Validation de l'identité des annonceurs

Pour offrir un écosystème publicitaire fiable et sûr aux utilisateurs et pour respecter les nouvelles réglementations, Google demande désormais aux annonceurs de suivre un ou plusieurs programmes de validation.

Si vous devez suivre un programme de validation, une date limite peut être fixée pour la procédure de validation. Si vous ne terminez pas la validation avant la date limite, votre compte pourra être mis en veille.

Vous pouvez également effectuer la validation de manière proactive sans y être obligé. L'IdentityVerificationService propose des méthodes pour :

  • Récupérer l'état de la procédure de validation d'un compte client, y compris les éventuels délais
  • Démarrer une procédure de validation

Récupérer l'état de validation

Pour récupérer l'état de la procédure de validation de l'identité de l'annonceur pour un compte client, appelez la méthode GetIdentityVerification :

Java

private IdentityVerification getIdentityVerification(
    long customerId, IdentityVerificationServiceClient identityVerificationServiceClient) {
  GetIdentityVerificationResponse response =
      identityVerificationServiceClient.getIdentityVerification(Long.toString(customerId));
  if (response.getIdentityVerificationCount() == 0) {
    return null;
  }
  IdentityVerification identityVerification = response.getIdentityVerification(0);
  String deadline =
      identityVerification
          .getIdentityVerificationRequirement()
          .getVerificationCompletionDeadlineTime();
  IdentityVerificationProgress progress = identityVerification.getVerificationProgress();
  System.out.printf(
      "Account %d has a verification completion deadline of '%s' and status '%s' for advertiser"
          + " identity verification.%n",
      customerId, deadline, progress.getProgramStatus());
  return identityVerification;
}

C#

private static IdentityVerification GetIdentityVerification(
        GoogleAdsClient client, long customerId)
{
    IdentityVerificationServiceClient identityVerificationService =
        client.GetService(Services.V26.IdentityVerificationService);

    try {
        GetIdentityVerificationResponse response =
            identityVerificationService.GetIdentityVerification(
                new GetIdentityVerificationRequest()
                {
                    CustomerId = customerId.ToString()
                }
            );

            if (response.IdentityVerification.Count == 0)
            {
                return null;
            }

            IdentityVerification identityVerification = response.IdentityVerification[0];
            string deadline =
                identityVerification.IdentityVerificationRequirement.VerificationCompletionDeadlineTime;
             IdentityVerificationProgress identityVerificationProgress =
                identityVerification.VerificationProgress;
            Console.WriteLine($"Account {customerId} has a verification completion " +
                $"deadline of {deadline} and status " +
                $"{identityVerificationProgress.ProgramStatus} for advertiser identity " +
                "verification.");

            return identityVerification;
    } catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }


}

PHP

private static function getIdentityVerification(
    int $customerId,
    IdentityVerificationServiceClient $identityVerificationServiceClient
) {
    // Gets an identity verification response.
    $response = $identityVerificationServiceClient->getIdentityVerification(
        GetIdentityVerificationRequest::build($customerId)
    );
    if (empty($response->getIdentityVerification())) {
        return null;
    }

    // Prints some details about the retrieved identity verification.
    /** @var IdentityVerification $identityVerification */
    $identityVerification = $response->getIdentityVerification()->getIterator()->current();
    $deadline = $identityVerification->getIdentityVerificationRequirement()
        ->getVerificationCompletionDeadlineTime();
    $progress = $identityVerification->getVerificationProgress();
    printf(
        "Account %d has a verification completion deadline of '%s' and status '%s' for"
        . " advertiser identity verification.%s",
        $customerId,
        $deadline,
        IdentityVerificationProgramStatus::name($progress->getProgramStatus()),
        PHP_EOL
    );

    return $identityVerification;
}

Python

def get_identity_verification(
    client: GoogleAdsClient, customer_id: str
) -> Optional[IdentityVerification]:
    """Retrieves the status of the advertiser identity verification process.

    Args:
        client: An initialized GoogleAdsClient instance.
        customer_id: The client customer ID str.

    Returns:
        either an IdentityVerification instance, or None
    """
    service: IdentityVerificationServiceClient = client.get_service(
        "IdentityVerificationService"
    )
    response: GetIdentityVerificationResponse = (
        service.get_identity_verification(customer_id=customer_id)
    )

    # Check if the response contains any indentity verifications. If not, then
    # None will be returned.
    if response.identity_verification:
        identity_verification_data: IdentityVerification = (
            response.identity_verification[0]
        )
        deadline: str = (
            identity_verification_data.identity_verification_requirement.verification_completion_deadline_time
        )
        # progress is an enum member
        progress: (
            IdentityVerificationProgramStatusEnum.IdentityVerificationProgramStatus
        ) = identity_verification_data.verification_progress.program_status

        print(
            f"Account {customer_id} has a verification completion deadline "
            "of {deadline} and status {progress.name} for advertiser identity "  # Use .name for string representation of enum
            "verification."
        )

        return identity_verification_data

Ruby

def get_identity_verification(client, customer_id)
  response = client.service.identity_verification.get_identity_verification(
    customer_id: customer_id
  )

  return nil if response.nil? || response.identity_verification.empty?

