googleAdsClient,
long customerId,
long assetGroupId,
boolean replaceExistingTree)
throws Exception {
String assetGroupResourceName = ResourceNames.assetGroup(customerId, assetGroupId);
List<MutateOperation> operations = new ArrayList<>();
if (replaceExistingTree) {
List<AssetGroupListingGroupFilter> existingListingGroupFilters =
getAllExistingListingGroupFilterAssetsInAssetGroup(
googleAdsClient, customerId, assetGroupResourceName);
if (!existingListingGroupFilters.isEmpty()) {
// A special factory object that ensures the creation of remove operations in the
// correct order (child listing group filters must be removed before their parents).
AssetGroupListingGroupFilterRemoveOperationFactory removeOperationFactory =
new AssetGroupListingGroupFilterRemoveOperationFactory(existingListingGroupFilters);
operations.addAll(removeOperationFactory.removeAll());
}
}
// Uses a factory to create all the MutateOperations that manipulate a specific
// AssetGroup for a specific customer. The operations returned by the factory's methods
// are used to construct a new tree of filters. These filters can have parent-child
// relationships, and also include a special root that includes all children.
//
// When creating these filters, temporary IDs are used to create the hierarchy between
// each of the nodes in the tree, beginning with the root listing group filter.
//
// The factory created below is specific to a customerId and assetGroupId.
AssetGroupListingGroupFilterCreateOperationFactory createOperationFactory =
new AssetGroupListingGroupFilterCreateOperationFactory(
customerId, assetGroupId, TEMPORARY_ID_LISTING_GROUP_ROOT);
// Creates the operation to add the root node of the tree.
operations.add(createOperationFactory.createRoot());
// Creates an operation to add a leaf node for new products.
ListingGroupFilterDimension newProductDimension =
ListingGroupFilterDimension.newBuilder()
.setProductCondition(
ProductCondition.newBuilder()
.setCondition(ListingGroupFilterProductCondition.NEW)
.build())
.build();
operations.add(
createOperationFactory.createUnit(
TEMPORARY_ID_LISTING_GROUP_ROOT, createOperationFactory.nextId(), newProductDimension));
// Creates an operation to add a leaf node for used products.
ListingGroupFilterDimension usedProductDimension =
ListingGroupFilterDimension.newBuilder()
.setProductCondition(
ProductCondition.newBuilder()
.setCondition(ListingGroupFilterProductCondition.USED)
.build())
.build();
operations.add(
createOperationFactory.createUnit(
TEMPORARY_ID_LISTING_GROUP_ROOT,
createOperationFactory.nextId(),
usedProductDimension));
// This represents the ID of the "other" category in the ProductCondition subdivision. This ID
// is saved because the node with this ID will be further partitioned, and this ID will serve as
// the parent ID for subsequent child nodes of the "other" category.
long otherSubdivisionId = createOperationFactory.nextId();
// Creates an operation to add a subdivision node for other products in the ProductCondition
// subdivision.
ListingGroupFilterDimension otherProductDimension =
ListingGroupFilterDimension.newBuilder()
.setProductCondition(ProductCondition.newBuilder().build())
.build();
operations.add(
// Calls createSubdivision because this listing group will have children.
createOperationFactory.createSubdivision(
TEMPORARY_ID_LISTING_GROUP_ROOT, otherSubdivisionId, otherProductDimension));
// Creates an operation to add a leaf node for products with the brand "CoolBrand".
ListingGroupFilterDimension coolBrandProductDimension =
ListingGroupFilterDimension.newBuilder()
.setProductBrand(ProductBrand.newBuilder().setValue("CoolBrand").build())
.build();
operations.add(
createOperationFactory.createUnit(
otherSubdivisionId, createOperationFactory.nextId(), coolBrandProductDimension));
// Creates an operation to add a leaf node for products with the brand "CheapBrand".
ListingGroupFilterDimension cheapBrandProductDimension =
ListingGroupFilterDimension.newBuilder()
.setProductBrand(ProductBrand.newBuilder().setValue("CheapBrand").build())
.build();
operations.add(
createOperationFactory.createUnit(
otherSubdivisionId, createOperationFactory.nextId(), cheapBrandProductDimension));
// Creates an operation to add a leaf node for other products in the ProductBrand subdivision.
