Korekty sezonowe to zaawansowane narzędzie, za którego pomocą możesz przekazywać do inteligentnego określania stawek informacje o spodziewanych zmianach we współczynnikach konwersji w związku z nadchodzącymi wydarzeniami. Więcej informacji o tym, jak działają korekty sezonowe, znajdziesz na stronie pomocy dotyczącej korekt sezonowych.
Automatyczne tworzenie korekt sezonowych za pomocą komponentu BiddingSeasonalityAdjustments
.
Zakres
BiddingSeasonalityAdjustments
mają wymagany parametr scope
, który można ustawić na następujące wartości. Dodatkowe opcje konfiguracji zależne od zakresu
są ustawione w zależności od używanego zakresu.
CAMPAIGN
– korekta jest stosowana do konkretnych kampanii. W polucampaigns
wpisz listę nazw zasobów kampanii, do których będzie mieć zastosowanie to dostosowanie.- Maksymalna liczba kampanii na
BiddingSeasonalityAdjustment
to 2000.
- Maksymalna liczba kampanii na
CHANNEL
– korekta jest stosowana w kampaniach, które należą do określonych typów kanałów. W poluadvertising_channel_types
ustaw listęAdvertisingChannelTypes
, do której będzie miało zastosowanie to dostosowanie.
Urządzenia
Korekty sezonowe można skonfigurować nie tylko za pomocą zakresu, ale także opcjonalnej listy typów urządzeń, do których ma zastosowanie dana korekta. Jeśli masz ustawioną wartość devices
, korekta sezonowa będzie stosowana tylko do ruchu pochodzącego z określonych typów urządzeń. Jeśli nie podasz żadnej wartości, w dostosowaniu zostaną uwzględnione wszystkie typy urządzeń.
Daty, godziny i modyfikator współczynnika konwersji
Oprócz zakresu i opcjonalnych urządzeń każda korekta sezonowa ma start_date_time
, end_date_time
i conversion_rate_modifier
.
Data i godzina określają przyszły przedział, którego dotyczy korekta, a modyfikator to oczekiwany mnożnik współczynnika konwersji. Daty i godziny są podane w strefie czasowej konta.
Przykład
Przykład poniżej pokazuje, jak utworzyć korektę sezonową z zakresem CHANNEL
. Komentowane sekcje pokazują, jak określić kampanie w przypadku ustawienia zakresu CAMPAIGN
.
Java
BiddingSeasonalityAdjustment seasonalityAdjustment = BiddingSeasonalityAdjustment.newBuilder() // A unique name is required for every seasonality adjustment. .setName("Seasonality adjustment #" + getPrintableDateTime()) // The CHANNEL scope applies the conversionRateModifier to all campaigns of specific // advertising channel types. In this example, the conversionRateModifier will only // apply to Search campaigns. Use the CAMPAIGN scope to instead limit the scope to // specific campaigns. .setScope(SeasonalityEventScope.CHANNEL) .addAdvertisingChannelTypes(AdvertisingChannelType.SEARCH) // If setting scope CAMPAIGN, add individual campaign resource name(s) according to // the commented out line below. // .addCampaigns("INSERT_CAMPAIGN_RESOURCE_NAME_HERE") .setStartDateTime(startDateTime) .setEndDateTime(endDateTime) // The conversionRateModifier is the expected future conversion rate change. When this // field is unset or set to 1.0, no adjustment will be applied to traffic. The allowed // range is 0.1 to 10.0. .setConversionRateModifier(conversionRateModifier) .build(); BiddingSeasonalityAdjustmentOperation operation = BiddingSeasonalityAdjustmentOperation.newBuilder() .setCreate(seasonalityAdjustment) .build(); MutateBiddingSeasonalityAdjustmentsResponse response = seasonalityAdjustmentServiceClient.mutateBiddingSeasonalityAdjustments( customerId.toString(), ImmutableList.of(operation)); System.out.printf( "Added seasonality adjustment with resource name: %s%n", response.getResults(0).getResourceName());
C#
