ValueTrack Parameters for Upgraded URLs

AI-generated Key Takeaways

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• ValueTrack parameters like {ignore} and {lpurl} can be used with Upgraded URLs to control tracking and crawling behavior.

• The {ignore} parameter indicates that subsequent parts of a final URL do not change content, reducing crawl activity.

• {lpurl}, {lpurl+2}, and {lpurl+3} parameters are initialized with the final page URL, with varying levels of escaping.

• For Asset-based extensions, use {extensionid} instead of the deprecated {feeditemid}.

The following ValueTrack parameters can be used with Upgraded URLs:

• {ignore}: This parameter can be inserted in a final URL to indicate that the subsequent part of the URL does not alter content. You can use this parameter to reduce the amount of crawl activity on the URL.

  For example, if you have a final URL like: http://cars.example.com/sedan{ignore}?promocode=NYC123&udv={device}

  This tells Google that the content of the page is determined only by http://cars.example.com/sedan and the page need not be re-crawled for any changes in promocode, or different instantiations of {device}.

• {lpurl}, {lpurl+2}, {lpurl+3}: These parameters are initialized with the final page URL, escaped as per standard URL specifications. For example, {lpurl+2} means the final URL will be escaped twice. If you need the unescaped URL, you can use {unescapedurl} instead. This is supported only in tracking URLs.

For more details on these parameters, see

• Use dynamic tracking URLs

• Available ValueTrack parameters