ListingGroupFilterDimension otherBrandProductDimension =
ListingGroupFilterDimension.newBuilder()
.setProductBrand(ProductBrand.newBuilder().build())
.build();
operations.add(
createOperationFactory.createUnit(
otherSubdivisionId, createOperationFactory.nextId(), otherBrandProductDimension));
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
MutateGoogleAdsRequest request =
MutateGoogleAdsRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
.addAllMutateOperations(operations)
.build();
MutateGoogleAdsResponse response = googleAdsServiceClient.mutate(request);
printResponseDetails(request, response);
}
}
C#
/// <summary>
/// Runs the code example.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="assetGroupId">The asset group id for the Performance Max campaign.</param>
/// <param name="replaceExistingTree">Option to remove existing product tree
/// from the passed in asset group.</param>
public void Run(
GoogleAdsClient client,
long customerId,
long assetGroupId,
bool replaceExistingTree)
{
GoogleAdsServiceClient googleAdsServiceClient =
client.GetService(Services.V16.GoogleAdsService);
string assetGroupResourceName = ResourceNames.AssetGroup(customerId, assetGroupId);
// We use a factory to create all the MutateOperations that manipulate a specific
// AssetGroup for a specific customer. The operations returned by the factory's methods
// are used to optionally remove all AssetGroupListingGroupFilters from the tree, and
// then to construct a new tree of filters. These filters can have a parent-child
// relationship, and also include a special root that includes all children.
//
// When creating these filters, we use temporary IDs to create the hierarchy between
// the root listing group filter, and the subdivisions and leave nodes beneath that.
//
// The factory specific to a customerId and assetGroupId is created below.
AssetGroupListingGroupFilterCreateOperationFactory createOperationFactory =
new AssetGroupListingGroupFilterCreateOperationFactory(
customerId,
assetGroupId,
TEMPORARY_ID_LISTING_GROUP_ROOT
);
MutateGoogleAdsRequest request = new MutateGoogleAdsRequest
{
CustomerId = customerId.ToString()
};
if (replaceExistingTree)
{
List<AssetGroupListingGroupFilter> existingListingGroupFilters =
GetAllExistingListingGroupFilterAssetsInAssetGroup(
client,
customerId,
assetGroupResourceName
);
if (existingListingGroupFilters.Count > 0)
{
// A special factory object that ensures the creation of remove operations in the
// correct order (child listing group filters must be removed before their parents).
AssetGroupListingGroupFilterRemoveOperationFactory removeOperationFactory =
new AssetGroupListingGroupFilterRemoveOperationFactory(
existingListingGroupFilters
);
request.MutateOperations.AddRange(removeOperationFactory.RemoveAll());
}
}
request.MutateOperations.Add(createOperationFactory.CreateRoot());
request.MutateOperations.Add(
createOperationFactory.CreateUnit(
TEMPORARY_ID_LISTING_GROUP_ROOT,
createOperationFactory.NextId(),
new ListingGroupFilterDimension()
{
ProductCondition = new ListingGroupFilterDimension.Types.ProductCondition()
{
Condition = ListingGroupFilterProductCondition.New
}
}
)
);
request.MutateOperations.Add(
createOperationFactory.CreateUnit(
TEMPORARY_ID_LISTING_GROUP_ROOT,
createOperationFactory.NextId(),
new ListingGroupFilterDimension()
{
ProductCondition = new ListingGroupFilterDimension.Types.ProductCondition()
{
Condition = ListingGroupFilterProductCondition.Used
}
}
)
);
// We save this ID because create child nodes underneath it.
long subdivisionIdConditionOther = createOperationFactory.NextId();
request.MutateOperations.Add(
// We're calling CreateSubdivision because this listing group will have children.
createOperationFactory.CreateSubdivision(
TEMPORARY_ID_LISTING_GROUP_ROOT,
subdivisionIdConditionOther,
new ListingGroupFilterDimension()
{
// All sibling nodes must have the same dimension type. We use an empty
// ProductCondition to indicate that this is an "Other" partition.