BiddingSeasonalityAdjustment seasonalityAdjustment = new BiddingSeasonalityAdjustment() { // A unique name is required for every seasonality adjustment. Name = "Seasonality adjustment #" + ExampleUtilities.GetRandomString(), // The CHANNEL scope applies the conversionRateModifier to all campaigns of // specific advertising channel types. In this example, the // conversionRateModifier will only apply to Search campaigns. Use the // CAMPAIGN scope to instead limit the scope to specific campaigns. Scope = SeasonalityEventScope.Channel, AdvertisingChannelTypes = { AdvertisingChannelType.Search }, // If setting scope CAMPAIGN, add individual campaign resource name(s) // according to the commented out line below. // Campaigns = { "INSERT_CAMPAIGN_RESOURCE_NAME_HERE" }, // The date range should be less than 14 days. StartDateTime = startDateTime, EndDateTime = endDateTime, // The conversionRateModifier is the expected future conversion rate change. // When this field is unset or set to 1.0, no adjustment will be applied to // traffic. The allowed range is 0.1 to 10.0. ConversionRateModifier = conversionRateModifier }; BiddingSeasonalityAdjustmentOperation operation = new BiddingSeasonalityAdjustmentOperation() { Create = seasonalityAdjustment }; try { MutateBiddingSeasonalityAdjustmentsResponse response = biddingSeasonalityAdjustmentService.MutateBiddingSeasonalityAdjustments( customerId.ToString(), new[] { operation }); Console.WriteLine($"Added seasonality adjustment with resource name: " + $"{response.Results[0].ResourceName}"); } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; }
PHP
// Creates a bidding seasonality adjustment. $seasonalityAdjustment = new BiddingSeasonalityAdjustment([ // A unique name is required for every seasonality adjustment. 'name' => 'Seasonality adjustment #' . Helper::getPrintableDatetime(), // The CHANNEL scope applies the conversionRateModifier to all campaigns of specific // advertising channel types. In this example, the conversionRateModifier will only // apply to Search campaigns. Use the CAMPAIGN scope to instead limit the scope to // specific campaigns. 'scope' => SeasonalityEventScope::CHANNEL, 'advertising_channel_types' => [AdvertisingChannelType::SEARCH], // If setting scope CAMPAIGN, add individual campaign resource name(s) according to // the commented out line below. // 'campaigns' => ['INSERT_CAMPAIGN_RESOURCE_NAME_HERE'], 'start_date_time' => $startDateTime, 'end_date_time' => $endDateTime, // The conversionRateModifier is the expected future conversion rate change. When this // field is unset or set to 1.0, no adjustment will be applied to traffic. The allowed // range is 0.1 to 10.0. 'conversion_rate_modifier' => $conversionRateModifier ]); // Creates a bidding seasonality adjustment operation. $biddingSeasonalityAdjustmentOperation = new BiddingSeasonalityAdjustmentOperation(); $biddingSeasonalityAdjustmentOperation->setCreate($seasonalityAdjustment); // Submits the bidding seasonality adjustment operation to add the bidding seasonality // adjustment. $biddingSeasonalityAdjustmentServiceClient = $googleAdsClient->getBiddingSeasonalityAdjustmentServiceClient(); $response = $biddingSeasonalityAdjustmentServiceClient->mutateBiddingSeasonalityAdjustments( MutateBiddingSeasonalityAdjustmentsRequest::build( $customerId, [$biddingSeasonalityAdjustmentOperation] ) ); printf( "Added seasonality adjustment with resource name: '%s'.%s", $response->getResults()[0]->getResourceName(), PHP_EOL );
Python
bidding_seasonality_adjustment_service = client.get_service( "BiddingSeasonalityAdjustmentService" ) operation = client.get_type("BiddingSeasonalityAdjustmentOperation") bidding_seasonality_adjustment = operation.create # A unique name is required for every seasonality adjustment. bidding_seasonality_adjustment.name = f"Seasonality adjustment #{uuid4()}" # The CHANNEL scope applies the conversion_rate_modifier to all campaigns of # specific advertising channel types. In this example, the # conversion_rate_modifier will only apply to Search campaigns. Use the # CAMPAIGN scope to instead limit the scope to specific campaigns. bidding_seasonality_adjustment.scope = ( client.enums.SeasonalityEventScopeEnum.CHANNEL ) bidding_seasonality_adjustment.advertising_channel_types.append( client.enums.AdvertisingChannelTypeEnum.SEARCH ) # If setting scope CAMPAIGN, add individual campaign resource name(s) # according to the commented out line below. # # bidding_seasonality_adjustment.campaigns.append( # "INSERT_CAMPAIGN_RESOURCE_NAME_HERE" # ) bidding_seasonality_adjustment.start_date_time = start_date_time bidding_seasonality_adjustment.end_date_time = end_date_time # The conversion_rate_modifier is the expected future conversion rate # change. When this field is unset or set to 1.0, no adjustment will be # applied to traffic. The allowed range is 0.1 to 10.0. bidding_seasonality_adjustment.conversion_rate_modifier = ( conversion_rate_modifier ) response = bidding_seasonality_adjustment_service.mutate_bidding_seasonality_adjustments( customer_id=customer_id, operations=[operation] ) resource_name = response.results[0].resource_name print(f"Added seasonality adjustment with resource name: '{resource_name}'")
Ruby
client = Google::Ads::GoogleAds::GoogleAdsClient.new operation = client.operation.create_resource.bidding_seasonality_adjustment do |bsa| # A unique name is required for every seasonality adjustment. bsa.name = "Seasonality Adjustment #{(Time.new.to_f * 1000).to_i}" # The CHANNEL scope applies the conversion_rate_modifier to all campaigns # of specific advertising channel types. In this example, the # conversion_rate_modifier will only apply to Search campaigns. Use the # CAMPAIGN scope to instead limit the scope to specific campaigns. bsa.scope = :CHANNEL bsa.advertising_channel_types << :SEARCH # If setting scope CAMPAIGN, add individual campaign resource name(s) # according to the commented out line below. # # bsa.campaigns << "INSERT_CAMPAIGN_RESOURCE_NAME_HERE" bsa.start_date_time = start_date_time bsa.end_date_time = end_date_time # The conversion_rate_modifier is the expected future conversion rate # change. When this field is unset or set to 1.0, no adjustment will be # applied to traffic. The allowed range is 0.1 to 10.0. bsa.conversion_rate_modifier = conversion_rate_modifier end response = client.service.bidding_seasonality_adjustment.mutate_bidding_seasonality_adjustments( customer_id: customer_id, operations: [operation], ) puts "Added seasonality adjustment with resource name #{response.results.first.resource_name}"
Perl
my $seasonality_adjustment = Google::Ads::GoogleAds::V16::Resources::BiddingSeasonalityAdjustment->new({ # A unique name is required for every seasonality adjustment. name => "Seasonality adjustment #" . uniqid(), # The CHANNEL scope applies the conversion_rate_modifier to all campaigns # of specific advertising channel types. In this example, the conversion_rate_modifier # will only apply to Search campaigns. Use the CAMPAIGN scope to instead # limit the scope to specific campaigns. scope => CHANNEL, advertisingChannelTypes => [SEARCH], # If setting scope CAMPAIGN, add individual campaign resource name(s) # according to the commented out line below. # campaigns => ["INSERT_CAMPAIGN_RESOURCE_NAME_HERE"], startDateTime => $start_date_time, endDateTime => $end_date_time, # The conversion_rate_modifier is the expected future conversion rate change. # When this field is unset or set to 1.0, no adjustment will be applied to traffic. # The allowed range is 0.1 to 10.0. conversionRateModifier => $conversion_rate_modifier }); my $operation = Google::Ads::GoogleAds::V16::Services::BiddingSeasonalityAdjustmentService::BiddingSeasonalityAdjustmentOperation ->new({ create => $seasonality_adjustment }); my $response = $api_client->BiddingSeasonalityAdjustmentService()->mutate({ customerId => $customer_id, operations => [$operation]}); printf "Added seasonality adjustment with resource name: '%s'.\n", $response->{results}[0]{resourceName};