  identity_verification = response.identity_verification.first
  deadline = identity_verification.
    identity_verification_requirement.
    verification_completion_deadline_time
  progress = identity_verification.verification_progress
  puts "Account #{customer_id} has a verification completion deadline " \
    "of #{deadline} and status #{progress.program_status} for advertiser " \
    "identity verification."

  identity_verification
end

Perl

sub get_identity_verification {
  my ($api_client, $customer_id) = @_;

  my $response = $api_client->IdentityVerificationService()->get({
    customerId => $customer_id
  });

  if (!defined $response->{identityVerification}) {
    printf "Account %s does not require advertiser identity verification.",
      $customer_id;
    return;
  }

  my $identity_verification = $response->{identityVerification}[0];
  my $deadline = $identity_verification->{identityVerificationRequirement}
    {verificationCompletionDeadlineTime};
  my $identity_verification_progress =
    $identity_verification->{verificationProgress};

  printf "Account %s has a verification completion deadline of %s and status " .
    "%s for advertiser identity verification.", $customer_id, $deadline,
    $identity_verification_progress->{programStatus};
  return $identity_verification;
}

curl

Si le compte client est inscrit au programme obligatoire de validation de l'identité des annonceurs, le service renvoie une réponse non vide contenant une liste d'objets IdentityVerification. Une réponse vide indique que le compte client n'est pas tenu de valider l'identité de l'annonceur.

L'API Google Ads n'est compatible qu'avec le programme ADVERTISER_IDENTITY_VERIFICATION. Il s'agit donc du seul élément de la liste.

Un objet IdentityVerification contient les propriétés suivantes :

  • Un IdentityVerificationRequirement décrivant les délais pour commencer et terminer la procédure de validation

  • Un IdentityVerificationProgress décrivant l'état actuel de la procédure de validation. Il peut également inclure l'URL d'action permettant à l'utilisateur de terminer la procédure de validation.

Lancer la validation

Si un compte client est inscrit au programme obligatoire de validation de l'identité de l'annonceur (c'est-à-dire que GetIdentityVerification a renvoyé une réponse non vide avec une date limite pour la fin de la procédure de validation) ou si vous souhaitez effectuer une validation proactive lorsque GetIdentityVerification renvoie une réponse vide, vous pouvez démarrer une session de validation en appelant StartIdentityVerification :

Java

private void startIdentityVerification(
    long customerId, IdentityVerificationServiceClient identityVerificationServiceClient) {
  // Sends a request to start the identity verification process.
  identityVerificationServiceClient.startIdentityVerification(
      Long.toString(customerId), IdentityVerificationProgram.ADVERTISER_IDENTITY_VERIFICATION);
}

C#

private static void StartIdentityVerification(GoogleAdsClient client, long customerId)
{
    IdentityVerificationServiceClient identityVerificationService =
        client.GetService(Services.V26.IdentityVerificationService);

    StartIdentityVerificationRequest request = new StartIdentityVerificationRequest()
    {
        CustomerId = customerId.ToString(),
        VerificationProgram = IdentityVerificationProgram.AdvertiserIdentityVerification
    };

    try {
        identityVerificationService.StartIdentityVerification(request);
    } catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}

PHP

private static function startIdentityVerification(
    int $customerId,
    IdentityVerificationServiceClient $identityVerificationServiceClient
): void {
    // Sends a request to start the identity verification process.
    $identityVerificationServiceClient->startIdentityVerification(
        StartIdentityVerificationRequest::build(
            $customerId,
            IdentityVerificationProgram::ADVERTISER_IDENTITY_VERIFICATION
        )
    );
}

Python

def start_identity_verification(
    client: GoogleAdsClient, customer_id: str
) -> None:
    """Starts the identity verification process.

    Args:
        client: An initialized GoogleAdsClient instance.
        customer_id: The client customer ID str.
    """
    service: IdentityVerificationServiceClient = client.get_service(
        "IdentityVerificationService"
    )
    # Sends a request to start the identity verification process.
    # The verification_program argument expects an IdentityVerificationProgramEnum value (int).
    service.start_identity_verification(
        customer_id=customer_id,
        verification_program=client.enums.IdentityVerificationProgramEnum.ADVERTISER_IDENTITY_VERIFICATION.value,
    )

Ruby

def start_identity_verification(client, customer_id)
  client.service.identity_verification.start_identity_verification(
    customer_id: customer_id,
    verification_program: :ADVERTISER_IDENTITY_VERIFICATION,
  )
end

Perl

sub start_identity_verification {
  my ($api_client, $customer_id) = @_;

  my $request =
    Google::Ads::GoogleAds::V26::Services::IdentityVerificationService::StartIdentityVerificationRequest
    ->new({
      customerId          => $customer_id,
      verificationProgram => ADVERTISER_IDENTITY_VERIFICATION
    });

  $api_client->AdvertiserIdentityVerificationService()
    ->start_identity_verification($request);
}

curl

Cela ne fonctionnera que si aucune autre session de validation n'est en cours. Si une session est déjà en cours, l'appel renvoie une erreur IdentityVerificationError.VERIFICATION_ALREADY_STARTED. Une fois que vous avez démarré une session de validation, les appels ultérieurs à GetIdentityVerification renvoient l'URL d'action permettant à l'utilisateur de terminer la procédure de validation et l'heure d'expiration de l'URL d'action.

Une fois le délai d'expiration écoulé, vous pouvez appeler à nouveau StartIdentityVerification pour lancer une nouvelle session de validation.

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