ProductCondition = new ListingGroupFilterDimension.Types.ProductCondition()
}
)
);
request.MutateOperations.Add(
createOperationFactory.CreateUnit(
subdivisionIdConditionOther,
createOperationFactory.NextId(),
new ListingGroupFilterDimension()
{
ProductBrand = new ProductBrand()
{
Value = "CoolBrand"
}
}
)
);
request.MutateOperations.Add(
createOperationFactory.CreateUnit(
subdivisionIdConditionOther,
createOperationFactory.NextId(),
new ListingGroupFilterDimension()
{
ProductBrand = new ProductBrand()
{
Value = "CheapBrand"
}
}
)
);
request.MutateOperations.Add(
createOperationFactory.CreateUnit(
subdivisionIdConditionOther,
createOperationFactory.NextId(),
new ListingGroupFilterDimension()
{
ProductBrand = new ProductBrand()
}
)
);
MutateGoogleAdsResponse response = googleAdsServiceClient.Mutate(request);
PrintResponseDetails(request, response);
}
PHP
/**
* Runs the example.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @param int $assetGroupId the asset group ID
* @param bool $replaceExistingTree true if it should replace the existing listing group
* tree on the asset group
*/
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $assetGroupId,
bool $replaceExistingTree
) {
// We create all the mutate operations that manipulate a specific asset group for a specific
// customer. The operations are used to optionally remove all asset group listing group
// filters from the tree, and then to construct a new tree of filters. These filters can
// have a parent-child relationship, and also include a special root that includes all
// children.
//
// When creating these filters, we use temporary IDs to create the hierarchy between
// the root listing group filter, and the subdivisions and leave nodes beneath that.
$mutateOperations = [];
if ($replaceExistingTree === true) {
$existingListingGroupFilters = self::getAllExistingListingGroupFilterAssetsInAssetGroup(
$googleAdsClient,
$customerId,
ResourceNames::forAssetGroup($customerId, $assetGroupId)
);
if (count($existingListingGroupFilters) > 0) {
$mutateOperations = array_merge(
$mutateOperations,
// Ensures the creation of remove operations in the correct order (child listing
// group filters must be removed before their parents).
self::createMutateOperationsForRemovingListingGroupFiltersTree(
$existingListingGroupFilters
)
);
}
}
$mutateOperations[] = self::createMutateOperationForRoot(
$customerId,
$assetGroupId,
self::LISTING_GROUP_ROOT_TEMPORARY_ID
);
// The temporary ID to be used for creating subdivisions and units.
static $tempId = self::LISTING_GROUP_ROOT_TEMPORARY_ID - 1;
$mutateOperations[] = self::createMutateOperationForUnit(
$customerId,
$assetGroupId,
$tempId--,
self::LISTING_GROUP_ROOT_TEMPORARY_ID,
new ListingGroupFilterDimension([
'product_condition' => new ProductCondition([
'condition' => ListingGroupFilterProductCondition::PBNEW
])
])
);
$mutateOperations[] = self::createMutateOperationForUnit(
$customerId,
$assetGroupId,
$tempId--,
self::LISTING_GROUP_ROOT_TEMPORARY_ID,
new ListingGroupFilterDimension([
'product_condition' => new ProductCondition([
'condition' => ListingGroupFilterProductCondition::USED
])
])
);
// We save this ID to create child nodes underneath it.
$conditionOtherSubdivisionId = $tempId--;
// We're calling createMutateOperationForSubdivision() because this listing group will
// have children.
$mutateOperations[] = self::createMutateOperationForSubdivision(
$customerId,
$assetGroupId,
$conditionOtherSubdivisionId,
self::LISTING_GROUP_ROOT_TEMPORARY_ID,
new ListingGroupFilterDimension([
// All sibling nodes must have the same dimension type. We use an empty
// ProductCondition to indicate that this is an "Other" partition.
'product_condition' => new ProductCondition()
])
);
$mutateOperations[] = self::createMutateOperationForUnit(
$customerId,
$assetGroupId,
$tempId--,
$conditionOtherSubdivisionId,
new ListingGroupFilterDimension(
['product_brand' => new ProductBrand(['value' => 'CoolBrand'])]
)
);
$mutateOperations[] = self::createMutateOperationForUnit(
$customerId,
$assetGroupId,
$tempId--,
$conditionOtherSubdivisionId,
new ListingGroupFilterDimension([
'product_brand' => new ProductBrand(['value' => 'CheapBrand'])
])
);
$mutateOperations[] = self::createMutateOperationForUnit(
$customerId,
$assetGroupId,
$tempId--,
$conditionOtherSubdivisionId,
// All other product brands.
new ListingGroupFilterDimension(['product_brand' => new ProductBrand()])
);
// Issues a mutate request to create everything and prints its information.
