Performance Max per le vendite online o la generazione di lead (standard)
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Salva e classifica i contenuti in base alle tue preferenze.
Uno degli obiettivi più comuni tra gli inserzionisti è incoraggiare i clienti a
intraprendere un'azione specifica per raggiungere un obiettivo, ad esempio generare vendite o lead.
Nell'API Google Ads, le campagne Performance Max per le vendite online o la generazione di lead
vengono spesso chiamate campagne Performance Max standard.
I passaggi per creare una campagna Performance Max standard sono descritti nella
Guida introduttiva e sono illustrati in modo più
dettagliato nella Guida alle richieste di struttura. A
livello generale, le risorse necessarie per creare una campagna Performance Max
valida e pubblicabile per le vendite online o la generazione di lead includono
[[["Facile da capire","easyToUnderstand","thumb-up"],["Il problema è stato risolto","solvedMyProblem","thumb-up"],["Altra","otherUp","thumb-up"]],[["Mancano le informazioni di cui ho bisogno","missingTheInformationINeed","thumb-down"],["Troppo complicato/troppi passaggi","tooComplicatedTooManySteps","thumb-down"],["Obsoleti","outOfDate","thumb-down"],["Problema di traduzione","translationIssue","thumb-down"],["Problema relativo a esempi/codice","samplesCodeIssue","thumb-down"],["Altra","otherDown","thumb-down"]],["Ultimo aggiornamento 2025-09-05 UTC."],[[["\u003cp\u003ePerformance Max campaigns streamline online sales and lead generation, commonly called \u003cem\u003estandard\u003c/em\u003e Performance Max campaigns within the Google Ads API.\u003c/p\u003e\n"],["\u003cp\u003eCreating these campaigns involves key resources like \u003ccode\u003eCampaignBudget\u003c/code\u003e, \u003ccode\u003eCampaign\u003c/code\u003e, \u003ccode\u003eAssetGroups\u003c/code\u003e, and \u003ccode\u003eAssetGroupAssets\u003c/code\u003e, with a step-by-step guide available to help you get started.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eAssetGroups\u003c/code\u003e have minimum asset requirements that must be met using a bulk mutate request containing \u003ccode\u003eAssetGroupAssets\u003c/code\u003e to ensure your campaign is valid and serving.\u003c/p\u003e\n"],["\u003cp\u003eFor retail businesses using a Merchant Center feed, specialized Performance Max campaigns are available, offering tailored solutions for online sales.\u003c/p\u003e\n"]]],[],null,["# Performance Max for online sales or lead generation (standard)\n\n\u003cbr /\u003e\n\n\u003cbr /\u003e\n\nOne of the most common goals among advertisers is to encourage customers to\npursue a specific action to achieve a goals such as generating sales or leads.\nIn the Google Ads API, Performance Max campaigns for online sales or lead generation\nare often referred to as *standard* Performance Max campaigns.\n| **Note:** If you want to use a Merchant Center feed, see [Performance Max for online sales with a product feed (retail)](/google-ads/api/performance-max/retail).\n\nThe steps for creating a standard Performance Max campaign are outlined in the\n[Get started guide](/google-ads/api/performance-max/getting-started?type=standard) and are more\nthoroughly detailed in the [Structure requests guide](/google-ads/api/performance-max/structure-requests). At a\nhigh level, the resources required to create a valid, serving Performance Max\ncampaign for online sales or lead generation include\n\n- `CampaignBudget`\n- `Campaign`\n- `CampaignAssets` (for Performance Max campaign with [brand guidelines](/google-ads/api/performance-max/create-campaign#brand-guidelines) enabled)\n- `AssetGroups`\n- `AssetGroupAssets`\n\n#### Minimum requirements for a valid serving Performance Max campaign\n\n| **Important:** `AssetGroups` in Performance Max campaigns for online sales or lead generation are subject to [minimum asset requirements](/google-ads/api/performance-max/asset-requirements) and must be created using a [bulk mutate request](/google-ads/api/docs/mutating/bulk-mutate) containing `AssetGroupAssets` to meet these requirements."]]
