잠재고객 세그먼트(사용자 목록이라고도 함)는 Google에서 특정 관심분야, 의도, 인구통계학적 정보를 기준으로 구분하여 예측한 집단입니다. 잠재고객 세그먼트 타겟팅은 디스플레이, 검색, 동영상, 호텔, 일반 쇼핑 캠페인에서 지원됩니다.
UserList를 만들어 타겟팅하면 잠재고객 세그먼트를 직접 타겟팅할 수 있습니다. 잠재고객 세그먼트 시작하기 가이드를 참고하여 잠재고객 세그먼트를 만들고 타겟팅하는 방법을 알아보세요.
타겟팅 설정
광고 그룹 또는 캠페인의 타겟팅 설정을 사용하여 광고 그룹 또는 캠페인의 범위를 좁혀 특정 잠재고객 세그먼트에게만 또는 선택한 특정 콘텐츠에만 광고를 게재할지 여부를 지정할 수 있습니다.
'관찰' 모드의 타겟팅 설정을 구성하면 도달범위를 제한하지 않고 잠재고객 세그먼트를 모니터링하고 맞춤 입찰가를 설정할 수 있습니다. 자세한 내용은 타겟팅 설정 가이드를 참고하세요.
동적 리마케팅
동적 리마케팅을 사용하면 이전 방문자에게 사이트에서 조회한 제품과 서비스가 포함된 광고를 게재하여 잠재고객 타겟팅을 더욱 세부적으로 맞춤설정할 수 있습니다. 동적 리마케팅을 사용하면 잠재고객에게 맞춤화된 메시지를 표시하여 이전 방문자를 사이트 또는 앱으로 유도하고, 기존에 시작한 작업을 완료하도록 하여 리드와 매출을 늘릴 수 있습니다. 동적 리마케팅은 디스플레이 네트워크, 실적 최대화, 앱 캠페인에서 사용할 수 있습니다.
동적 리마케팅 가이드를 참고하여 Google Ads API에서 동적 리마케팅 캠페인을 시작하세요.
[[["이해하기 쉬움","easyToUnderstand","thumb-up"],["문제가 해결됨","solvedMyProblem","thumb-up"],["기타","otherUp","thumb-up"]],[["필요한 정보가 없음","missingTheInformationINeed","thumb-down"],["너무 복잡함/단계 수가 너무 많음","tooComplicatedTooManySteps","thumb-down"],["오래됨","outOfDate","thumb-down"],["번역 문제","translationIssue","thumb-down"],["샘플/코드 문제","samplesCodeIssue","thumb-down"],["기타","otherDown","thumb-down"]],["최종 업데이트: 2025-09-05(UTC)"],[[["\u003cp\u003eGoogle Ads allows you to create and target audiences and audience segments to reach specific user groups based on demographics, interests, behaviors, and interactions with your business.\u003c/p\u003e\n"],["\u003cp\u003eYou can leverage your data to retarget users who have previously engaged with your website, app, or customer databases through tailored ads.\u003c/p\u003e\n"],["\u003cp\u003eAudience targeting, available for Performance Max and Discovery campaigns, lets you combine segment attributes like demographics and affinities to reach precise user groups.\u003c/p\u003e\n"],["\u003cp\u003eAudience segments, supported by various campaign types including Display, Search, and Video, enable targeting based on user interests, intents, and demographics estimated by Google.\u003c/p\u003e\n"],["\u003cp\u003eDynamic remarketing allows for personalized ad experiences by showcasing products and services previously viewed by users, driving conversions and engagement.\u003c/p\u003e\n"]]],[],null,["# Get started with audience management\n\nYou can create and target\n[audiences](//support.google.com/google-ads/answer/11421388) and [audience\nsegments](//support.google.com/google-ads/answer/2497941) to reach users based\non who they are, their interests and habits, what they are actively researching,\nor how they've interacted with your business.\n\n[Using your data](//support.google.com/google-ads/answer/2453998) lets you\nadvertise to users who have previously visited your website, used your mobile\napp, or who are in your databases such as [Customer\nMatch](//support.google.com/google-ads/answer/6379332), by showing them relevant\nads when they visit other sites or search with Google.\n\nAudiences\n---------\n\nAn [`Audience`](/google-ads/api/reference/rpc/v21/Audience) is an effective targeting option that\nlets you intersect different segment attributes, such as detailed demographics\nand affinities, to create groups that represent sections of your target\nsegments. Audience targeting is supported for\n[Demand Gen](//support.google.com/google-ads/answer/9176876) campaigns.\n\nAudiences are made up of audience segments and other audience dimensions,\nincluding age, gender, household income, and parental status.\n\nCheck out the [Audiences guide](/google-ads/api/docs/remarketing/audiences) to get started on\ncreating and targeting audiences.\n\nAudience segments\n-----------------\n\n[Audience segments](//support.google.com/google-ads/answer/2497941), also known\nas user lists, are groups of people with specific interests, intents, and\ndemographic information, as estimated by Google. Audience segment targeting is\nsupported for Display, Search, Video, Hotel, and Standard Shopping campaigns.\n\nYou can target audience segments directly by creating and targeting a\n[`UserList`](/google-ads/api/reference/rpc/v21/UserList). Check out the [Get started with audience\nsegments](/google-ads/api/docs/remarketing/audience-segments/getting-started) guide to get\nstarted on creating and targeting audience segments.\n\n### Targeting settings\n\nYou can use the targeting setting on your ad group or campaign to specify\nwhether to narrow your ad group or campaign to only show to specific audience\nsegments or on specific content you've selected.\n\nConfiguring the targeting setting for \"Observation\" mode lets you monitor and\nset custom bids for an audience segment without restricting your reach. Visit\nthe [Targeting Settings](/google-ads/api/docs/targeting/targeting-settings) guide for more\ninformation.\n\nDynamic remarketing\n-------------------\n\n[Dynamic remarketing](//support.google.com/google-ads/answer/3124536) lets you\nfurther customize your audience targeting by showing previous visitors ads that\ncontain products and services they viewed on your site. With messages tailored\nto your audience, dynamic remarketing helps you to build leads and sales by\nbringing previous visitors back to your site or app to complete what they\nstarted. Dynamic remarketing is available for Display Network, Performance Max,\nand App campaigns.\n\nCheck out the [Dynamic Remarketing](/google-ads/api/docs/dynamic-remarketing/overview) guide\nto get started with dynamic remarketing campaigns in the Google Ads API."]]