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
$response = $googleAdsServiceClient->mutate(
MutateGoogleAdsRequest::build($customerId, $mutateOperations)
);
self::printResponseDetails($mutateOperations, $response);
}
Python
def main(client, customer_id, asset_group_id, replace_existing_tree):
"""The main method that creates all necessary entities for the example.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
asset_group_id: the asset group id for the Performance Max campaign.
replace_existing_tree: option to remove existing product tree from the
passed in asset group.
"""
googleads_service = client.get_service("GoogleAdsService")
asset_group_resource_name = googleads_service.asset_group_path(
customer_id, asset_group_id
)
operations = []
if replace_existing_tree:
# Retrieve a list of existing AssetGroupListingGroupFilters
existing_listing_group_filters = (
get_all_existing_listing_group_filter_assets_in_asset_group(
client, customer_id, asset_group_resource_name
)
)
# If present, create MutateOperations to remove each
# AssetGroupListingGroupFilter and add them to the list of operations.
if existing_listing_group_filters:
remove_operation_factory = (
AssetGroupListingGroupFilterRemoveOperationFactory(
client, existing_listing_group_filters
)
)
operations.extend(remove_operation_factory.remove_all())
create_operation_factory = (
AssetGroupListingGroupFilterCreateOperationFactory(
client,
customer_id,
asset_group_id,
_TEMPORARY_ID_LISTING_GROUP_ROOT,
)
)
operations.append(create_operation_factory.create_root())
new_dimension = client.get_type("ListingGroupFilterDimension")
new_dimension.product_condition.condition = (
client.enums.ListingGroupFilterProductConditionEnum.NEW
)
operations.append(
create_operation_factory.create_unit(
_TEMPORARY_ID_LISTING_GROUP_ROOT,
create_operation_factory.next_id(),
new_dimension,
)
)
used_dimension = client.get_type("ListingGroupFilterDimension")
used_dimension.product_condition.condition = (
client.enums.ListingGroupFilterProductConditionEnum.USED
)
operations.append(
create_operation_factory.create_unit(
_TEMPORARY_ID_LISTING_GROUP_ROOT,
create_operation_factory.next_id(),
used_dimension,
)
)
# We save this ID because create child nodes underneath it.
subdivision_id_condition_other = create_operation_factory.next_id()
# All sibling nodes must have the same dimension type. We use an empty
# product_condition to indicate that this is an "Other" partition.
other_dimension = client.get_type("ListingGroupFilterDimension")
# This triggers the presence of the product_condition field without
# specifying any field values. This is important in order to tell the API
# that this is an "other" node.
other_dimension.product_condition._pb.SetInParent()
# We're calling create_subdivision because this listing group will have
# children.
operations.append(
create_operation_factory.create_subdivision(
_TEMPORARY_ID_LISTING_GROUP_ROOT,
subdivision_id_condition_other,
other_dimension,
)
)
cool_dimension = client.get_type("ListingGroupFilterDimension")
cool_dimension.product_brand.value = "CoolBrand"
operations.append(
create_operation_factory.create_unit(
subdivision_id_condition_other,
create_operation_factory.next_id(),
cool_dimension,
)
)
cheap_dimension = client.get_type("ListingGroupFilterDimension")
cheap_dimension.product_brand.value = "CheapBrand"
operations.append(
create_operation_factory.create_unit(
subdivision_id_condition_other,
create_operation_factory.next_id(),
cheap_dimension,
)
)
empty_dimension = client.get_type("ListingGroupFilterDimension")
# This triggers the presence of the product_brand field without specifying
# any field values. This is important in order to tell the API
# that this is an "other" node.
empty_dimension.product_brand._pb.SetInParent()
operations.append(
create_operation_factory.create_unit(
subdivision_id_condition_other,
create_operation_factory.next_id(),
empty_dimension,
)
)
response = googleads_service.mutate(
customer_id=customer_id, mutate_operations=operations
)
print_response_details(operations, response)
Rita
def add_performance_max_product_listing_group_tree(
customer_id,
asset_group_id,
replace_existing_tree)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
asset_group_resource_name = client.path.asset_group(
customer_id,
asset_group_id,
)
