একটি পারফরম্যান্স ম্যাক্স ক্যাম্পেইনের জন্য অন্যান্য সমস্ত প্রচারণার মতো বাজেট প্রয়োজন, কিন্তু নিম্নলিখিত বিধিনিষেধ সহ:
আপনার প্রচারাভিযানের জন্য নির্বাচিত রূপান্তর ক্রিয়াগুলির জন্য আপনার সিপিএ বা প্রতি রূপান্তর মূল্যের কমপক্ষে তিনগুণ গড় দৈনিক বাজেট চেষ্টা করুন৷ সাধারণত, বাজেট আপনার অ্যাকাউন্টের অন্যান্য ভাল-পারফর্মিং প্রচারাভিযানের সাথে সামঞ্জস্যপূর্ণ হওয়া উচিত। বাজেট নির্বাচন সম্পর্কে আরও জানুন .
যদি একটি বাজেট CPA বা রূপান্তর প্রতি খরচের তুলনায় খুব কম হয়, তাহলে আপনি অনেক দিন ধরে একটি ধীর র্যাম্প-আপ পিরিয়ড বা কম রূপান্তর দেখতে পারেন।
জাভা
/** Creates a MutateOperation that creates a new CampaignBudget. */ private MutateOperation createCampaignBudgetOperation(long customerId) { CampaignBudget campaignBudget = CampaignBudget.newBuilder() .setName("Performance Max campaign budget #" + getPrintableDateTime()) // The budget period already defaults to DAILY. .setAmountMicros(50_000_000) .setDeliveryMethod(BudgetDeliveryMethod.STANDARD) // A Performance Max campaign cannot use a shared campaign budget. .setExplicitlyShared(false) // Set a temporary ID in the budget's resource name, so it can be referenced // by the campaign in later steps. .setResourceName(ResourceNames.campaignBudget(customerId, BUDGET_TEMPORARY_ID)) .build(); return MutateOperation.newBuilder() .setCampaignBudgetOperation( CampaignBudgetOperation.newBuilder().setCreate(campaignBudget).build()) .build(); }
সি#
/// <summary> /// Creates a MutateOperation that creates a new CampaignBudget. /// /// A temporary ID will be assigned to this campaign budget so that it can be /// referenced by other objects being created in the same Mutate request. /// </summary> /// <param name="budgetResourceName">The temporary resource name of the budget to /// create.</param> /// <returns>A MutateOperation that creates a CampaignBudget.</returns> private MutateOperation CreateCampaignBudgetOperation(string budgetResourceName) { MutateOperation operation = new MutateOperation { CampaignBudgetOperation = new CampaignBudgetOperation { Create = new CampaignBudget { Name = "Performance Max campaign budget #" + ExampleUtilities.GetRandomString(), // The budget period already defaults to DAILY. AmountMicros = 50000000, DeliveryMethod = BudgetDeliveryMethod.Standard, // A Performance Max campaign cannot use a shared campaign budget. ExplicitlyShared = false, // Set a temporary ID in the budget's resource name so it can be referenced // by the campaign in later steps. ResourceName = budgetResourceName } } }; return operation; }
পিএইচপি
private static function createCampaignBudgetOperation(int $customerId): MutateOperation { // Creates a mutate operation that creates a campaign budget operation. return new MutateOperation([ 'campaign_budget_operation' => new CampaignBudgetOperation([ 'create' => new CampaignBudget([ // Sets a temporary ID in the budget's resource name so it can be referenced // by the campaign in later steps. 'resource_name' => ResourceNames::forCampaignBudget( $customerId, self::BUDGET_TEMPORARY_ID ), 'name' => 'Performance Max campaign budget #' . Helper::getPrintableDatetime(), // The budget period already defaults to DAILY. 'amount_micros' => 50000000, 'delivery_method' => BudgetDeliveryMethod::STANDARD, // A Performance Max campaign cannot use a shared campaign budget. 'explicitly_shared' => false ]) ]) ]); }
পাইথন
def create_campaign_budget_operation( client, customer_id, ): """Creates a MutateOperation that creates a new CampaignBudget. A temporary ID will be assigned to this campaign budget so that it can be referenced by other objects being created in the same Mutate request. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. Returns: a MutateOperation that creates a CampaignBudget. """ mutate_operation = client.get_type("MutateOperation") campaign_budget_operation = mutate_operation.campaign_budget_operation campaign_budget = campaign_budget_operation.create campaign_budget.name = f"Performance Max campaign budget #{uuid4()}" # The budget period already defaults to DAILY. campaign_budget.amount_micros = 50000000 campaign_budget.delivery_method = ( client.enums.BudgetDeliveryMethodEnum.STANDARD ) # A Performance Max campaign cannot use a shared campaign budget. campaign_budget.explicitly_shared = False # Set a temporary ID in the budget's resource name so it can be referenced # by the campaign in later steps. campaign_budget.resource_name = client.get_service( "CampaignBudgetService" ).campaign_budget_path(customer_id, _BUDGET_TEMPORARY_ID) return mutate_operation
রুবি
# Creates a MutateOperation that creates a new CampaignBudget. # # A temporary ID will be assigned to this campaign budget so that it can be # referenced by other objects being created in the same Mutate request. def create_campaign_budget_operation(client, customer_id) client.operation.mutate do |m| m.campaign_budget_operation = client.operation.create_resource.campaign_budget do |cb| cb.name = "Performance Max campaign budget #{SecureRandom.uuid}" # The budget period already defaults to DAILY. cb.amount_micros = 50_000_000 cb.delivery_method = :STANDARD # A Performance Max campaign cannot use a shared campaign budget. cb.explicitly_shared = false # Set a temporary ID in the budget's resource name so it can be referenced # by the campaign in later steps. cb.resource_name = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID) end end end
পার্ল
sub create_campaign_budget_operation { my ($customer_id) = @_; # Create a mutate operation that creates a campaign budget operation. return Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation-> new({ campaignBudgetOperation => Google::Ads::GoogleAds::V17::Services::CampaignBudgetService::CampaignBudgetOperation ->new({ create => Google::Ads::GoogleAds::V17::Resources::CampaignBudget->new( { # Set a temporary ID in the budget's resource name so it can be # referenced by the campaign in later steps. resourceName => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign_budget( $customer_id, BUDGET_TEMPORARY_ID ), name => "Performance Max campaign budget #" . uniqid(), # The budget period already defaults to DAILY. amountMicros => 50000000, deliveryMethod => STANDARD, # A Performance Max campaign cannot use a shared campaign budget. explicitlyShared => "false", })})}); }
পারফরম্যান্স ম্যাক্স ক্যাম্পেইনের জন্য ইন্টারেক্টিভ গাইড ব্যবহার করে কীভাবে একটি প্রচারাভিযানের বাজেট তৈরি করবেন তা দেখুন।