Für eine Performance Max-Kampagne ist wie für alle anderen Kampagnen ein Budget erforderlich, das jedoch den folgenden Einschränkungen unterliegt:
- Das Budget muss einen Budgetzeitraum von
DAILY
haben. - Das Budget kann nicht freigegeben werden.
Verwenden Sie ein durchschnittliches Tagesbudget, das mindestens dem Dreifachen des CPA oder des Cost-per-Conversion für die Conversion-Aktionen für Ihre Kampagne entspricht. Im Allgemeinen sollte das Budget mit dem anderer gut laufender Kampagnen in Ihrem Konto übereinstimmen. Weitere Informationen
Wenn ein Budget im Verhältnis zum CPA oder Cost-per-Conversion zu niedrig ist, kann es sein, dass die Lernphase länger dauert oder Sie über mehrere Tage hinweg weniger Conversions erzielen.
Java
/** Creates a MutateOperation that creates a new CampaignBudget. */ private MutateOperation createCampaignBudgetOperation(long customerId) { CampaignBudget campaignBudget = CampaignBudget.newBuilder() .setName("Performance Max campaign budget #" + getPrintableDateTime()) // The budget period already defaults to DAILY. .setAmountMicros(50_000_000) .setDeliveryMethod(BudgetDeliveryMethod.STANDARD) // A Performance Max campaign cannot use a shared campaign budget. .setExplicitlyShared(false) // Set a temporary ID in the budget's resource name, so it can be referenced // by the campaign in later steps. .setResourceName(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID)) .build(); return MutateOperation.newBuilder() .setCampaignBudgetOperation( CampaignBudgetOperation.newBuilder().setCreate(campaignBudget).build()) .build(); }
C#
/// <summary> /// Creates a MutateOperation that creates a new CampaignBudget. /// /// A temporary ID will be assigned to this campaign budget so that it can be /// referenced by other objects being created in the same Mutate request. /// </summary> /// <param name="budgetResourceName">The temporary resource name of the budget to /// create.</param> /// <returns>A MutateOperation that creates a CampaignBudget.</returns> private MutateOperation CreateCampaignBudgetOperation(string budgetResourceName) { MutateOperation operation = new MutateOperation { CampaignBudgetOperation = new CampaignBudgetOperation { Create = new CampaignBudget { Name = "Performance Max campaign budget #" + ExampleUtilities.GetRandomString(), // The budget period already defaults to DAILY. AmountMicros = 50000000, // A Performance Max campaign cannot use a shared campaign budget. ExplicitlyShared = false, // Set a temporary ID in the budget's resource name so it can be referenced // by the campaign in later steps. ResourceName = budgetResourceName } } }; return operation; }
PHP
private static function createCampaignBudgetOperation(int $customerId): MutateOperation { // Creates a mutate operation that creates a campaign budget operation. return new MutateOperation([ 'campaign_budget_operation' => new CampaignBudgetOperation([ 'create' => new CampaignBudget([ // Sets a temporary ID in the budget's resource name so it can be referenced // by the campaign in later steps. 'resource_name' => ResourceNames::forCampaignBudget( $customerId, self::BUDGET_TEMPORARY_ID ), 'name' => 'Performance Max campaign budget #' . Helper::getPrintableDatetime(), // The budget period already defaults to DAILY. 'amount_micros' => 50000000, 'delivery_method' => BudgetDeliveryMethod::STANDARD, // A Performance Max campaign cannot use a shared campaign budget. 'explicitly_shared' => false ]) ]) ]); }
Python
def create_campaign_budget_operation( client: GoogleAdsClient, customer_id: str, ) -> MutateOperation: """Creates a MutateOperation that creates a new CampaignBudget. A temporary ID will be assigned to this campaign budget so that it can be referenced by other objects being created in the same Mutate request. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. Returns: a MutateOperation that creates a CampaignBudget. """ mutate_operation: MutateOperation = client.get_type("MutateOperation") campaign_budget_operation: CampaignBudgetOperation = ( mutate_operation.campaign_budget_operation ) campaign_budget: CampaignBudget = campaign_budget_operation.create campaign_budget.name = f"Performance Max campaign budget #{uuid4()}" # The budget period already defaults to DAILY. campaign_budget.amount_micros = 50000000 campaign_budget.delivery_method = ( client.enums.BudgetDeliveryMethodEnum.STANDARD ) # A Performance Max campaign cannot use a shared campaign budget. campaign_budget.explicitly_shared = False # Set a temporary ID in the budget's resource name so it can be referenced # by the campaign in later steps. campaign_budget.resource_name = client.get_service( "CampaignBudgetService" ).campaign_budget_path(customer_id, _BUDGET_TEMPORARY_ID) return mutate_operation
Ruby
# Creates a MutateOperation that creates a new CampaignBudget. # # A temporary ID will be assigned to this campaign budget so that it can be # referenced by other objects being created in the same Mutate request. def create_campaign_budget_operation(client, customer_id) client.operation.mutate do |m| m.campaign_budget_operation = client.operation.create_resource.campaign_budget do |cb| cb.name = "Performance Max campaign budget #{SecureRandom.uuid}" # The budget period already defaults to DAILY. cb.amount_micros = 50_000_000 cb.delivery_method = :STANDARD # A Performance Max campaign cannot use a shared campaign budget. cb.explicitly_shared = false # Set a temporary ID in the budget's resource name so it can be referenced # by the campaign in later steps. cb.resource_name = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID) end end end
Perl
sub create_campaign_budget_operation { my ($customer_id) = @_; # Create a mutate operation that creates a campaign budget operation. return Google::Ads::GoogleAds::V21::Services::GoogleAdsService::MutateOperation-> new({ campaignBudgetOperation => Google::Ads::GoogleAds::V21::Services::CampaignBudgetService::CampaignBudgetOperation ->new({ create => Google::Ads::GoogleAds::V21::Resources::CampaignBudget->new( { # Set a temporary ID in the budget's resource name so it can be # referenced by the campaign in later steps. resourceName => Google::Ads::GoogleAds::V21::Utils::ResourceNames::campaign_budget( $customer_id, BUDGET_TEMPORARY_ID ), name => "Performance Max campaign budget #" . uniqid(), # The budget period already defaults to DAILY. amountMicros => 50000000, deliveryMethod => STANDARD, # A Performance Max campaign cannot use a shared campaign budget. explicitlyShared => "false", })})}); }