# We use a factory to create all the MutateOperations that manipulate a
# specific AssetGroup for a specific customer. The operations returned by the
# factory's methods are used to optionally remove all
# AssetGroupListingGroupFilters from the tree, and then to construct a new
# tree of filters. These filters can have a parent-child relationship, and
# also include a special root that includes all children.
#
# When creating these filters, we use temporary IDs to create the hierarchy
# between the root listing group filter, and the subdivisions and leave nodes
# beneath that.
#
# The factory specific to a customerId and assetGroupId is created below.
create_operation_factory = AssetGroupListingGroupFilterCreateOperationFactory.new(
customer_id,
asset_group_id,
TEMPORARY_ID_LISTING_GROUP_ROOT,
)
operations = []
if replace_existing_tree
existing_listing_group_filters = get_existing_listing_group_filters_in_asset_group(
client,
customer_id,
asset_group_resource_name,
)
if existing_listing_group_filters.length > 0
# A special factory object that ensures the creation of remove operations
# in the correct order (child listing group filters must be removed
# before their parents).
remove_operation_factory = AssetGroupListingGroupFilterRemoveOperationFactory.new(
existing_listing_group_filters
)
operations += remove_operation_factory.remove_all(client)
end
end
operations << create_operation_factory.create_root(client)
operations << create_operation_factory.create_unit(
client,
TEMPORARY_ID_LISTING_GROUP_ROOT,
create_operation_factory.next_id,
client.resource.listing_group_filter_dimension do |dimension|
dimension.product_condition = client.resource.product_condition do |condition|
condition.condition = :NEW
end
end,
)
operations << create_operation_factory.create_unit(
client,
TEMPORARY_ID_LISTING_GROUP_ROOT,
create_operation_factory.next_id,
client.resource.listing_group_filter_dimension do |dimension|
dimension.product_condition = client.resource.product_condition do |condition|
condition.condition = :USED
end
end,
)
# We save this ID because we create child nodes underneath it.
subdivision_id_condition_other = create_operation_factory.next_id
operations << create_operation_factory.create_subdivision(
client,
TEMPORARY_ID_LISTING_GROUP_ROOT,
subdivision_id_condition_other,
client.resource.listing_group_filter_dimension do |dimension|
dimension.product_condition = client.resource.product_condition do |condition|
# All sibling nodes must have the same dimension type. We use an empty
# ProductCondition to indicate that this is an "Other" partition.
end
end,
)
operations << create_operation_factory.create_unit(
client,
subdivision_id_condition_other,
create_operation_factory.next_id,
client.resource.listing_group_filter_dimension do |dimension|
dimension.product_brand = client.resource.product_brand do |brand|
brand.value = 'CoolBrand'
end
end,
)
operations << create_operation_factory.create_unit(
client,
subdivision_id_condition_other,
create_operation_factory.next_id,
client.resource.listing_group_filter_dimension do |dimension|
dimension.product_brand = client.resource.product_brand do |brand|
brand.value = 'CheapBrand'
end
end,
)
operations << create_operation_factory.create_unit(
client,
subdivision_id_condition_other,
create_operation_factory.next_id,
client.resource.listing_group_filter_dimension do |dimension|
dimension.product_brand = client.resource.product_brand do |brand|
end
end,
)
response = client.service.google_ads.mutate(
customer_id: customer_id,
mutate_operations: operations,
)
print_response_details(operations, response)
end
Perl
sub add_performance_max_product_listing_group_tree {
my ($api_client, $customer_id, $asset_group_id, $replace_existing_tree) = @_;
# We create all the mutate operations that manipulate a specific asset group for
# a specific customer. The operations are used to optionally remove all asset
# group listing group filters from the tree, and then to construct a new tree
# of filters. These filters can have a parent-child relationship, and also include
# a special root that includes all children.
#
# When creating these filters, we use temporary IDs to create the hierarchy between
# the root listing group filter, and the subdivisions and leave nodes beneath that.
my $mutate_operations = [];
if (defined $replace_existing_tree) {
my $existing_listing_group_filters =
get_all_existing_listing_group_filter_assets_in_asset_group(
$api_client,
$customer_id,
Google::Ads::GoogleAds::V16::Utils::ResourceNames::asset_group(
$customer_id, $asset_group_id
));
