스마트 캠페인은 소규모 비즈니스가 온라인에서 더 많은 고객에게 도달할 수 있도록 설계되었습니다. 최소한의 설정과 유지보수가 필요합니다. 스마트 캠페인은 Google의 우수한 광고 기술을 활용하여 고객 전화, 위치 방문, 웹사이트에서의 고객 액션 등 비즈니스 세부정보와 목표에 따라 캠페인을 자동으로 최적화합니다.
캠페인 만들기
스마트 캠페인 생성 워크플로는 다른 캠페인 유형과 다른 몇 가지 단계가 필요합니다. 권장사항은 단일 GoogleAdsService.Mutate 요청에 엔티티를 추가하는 것입니다.
새 스마트 캠페인을 만드는 단계는 다음과 같습니다. 자세한 내용은 전체 코드 샘플을 참고하세요.
SmartCampaignSuggestService에서 예산 금액, 광고 제목, 설명에 대한 추천을 가져옵니다.
이 서비스는 비즈니스, 타겟 지역, 타겟 언어, 키워드 테마에 관한 정보를 사용하여 high, low 또는 recommended 일일 예산 금액과 광고 자체에 대한 최대 3개의 제목과 2개의 설명 텍스트를 추천합니다.
추천 예산 금액을 사용하여 CampaignBudget를 만듭니다. 캠페인 실적을 극대화하려면 추천 예산을 사용하는 것이 좋습니다. 스마트 캠페인 예산은 다른 캠페인과 공유할 수 없습니다.
[[["이해하기 쉬움","easyToUnderstand","thumb-up"],["문제가 해결됨","solvedMyProblem","thumb-up"],["기타","otherUp","thumb-up"]],[["필요한 정보가 없음","missingTheInformationINeed","thumb-down"],["너무 복잡함/단계 수가 너무 많음","tooComplicatedTooManySteps","thumb-down"],["오래됨","outOfDate","thumb-down"],["번역 문제","translationIssue","thumb-down"],["샘플/코드 문제","samplesCodeIssue","thumb-down"],["기타","otherDown","thumb-down"]],["최종 업데이트: 2025-09-05(UTC)"],[[["\u003cp\u003eSmart campaigns simplify online advertising for small businesses, automating optimization for goals like calls, visits, or website actions.\u003c/p\u003e\n"],["\u003cp\u003eCampaign creation involves using keyword themes, budget suggestions, and ad creative suggestions for optimal setup.\u003c/p\u003e\n"],["\u003cp\u003eA crucial step is linking your Business Profile location for enhanced campaign performance.\u003c/p\u003e\n"],["\u003cp\u003eSmart campaigns utilize Google Ads API for automated campaign management and require a specific workflow for creation.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers can leverage API services like \u003ccode\u003eSmartCampaignSuggestService\u003c/code\u003e and \u003ccode\u003eKeywordThemeConstantService\u003c/code\u003e for streamlined campaign setup.\u003c/p\u003e\n"]]],[],null,["# Smart Campaigns\n\n[Smart campaigns](//support.google.com/google-ads/answer/7652860) are\ndesigned to help small businesses reach more customers online. They require\nminimal setup and maintenance. Smart campaigns rely on the best of Google's\nadvertising technology to automatically optimize the campaign based on the\ndetails of your business and your goals, whether those be customer calls, visits\nto your location, or actions on your website.\n\nCampaign creation\n-----------------\n\nThe Smart campaign creation workflow requires a few steps that are different\nfrom other campaign types. As a best practice, add entities in a single\n[`GoogleAdsService.Mutate`](/google-ads/api/reference/rpc/v21/GoogleAdsService/Mutate) request.\n\nHere are the steps for creating a new Smart campaign. Check out the complete\n[code sample](/google-ads/api/samples/add-smart-campaign) for more details.\n\n1. Build a list of keyword themes with suggestions from the [`SmartCampaignSuggestService`](/google-ads/api/reference/rpc/v21/SmartCampaignSuggestService), the [`KeywordThemeConstantService`](/google-ads/api/reference/rpc/v21/KeywordThemeConstantService), or with free-form keyword themes. These keyword themes are used to retrieve different tiers of budget suggestions, create keyword theme campaign criteria, and generate suggestions for ad text creatives.\n2. Retrieve suggestions for budget amount, ad headlines, and descriptions from the [`SmartCampaignSuggestService`](/google-ads/api/reference/rpc/v21/SmartCampaignSuggestService). This service uses information about your business, the target geographic location, target language, and keyword themes to suggest a `high`, `low`, or `recommended` daily budget amount, as well as up to three headlines and two description texts for the ad itself.\n3. Create a [`CampaignBudget`](/google-ads/api/reference/rpc/v21/CampaignBudget) using the suggested budget amount. We recommend that you use the suggested budget amount in order to maximize your campaign's performance. A Smart campaign budget cannot be shared with any other campaigns.\n4. Create a [`Campaign`](/google-ads/api/reference/rpc/v21/Campaign) and a [`SmartCampaignSetting`](/google-ads/api/reference/rpc/v21/SmartCampaignSetting). A `SmartCampaignSetting` cannot exist separately from the `Campaign` it's associated with, so we strongly recommend creating the two entities together.\n5. Create a list of [`campaign criteria`](/google-ads/api/reference/rpc/v21/CampaignCriterion). In this guide, we use the keyword themes compiled in step 1 to create [keyword theme campaign\n criteria](/google-ads/api/reference/rpc/v21/CriterionTypeEnum.CriterionType#keyword_theme), but we also describe the other types of campaign criteria that are supported.\n6. Create an [`AdGroup`](/google-ads/api/reference/rpc/v21/AdGroup). A Smart campaign can have only one `AdGroup` associated with it.\n7. Create an [`AdGroupAd`](/google-ads/api/reference/rpc/v21/AdGroupAd) with 3 to 15 headlines, and 2 to 4 descriptions.\n\nBusiness Profile location\n-------------------------\n\nWhen\n[generating suggestions](/google-ads/api/docs/smart-campaigns/get-suggestions) or\n[creating a campaign](/google-ads/api/docs/smart-campaigns/create-campaign), we recommend\nthat you provide your Business Profile location identifier to maximize the\nperformance of your Smart campaign.\n\nYour Business Profile location identifier can be obtained from either the\n[Business Profile API's `name`\nfield](/my-business/reference/businessinformation/rest/v1/accounts.locations)\nor the\n[Business Profile UI](//support.google.com/business/answer/10737668).\n\nWhen set on either the\n[`SmartCampaignSuggestionInfo`](/google-ads/api/reference/rpc/v21/SmartCampaignSuggestionInfo#business_profile_location)\nor\n[`SmartCampaignSetting`](/google-ads/api/reference/rpc/v21/SmartCampaignSetting#business_profile_location)\nobject, the identifier should be a string in this format: \n\n locations/\u003cvar translate=\"no\"\u003elocationId\u003c/var\u003e\n\nIf retrieved from the Business Profile API, the identifier is already in the\ncorrect format. However, if retrieved from the UI, the identifier needs to be\nappended to `locations/`."]]