if (scalar @$existing_listing_group_filters > 0) {
push @$mutate_operations,
# Ensure the creation of remove operations in the correct order (child
# listing group filters must be removed before their parents).
@{
create_mutate_operations_for_removing_listing_group_filters_tree(
$existing_listing_group_filters)};
}
}
push @$mutate_operations,
create_mutate_operation_for_root($customer_id, $asset_group_id,
LISTING_GROUP_ROOT_TEMPORARY_ID);
# The temporary ID to be used for creating subdivisions and units.
my $temp_id = LISTING_GROUP_ROOT_TEMPORARY_ID - 1;
push @$mutate_operations,
create_mutate_operation_for_unit(
$customer_id,
$asset_group_id,
$temp_id--,
LISTING_GROUP_ROOT_TEMPORARY_ID,
Google::Ads::GoogleAds::V16::Resources::ListingGroupFilterDimension->new({
productCondition =>
Google::Ads::GoogleAds::V16::Resources::ProductCondition->new({
condition => NEW
})}));
push @$mutate_operations,
create_mutate_operation_for_unit(
$customer_id,
$asset_group_id,
$temp_id--,
LISTING_GROUP_ROOT_TEMPORARY_ID,
Google::Ads::GoogleAds::V16::Resources::ListingGroupFilterDimension->new({
productCondition =>
Google::Ads::GoogleAds::V16::Resources::ProductCondition->new({
condition => USED
})}));
# We save this ID to create child nodes underneath it.
my $condition_other_subdivision_id = $temp_id--;
# We're calling create_mutate_operation_for_subdivision() because this listing
# group will have children.
push @$mutate_operations, create_mutate_operation_for_subdivision(
$customer_id,
$asset_group_id,
$condition_other_subdivision_id,
LISTING_GROUP_ROOT_TEMPORARY_ID,
Google::Ads::GoogleAds::V16::Resources::ListingGroupFilterDimension->new({
# All sibling nodes must have the same dimension type. We use an empty
# ProductCondition to indicate that this is an "Other" partition.
productCondition =>
Google::Ads::GoogleAds::V16::Resources::ProductCondition->new({})}));
push @$mutate_operations,
create_mutate_operation_for_unit(
$customer_id,
$asset_group_id,
$temp_id--,
$condition_other_subdivision_id,
Google::Ads::GoogleAds::V16::Resources::ListingGroupFilterDimension->new({
productBrand =>
Google::Ads::GoogleAds::V16::Resources::ProductBrand->new({
value => "CoolBrand"
})}));
push @$mutate_operations,
create_mutate_operation_for_unit(
$customer_id,
$asset_group_id,
$temp_id--,
$condition_other_subdivision_id,
Google::Ads::GoogleAds::V16::Resources::ListingGroupFilterDimension->new({
productBrand =>
Google::Ads::GoogleAds::V16::Resources::ProductBrand->new({
value => "CheapBrand"
})}));
push @$mutate_operations, create_mutate_operation_for_unit(
$customer_id,
$asset_group_id,
$temp_id--,
$condition_other_subdivision_id,
# All other product brands.
Google::Ads::GoogleAds::V16::Resources::ListingGroupFilterDimension->new({
productBrand =>
Google::Ads::GoogleAds::V16::Resources::ProductBrand->new({})}));
# Issue a mutate request to create everything and print its information.
my $response = $api_client->GoogleAdsService()->mutate({
customerId => $customer_id,
mutateOperations => $mutate_operations
});
print_response_details($mutate_operations, $response);
return 1;
}
Dimensiones disponibles para ListingDimensionInfo
Hay varias dimensiones de ficha que pueden formar parte de un grupo de fichas de las campañas de máximo rendimiento. Se pueden utilizar los siguientes tipos de ListingDimensionInfo con las campañas de máximo rendimiento para la venta minorista:
ProductBrandInfoProductCategoryInfoProductChannelInfoProductConditionInfoProductCustomAttributeInfoProductItemIdInfoProductTypeInfo
Se pueden crear otros nodos de unidad cuando se pasa un objeto vacío de tipos ListingDimensionInfo a ListingGroupInfo.
IDs temporales
A los criterios de los grupos de recursos no se les asignan IDs hasta que el servidor procese la solicitud de mutación que los crea. Sin embargo, un ListingGroupInfo no es válido hasta que se complete, por lo que, cada vez que crees una subdivisión, también deberás crear al menos uno de sus elementos secundarios y un nodo Other en la misma solicitud.
Si deseas establecer el parent_criterion_id de ListingGroupInfo para los nodos secundarios creados en la misma solicitud del superior, puedes usar IDs de criterio temporales. Estos ID se aplican solo dentro del contexto de una única solicitud de mutación. Cualquier número entero negativo se puede usar como un ID temporal.